Overview of the Keyword Check
Meta attributes
45% 
HTML optimization
68% 
Other
50% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Car Hire in the UK, Europe & Worldwide | Avis
Missing in the title: budget
At the end within the title: avis (important keywords should be at the beginning)
Meta description
(Critically important)
With 5,500+ car hire locations worldwide across 170 countries, Avis has a car for every occasion. Join Avis Preferred for free for 10% off every European booking.
Not within the first 120 characters: budget
Exists in the meta description: avis

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: budget
Not found in any image URL: budget
Not found in an image title: Avis, Budget
Found in an alt attribute of an image: avis
Found in the image URLs: avis
Content
(Critically important)
The term is used 3 times in 1422 words.
Too late in the text: budget (1050 word position in the text)
The term appears too little in the text.
Phrase far behind
Well positioned in the text: avis (96 position in text)
The searchphrase is completely present in the text completely.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: budget
The following keyword is used in strong tags: avis
Headings
(Important)
Not used within the headings: budget
Perfectly integrated within the headings: avis
H1 heading
(Critically important)
Save 10% with more rewarding car hire
Missing keywords in the first H1 heading: Avis, Budget

Heading structure

Heading levelContent
H1 Save 10% with more rewarding car hire
H2 WIN RACE TICKETS TO THE WORLD ENDURANCE CHAMPIONSHIPS!
H2 Make the most of your car hire
H2 Save 10% with Avis Preferred
H2 Avis Preferred Drive
H2 10% back on Avis rentals*
H2 Avis and FIA WEC
H2 QuickPass
H2 Flexible long-term car rental
H2 Sign up to our newsletter for the latest Avis offers
H3 Contact Us
H3 FAQ's
H3 Popular UK Airports
H3 Popular UK Cities
H3 Popular Airports
H3 Popular Destinations
H3 Popular Countries
H3 Are you sure? Please note, search results may change if you sign out now.
H3 Super flexible cancellation policy
H3 Closer to you
H3 Free Avis Preferred loyalty programme
H3 Speedy QuickPass
H3 How can we help?
H3 Services
H3 Popular UK Airports Duplicate text
H3 Popular UK Cities Duplicate text
H3 Popular Airports Duplicate text
H3 Popular Destinations Duplicate text
H3 Popular Countries Duplicate text
H3 International Sites
H4 Got a query?

Others

Domain
(Somewhat important)
Missing in the domain: budget
Occurs in the domain: avis
Stop words
(Nice to have)
None of the keywords is a known stop word.

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