Business.yougov.com - SEO Checker

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Overview of the SEO Check
Meta information
59% 
Page quality
57% 
Page structure
100% 
Link structure
37% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
619.00 kB
Words
787
Media files
39
Number of links
99 internal / 39 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
YouGov: Living Consumer Intelligence, Discover What Your Customers Are Thinking
The page title should be shorter than 580 pixels. It is 753 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
YouGov is an international research, data and analytics group, providing highest quality brand tracking, brand health analysis, audience profiling, audience intelligence, and market research.
The meta description is too long: 1162 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationkBRfPee_T9rTdsUPQlPsFpyQaAmwbrL_ez-GKK5JHjs
robotsnoarchive
descriptionYouGov is an international research, data and analytics group, providing highest quality brand tracking, brand health analysis, audience profiling, audience intelligence, and market research.
langen
twitter:cardsummary
twitter:site@YouGov
og:titleYouGov: Living Consumer Intelligence, Discover What Your Customers Are Thinking
og:descriptionYouGov is an international research, data and analytics group, providing highest quality brand tracking, brand health analysis, audience profiling, audience intelligence, and market research.
og:imagehttps://ygo-assets-websites-general.yougov.net/original_images/og__solutions.png
og:urlEmpty
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: At the heart of our company is a global online community, where millio...
This page contains 787 words. That's ok.
25.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (619 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 72 characters this one is longer than 70 characters:
"“consistently outperformed" other online competitor samples for accuracy"
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mages/svg/yg-material-logo-main-logo.svgYouGov logo
...l_images/molson_coors_logo.original.webpnull
...ginal_images/Vauxhall-Logo.original.webpnull
...net/original_images/Tiktok.original.webpTikTok Logo
...gov.net/original_images/Fox-Logo-One.pngFox Sports Logo
...s/case_sudy_logo_container.original.webpnull
...et/original_images/V-money.original.webpvirgin money
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...es/Screenshot_2024-01-09_at_08.49.03.pngcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...net/original_images/ygyabblegradient.pngcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...nal_images/CategoryView_banner_image.pngcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...mages/GettyImages-502444615.original.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...dlittlethingsphoto-27175526.original.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...es/pexels-alecdoua-28374813.original.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...exels-vishnu-r-nair-1105666.original.pngcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ages/pexels-vazhnik-7864408.original.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
..._images/pexels-rdne-7915228.original.jpgcard image
...oudfront.net/original_images/YG_Logo.pngNo alt attribute provided
...t.net/original_images/Group.original.pngFacebook
...dfront.net/original_images/twitter-x.pngTwitter
...net/original_images/Group_3.original.pngLinkedIn
Video URLWidthHeight
...4s.cloudfront.net/r/13/hero_business.mp4

Page structure

H1 heading
(Critically important)
Living Consumer Intelligence
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Living Consumer Intelligence
H2 Book a demo
H2 Submit an inquiry
H2 Business
H2 Members
H2 Why YouGov?
H2 Read our latest thinking
H2 Know your sector
H2 ABOUT YOUGOV
H2 COMPANY
H2 GLOBAL SITES
H3 Explore
H3 Plan
H3 Activate
H3 Track
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (39) on this page.

Found links on this page

LinkAttributesAnchor text
https://business.yougov.com/No Text
/product/survey-directSelf-serve surveys
/product/realtimeServiced surveys
/product/custom-researchCustom research
/product/research-switzerlandOur Swiss solutions
/solutions/research/mixed-modeMixed-mode surveys
/product/quantilopequantilope x YouGov
/company/consumer-panel-servic...NEW Consumer Panel Services GfK
/product/profiles-liteFREE Profiles Lite
/product/profilesProfiles
/product/safeBehavioral
/product/research-switzerlandText duplicate Our Swiss solutions
/product/gen-z-checkGen Z Check
/product/freewallYouGov FreeWall
/product/audience-dataAudience Data
/product/research-switzerlandText duplicate Our Swiss solutions
/product/categoryviewNEW CategoryView
/product/brandindex-liteFREE BrandIndex Lite
/product/brandindexBrandIndex
/product/custom-trackersCustom Trackers
/product/research-switzerlandText duplicate Our Swiss solutions
/product/brandindex/swiss-bran...Swiss Brand Observer
/productAll products
/sectors/agencyAgencies
/sectors/automotiveAutomotive
/sectors/charity-nonprofitCharities & non-profit
/sectors/banking-insuranceFinancial services
/sectors/fmcgFMCG
/sectors/governmentGovernment & academia
/sectors/health-pharmaHealth & pharma
/sectors/leisure-entertainmentLeisure & entertainment
/sectors/media-contentMedia & content
/sectors/retailRetail
/sectors/sportsSports
/sectors/technologyTechnology
/sectors/telcoTelco
/sectors/travel-tourismTravel & tourism
/sectors/gaming-esportsVideo gaming & esports
/sectorsAll sector data
/white-papersWhite papers and reports Latest deep-dives in your sector
/contentArticles Fresh trends & insights
/how-toHow-to resources Learnings from our experts
/case-studiesCustomer success stories Case studies
/insights/methodology-mattersMethodolgy matters Evidence-based best practices for survey research
/panel-data-toolsLiving Consumer Intelligence
https://corporate.yougov.com/New window External Subdomain About us
/our-panelOur panel
https://corporate.yougov.com/e...New window External Subdomain Our approach to privacy & security
https://corporate.yougov.com/p...New window External Subdomain News and Press Releases
https://jobs.yougov.com/New window External Subdomain Careers at YouGov
/global-affiliate-partnershipsGlobal affiliate partnerships
/frequently-asked-questionsFrequently asked questions
/?marketo=demoSchedule a time that works for you
/?marketo=contactGet in touch
https://platform.yougov.com/New window External Subdomain Sign in as a client
https://account.yougov.com/us-...New window External Subdomain Sign in as a member
/searchSearch
https://business.yougov.com/deSubdomain Deutsch
https://business.yougov.com/frSubdomain Français
https://business.yougov.com/esSubdomain Español
https://business.yougov.com/ptSubdomain Português
https://business.yougov.com/itSubdomain Italiano
https://business.yougov.com/IMG-ALT YouGov logo
/searchNo Text
/select?data=audienceExplore living data
/?cta=researchRun a survey
/productDiscover our solutions
/solutions/researchNo Text
/solutions/audienceNo Text
/solutions/activateNo Text
/solutions/brand-trackingNo Text
/solutions/researchExplore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
/solutions/audiencePlan Unlock the most complete view of your audience, with over a million profiling points.
/solutions/activateActivate Supercharge campaigns with precision targeting and unmissable advertising.
/solutions/brand-trackingTrack Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates on consumer intelligence.
/our-panelthe biggest, most representative and most connected proprietary panel in the market.
/content/37109-molson-coors-br...New window Subdomain Read the case study
/company/consumer-panel-servic...ACQUISITION Consumer Panel Services GfK joins YouGov
IMG-ALT card image
/content/50596-yougov-acquires...ACQUISITION YouGov acquires Yabble
IMG-ALT card image
/product/categoryviewNEW PRODUCT Introducing CategoryView: Brand, audience and sector data trending tool
IMG-ALT card image
/content/50440-entry-fees-for-...New window Subdomain ARTICLE Entry fees for cities could deter Americans, especially those who don’t travel
IMG-ALT card image
/content/50501-to-trust-or-not...New window Subdomain ARTICLE To trust or not to trust - Consumers trust German products the most, Chinese ones the least
IMG-ALT card image
/content/50539-olympic-games-s...New window Subdomain ARTICLE Olympic and Paralympic Games spark kid’s interest in sports and health, says poll
IMG-ALT card image
/content/50510-concerns-rise-o...New window Subdomain ARTICLE Concerns rise over ticket scalping and dynamic pricing for live events in the UK
IMG-ALT card image
/content/50477-decoding-the-me...New window Subdomain ARTICLE Decoding the metaverse - A multi-market exploration of knowledge and excitement
IMG-ALT card image
/content/50496-gamers-see-a-ro...New window Subdomain ARTICLE Gamers see a role for AI in gaming, but not at the expense of humans
IMG-ALT card image
/sectors/automotive/Text duplicate Automotive
/sectors/agencyText duplicate Agencies
/sectors/charity-nonprofit/Charities & Non-profit
/sectors/banking-insurance/Financial Services
/sectors/fmcg/Text duplicate FMCG
/sectors/government/Government & Academia
/sectors/health-pharma/Health & Pharma
/sectors/leisure-entertainment/Leisure & Entertainment
/sectors/media-content/Media & Content
/sectors/retail/Text duplicate Retail
https://sport.yougov.com/External Subdomain Sport
/sectors/technology/Text duplicate Technology
/sectors/telco/Text duplicate Telco
/sectors/travel-tourism/Travel
/sectors/gaming-esports/Video Gaming & Esports
https://facebook.com/YouGovUSNew window External IMG-ALT Facebook
https://twitter.com/YouGovNew window External IMG-ALT Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://account.yougov.com/regionNew window External Subdomain Join Panel
https://yougov.zendesk.com/hc/...New window External Subdomain Panelist support
https://corporate.yougov.com/a...New window External Subdomain About Us
/?marketo=contactContact Us
https://jobs.yougov.com/New window External Subdomain Careers
https://corporate.yougov.com/New window External Subdomain Investor relations
https://corporate.yougov.com/p...New window External Subdomain Press Office
/archiveNew window Subdomain Archive
https://au.yougov.com/New window External Subdomain Australia
https://fr.yougov.com/New window External Subdomain France
https://yougov.de/New window External Germany
https://it.yougov.com/New window External Subdomain Italy
https://sg.yougov.com/en-sg/New window External Subdomain Singapore
https://es.yougov.com/New window External Subdomain Spain
https://yougov.co.uk/New window External United Kingdom
https://today.yougov.com/New window External Subdomain United States
https://account.yougov.com/regionNew window External Subdomain Text duplicate Join Panel
https://yougov.zendesk.com/hc/...New window External Subdomain Text duplicate Panelist support
https://corporate.yougov.com/a...New window External Subdomain Text duplicate About Us
/?marketo=contactText duplicate Contact Us
https://jobs.yougov.com/New window External Subdomain Text duplicate Careers
https://corporate.yougov.com/New window External Subdomain Text duplicate Investor relations
https://corporate.yougov.com/p...New window External Subdomain Text duplicate Press Office
/archiveNew window Subdomain Text duplicate Archive
https://au.yougov.com/New window External Subdomain Text duplicate Australia
https://fr.yougov.com/New window External Subdomain Text duplicate France
https://yougov.de/New window External Text duplicate Germany
https://it.yougov.com/New window External Subdomain Text duplicate Italy
https://sg.yougov.com/en-sg/New window External Subdomain Text duplicate Singapore
https://es.yougov.com/New window External Subdomain Text duplicate Spain
https://yougov.co.uk/New window External Text duplicate United Kingdom
https://today.yougov.com/New window External Subdomain Text duplicate United States
/terms-and-privacyNew window Subdomain Terms, privacy & cookies
https://corporate.yougov.com/m...New window External Subdomain Modern slavery act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://business.yougov.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (619 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
etagW/"9ab8c-yyiJe+dtEKC4QBTGuNr+hmmX5Rw"
varyAccept-Encoding
content-encodinggzip
dateSat, 28 Sep 2024 04:36:57 GMT
x-envoy-upstream-service-time690
serveristio-envoy
set-cookie122 Characters
strict-transport-securitymax-age=31536000
x-cdnImperva
x-iinfo13-2456491-2332562 pNNy RT(1727498216230 6) q(0 0 0 0) r(7 7) U12
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,590 referring domains.
This page has 3,412,394 backlinks.
This page has backlinks from 4,715 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /preview/
Disallow: /*/preview/

Sitemap: https://business.yougov.com/sitemap.xml

Similar sites

Search preview

business.yougov.com
YouGov: Living Consumer Intelligence, Discover What Your Customers ...
YouGov is an international research, data and analytics group, providing highest quality brand tracking, brand health analysis, audience profiling, audience intelligence, and market research.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
YouGov86%Check
intelligence73%Check
Consumer Intelligence68%Check
Living Consumer Intelligence65%Check
Consumer62%Check
living62%Check
Audience Intelligence60%Check
living data55%Check
Business52%Check
research51%Check
Show more keywords and terms

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