Overview of the Keyword Check
Meta attributes
25% 
HTML optimization
59% 
Other
25% 
Keyword Score

Meta information

Title
(Critically important)
ZT Fachmessen :: Home
Missing in the title: luzern
In the title: messe
Meta description
(Critically important)
Not within the first 120 characters: Messe, Luzern

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: Messe, Luzern
Found in the image URLs: Messe, Luzern
Found in an imagetitle: Messe, Luzern
Content
(Critically important)
The term is used 4 times in 75 words.
The term appears very frequently in the text. (Possible Keyword Stuffing Danger)
Well positioned in the text: Messe, Luzern (20, 33 position in text)
The searchphrase is completely present in the text completely.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: Messe, Luzern
Headings
(Important)
Not used within the headings: Messe, Luzern
H1 heading
(Critically important)
Missing keywords in the first H1 heading: Messe, Luzern

Heading structure

Heading levelContent
H2 Empty heading
H2 Online

Others

Domain
(Somewhat important)
Missing in the domain: luzern
Occurs in the domain: messe
Stop words
(Nice to have)
None of the keywords is a known stop word.
Page URL
(Somewhat important)
This keyword is missing in the URL: Messe, Luzern

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