Overview of the Keyword Check
Meta attributes
25% 
HTML optimization
26% 
Other
0% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Orvis Fly-Fishing – Orvis UK
Missing in the title: Dog, Gear
Meta description
(Critically important)
Shop Orvis for fly-fishing kits, gear, and supplies. From fly rods and reels to waders and packs, Orvis has everything you need for your next day on the water.
Not within the first 120 characters: dog
Exists in the meta description: gear

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: Dog, Gear
Not found in any image URL: Dog, Gear
Not found in an image title: Dog, Gear
Content
(Critically important)
Not in the page's text content: dog
Well positioned in the text: gear (93 position in text)
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: Dog, Gear
Headings
(Important)
Not used within the headings: Dog, Gear
H1 heading
(Critically important)
The Orvis Company Logo
Missing keywords in the first H1 heading: Dog, Gear

Heading structure

Heading levelContent
H1 The Orvis Company Logo
H2 Country
H2 New Arrivals
H2 Best Sellers
H2 New Arrivals Duplicate text
H2 Men’s PRO LT Waders
H2 Battenkill Disc Reels & Spools
H2 Helios™ D 10' 6-weight Fly Rod
H2 DriCast™ Long-Sleeved Crew
H2 Tech Chambray Work Shirt
H2 Women's PRO Insulated Gilet
H2 Sign up today!
H2 Country Duplicate text
H3 Introducing the All-New Helios™
H3 The Show Stoppers
H3 Built to Wade Where Others Won’t
H3 Next-Level Agility & Durability
H3 Clothing for Men
H3 Clothing for Women
H3 Customer Care
H3 Company
H3 Contact Us
H3 Great Catch Guarantee
H3 Age verification
H3 Search
H3 Added to cart
H4 Systems For Any Season
H4 Popup
H4 Select Category

Others

Domain
(Somewhat important)
Missing in the domain: Dog, Gear
Stop words
(Nice to have)
May cause problems, because it is a common stop word: dog

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