Overview of the Keyword Check
Meta attributes
25% 
HTML optimization
47% 
Other
0% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Pet insurance from the UK's favourite provider | Petplan
Missing in the title: re, adapting
Meta description
(Critically important)
Petplan is the UK’s leading pet insurer with 40 years’ experience helping pets through illness and injury. Get a quote today and receive 10% off Online.
Not within the first 120 characters: adapting
Exists in the meta description: re

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: adapting
Not found in any image URL: adapting
Not found in an image title: re, adapting
Found in an alt attribute of an image: re
Found in the image URLs: re
Content
(Critically important)
Not in the page's text content: adapting
Well positioned in the text: re (261 position in text)
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: re, adapting
Headings
(Important)
Not used within the headings: adapting
Perfectly integrated within the headings: re
H1 heading
(Critically important)
Join the UK's No. 1 pet insurer
Missing keywords in the first H1 heading: adapting
Exists in the H1 heading: re

Heading structure

Heading levelContent
H1 Join the UK's No. 1 pet insurer
H2 Get a quote in a few simple steps
H2 Not all pet insurance is created equal
H2 Pet insurance from the UK's No.1 provider
H2 What makes Petplan different?
H2 We'll never charge you more for claiming, so you can always get the care your pet needs
H2 We offer two types of cover packed with benefits
H2 Our policies cover things some other policies don't
H2 Pet Insurance FAQs
H2 Find out more about Petplan
H3 Covered For Life®
H3 Essential
H3 Physical & online consultations
H3 Diagnostic tests
H3 Prescription medicine
H3 Surgery & specialised care
H3 Physiotherapy & pet therapies
H3 Hereditary conditions
H3 Behavioural conditions
H3 Congenital conditions
H3 Dental illness & injury
H3 Cancer treatments
H3 Is pet insurance worth it?
H3 What does pet insurance cover?
H3 What type of pet insurance is right for me?
H3 Help from Supervet Noel Fitzpatrick
H3 Supervet on choosing pet insurance
H3 Supervet on vital pet insurance questions
H3 Supervet on cheap pet insurance
H3 Supervet on diagnostic tools
H3 Pet Advice
H3 Insurance Info
H3 My Petplan
H3 Manage Your Policy
H3 Why choose Petplan?
H3 Chosen by vets
H3 Our work with charities
H3 Award Winning Pet Insurance
H3 Every pet deserves Petplan
H3 Dog Breeds
H3 Cat Breeds

Others

Domain
(Somewhat important)
Missing in the domain: re, adapting
Stop words
(Nice to have)
None of the keywords is a known stop word.

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