Kantar.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
44% 
Page structure
45% 
Link structure
81% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
63.60 kB
Words
346
Media files
11
Number of links
59 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kantar Deutschland. Shape your brand future.
The length of the page title is perfect. (410 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Von Markenstrategie bis Umsatzsteigerung - wir kombinieren Expertise, modernste Analysen, Produkte und Plattformen, um zu verstehen, wie Menschen denken und handeln.
The meta description is too long: 1077 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
The canonical link is empty.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionVon Markenstrategie bis Umsatzsteigerung - wir kombinieren Expertise, modernste Analysen, Produkte und Plattformen, um zu verstehen, wie Menschen denken und handeln.
viewportwidth=device-width, initial-scale=1
langde-de
twitter:imagehttps://www.kantar.com/de/-/media/project/kantar/germany/banner/b4bg_background-with-squares.png
twitter:descriptionVon Markenstrategie bis Umsatzsteigerung - wir kombinieren Expertise, modernste Analysen, Produkte und Plattformen, um zu verstehen, wie Menschen denken und handeln.
twitter:titleKantar Deutschland. Shape your brand future.
twitter:cardsummary_large_image
og:descriptionVon Markenstrategie bis Umsatzsteigerung - wir kombinieren Expertise, modernste Analysen, Produkte und Plattformen, um zu verstehen, wie Menschen denken und handeln.
og:imagehttps://www.kantar.com/de/-/media/project/kantar/germany/banner/b4bg_background-with-squares.png
og:titleKantar Deutschland
og:urlhttps://www.kantar.com/de

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 346 words on this page. Good pages should have about 800 words of useful content.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ny/inspiration/2025/schiffscontainer.jpgNo alt attribute provided
...---web-banner-image-only---1500x1000.pngNo alt attribute provided
...ration/2025/online-brokerage-monitor.jpgNo alt attribute provided
...n/2025/internationaler_frauentag2025.jpgNo alt attribute provided
...00&hash=E24934B4B9361760466278A4E19A9137Blueprint for Brand Growth Hero Image
...00&hash=710E4948ADBC074C5383A519948BEB33Karriere bei Kantar
.../germany/case-studies/cups-of-coffee.jpgNo alt attribute provided
...r-goods/fererro-case-study_1500x1000.jpgNo alt attribute provided
...se-studies/telecommunication-company.jpgNo alt attribute provided
...se-studies/cpg/sustainable_packaging.jpgNo alt attribute provided
...00&hash=533AC0AEF61B4FE694013B142A3CC03BUnsere Lösungen

Page structure

H1 heading
(Critically important)
Shape your brand future.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Shape your brand future.
H1 Empty heading
H1 KARRIERE KANTAR
H1 UNSERE LÖSUNGEN
H2 Empty heading
H2 Hauptsitz
H3 Empty heading
H4 Inspiration
H4 Blueprint for Brand Growth
H6 Das Chaos rund um die Zölle verstärkt weltweit den Druck auf die Lebenshaltungskosten
H6 Spitzenplätze für Coca-Cola, Desperados, Freya's und Deliveroo
H6 Die Zeichen stehen auf Wandel: der Brokerage Markt vor dem Tipping Point
H6 Für ALLE Frauen und Mädchen: Rechte. Gleichberechtigung. Empowerment.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kantar.com/deNo Text
https://www.kantar.com/deHome
/de/loesungenLösungen
/de/loesungen/ad-testing-und-o...Ad Testing und Optimierung
/de/loesungen/customer-experienceCustomer Experience
/de/loesungen/forschungsdienst...Forschungsdienstleistungen
/de/loesungen/innovation-und-p...Innovation und Produktentwicklung
/de/loesungen/markenstrategie-...Markenstrategie und Markenführung
/de/loesungen/medienwirksamkeitMedienwirksamkeit
/de/loesungen/sustainabilitySustainability
/de/loesungenAlle Lösungen
/de/inspirationPerspektiven
/marketplaceNew window Subdomain Kantar Marketplace
A-TITLE Link to Kantar Marketplace
/de/ueber-unsÜber uns
/de/jobs-karriereJobs & Karriere
https://www.kantar.com/de/contactKontakt
https://www.kantar.com/Subdomain Global
https://www.kantar.com/deNo Text
/de/inspiration/market-underst...Das Chaos rund um die Zölle verstärkt weltweit den Druck auf die Lebenshaltungskosten
/de/inspiration/marketing-effe...Spitzenplätze für Coca-Cola, Desperados, Freya's und Deliveroo
/de/inspiration/finanzen/broke...Die Zeichen stehen auf Wandel: der Brokerage Markt vor dem Tipping Point
/de/inspiration/advertising-me...Für ALLE Frauen und Mädchen: Rechte. Gleichberechtigung. Empowerment.
/de/inspirationWeitere Artikel
/campaigns/artificial-intellig...Subdomain AI at Kantar
/de/ueber-unsMehr erfahren
/de/jobs-karriereErfahren Sie mehr
/de/industries/handel/einfluss...No Text
/de/industries/handel/einfluss...Der Einfluss von Retail-Media auf Marken-KPIs
/de/industries/konsumgueter/su...No Text
/de/industries/konsumgueter/su..."Süßer" Erfolg mit einem neuen Festtagskonzept für Ferrero
/de/industries/technologie-und...No Text
/de/industries/technologie-und...Zweistelliges Umsatzwachstum für ein Telekommunikationsunternehmen
/de/industries/konsumgueter/mi...No Text
/de/industries/konsumgueter/mi...Mit nachhaltigen Verpackungen eine starke Marke aufbauen
/de/loesungenText duplicate Mehr erfahren
/de/loesungen/ad-testing-und-o...Text duplicate Ad Testing und Optimierung
/de/loesungen/customer-experienceText duplicate Customer Experience
/de/loesungen/forschungsdienst...Text duplicate Forschungsdienstleistungen
/de/loesungen/innovation-und-p...Text duplicate Innovation und Produktentwicklung
/de/loesungen/markenstrategie-...Text duplicate Markenstrategie und Markenführung
/de/loesungen/medienwirksamkeitText duplicate Medienwirksamkeit
/de/loesungen/sustainabilityText duplicate Sustainability
/de/inspiration/agile-marktfor...Agile Marktforschung
/de/inspiration/brand-growthBrand Growth
/de/inspiration/future-proof-p...Podcast
/de/inspiration/marketing-effe...Marketing Effectiveness
/de/inspiration/marketing-mind...Kantar Marketing Mindfood
/de/inspiration/sustainabilityWas bedeutet Nachhaltigkeit für Unternehmen?
/de/inspiration/webinareWebinare
/de/ueber-unsText duplicate Über uns
/de/jobs-karriereText duplicate Jobs & Karriere
/de/company-newsNews
https://www.kantar.com/de/contactText duplicate Kontakt
/de/corporate-governanceCorporate Governance
/de/ueber-uns/datenschutzDatenschutz & Informationssicherheit
/de/ueber-uns/pressePresse
https://instagram.com/kantarof...New window External A-TITLE Instagramm
https://www.facebook.com/Kantar/New window External Subdomain A-TITLE Facebook
https://linkedin.com/company/k...New window External A-TITLE LInkedIn
https://www.youtube.com/playli...New window External Subdomain A-TITLE YouTube
/terms-and-conditionsSubdomain Terms and Conditions
/de/cookies-policiesCookies and privacy policy
/de/ueber-uns/datenschutzText duplicate Datenschutz & Informationssicherheit

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length15392
content-encodinggzip
request-contextappId=cid-v1:2fac86d3-2d44-47ad-bb67-287bffa82828
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
expiresWed, 14 May 2025 00:28:22 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateWed, 14 May 2025 00:28:22 GMT
connectionkeep-alive
varyAccept-Encoding
set-cookie29 Characters
akamai-grn0.87b61302.1747182502.1019c1f6
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 465 referring domains.
This page has 4,314 backlinks.
This page has backlinks from 333 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*.pdf$
Disallow: /search
Disallow: /de/search
Disallow: /nl/search
Disallow: /it/search
Disallow: /uki/search
Disallow: /es/buscador
Disallow: /zh-cn/search
Disallow: /en-cn/search
Disallow: /fr/rechercher
Disallow: /brazil/search
Disallow: /marketplace/search
Disallow: /north-america/search
Disallow: /latin-america/buscador

Sitemap: https://www.kantar.com/sitemap.xml
Sitemap: https://www.kantar.com/de/sitemap.xml
Sitemap: https://www.kantar.com/fi/sitemap.xml
Sitemap: https://www.kantar.com/es/sitemap.xml
Sitemap: https://www.kantar.com/fr/sitemap.xml
Sitemap: https://www.kantar.com/nl/sitemap.xml
Sitemap: https://www.kantar.com/it/sitemap.xml
Sitemap: https://www.kantar.com/pl/sitemap.xml
Sitemap: https://www.kantar.com/ua/sitemap.xml
Sitemap: https://www.kantar.com/dk/sitemap.xml
Sitemap: https://www.kantar.com/uki/sitemap.xml
Sitemap: https://www.kantar.com/en-cn/sitemap.xml
Sitemap: https://www.kantar.com/zh-cn/sitemap.xml
Sitemap: https://www.kantar.com/brazil/sitemap.xml
Sitemap: https://www.kantar.com/marketplace/sitemap.xml
Sitemap: https://www.kantar.com/north-america/sitemap.xml
Sitemap: https://www.kantar.com/latin-america/sitemap.xml

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Search preview

www.kantar.com
Kantar Deutschland. Shape your brand future.
Von Markenstrategie bis Umsatzsteigerung - wir kombinieren Expertise, modernste Analysen, Produkte und Plattformen, um zu verstehen, wie Menschen denken und handeln.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
brand68%Check
Shape62%Check
future61%Check
Kantar60%Check
Brand Growth55%Check
Kantar Deutschland53%Check
denken und handeln51%Check
stehen50%Check
Kantar Marketplace47%Check
Menschen46%Check
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