Asu.edu - SEO Checker

Overview of the SEO Check
Meta information
91% 
Page quality
76% 
Page structure
79% 
Link structure
0% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.44 s
File size
108.00 kB
Words
803
Media files
4
Number of links
64 internal / 113 external

Task list of SEO Improvements

  • Only provide on canonical link.Very important!
  • Add a H1 heading to this page.Very important!
  • Avoid internal links with dynamic URL parameters.Very important!
  • Improve the page response time.Very important!
  • Try to reduce the number of used CSS files.Very important!
View all

Meta specifications

Title
(Critically important)
Arizona State University | Ranked #1 for innovation in the US | ASU
The length of the page title is perfect. (535 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Arizona State University in Tempe, AZ is a public research university ranked #1 in the U.S. for innovation, dedicated to accessibility and academic excellence.
The length of the meta description is perfect. (932 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.asu.edu/
https://www.asu.edu
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionArizona State University in Tempe, AZ is a public research university ranked #1 in the U.S. for innovation, dedicated to accessibility and academic excellence.
google-site-verificationUQZHHGQW0acyfQMcQ8ZxLsHtJU-spmK8Q5TVScTqC0c
langen
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 803 words. That's ok.
18.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 17.07 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
This website loads 11 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...assets/arizona-state-university-logo.pngArizona State University
/asuthemes/4.9/assets/asu-logo.pngArizona State University
.../default/files/best-college-2020-220.pngNo alt attribute provided
...SU-number-1-innovation-best-colleges.pngBest Colleges U.S. News Most Innovative 2020

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 home
H2 News/Events
H2 Academics
H2 Admissions
H2 Research
H2 Athletics
H2 Alumni
H2 Giving
H2 President
H2 Find my degree program:
H2 Contact my admissions representative:
H2 I am a future:
H2 Take a tour:
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are too many external links (113) on this page.
LinkAttributesAnchor text
https://www.asu.edu/Anchor Skip to main content
/accessibility/Report an accessibility problem
https://www.asu.edu/IMG-ALT Arizona State University
https://www.asu.edu/Text duplicate IMG-ALT Arizona State University
https://weblogin.asu.edu/cgi-b...External Sign In
https://www.asu.edu/ASU Home
/?feature=newseventsNews/Events
A-TITLE News and Events
/?feature=academicsAcademics
A-TITLE Academics
/?feature=researchResearch
A-TITLE Research
/?feature=athleticsAthletics
A-TITLE Athletics
/?feature=alumniAlumni
A-TITLE Alumni
/?feature=givingGiving
A-TITLE Giving
/?feature=presidentPresident
A-TITLE President
https://www.asu.edu/aboutAbout ASU
A-TITLE About ASU
https://my.asu.edu/External My ASU
https://www.asu.edu/colleges/Colleges and Schools
https://artsandsciences.asu.edu/External Arts and Sciences
A-TITLE Arts and Sciences website
https://wpcarey.asu.edu/External Business
A-TITLE W. P. Carey School of Business Web and Morrison School of Agribusiness website
https://herbergerinstitute.asu...External Design and the Arts
A-TITLE Herberger Institute for Design and the Arts website
https://education.asu.edu/External Education
A-TITLE Mary Lou Fulton Teachers College website
https://engineering.asu.edu/External Engineering
A-TITLE Engineering website
https://sfis.asu.edu/External Future of Innovation in Society
A-TITLE Future of Innovation in Society website
https://graduate.asu.edu/External Graduate
A-TITLE Graduate College website
https://chs.asu.edu/External Health Solutions
A-TITLE Health Solutions website
https://honors.asu.edu/External Honors
A-TITLE Barrett, The Honors College website
https://cronkite.asu.edu/External Journalism
A-TITLE Walter Cronkite School of Journalism and Mass Communication website
https://www.law.asu.edu/External Law
A-TITLE Sandra Day O' Connor College of Law website
https://nursingandhealth.asu.edu/External Nursing and Health Innovation
A-TITLE College of Nursing and Health Innovation website
https://copp.asu.edu/External Public Service and Community Solutions
A-TITLE College of Public Programs website
https://schoolofsustainability...External Sustainability
A-TITLE School of Sustainability website
https://uc.asu.edu/External University College
A-TITLE University College website
https://thunderbird.asu.edu/External Thunderbird School of Global Management
A-TITLE Thunderbird School of Global Management website
https://www.asu.edu/map/Map and Locations
https://www.asu.edu/map/Map
https://campus.asu.edu/tempe/External Tempe
A-TITLE Tempe campus
https://campus.asu.edu/west/External West
A-TITLE West campus
https://campus.asu.edu/polytec...External Polytechnic
A-TITLE Polytechnic campus
https://campus.asu.edu/downtown/External Downtown Phoenix
A-TITLE Downtown Phoenix campus
https://asuonline.asu.edu/External Online and Extended
A-TITLE Online and Extended campus
https://havasu.asu.edu/External Lake Havasu
https://corporate.asu.edu/External Corporate Engagement and Strategic Partnerships
https://asuresearchpark.com/External Research Park
https://washingtoncenter.asu.edu/External Washington D.C.
https://wpcarey.asu.edu/mba/ch...External China
https://isearch.asu.edu/External Directory
A-TITLE Directory, Index and other info
http://help.asu.edu/sims/selfh...New window External disable compatibility mode
https://www.asu.edu/Home
A-TITLE Home
/?feature=newseventsText duplicate News/Events
A-TITLE News/Events
/?feature=academicsText duplicate Academics
A-TITLE Academics
https://admission.asu.edu/External Admission
A-TITLE Admission
/?feature=researchText duplicate Research
A-TITLE Research
/?feature=athleticsText duplicate Athletics
A-TITLE Athletics
/?feature=alumniText duplicate Alumni
A-TITLE Alumni
/?feature=givingText duplicate Giving
A-TITLE Giving
/?feature=presidentText duplicate President
A-TITLE President
https://www.asu.edu/aboutText duplicate About ASU
A-TITLE About ASU
https://www.asu.edu/rankingsRankings
/about/faculty-excellenceFaculty excellence
/about/athletics-honors-and-aw...Athletics honors and awards
/about/notable-alumniNotable alumni
/about/year-review-annual-reportYears in Review (annual report)
/about/enrollmentEnrollment figures
/about/charter-mission-and-valuesCharter
/about/leadershipLeadership
/about/colleges-and-schoolsColleges and schools
/about/centers-and-institutesCenters and institutes
/about/university-history-and-...University history and milestones
/about/researchResearch and innovation
A-TITLE Research and innovation
/about/unique-student-experienceUnique student experience
/about/athleticsElite athletics program
https://www.azcentral.com/stor...External Trivial anchor text
Read more
https://asunow.asu.edu/2019121...External Text duplicate Trivial anchor text
Read more
https://asunow.asu.edu/2019112...External Find out more
https://research.asu.edu/popul...External Text duplicate Trivial anchor text
Read more
https://thesundevils.com/news/...External Learn more
https://alumni.asu.edu/External Text duplicate Learn more
https://giveto.asu.edu/impact-...External Text duplicate Trivial anchor text
Read more
https://president.asu.edu/read...External Text duplicate Trivial anchor text
Read more
https://asunow.asu.edu/External ASU Now
https://asuevents.asu.edu/External ASU Events
https://asunow.asu.edu/subscribeExternal Subscribe to ASU Now
https://asunow.asu.edu/media-r...External Pressroom
https://asunow.asu.edu/announc...External Faculty and staff news
https://students.asu.edu/programsExternal Degree programs
https://students.asu.edu/acade...External Academic calendar
https://provost.asu.edu/External Text duplicate Leadership
https://asuonline.asu.edu/onli...External Online degrees
https://webapp4.asu.edu/catalog/External Search for classes
/about/colleges-and-schoolsText duplicate Colleges and schools
https://admission.asu.edu/External Text duplicate Admission
https://students.asu.edu/howto...External Register for classes
https://graduate.asu.edu/External Graduate College
https://students.asu.edu/finan...External Scholarships and financial aid
https://lib.asu.edu/External Libraries
/about/faculty-excellenceFaculty honors and awards
https://provost.asu.edu/immigr...External Immigration and travel resources
https://research.asu.edu/External About ASU research
https://research.asu.edu/insti...External Institutes and initiatives
https://internationaldevelopme...External International development
https://entrepreneurship.asu.edu/External Entrepreneurship + Innovation
https://economicdevelopment.as...External Industry engagement
https://www.azte.com/External Technology transfer
http://www.thesundevils.com/External Sun Devil Athletics
http://www.thesundevils.com/ma...External Schedule results
https://oss.ticketmaster.com/a...External Subdomain Tickets
http://www.thesundevils.com/fa...External Facilities
https://www.youtube.com/user/A...External Video
http://www.sundevilclub.com/External Sun Devil Club
http://www.sparkysstadiumshop....External Sparky's Stadium Shop
https://alumni.asu.edu/External ASU Alumni
https://alumni.asu.edu/engage/...External Chapters
https://alumni.asu.edu/benefit...External ASU license plates
https://alumni.asu.edu/engage/...External Membership
https://alumni.asu.edu/form/up...External Update your information
https://alumni.asu.edu/benefit...External Alumni career resources
https://alumni.asu.edu/benefitsExternal Benefits
https://magazine.asu.edu/External Thrive Magazine
https://alumni.asu.edu/give-backExternal Give back
https://www.asufoundation.org/...External Why giving matters
https://www.asufoundation.org/...External Ways to give
https://www.asufoundation.org/...External Make a gift
https://www.asufoundation.org/...External Support your passion
https://www.asufoundation.org/...External Donor programs
https://www.asufoundation.org/...External Contact us
https://president.asu.edu/External Office of the President
https://president.asu.edu/the-...External Michael Crow biography
https://president.asu.edu/asu-...External ASU Charter and goals
https://president.asu.edu/idea...External Ideas and Issues
https://president.asu.edu/stat...External Statements from President Crow
https://president.asu.edu/updatesExternal Updates from President Crow
https://about.asu.edu/rankingsExternal Times Higher Education ranks ASU in the top 1 percent of world's most prestigious universities.
https://asu.edu/rankingsView more rankings
http://yourfuture.asu.edu/rank...External The Institute of International Education ranks ASU the #1 public university chosen by international students.
https://asu.edu/rankingsText duplicate View more rankings
https://www.asu.edu/rankings/U.S. News & World Report ranks ASU #1 in the U.S. for innovation.
https://asu.edu/rankingsText duplicate View more rankings
https://admission.asu.edu/fres...External First-year student
https://admission.asu.edu/tran...External Transfer student
https://admission.asu.edu/grad...External Graduate student
https://admission.asu.edu/inte...External International student
https://admission.asu.edu/vete...External Veteran student
https://cpe.asu.edu/External Non-degreestudent
https://asuonline.asu.edu/External Online student
https://visit.asu.edu/External Visit ASU
https://admission.asu.edu/cont...External Request information
https://admission.asu.edu/applyExternal Apply
https://tours.asu.edu/downtownExternal Downtown Phoenix campus
https://tours.asu.edu/polytechnicExternal Polytechnic campus
https://tours.asu.edu/tempeExternal Tempe campus
https://tours.asu.edu/westExternal West campus
https://tours.asu.edu/havasuExternal Text duplicate Lake Havasu
http://www.asu.edu/Text duplicate Arizona State University
https://www.google.com/maps/pl...External Text duplicate Map
http://www.facebook.com/arizon...External Facebook
A-TITLE Facebook
http://www.twitter.com/asuExternal Twitter
A-TITLE Twitter
https://www.instagram.com/ariz...External Instagram
A-TITLE Instagram
http://www.linkedin.com/compan...External LinkedIn
A-TITLE LinkedIn
http://www.youtube.com/asuExternal YouTube
A-TITLE YouTube
https://www.asu.edu/?feature=homeText duplicate Home
/?feature=newseventsText duplicate News/Events
/?feature=academicsText duplicate Academics
/?feature=researchText duplicate Research
/?feature=athleticsText duplicate Athletics
/?feature=alumniText duplicate Alumni
/?feature=givingText duplicate Giving
/?feature=presidentText duplicate President
https://www.asu.edu/aboutText duplicate About ASU
https://www.asu.edu/rankingsASU is No.1 in the U.S. for innovation
https://www.asu.edu/rankingsIMG-ALT Best Colleges U.S. News Most Innovative 2020
https://my.asu.edu/External Text duplicate My ASU
https://www.asu.edu/copyright/Copyright and Trademark
/accessibility/Accessibility
https://www.asu.edu/privacy/Privacy
https://www.asu.edu/tou/Terms of Use
https://www.asu.edu/asujobsJobs
https://www.asu.edu/emergency/Emergency
https://www.asu.edu/contactasu/Contact ASU

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.asu.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.44 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 10 CSS files. This may affect the page load time negatively.
This website loads 11 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (108 kB).

HTTP Response Header

NameValue
dateFri, 03 Jan 2020 10:53:59 GMT
content-typetext/html; charset=utf-8
content-length29039
connectionkeep-alive
varyAccept-Encoding, Cookie, Cookie
cache-controlpublic, max-age=300
surrogate-key-raw
content-encodinggzip
surrogate-keyjSE/vJAM9A1PYZ4wVZVu TGkiRWoArBv3BYeJGgly
link<https://www.asu.edu>; rel="canonical",<https://www.asu.edu>; rel="shortlink"
expiresSun, 19 Nov 1978 05:00:00 GMT
content-languageen
accept-rangesbytes
accept-rangesbytes
etagW/"1578047866-0"
last-modifiedFri, 03 Jan 2020 10:37:46 GMT
x-frame-optionsSAMEORIGIN
x-ua-compatibleIE=Edge,chrome=1
xkeyjSE/vJAM9A1PYZ4wVZVu TGkiRWoArBv3BYeJGgly
x-cacheableNO:Not Cacheable -1.000
age252
x-asu-xid165500048
x-asu-nodewww-haproxy-east-1
strict-transport-securitymax-age=157680000;
cf-cache-statusDYNAMIC
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray54f46e9b4f98dffb-FRA
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 94,381 referring domains.
This website has 9,595,471 backlinks.
This website has backlinks from 64,425 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt for asu.edu

User-agent: *
Disallow: /cgi-bin/
Disallow: /courses/oasis/BabbScholarship/
Disallow: /wwwstat/
Disallow: /webtrends/
Disallow: /stats/
Disallow: /default.sph
Disallow: /it/fyiada/
Disallow: /it/fyitest/
Disallow: /asu.sph
Disallow: /it/iris/dist/
Disallow: /data_admin/WUG/
Disallow: /alumni/programs/images/*.pdf$
Disallow: /parking/
Disallow: /news/_mm/
Disallow: /news/_notes/
Disallow: /news/_baks/
Disallow: /news/MMWIP/
Disallow: /news/archives/
Disallow: /news/arts/
Disallow: /news/asuinthenews/
Disallow: /news/Backup/
Disallow: /news/business/
Disallow: /news/campus/
Disallow: /news/community/
Disallow: /news/faculty_students/
Disallow: /news/features/
Disallow: /news/forthemedia/
Disallow: /news/images/
Disallow: /news/includes/
Disallow: /news/Insight/
Disallow: /news/invest/
Disallow: /news/investment/
Disallow: /news/Library/
Disallow: /news/mediacoverage/
Disallow: /news/mediadinner/
Disallow: /news/mediadinner06/
Disallow: /news/printedition/
Disallow: /news/publications/
Disallow: /news/research/
Disallow: /news/sc/
Disallow: /news/mediadinner/
Disallow: /news/stories/
Disallow: /news/story_uploads/
Disallow: /news/wiki_cicp/
Disallow: /ui/entrepreneurship/
Disallow: /aad/catalogs/
Disallow: /aad/manuals/policyarchives/
Disallow: /provost/articulation/
Disallow: /counsel/forms/
Disallow: /front/

User-agent: googlebot
Disallow: /news/*.csi

User-agent: msnbot
Disallow: /news/*.csi

Facebook popularity

Shares / Likes / Comments
6,410

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Arizona State University | Ranked #1 for innovation in the US | ASU
https://www.asu.edu/
Arizona State University in Tempe, AZ is a public research university ranked #1 in the U.S. for innovation, dedicated to accessibility and academic excellence.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Arizona59%Check
Arizona State59%Check
Arizona State University59%Check
University59%Check
State University59%Check
ASU50%Check
Innovation50%Check
Research University49%Check
ranked47%Check
Sign In44%Check

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