Overview of the Keyword Check
Meta attributes
100% 
HTML optimization
75% 
Other
0% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Burgon & Ball | Leading Garden Tools & Agricultural Supplies – Burgon and Ball
In the title: Garden, Tools
The term is completely in the title.
Meta description
(Critically important)
Explore everything from Gardening Essentials to Agricultural Tools with Burgon & Ball - the leading name in gardening and agriculture. Visit now.
Exists in the meta description: Garden, Tools

HTML content

Image SEO
(Somewhat important)
Not found in an image title: Garden, Tools
Found in an alt attribute of an image: Garden, Tools
Found in the image URLs: Garden, Tools
Content
(Critically important)
The term is used 3 times in 1107 words.
The term appears too little in the text.
Phrase far behind
Well positioned in the text: Garden, Tools (32, 15 position in text)
The searchphrase is completely present in the text completely.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: tools
The following keyword is used in strong tags: garden
Headings
(Important)
Perfectly integrated within the headings: Garden, Tools
H1 heading
(Critically important)
Burgon & Ball’s Beginning
Missing keywords in the first H1 heading: Garden, Tools

Heading structure

Heading levelContent
H1 Burgon & Ball’s Beginning
H1 Growth through the centuries
H1 Burgon and Ball Today
H2 RHS-endorsed garden tools
H2 Get set for spring!
H2 Garden Spades & Forks
H2 Hand Trowels & Planting Tools
H2 Essential Tools
H2 History of Burgon and Ball
H3 RHS-endorsed tools
H3 Introducing 'Asteraceae'
H3 The personal touch
H3 Our guide to cutting tools
H3 Products of the week
H3 Round Tined Fork - RHS Endorsed
H3 Express Hoe
H3 Planting Trowel - RHS Endorsed
H3 Telescopic Ratchet Lopper - RHS Endorsed
H3 Featured Collections
H3 Featured Articles
H3 Are you a green-fingered gardener? Sign up for our monthly email newsletter of tips and news.
H3 Follow @burgonandball on instagram...
H5 Shop By Category
H5 Long Handled Tools
H5 Hand Tools
H5 Cutting Tools
H5 Shop By Category Duplicate text
H5 Garden Accessories
H5 Garden Wear
H5 Homeware
H5 Outdoor Lifestyle
H5 Shop By Category Duplicate text
H5 By Category
H5 By Recipient
H5 By Price
H5 Shop By Category Duplicate text
H5 Shop By Category Duplicate text
H5 Sheep Shearing
H5 Hoof Care
H5 Agricultural Hardware

Others

Domain
(Somewhat important)
Missing in the domain: Garden, Tools
Stop words
(Nice to have)
None of the keywords is a known stop word.

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