Overview of the Keyword Check
Meta attributes
100% 
HTML optimization
83% 
Other
50% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Travel Tours Scotland - Heartland Travel Tour Company in Scotland
In the title: Travel, Tours
The term is completely in the title.
Meta description
(Critically important)
Travel tours to the most iconic parts of Scotland. Visit places such as the Isle of Skye, the Highlands, Loch Ness. Join us on our Scottish tours here.
Exists in the meta description: Travel, Tours

HTML content

Image SEO
(Somewhat important)
Not found in an image title: Travel, Tours
Found in an alt attribute of an image: Travel, Tours
Found in the image URLs: Travel, Tours
Content
(Critically important)
The term is used 4 times in 4612 words.
Well positioned in the text: Travel, Tours (200, 135 position in text)
The searchphrase is completely present in the text completely.
The term appears sufficiently often in the text.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: tours
The following keyword is used in strong tags: travel
Headings
(Important)
The following keyword is used too often in the headings: tours (14 times)
Perfectly integrated within the headings: travel
H1 heading
(Critically important)
Travel Tours Scotland from Heartland Travel Your Award-Winning Scotland Tour Company
Exists in the H1 heading: Travel, Tours
The given keywords all appear in the H1 heading

Heading structure

Heading levelContent
H1 Travel Tours Scotland from Heartland Travel Your Award-Winning Scotland Tour Company
H2 Small Group Tours of Scotland
H2 Private Tours of Scotland
H2 International Student Tours 3 Day Isle of Skye and Loch Ness
H2 4 day Classic Isle of Skye and Inverness tour
H2 Scotland Folk Tours
H2 Scotland Tours
H2 Scotland Tours FAQs
H2 Heartland Travel Tours of Scotland Reviews
H3 Never More Than 16 Passengers
H3 Travel Scotland In Our Luxury Mini Coach
H3 Award Winning Scotland Tours
H3 Secure Online Booking
H3 Discover the beauty of our warm and welcoming country with a tempting choice of memorable Scotland tours
H3 Award Winning Tours of Scotland
H3 Authentic Tours of Scotland from Edinburgh, Stirling, Dundee & St Andrews
H3 What is the best way to Travel Scotland?
H4 Tourism in Scotland - on YOUR Terms
H4 Who is Heartland Travel? Discover our story and the dream behind our mission to create the perfect tours of Scotland
H4 Our Scottish tours.
H5 When is the busiest time of year to Travel Scotland?

Others

Domain
(Somewhat important)
Missing in the domain: tours
Occurs in the domain: travel
Stop words
(Nice to have)
None of the keywords is a known stop word.

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