Census.gov - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
78% 
Page structure
87% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
163.70 kB
Words
957
Media files
15
Number of links
200 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Census.gov
The page title is too short. (108 pixels of 580 max pixel length) Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.
The length of the meta description is perfect. (731 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.census.gov/en.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
DC.titleCensus.gov
DC.creatorUS Census Bureau
DC.date.createdEmpty
DC.date.reviewedEmpty
DC.languageEN-US
robotsnoodp, noydir
descriptionThe Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.
authorUS Census Bureau
msapplication-square150x150logo/etc.clientlibs/census/clientlibs/common-site/resources/icons/mstile-150x150.png
article:published_timeEmpty
article:modified_timeEmpty
article:publisherhttps://census.gov /
article:sectionGovernment
twitter:imagehttps://www.census.gov/content/dam/Census/public/brand/census-logo-sharing-card.jpg
twitter:cardsummary_large_image
twitter:site@uscensusbureau
twitter:creator@uscensusbureau
twitter:titleCensus.gov
og:titleCensus.gov
og:localeen_US
og:site_nameCensus.gov
og:typearticle
og:urlhttps://www.census.gov/en.html
og:imagehttps://www.census.gov/content/dam/Census/public/brand/census-logo-sharing-card.jpg
Content-Typetext/html; charset=utf-8
content-typetext/html; charset=UTF-8
keywordsEmpty

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Page quality

Content
(Critically important)
This page contains 957 words. That's ok.
19.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.82 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 26 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../USCENSUS_IDENTITY_SOLO_White_2in_TM.svgUnited States Census Bureau
...23757/learn-about-states-acs-2019-th.pngThis visualization lets you explore data the Census Bureau provides for some of the most popular topics from the 2019 American Community Survey.
...921212/monthly-state-retail-sales-th.pngView year-over-year change in monthly state retail sales for different NAICS sectors.
.../bfs-weekly-business-applications-th.jpgView weekly changes in business applications by regions in the United States.
...70705773/NEW_ROAM_image_notitle3_248.jpgThis interactive map makes hard-to-survey areas easier to identify using American Community Survey (ACS) estimates available in the Planning Database.
...608532/community-resilence-estimates.jpgExplore the popular ACS data wheel, updated with 2018 ACS 1-year estimates for states, congressional districts, and metropolitan statistical areas.
...temgallery.jpg/1568719889010/p60-266.jpgThis report presents data on income, earnings, income inequality & poverty in the United States based on information collected in the 2018 and earlier CPS ASEC.
...temgallery.jpg/1568719735338/p60-267.jpgThis report presents data on health insurance coverage in the United States based on information collected in the 2019 CPS ASEC.
...temgallery.png/1599769442253/P60-272.pngThis report describes research on the Supplemental Poverty Measure (SPM).
...gallery.jpg/1600363400913/acsbr20-01.jpgThis report presents data on SNAP receipt during 2018 at the national and state levels based on the 2018 American Community Survey (ACS) 1-year estimates.
...mgallery.jpg/1600363249282/p70br-170.jpgThis brief uses the 2018 Survey of Income and Program Participation (SIPP) to examine household wealth in 2017.
/ratingtool/images/thumbsup.pngNo alt attribute provided
/ratingtool/images/thumbsdown.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Census.gov Homepage
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Census.gov Homepage
H2 2020 Census Response Rate Update: 99.98% Complete Nationwide
H2 2020 Census Response Rate Update: 99.98% Complete Nationwide Duplicate text
H2 2020 Census Frequently Asked Questions
H2 2020 Census Frequently Asked Questions Duplicate text
H2 Giving Thanks for Families in 2020
H2 Giving Thanks for Families in 2020 Duplicate text
H3 Latest News
H3 America Counts: Stories Behind the Numbers
H3 Popular Visualizations
H3 Popular Publications
H3 The Week Ahead
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.census.gov/Anchor Skip Header
https://www.census.gov/en.htmlIMG-ALT United States Census Bureau
/topics/population/age-and-sex...Age and Sex
/businessandeconomyBusiness and Economy
/topics/education.htmlEducation
/topics/preparedness.htmlEmergency Management
/topics/employment.htmlEmployment
/topics/families.htmlFamilies and Living Arrangements
/topics/population/migration.htmlGeographic Mobility / Migration
https://www.census.gov/geographyGeography
/topics/health.htmlHealth
/topics/population/hispanic-or...Hispanic Origin
/topics/housing.htmlHousing
/topics/income-poverty.htmlIncome and Poverty
/topics/international-trade.htmlInternational Trade
/topics/population.htmlPopulation
/topics/population/population-...Population Estimates
https://www.census.gov/govsPublic Sector
/topics/population/race.htmlRace
/topics/research.htmlResearch
/topics/public-sector/voting.htmlVoting and Registration
/about/index.htmlA - Z
https://www.census.gov/dataExplore Data Main
https://www.census.gov/academyCensus Academy
/about/what/admin-data.htmlCombining Data
/data/data-tools.htmlData Tools and Apps
/developers/Developers
/data/experimental-data-produc...Experimental Data Products
/data/related-sites.htmlRelated Sites
/data/software.htmlSoftware
/data/tables.htmlTables
/data/training-workshops.htmlTraining and Workshops
/library/visualizations.htmlVisualizations
/library.htmlLibrary Main
/AmericaCountsAmerica Counts: Stories
/library/audio.htmlAudio
/library/fact-sheets.htmlFact Sheets
/library/visualizations.htmlInfographics and Visualizations
/library/photos.htmlPhotos
/library/publications.htmlPublications
/library/video.htmlVideos
/library/working-papers.htmlWorking Papers
/programs-surveys/are-you-in-a...Help for Survey Participants
/programs-surveys/decennial-ce...2020 Census
https://www.census.gov/2020census2020 Census Operational Information
/programs-surveys/acsAmerican Community Survey (ACS)
/programs-surveys/ahs.htmlAmerican Housing Survey (AHS)
/programs-surveys/abs.htmlAnnual Business Survey (ABS)
/programs-surveys/asm.htmlAnnual Survey of Manufactures (ASM)
/programs-surveys/cog.htmlCensus of Governments
/programs-surveys/cbp.htmlCounty Business Patterns (CBP)
/programs-surveys/cps.htmlCurrent Population Survey (CPS)
/EconomicCensusEconomic Census
/internationalprogramsInternational Programs
/programs-surveys/metro-micro....Metro and Micro Areas
https://www.census.gov/popestText duplicate Population Estimates
/programs-surveys/popproj.htmlPopulation Projections
/programs-surveys/saipe.htmlSmall Area Income and Poverty
/programs-surveys/susb.htmlStatistics of U.S. Businesses
/programs-surveys/sbo.htmlSurvey of Business Owners
https://www.census.gov/sipp/Survey of Income and Program Participation (SIPP)
/programs-surveys/surveys-prog...All surveys and programs
/newsroom.htmlMedia (Newsroom)
/programs-surveys/are-you-in-a...Survey Participants/ Respondents
https://www.census.gov/partnersPartners
/programs-surveys/sis.htmlEducators and Students
https://www.census.gov/NAICSNAICS Lookup
/library/reference/code-lists/...Schedule B Search
/data/developers/data-sets/Geo...Geocoding Service
https://www.census.gov/about-usAbout the Bureau
/about/who.htmlWho We Are
/about/what.htmlWhat We Do
/about/business-opportunities....Business Opportunities
https://www.census.gov/careersCensus Careers
https://www.census.gov/fieldjobsField Jobs by State
/about/what/admin-data.htmlText duplicate Combining Data
/about/history.htmlOur History
/about/policies.htmlPolicies and Notices
https://www.census.gov/privacyPrivacy Program
https://www.census.gov/regionsRegional Offices
/about/contact-us/staff-finder...Staff Directory
/about/contact-us.htmlContact Us
/about/faqs.htmlFAQs
https://www.commerce.gov/External Department of Commerce
/topics/population/age-and-sex...Text duplicate Age and Sex
/businessandeconomyText duplicate Business and Economy
/topics/education.htmlText duplicate Education
/topics/preparedness.htmlText duplicate Emergency Management
/topics/employment.htmlText duplicate Employment
/topics/families.htmlText duplicate Families and Living Arrangements
/topics/population/migration.htmlText duplicate Geographic Mobility / Migration
https://www.census.gov/geographyText duplicate Geography
/topics/health.htmlText duplicate Health
/topics/population/hispanic-or...Text duplicate Hispanic Origin
/topics/housing.htmlText duplicate Housing
/topics/income-poverty.htmlText duplicate Income and Poverty
/topics/international-trade.htmlText duplicate International Trade
/topics/population.htmlText duplicate Population
/topics/population/population-...Text duplicate Population Estimates
https://www.census.gov/govsText duplicate Public Sector
/topics/population/race.htmlText duplicate Race
/topics/research.htmlText duplicate Research
/topics/public-sector/voting.htmlText duplicate Voting and Registration
/about/index.htmlText duplicate A - Z
https://www.census.gov/dataText duplicate Explore Data Main
https://www.census.gov/academyText duplicate Census Academy
/about/what/admin-data.htmlText duplicate Combining Data
/data/data-tools.htmlText duplicate Data Tools and Apps
/developers/Text duplicate Developers
/data/experimental-data-produc...Text duplicate Experimental Data Products
/data/related-sites.htmlText duplicate Related Sites
/data/software.htmlText duplicate Software
/data/tables.htmlText duplicate Tables
/data/training-workshops.htmlText duplicate Training and Workshops
/library/visualizations.htmlText duplicate Visualizations
/library.htmlText duplicate Library Main
/AmericaCountsText duplicate America Counts: Stories
/library/audio.htmlText duplicate Audio
/library/fact-sheets.htmlText duplicate Fact Sheets
/library/visualizations.htmlText duplicate Infographics and Visualizations
/library/photos.htmlText duplicate Photos
/library/publications.htmlText duplicate Publications
/library/video.htmlText duplicate Videos
/library/working-papers.htmlText duplicate Working Papers
/programs-surveys/are-you-in-a...Text duplicate Help for Survey Participants
/programs-surveys/decennial-ce...Text duplicate 2020 Census
https://www.census.gov/2020censusText duplicate 2020 Census Operational Information
/programs-surveys/acsText duplicate American Community Survey (ACS)
/programs-surveys/ahs.htmlText duplicate American Housing Survey (AHS)
/programs-surveys/abs.htmlText duplicate Annual Business Survey (ABS)
/programs-surveys/asm.htmlText duplicate Annual Survey of Manufactures (ASM)
/programs-surveys/cog.htmlText duplicate Census of Governments
/programs-surveys/cbp.htmlText duplicate County Business Patterns (CBP)
/programs-surveys/cps.htmlText duplicate Current Population Survey (CPS)
/EconomicCensusText duplicate Economic Census
/internationalprogramsText duplicate International Programs
/programs-surveys/metro-micro....Text duplicate Metro and Micro Areas
https://www.census.gov/popestText duplicate Population Estimates
/programs-surveys/popproj.htmlText duplicate Population Projections
/programs-surveys/saipe.htmlText duplicate Small Area Income and Poverty
/programs-surveys/susb.htmlText duplicate Statistics of U.S. Businesses
/programs-surveys/sbo.htmlText duplicate Survey of Business Owners
https://www.census.gov/sipp/Text duplicate Survey of Income and Program Participation (SIPP)
/programs-surveys/surveys-prog...Text duplicate All surveys and programs
/newsroom.htmlText duplicate Media (Newsroom)
/programs-surveys/are-you-in-a...Text duplicate Survey Participants/ Respondents
https://www.census.gov/partnersText duplicate Partners
/programs-surveys/sis.htmlText duplicate Educators and Students
https://www.census.gov/NAICSText duplicate NAICS Lookup
/library/reference/code-lists/...Text duplicate Schedule B Search
/data/developers/data-sets/Geo...Text duplicate Geocoding Service
https://www.census.gov/about-usText duplicate About the Bureau
/about/who.htmlText duplicate Who We Are
/about/what.htmlText duplicate What We Do
/about/business-opportunities....Text duplicate Business Opportunities
https://www.census.gov/careersText duplicate Census Careers
https://www.census.gov/fieldjobsText duplicate Field Jobs by State
/about/what/admin-data.htmlText duplicate Combining Data
/about/history.htmlText duplicate Our History
/about/policies.htmlText duplicate Policies and Notices
https://www.census.gov/privacyText duplicate Privacy Program
https://www.census.gov/regionsText duplicate Regional Offices
/about/contact-us/staff-finder...Text duplicate Staff Directory
/about/contact-us.htmlText duplicate Contact Us
/about/faqs.htmlText duplicate FAQs
/newsroom/press-releases/2020/...2020 Census Response Rate Update: 99.98% Complete Nationwide 2020 Census Response Rate Update: 99.98% Complete Nationwide Read More 99.98% of all housing uni...
https://www.census.gov/surveyhelpSurveys Help for Survey Participants Verify that the survey you received is real and learn how to respond.
/data/data-tools/quickfacts.htmlQuickfacts Access Local Data Learn about your community, county, state and the U.S. It's fast, easy and shareable.
/newsroom/press-kits/2020/2020...2020 Census Frequently Asked Questions 2020 Census Frequently Asked Questions Read More Answers to frequently asked questions about the 2020 Census completio...
/newsroom/press-releases/2020/...Press Release | November 23, 2020 Webinar on Release of 2015-2019 American Community Survey Statistics The U.S. Census Bureau is set to hold an informational...
/newsroom/press-releases/2020/...Press Release | November 19, 2020 Statement from Census Bureau Director Steve Dillingham During post-collection processing, certain processing anomalies have...
/newsroom/press-releases/2020/...Press Release | November 19, 2020 New and Updated North American Product Classification System Codes The U.S. Census Bureau published new and updated North A...
/newsroom/press-releases/by-ye...View All News
/library/stories/2020/11/givin...Giving Thanks for Families in 2020 Giving Thanks for Families in 2020 Read More U.S. Census Bureau statistics show the changing American family, from traditi...
/library/stories/2020/11/manuf...Story | November 17, 2020 Manufacturing Faces a Labor Shortage as Workforce Ages Nearly one-fourth of the manufacturing workforce is age 55 or older and reta...
/library/stories/2020/11/gaps-...Story | November 16, 2020 Gaps in the Wealth of Americans by Household Type in 2017 The recently released Survey of Income Program Participation shows househ...
/library/stories/2020/11/post-...Story | November 10, 2020 Post-9/11 Veterans More Likely Than Nonveterans to be Employed A new Census Bureau report reveals how the employment of post-9/11 v...
/AmericaCountsView All Stories
/library/visualizations/intera...What can you learn about states from the American Community Survey?
IMG-ALT This visualization lets you explore data the Census Bureau provides for some of the most popular topics from the 2019 American Community Survey.
/library/visualizations/intera...Monthly State Retail Sales
IMG-ALT View year-over-year change in monthly state retail sales for different NAICS sectors.
/library/visualizations/intera...Business Formation Statistics (BFS) Business Applications
IMG-ALT View weekly changes in business applications by regions in the United States.
https://www.census.gov/roamResponse Outreach Area Mapper (ROAM)
IMG-ALT This interactive map makes hard-to-survey areas easier to identify using American Community Survey (ACS) estimates available in the Planning Database.
/library/visualizations/intera...Community Resilience Estimates
IMG-ALT Explore the popular ACS data wheel, updated with 2018 ACS 1-year estimates for states, congressional districts, and metropolitan statistical areas.
/library/visualizations.htmlAll Visualizations
/library/publications/2020/dem...Income and Poverty in the United States: 2019
IMG-ALT This report presents data on income, earnings, income inequality & poverty in the United States based on information collected in the 2018 and earlier CPS AS...
/library/publications/2020/dem...Health Insurance Coverage in the United States: 2019
IMG-ALT This report presents data on health insurance coverage in the United States based on information collected in the 2019 CPS ASEC.
/library/publications/2020/dem...The Supplemental Poverty Measure: 2019
IMG-ALT This report describes research on the Supplemental Poverty Measure (SPM).
/library/publications/2020/dem...Supplemental Nutrition Assistance Program (SNAP) Receipt for Households: 2018
IMG-ALT This report presents data on SNAP receipt during 2018 at the national and state levels based on the 2018 American Community Survey (ACS) 1-year estimates.
/library/publications/2020/dem...The Wealth of Households: 2017
IMG-ALT This brief uses the 2018 Survey of Income and Program Participation (SIPP) to examine household wealth in 2017.
/library/publications.htmlAll Publications
http://www.calendarwiz.com/cen...External Full Calendar
http://www.calendarwiz.com/cen...External Text duplicate Full Calendar
https://www.census.gov/Anchor Back to Header
/newsroom.htmlNewsroom
/AmericaCountsAmerica Counts
/newsroom/blogs.htmlBlogs
/newsroom/stories.htmlStats for Stories
https://www.facebook.com/uscen...New window External A-TITLE Facebook
https://twitter.com/uscensusbu...New window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External A-TITLE Linkedln
https://www.youtube.com/user/u...New window External A-TITLE YouTube
https://www.instagram.com/usce...New window External A-TITLE Instagram
https://www.census.gov/careersCensus Jobs
https://www.census.gov/quality/Information Quality
/datalinkageData Linkage Infrastructure
https://www.census.gov/privacyData Protection and Privacy Policy
https://www.census.gov/section508Accessibility
https://www.census.gov/foiaFOIA
https://www.commerce.gov/External U.S. Department of Commerce
https://www.usa.gov/External USA.gov

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.census.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 13 CSS files. This may affect the page load time negatively.
This website loads 26 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (164 kB).

HTTP Response Header

NameValue
last-modifiedMon, 23 Nov 2020 22:20:10 GMT
accept-rangesbytes
content-encodinggzip
x-content-type-optionsnosniff
content-security-policyframe-ancestors census.gov http://*.census.gov https://*.census.gov 2020census.gov http://*.2020census.gov https://*.2020census.gov;
x-xss-protection1; mode=block
cache-controlno-store
x-frame-optionssameorigin
content-typetext/html
strict-transport-securitymax-age=31536000
content-length20758
dateTue, 24 Nov 2020 07:11:19 GMT
connectionclose
varyAccept-Encoding
statuscode200
http_versionHTTP/1.0

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Government. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 117,360 referring domains.
This website has 23,006,242 backlinks.
This website has backlinks from 72,722 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *

User-agent: W3C-checklink
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/
Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: Googlebot
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/
Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation


User-agent: Yahoo! Slurp
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/
Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: bingbot
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/
Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: usasearch
SITEMAP: https://www.census.gov/sitemapindex/sitemap.xml
SITEMAP: https://www.census.gov/quickfacts/fact/sitemap/US/PST045217
SITEMAP: https://2020census.gov/en/sitemapindex/sitemap.xml

Facebook popularity

Shares / Likes / Comments
46,844

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.census.gov
Census.gov
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Census90%Check
gov75%Check
Census Bureau67%Check
2020 Census62%Check
Economic Census61%Check
Age54%Check
in 202049%Check
Data48%Check
Bureau48%Check
Economy46%Check

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