Overview of the Keyword Check
Meta attributes
50% 
HTML optimization
60% 
Other
0% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Scotland accommodation & travel for Scottish holidays - The Internet Guide to Scotland
Missing in the title: tours
Meta description
(Critically important)
Independent info about Scotland: travel, tours, accommodation, sightseeing, outdoor activities, castles, genealogy, etc, including the Highlands & Islands.
Exists in the meta description: tours

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: tours
Not found in any image URL: tours
Not found in an image title: tours
Content
(Critically important)
The term is used 2 times in 544 words.
The term appears too little in the text.
Well positioned in the text: tours (228 position in text)
Bold and strong tags
(Somewhat important)
The following keyword is used in strong tags: tours
Headings
(Important)
Not used within the headings: tours
H1 heading
(Critically important)
THE INTERNET GUIDE TO SCOTLAND
Missing keywords in the first H1 heading: tours

Heading structure

Heading levelContent
H1 THE INTERNET GUIDE TO SCOTLAND
H1 Scottish Accommodation, Travel and Sightseeing
H1 Scottish Travel - Sightseeing - Accommodation
H1 Islands
H1 Mainland
H1 Hotels & B&Bs
H1 Self Catering
H1 Outdoors
H1 Travel Tips
H2 including Guide to Inverness & Loch Ness and The Hebrides
H2 MAINLAND
H2 ISLANDS
H2 ACTIVITIES
H2 TRAVEL
H2 SCOTLAND
H2 SELF CATERING
H2 BED & BREAKFAST
H2 ACCOMMODATION

Others

Domain
(Somewhat important)
Missing in the domain: tours
Stop words
(Nice to have)
None of the keywords is a known stop word.

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