- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
2.39 s
File size
25.10 kB
Media files
Number of links
32 internal / 14 external

Task list of SEO Improvements

Meta specifications

(Critically important)
ACTA - Association of Canadian Travel Agencies
The length of the page title is perfect. (436 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags


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Page quality

(Critically important)
There are only 408 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 32.29 words is high.
31.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (38). We recommend using a maximum of 8 tags for this page.
Some tags are too long. With 188 characters this one is longer than 70 characters:
"– acta ready to travel webinars/podcasts – government resources – human resource programs – government..."
The following tag is repeated too often: – human resource programs – government financial aid programs – covid-19 member newsletter updates – o...
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

Page structure

H1 heading
(Critically important)
ACTA - Association of Canadian Travel Agencies
The H1 heading is perfect.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 ACTA - Association of Canadian Travel Agencies
H3 ACTA Supports:
H3 Empty heading
H3 Empty heading
H3 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.
LinkAttributesAnchor text ACTA Logo Benefits window External Become a Travel Agent Resources Us
/Users/Account/LogOn?ReturnUrl=/Log On
https://acta.travellearningcam...New window External Subdomain No Text for COVID-19 Portal
/2021-advocacy-prioritiesNew window – 2021 ACTA Advocacy Priorities
/alerts-press-releases-2New window – Member Alerts & Press Releases window – 2021 ACTA Government Submissions
/ready-to-travel-webinarsNew window – ACTA Ready to Travel Webinars/Podcasts
/govt-resourcesNew window – Government Resources
/human-resource-programsNew window – Human Resource Programs
/government-financial-aid-prog...New window – Government Financial Aid Programs
/government-financial-aid-prog...New window
/covid-19-newslettersNew window COVID-19 Member Newsletter Updates
/other-resourcesNew window Other Business Programs
https://attendee.gotowebinar.c...External Subdomain Register here. window View our Education Calendar here
https://acta.travellearningcam...New window External Subdomain Watch Webinars On-Demand here window No Text Subdomain ACTA Covid-19 Lobby & Advocacy
/acta-advocacy-campaignClick here for ACTA's Advocacy Campaign window External Subdomain Donate to ACTA’s Advocacy Fund
/alerts-press-releases-2New window Click here to read full advisory (login required) window External No Text window External No Text window External No Text window External No Text window External No Text in French Policy Abuse Calendar of Events / Media Kit Careers Map duplicate Contact Us window External Orchard window External

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time is very slow (2.39 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page only loads 3 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (25 kB).

HTTP Response Header

content-typetext/html; charset=utf-8
dateSat, 20 Mar 2021 08:48:47 GMT

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 903 referring domains.
This page has 477,099 backlinks.
This page has backlinks from 555 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.


No valid Robots.txt file was found.

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

2021 ACTA65%Check
Travel Agencies64%Check
Canadian Travel64%Check
ACTA Advocacy64%Check
Canadian Travel Agencies63%Check
Travel Web53%Check
Travel Agent50%Check

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