Overview of the Keyword Check
Meta attributes
25% 
HTML optimization
65% 
Other
50% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
DMA - Data & Marketing Association
Missing in the title: scotland
In the title: dma
Meta description
(Critically important)
Not within the first 120 characters: DMA, Scotland

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: scotland
Not found in any image URL: scotland
Not found in an image title: DMA, Scotland
Found in an alt attribute of an image: dma
Found in the image URLs: dma
Content
(Critically important)
The term is used 1 times in 693 words.
The term appears too little in the text.
Well positioned in the text: DMA, Scotland (2, 91 position in text)
The searchphrase is completely present in the text completely.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: DMA, Scotland
Headings
(Important)
Not used within the headings: scotland
Perfectly integrated within the headings: dma
H1 heading
(Critically important)
Missing keywords in the first H1 heading: DMA, Scotland

Heading structure

Heading levelContent
H2 Searching...
H2 Upskill your team with government funding
H2 UK SMEs support pending reforms to UK data privacy laws
H2 In conversation with the DMA Black Marketers Council: Lionel Fenton
H2 Pinterest: Future Trends Unveiled - Pinterest Predicts 2024 and Beyond
H2 In conversation with the DMA Black Marketers Council: Marie Feliho
H2 JICMAIL: How to get your award-worthy mail campaigns recognised
H2 Former Disney Executive Hired To Chair The DMA
H2 Regulation Hub Update - Winter 23/24
H4 Filter By
H4 Connect to
H4 Are you looking for a...
H4 Choose a business type
H4 Choose a business type Duplicate text
H4 Choose a business type Duplicate text
H4 and/or enter a company name, postcode or keyword

Others

Domain
(Somewhat important)
Missing in the domain: scotland
Occurs in the domain: dma
Stop words
(Nice to have)
None of the keywords is a known stop word.

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