Overview of the Keyword Check
Meta attributes
100% 
HTML optimization
60% 
Other
50% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Scotland: The Perfect Stage - EventScotland | VisitScotland.org
In the title: events
Meta description
(Critically important)
Find information on the advice & financial support EventScotland can provide you and your events business.
Exists in the meta description: events

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: events
Not found in an image title: events
Found in the image URLs: events
Content
(Critically important)
The term is used 72 times in 1496 words.
Well positioned in the text: events (8 position in text)
The term appears sufficiently often in the text.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: events
Headings
(Important)
The following keyword is used too often in the headings: events (9 times)
H1 heading
(Critically important)
Scotland The Perfect Stage
Missing keywords in the first H1 heading: events

Heading structure

Heading levelContent
H1 Scotland The Perfect Stage
H2 Events
H2 In this section
H2 About us
H2 Latest event news
H3 We are working to make Scotland the Perfect Stage for events.
H3 Events planning advice and materials
H3 EventScotland funding
H3 Industry events
H3 EventScotland contacts
H3 Help to boost your event
H3 Events directorate
H3 Scotland's National Events Strategy
H3 The List Guide to Scotland's Festivals
H3 Sign up to our newsletters for regular industry updates
H4 Apply for funding
H4 List your event
H4 Social media tips
H4 Work with our intermediaries
H4 Stay informed
H4 Get free images
H4 Subscribe to our Tourism Insider newsletter
H4 Subscribe to our EventScotland newsletter

Others

Domain
(Somewhat important)
Missing in the domain: events
Stop words
(Nice to have)
None of the keywords is a known stop word.
Page URL
(Somewhat important)
This keyword was found in the URL: events

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