Overview of the Keyword Check
Meta attributes
75% 
HTML optimization
71% 
Other
0% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Car insurance for good drivers | Root® Insurance
Missing in the title: auto
Meta description
(Critically important)
Root® does car insurance differently. We believe good drivers should pay less for auto insurance so we base rates primarily on how you drive. Get a free quote.
Exists in the meta description: Auto, Insurance

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: Auto, Insurance
Not found in any image URL: Auto, Insurance
Not found in an image title: Auto, Insurance
Content
(Critically important)
The term is used 3 times in 628 words.
The term appears too little in the text.
Well positioned in the text: Auto, Insurance (21, 12 position in text)
The searchphrase is completely present in the text completely.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: Auto, Insurance
Headings
(Important)
Not used within the headings: auto
Perfectly integrated within the headings: insurance
H1 heading
(Critically important)
Car insurance made simple
Missing keywords in the first H1 heading: auto
Exists in the H1 heading: insurance

Heading structure

Heading levelContent
H1 Car insurance made simple
H1 Over 65,000 reviews and counting
H1 Better drivers deserve better rates
H1 Everything you get
H1 See where Root is available
H1 Car insurance for good drivers
H2 4.7 stars in the App Store
H3 Rates based on your actual driving
H3 Our best drivers save up to $900/year
H3 Easily manage your policy in the app
H3 Earn cash offers for referring friends
H3 Roadside Assistance included in every policy
H3 File a claim in 3 minutes
H3 Get the app
H3 Drive for a few weeks
H3 Save based on your driving
H5 Available
H5 Unavailable

Others

Domain
(Somewhat important)
Missing in the domain: Auto, Insurance
Stop words
(Nice to have)
None of the keywords is a known stop word.

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