Air.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
90% 
Page structure
89% 
Link structure
95% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
77.00 kB
Words
752
Media files
29
Number of links
84 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | American Institutes for Research
The length of the page title is perfect. (363 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://air.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
og:titleHome | American Institutes for Research
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 752 words. That's ok.
31.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.32 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/air_org/images/air-logo.pngHome
...es/custom/air_org/images/search-blue.svgSearch this website
...-homepage_0.jpg?h=837bfd6b&itok=4gLA7jRtHappy high school students in classroom
...24-homepage.png?h=b3388cf6&itok=slIDRyRQSchool children running and laughing
...12196-opt_1.jpg?h=82f92a78&itok=YIAMtmcZSmiling graduate
...0w-homepage.jpg?h=d752275d&itok=X25LZNTtGroup of adults laughing together outside
...03828 (1)_0.jpg?h=62bc044e&itok=rzA0a-1XGirl reading a book outside
...40776 (1)_1.jpg?h=9f5479df&itok=uxKmLTN3Doctor and patient
...21673 (1)_1.jpg?h=62bc044e&itok=kcxlGujhGirl on seesaw
...hoto#7-LAC-Reads (1)_1.JPG?itok=v5SWpaBbGirl with book
...187820358_1.jpg?h=9f5479df&itok=3J5SXMoxApprentice on the job
.../icon-hands.png?h=15e12df2&itok=oxHPJhyRHands Icon
...eartmonitor.png?h=5f6f0a16&itok=dbis4RvSHeart Monitor Icon
...on-building.png?h=5f6f0a16&itok=I9rKf9onBuilding Icon
...5/icon-book.png?h=5f6f0a16&itok=h43qbu2xBook Icon
...05-homepage.jpg?h=e993f226&itok=5AbTUYRITeacher in front of high school classroom
...2024-card_0.jpg?h=e59d0bbd&itok=WPECjNDLAIR's Tori Cirks and Garry Davis
...24__564x320.png?h=e8d56464&itok=U_tErApAAIR Wins CMS Contract eCQMs
...oss-564x320.png?h=b3388cf6&itok=Ks773RVDBob Ross new board member
...737959-card.jpg?h=1ff84041&itok=PfWOilLqKids with backpacks running into a school building
...G_4128-2024.jpg?h=1ff84041&itok=rVFZk4umChristina Curnow at IPAC
...d_560 x 373.png?h=81a47448&itok=sEkddTHOEquity-Initiative-Oct12024-event-webcard
...832508-card.jpg?h=1ff84041&itok=KFWj1dB1Smiling kids sitting in a row at school
.../default/files/2021-04/logo-footer_0.pngAdvancing Evidence. Improving Lives.
...air_org/images/social/white-facebook.svgFacebook
...custom/air_org/images/social/white-x.svgTwitter
...air_org/images/social/white-linkedin.svgLinkedIn
.../air_org/images/social/white-youtube.svgYouTube
...om/air_org/images/social/white-insta.svgInstagram

Page structure

H1 heading
(Critically important)
American Institutes for Research®
The H1 heading is perfect.
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 American Institutes for Research®
H2 Main navigation
H2 Advancing evidence. Improving lives.
H2 Mission Statement
H2 AIR Equity Initiative
H2 Our Capabilities
H2 Building Capacity Across the Comprehensive Center Network
H2 Designing Technical Assistance to Solve Challenging Problems
H2 Careers
H2 Locations
H3 Tackling Chronic Absenteeism: Resources for Policymakers, Educators, and Researchers
H3 Accelerating Integration and Equity in U.S.  Public Schools
H3 Spotlight on Our Work
H3 Education
H3 Health
H3 Human Services
H3 International
H3 Workforce
H3 Research & Program Evaluation
H3 Technical Assistance
H3 Data Science and Technology
H3 Survey Design and Administration
H3 Featured Insights
H3 News & Events
H3 American Institutes for Research Wins CMS Contract to Improve Clinical Quality Measures for Medicare Beneficiaries
H3 Robert Ross, National Expert in Improving Health Access and Quality, Joins AIR Board of Directors
H3 American Institutes for Research Launches AIR Attendance Lab to Help Districts Address Chronic Absenteeism
H3 Experts from AIR and AICPA Receive the 2024 Innovations in Assessment Award
H3 Opportunities Reimagined: Creating Educational Equity in Atlanta and Beyond
H3 Desegregation & Integration Pathways to Change: Initiatives, Measurements, and Reflection
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://air.org/Anchor Skip to main content
https://air.org/IMG-ALT Home
A-TITLE Home
https://air.org/aboutAbout
https://air.org/aboutAbout AIR
/air-equity-initiative-bridge-...AIR Equity Initiative
https://air.org/build-career-airCareers at AIR
/corporate-social-responsibili...Corporate Social Responsibility
/our-commitment-diversity-equi...Diversity, Equity, & Inclusion
https://air.org/aboutOur History
https://air.org/leadershipOur Leadership
https://air.org/working-airWorking with AIR
/vision-culture-and-valuesVision, Culture, & Values
https://air.org/expertsExperts
https://air.org/expertsMeet Our Experts
https://air.org/board-directorsBoard of Directors
https://air.org/leadershipText duplicate Our Leadership
https://air.org/institute-fellowsOur Institute Fellows
https://air.org/air-scholarsOur External Scholars
https://air.org/experts/insightsInsights
https://air.org/our-workOur Work
https://air.org/our-workExplore Our Work
/our-work/educationEducation
https://air.org/our-work/healthHealth
/our-work/human-servicesHuman Services
/our-work/internationalInternational
/our-work/workforceWorkforce
https://air.org/experts/insightsText duplicate Insights
https://air.org/equityText duplicate AIR Equity Initiative
https://air.org/centersCenters
https://air.org/projectProjects
https://air.org/our-capabilitiesCapabilities
https://air.org/our-capabilitiesView Our Capabilities
/our-capabilities/research-eva...Research & Evaluation
/our-capabilities/technical-as...Technical Assistance
/our-capabilities/data-science...Data Science & Technology
https://air.org/news-eventsNews & Events
https://air.org/news-eventsNews
https://air.org/news-eventsEvents
https://air.org/news-eventsAIR in the News
/awards-and-recognitionAwards and Recognition
https://air.org/air-newslettersNewsletters
https://air.org/newsletter-signupSign Up for AIR News
https://air.org/experts/insightsVIEW INSIGHTS
/resource/spotlight/how-tackle...LEARN MORE
/news/press-release/american-i...Text duplicate LEARN MORE
https://air.org/aboutLEARN MORE ABOUT US
https://air.org/equityLEARN MORE ABOUT THE INITIATIVE
/equity-initiative-annual-repo...READ THE EQUITY INITIATIVE'S ANNUAL REPORT (2022-23)
/our-work/educationIMG-ALT Girl reading a book outside
/our-work/educationOur Work in Education
https://air.org/our-work/healthIMG-ALT Doctor and patient
https://air.org/our-work/healthOur Work in Health
/our-work/human-servicesIMG-ALT Girl on seesaw
/our-work/human-servicesOur Work in Human Services
/our-work/internationalIMG-ALT Girl with book
/our-work/internationalOur Work in International
/our-work/workforceIMG-ALT Apprentice on the job
/our-work/workforceOur Work in Workforce
https://air.org/our-capabilitiesLearn More
/building-capacity-state-educa...Trivial anchor text
READ MORE
/resource/qa/designing-technic...WATCH THE Q&A
https://air.org/experts/insightssee more
/news/press-release/american-i...IMG-ALT AIR Wins CMS Contract eCQMs
/news/press-release/american-i...American Institutes for Research Wins CMS Contract to Improve Clinical Quality Measures for Medicare Beneficiaries
/news/press-release/robert-ros...IMG-ALT Bob Ross new board member
/news/press-release/robert-ros...Robert Ross, National Expert in Improving Health Access and Quality, Joins AIR Board of Directors
/news/press-release/american-i...IMG-ALT Kids with backpacks running into a school building
/news/press-release/american-i...American Institutes for Research Launches AIR Attendance Lab to Help Districts Address Chronic Absenteeism
/news/press-release/experts-ai...IMG-ALT Christina Curnow at IPAC
/news/press-release/experts-ai...Experts from AIR and AICPA Receive the 2024 Innovations in Assessment Award
/event/opportunities-reimagine...IMG-ALT Equity-Initiative-Oct12024-event-webcard
/event/opportunities-reimagine...Opportunities Reimagined: Creating Educational Equity in Atlanta and Beyond
/event/desegregation-integrati...IMG-ALT Smiling kids sitting in a row at school
/event/desegregation-integrati...Desegregation & Integration Pathways to Change: Initiatives, Measurements, and Reflection
https://air.org/news-eventsSee More
https://air.org/contactContact AIR
https://air.org/build-career-airCareers
https://air.org/benefitsBenefits
https://jobs-airdc.icims.com/j...External Subdomain Opportunities
https://air.org/locationsHeadquarters
https://air.org/locationsAll Offices
https://air.org/code-conductCode of Conduct
https://air.org/privacy-policyPrivacy Policy
https://air.org/accessibilityAccessibility
https://air.org/sitemap.xmlSitemap
http://www.facebook.com/pages/...New window External Subdomain IMG-ALT Facebook
https://twitter.com/airinformsNew window External IMG-ALT Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
http://www.youtube.com/user/Am...New window External Subdomain IMG-ALT YouTube
https://www.instagram.com/airi...New window External Subdomain IMG-ALT Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://air.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (77 kB).

HTTP Response Header

NameValue
dateWed, 14 Aug 2024 12:12:53 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=86400, public
content-encodinggzip
content-languageen
etag"1723622152-gzip"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 14 Aug 2024 07:55:52 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyCookie,Accept-Encoding
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-powered-byPHP/8.1.2-1ubuntu2.18
x-xss-protection1
x-azure-ref20240814T121253Z-179d6ccbd55f56x4re4hzf2ue40000000byg00000000vrbd
x-cacheCONFIG_NOCACHE
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,787 referring domains.
This page has 1,226,432 backlinks.
This page has backlinks from 3,729 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

User-Agent: bingbot
Crawl-delay: 10

User-agent: ClaudeBot
Crawl-delay: 10

User-agent: Claude-Web
Crawl-delay: 10

User-agent: msnbot
Crawl-delay: 10

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Search70%Check
Research66%Check
American66%Check
Institutes66%Check
American Institutes Research66%Check
AIR58%Check
AIR News50%Check
AIR experts50%Check
AIR applies48%Check
Equity46%Check
Show more keywords and terms

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