Overview of the Keyword Check
Meta attributes
50% 
HTML optimization
53% 
Other
0% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Home - Fairtrade
Missing in the title: working, conditions
Meta description
(Critically important)
Fairtrade is a system of certification that sets standards in the production of goods. For farmers it means safer working conditions and fairer pay. For shoppers it means high quality, ethically produced products.
Exists in the meta description: working, conditions

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: working, conditions
Not found in any image URL: working, conditions
Not found in an image title: working, conditions
Content
(Critically important)
The term is used 1 times in 795 words.
The term appears too little in the text.
Well positioned in the text: working, conditions (53, 402 position in text)
The searchphrase is completely present in the text completely.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: working, conditions
Headings
(Important)
Not used within the headings: working, conditions
H1 heading
(Critically important)
50%
Missing keywords in the first H1 heading: working, conditions

Heading structure

Heading levelContent
H1 50%
H1 €1bn
H1 6,000
H2 Celebrating 30 years of Fairtrade in the UK
H2 What we do
H2 Ways to get involved
H2 Learn more about Fairtrade
H2 Learn more about Fairtrade Duplicate text
H2 Latest news from Fairtrade
H2 Latest news from Fairtrade Duplicate text
H2 Fairtrade facts and figures
H3 What is Fairtrade?
H3 Buying Fairtrade
H3 Fairtrade for Schools
H3 Fairtrade for Business
H3 Fairtrade Grassroots Group
H3 Fundraise for Fairtrade
H3 Campaign with us
H3 Join us on social media
H3 of Fairtrade is owned by farmers
H3 Paid in Fairtrade premium since 1994
H3 Fairtrade products in the UK
H4 Fairtrade Easter Eggs
H4 IDH Banana Commitment – one year on
H4 Ethical Mother's Day gifts
H4 One Easter Egg at a time: A fair deal for those who grow our chocolate
H4 Fairtrade launches petition to protect forests and farmers
H4 30 years of Fairtrade making its mark: Together we can build a better future
H4 Fairtrade
H4 Info
H4 Newsletter

Others

Domain
(Somewhat important)
Missing in the domain: working, conditions
Stop words
(Nice to have)
None of the keywords is a known stop word.

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