Air.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
90% 
Page structure
89% 
Link structure
90% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
80.20 kB
Words
855
Media files
29
Number of links
86 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | American Institutes for Research
The length of the page title is perfect. (363 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://air.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
og:titleHome | American Institutes for Research
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 855 words. That's ok.
33.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/air_org/images/air-logo.pngHome
...es/custom/air_org/images/search-blue.svgSearch this website
...-homepage_0.jpg?h=837bfd6b&itok=nXICcMMIGirl walking through flooded street
...68-homepage.jpg?h=837bfd6b&itok=CfamKkPeNative American teenagers walking in school hallway
...12196-opt_1.jpg?h=82f92a78&itok=YIAMtmcZSmiling graduate
...0w-homepage.jpg?h=d752275d&itok=X25LZNTtGroup of adults laughing together outside
...03828 (1)_0.jpg?h=62bc044e&itok=rzA0a-1XGirl reading a book outside
...40776 (1)_1.jpg?h=9f5479df&itok=uxKmLTN3Doctor and patient
...21673 (1)_1.jpg?h=62bc044e&itok=kcxlGujhGirl on seesaw
...hoto#7-LAC-Reads (1)_1.JPG?itok=v5SWpaBbGirl with book
...187820358_1.jpg?h=9f5479df&itok=3J5SXMoxApprentice on the job
.../icon-hands.png?h=15e12df2&itok=oxHPJhyRHands Icon
...eartmonitor.png?h=5f6f0a16&itok=dbis4RvSHeart Monitor Icon
...on-building.png?h=5f6f0a16&itok=I9rKf9onBuilding Icon
...5/icon-book.png?h=5f6f0a16&itok=h43qbu2xBook Icon
...20-homepage.jpg?h=837bfd6b&itok=lC5lW517Pregnant woman with doula
...9118-card_0.jpg?h=1ff84041&itok=hWyTTYZCWoman at computer looking serious
...3828X-card.jpeg?h=1ff84041&itok=-E1La3tJArmy mother laughing with daughter
...e-564-x-320.png?h=e8d56464&itok=ZJwDcdBNGraphic: 4th Annual Anthem Awards Silver Winner
...ard-560x373.png?h=81a47448&itok=bcQcVHFMAPPAM 2024 Conference webcard
...ent-560x373.png?h=81a47448&itok=AHbVria6New Vice President of AIR's Health Division, Susan Heil
...ard-560x373.png?h=ba4ee364&itok=wuczeFL0AIR to present at the ASC Annual Meeting card
...njohi-VC-KU.jpg?h=1ff84041&itok=XEioBnhMChristine Kiecha and Waceke Wanjohi
.../default/files/2021-04/logo-footer_0.pngAdvancing Evidence. Improving Lives.
...air_org/images/social/white-facebook.svgFacebook
...custom/air_org/images/social/white-x.svgTwitter
...air_org/images/social/white-linkedin.svgLinkedIn
.../air_org/images/social/white-youtube.svgYouTube
...om/air_org/images/social/white-insta.svgInstagram

Page structure

H1 heading
(Critically important)
American Institutes for Research®
The H1 heading is perfect.
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 American Institutes for Research®
H2 Main navigation
H2 Advancing evidence. Improving lives.
H2 Mission Statement
H2 AIR Opportunity Fund
H2 Our Capabilities
H2 Fresh Evidence on Disparities in Maternal Health Care
H2 Principles to Guide Artificial Intelligence in Education Research: Three Considerations
H2 Careers
H2 Locations
H3 Exploring the Intersections of Climate Change, Health, and Gender
H3 The Challenges of Accurately Identifying Indigenous Students
H3 Spotlight on Our Work
H3 Education
H3 Health
H3 Human Services
H3 International
H3 Workforce
H3 Research & Program Evaluation
H3 Technical Assistance
H3 Data Science and Technology
H3 Survey Design and Administration
H3 Featured Insights
H3 News & Events
H3 American Institutes for Research to Support U.S. Army Efforts to Reduce Harmful Behaviors in Military Communities
H3 American Institutes for Research Wins Anthem Award for Advancing Diversity and Equity
H3 American Institutes for Research Experts Prioritize Role of Evidence-Informed Policymaking at the 2024 APPAM Fall Research Conference
H3 Susan Heil, Researcher and Public Health Expert, Is Named Vice President for American Institutes for Research Health Division
H3 American Institutes for Research Justice and Safety Experts to Share Rigorous, Evidence-Based Research and Practice at the 2024 American Society of Criminology Annual Meeting
H3 Climate Change Impacts on Food Systems and Health: Building Resilience and Adaptation in Kenya
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://air.org/Anchor Skip to main content
https://air.org/IMG-ALT Home
A-TITLE Home
https://air.org/aboutAbout
https://air.org/aboutAbout AIR
https://air.org/opportunityAIR Opportunity Fund
https://air.org/build-career-airCareers at AIR
/corporate-social-responsibili...Corporate Social Responsibility
/our-commitment-diversity-equi...Diversity, Equity, & Inclusion
https://air.org/aboutOur History
https://air.org/leadershipOur Leadership
https://air.org/working-airWorking with AIR
/vision-culture-and-valuesVision, Culture, & Values
https://air.org/expertsExperts
https://air.org/expertsMeet Our Experts
https://air.org/board-directorsBoard of Directors
https://air.org/leadershipText duplicate Our Leadership
https://air.org/institute-fellowsOur Institute Fellows
https://air.org/air-scholarsOur External Scholars
https://air.org/experts/insightsInsights
https://air.org/our-workOur Work
https://air.org/our-workAreas of Expertise
/our-work/educationEducation
https://air.org/our-work/healthHealth
/our-work/human-servicesHuman Services
/our-work/internationalInternational
/our-work/workforceWorkforce
https://air.org/our-workFocus Areas
/generating-and-using-evidence...Climate Change
/advancing-public-health-inter...Public Health
https://air.org/our-workExplore Our Work
https://air.org/experts/insightsText duplicate Insights
https://air.org/centersCenters
https://air.org/projectProjects
https://air.org/our-capabilitiesCapabilities
https://air.org/our-capabilitiesView Our Capabilities
/our-capabilities/research-eva...Research & Evaluation
/our-capabilities/technical-as...Technical Assistance
/our-capabilities/data-science...Data Science & Technology
https://air.org/news-eventsNews & Events
https://air.org/news-eventsNews
https://air.org/news-eventsEvents
https://air.org/news-eventsAIR in the News
/awards-and-recognitionAwards and Recognition
https://air.org/air-newslettersNewsletters
https://air.org/newsletter-signupSign Up for AIR News
https://air.org/experts/insightsVIEW INSIGHTS
/resource/qa/exploring-interse...READ THE Q&A
/resource/qa/what-accurate-ide...Text duplicate READ THE Q&A
https://air.org/aboutLEARN MORE ABOUT US
https://air.org/opportunityLEARN MORE ABOUT THE FUND
/our-work/educationIMG-ALT Girl reading a book outside
/our-work/educationOur Work in Education
https://air.org/our-work/healthIMG-ALT Doctor and patient
https://air.org/our-work/healthOur Work in Health
/our-work/human-servicesIMG-ALT Girl on seesaw
/our-work/human-servicesOur Work in Human Services
/our-work/internationalIMG-ALT Girl with book
/our-work/internationalOur Work in International
/our-work/workforceIMG-ALT Apprentice on the job
/our-work/workforceOur Work in Workforce
https://air.org/our-capabilitiesLearn More
/resource/qa/fresh-evidence-di...Text duplicate READ THE Q&A
/resource/blog-post/principles...Trivial anchor text
READ MORE
https://air.org/experts/insightssee more
/news/press-release/american-i...IMG-ALT Army mother laughing with daughter
/news/press-release/american-i...American Institutes for Research to Support U.S. Army Efforts to Reduce Harmful Behaviors in Military Communities
/news/press-release/american-i...IMG-ALT Graphic: 4th Annual Anthem Awards Silver Winner
/news/press-release/american-i...American Institutes for Research Wins Anthem Award for Advancing Diversity and Equity
/news/press-release/american-i...IMG-ALT APPAM 2024 Conference webcard
/news/press-release/american-i...American Institutes for Research Experts Prioritize Role of Evidence-Informed Policymaking at the 2024 APPAM Fall Research Conference
/news/press-release/susan-heil...IMG-ALT New Vice President of AIR's Health Division, Susan Heil
/news/press-release/susan-heil...Susan Heil, Researcher and Public Health Expert, Is Named Vice President for American Institutes for Research Health Division
/news/press-release/american-i...IMG-ALT AIR to present at the ASC Annual Meeting card
/news/press-release/american-i...American Institutes for Research Justice and Safety Experts to Share Rigorous, Evidence-Based Research and Practice at the 2024 American Society of Criminolo...
/news/press-release/climate-ch...IMG-ALT Christine Kiecha and Waceke Wanjohi
/news/press-release/climate-ch...Climate Change Impacts on Food Systems and Health: Building Resilience and Adaptation in Kenya
https://air.org/news-eventsSee More
https://air.org/contactContact AIR
https://air.org/build-career-airCareers
https://air.org/benefitsBenefits
https://jobs-airdc.icims.com/j...External Subdomain Opportunities
https://air.org/locationsHeadquarters
https://air.org/locationsAll Offices
https://air.org/code-conductCode of Conduct
https://air.org/privacy-policyPrivacy Policy
https://air.org/accessibilityAccessibility
https://air.org/sitemap.xmlSitemap
http://www.facebook.com/pages/...New window External Subdomain IMG-ALT Facebook
https://twitter.com/airinformsNew window External IMG-ALT Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
http://www.youtube.com/user/Am...New window External Subdomain IMG-ALT YouTube
https://www.instagram.com/airi...New window External Subdomain IMG-ALT Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://air.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
dateMon, 02 Dec 2024 08:03:12 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=86400, public
content-encodinggzip
content-languageen
etag"1732962526-gzip"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 30 Nov 2024 10:28:46 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyCookie,Accept-Encoding
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-xss-protection1
x-azure-ref20241202T080312Z-16cb7d5bdf5lf88qhC1DUSw3w80000000dgg00000000pnwb
x-cacheCONFIG_NOCACHE
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,548 referring domains.
This page has 1,370,028 backlinks.
This page has backlinks from 3,797 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

User-Agent: bingbot
Crawl-delay: 1

User-agent: ClaudeBot
Crawl-delay: 1

User-agent: Claude-Web
Crawl-delay: 1

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
American70%Check
Search70%Check
American Institutes68%Check
American Institutes Research67%Check
Research66%Check
Institutes66%Check
2024 American58%Check
Education Research55%Check
American Society55%Check
AIR54%Check

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