Macleans.ca - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
65% 
Page structure
75% 
Link structure
22% 
Server
0% 
External factors
100% 
SEO Score
Response time
1.73 s
File size
148.00 kB
Words
749
Media files
32
Number of links
165 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Macleans.ca - Canada's magazine since 1905
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
Canada's magazine since 1905
The meta description is too short. (195 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.macleans.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel prev meta tag on this page.
Rel next URL https://www.macleans.ca/page/2/
The rel next and prev tags are set correctly.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0
apple-mobile-web-app-capableyes
google-signin-client_id218754039316-11flueq337mt138mvgrgmlknh9anijal.apps.googleusercontent.com
contextly-page{"url":"https:\/\/www.macleans.ca","type":"home","type_term":""}
descriptionCanada's magazine since 1905
msvalidate.0114FE89F4136953CCD71184FD915BA1BC
google-site-verificationutZknKSJmX9aw6k3x3hhTX0wBkHFW_FyOiu-4GgZBW0
generatorWordPress 4.9.13
langen
twitter:cardsummary_large_image
twitter:descriptionCanada's magazine since 1905
twitter:titleMacleans.ca - Canada's magazine since 1905
og:localeen_US
og:typewebsite
og:titleMacleans.ca - Canada's magazine since 1905
og:descriptionCanada's magazine since 1905
og:urlhttps://www.macleans.ca/society/science/james-webb-telescope-history-of-the-universe/
og:site_nameMacleans.ca
X-UA-Compatibleie=edge
nexthttps://www.macleans.ca/page/2/
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Brigitte Cleroux faked her credentials and treated hundreds of patient...
This page contains 749 words. That's ok.
29.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 24 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 The nurse imposter
H3 The 2022 Canadian Universities Guidebook
H3 Pierre Poilievre on his combative style of politics and his plans for Canada
H3 The nurse imposter Duplicate text
H5 Top Stories
H5 The Interview
H5 LATEST ON POLITICS
H5 More on COVID-19
H5 Society
H5 Education
H5 LONGREADS
H6 Trending
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.
LinkAttributesAnchor text
https://www.macleans.ca/Nofollow IMG-ALT Macleans.ca
A-TITLE Macleans.ca
/hub/education-rankings/University Rankings
/university-profiles/University Profiles
/college-profiles/College Profiles
/tag/mba-guide-2021/MBA Guide
/hub/sponsored-private-school-...Private School Guide
/they-were-loved/They Were Loved
https://www.macleans.ca/politics/Politics
https://www.macleans.ca/society/Society
/hub/long-reads/Long Reads
http://macleans.ca/inconvoMaclean’s in Conversation
https://www.macleans.ca/work/Work
https://www.macleans.ca/culture/Culture
/multimedia/Multimedia
https://archive.macleans.ca/External Subdomain The Archive
https://magazine.macleans.ca/External Subdomain Maclean’s Magazine
/about-us/contact-us/Contact Us
https://www.macleans.ca/serviceCustomer Care
/hub/education-rankings/Text duplicate University Rankings
/university-profiles/Text duplicate University Profiles
/college-profiles/Text duplicate College Profiles
/tag/mba-guide-2021/Text duplicate MBA Guide
/hub/sponsored-private-school-...Text duplicate Private School Guide
/they-were-loved/Text duplicate They Were Loved
https://www.macleans.ca/politics/Text duplicate Politics
https://www.macleans.ca/society/Text duplicate Society
/hub/long-reads/Text duplicate Long Reads
http://macleans.ca/inconvoText duplicate Maclean’s in Conversation
https://www.macleans.ca/work/Text duplicate Work
https://www.macleans.ca/culture/Text duplicate Culture
/multimedia/Text duplicate Multimedia
https://archive.macleans.ca/External Subdomain Text duplicate The Archive
https://magazine.macleans.ca/External Subdomain Text duplicate Maclean’s Magazine
/about-us/contact-us/Text duplicate Contact Us
https://www.macleans.ca/serviceText duplicate Customer Care
https://www.macleans.ca/about-us/About Maclean’s
/privacy-policy/Privacy Policy
https://stjoseph.com/terms-of-...External Terms of Use
https://adsregistry.rogersmedi...External Subdomain Political Ads Registry
https://secure.macleans.ca/W21...External Subdomain SUBSCRIBE
/newsletterNEWSLETTERS
/newsletterSIGN UP FOR NEWSLETTERS
/hub/education-hub/Education Hub
/hub/education-rankings/Text duplicate University Rankings
/university-profiles/Text duplicate University Profiles
/college-profiles/Text duplicate College Profiles
/tag/mba-guide-2021/Text duplicate MBA Guide
/hub/sponsored-private-school-...Text duplicate Private School Guide
/they-were-loved/Text duplicate They Were Loved
https://www.macleans.ca/politics/Text duplicate Politics
https://www.macleans.ca/culture/Text duplicate Culture
https://www.macleans.ca/society/Text duplicate Society
/hub/long-reads/Text duplicate Long Reads
https://www.macleans.ca/work/Text duplicate Work
http://macleans.ca/inconvoText duplicate Maclean’s in Conversation
/multimedia/Text duplicate Multimedia
/education-hub/Text duplicate Education Hub
https://archive.macleans.ca/External Subdomain Text duplicate The Archive
https://magazine.macleans.ca/External Subdomain Macleans Magazine
/about-us/contact-us/Text duplicate Contact Us
https://www.macleans.ca/serviceText duplicate Customer Care
/hub/education-hub/Text duplicate Education Hub
/hub/education-rankings/Text duplicate University Rankings
/university-profiles/Text duplicate University Profiles
/college-profiles/Text duplicate College Profiles
/tag/mba-guide-2021/Text duplicate MBA Guide
/hub/sponsored-private-school-...Text duplicate Private School Guide
/they-were-loved/Text duplicate They Were Loved
https://www.macleans.ca/politics/Text duplicate Politics
https://www.macleans.ca/culture/Text duplicate Culture
https://www.macleans.ca/society/Text duplicate Society
/hub/long-reads/Text duplicate Long Reads
https://www.macleans.ca/work/Text duplicate Work
http://macleans.ca/inconvoText duplicate Maclean’s in Conversation
/multimedia/Text duplicate Multimedia
/education-hub/Text duplicate Education Hub
https://archive.macleans.ca/External Subdomain Text duplicate The Archive
https://magazine.macleans.ca/External Subdomain Text duplicate Macleans Magazine
/about-us/contact-us/Text duplicate Contact Us
https://www.macleans.ca/serviceText duplicate Customer Care
https://secure.macleans.ca/W14...External Subdomain No Text
https://www.facebook.com/macleansNew window External No Text
https://twitter.com/macleansNew window External No Text
https://www.instagram.com/macl...New window External No Text
https://www.youtube.com/user/M...New window External No Text
https://www.linkedin.com/showc...New window External No Text
https://www.macleans.ca/about-us/Text duplicate About Maclean’s
/privacy-policy/Text duplicate Privacy Policy
https://stjoseph.com/terms-of-...External Text duplicate Terms of Use
https://adsregistry.rogersmedi...External Subdomain Text duplicate Political Ads Registry
/society/science/Science
/society/science/james-webb-te...What the world’s most powerful telescope is teaching us about the universe
/society/life/Life
/society/life/this-alberta-man...This Alberta man brought the Montreal bagel craze to Korea
/society/technology/Technology
/society/technology/how-to-mak...How to make money by playing video games
/culture/books/Books
/longforms/emily-st-john-mande...Emily St. John Mandel can’t stop writing about pandemics
/longforms/the-nurse-imposter-...IMG-ALT The nurse imposter
/society/health/Health
/longforms/the-nurse-imposter-...Text duplicate The nurse imposter
https://secure.macleans.ca/11N...External Subdomain BUY NOW
/longforms/emily-st-john-mande...IMG-ALT (Photography by Erik Tanner)
/culture/books/Text duplicate Books
/longforms/emily-st-john-mande...Text duplicate Emily St. John Mandel can’t stop writing about pandemics
/longforms/kirsten-hillman-on-...IMG-ALT Kirsten Hillman on U.S. protectionism and the possible return of Donald Trump
https://www.macleans.ca/politics/Text duplicate Politics
/longforms/kirsten-hillman-on-...Text duplicate Kirsten Hillman on U.S. protectionism and the possible return of Donald Trump
/longforms/stephen-poloz-inter...IMG-ALT Stephen Poloz. (Photograph by Jessica Deeks)
https://www.macleans.ca/economy/Economy
/longforms/stephen-poloz-inter...Stephen Poloz on economic dangers ahead, staying positive and lessons from Star Trek
/longforms/kathleen-wynne-on-h...IMG-ALT (Photograph by Wade Hudson)
https://www.macleans.ca/politics/Text duplicate Politics
/longforms/kathleen-wynne-on-h...Kathleen Wynne on her political downfall and the private advice she gave Doug Ford
/politics/ottawa/pierre-poilie...IMG-ALT Conservative Member of Parliament Pierre Poilievre in Ottawa February 16, 2022. (Photograph by Blair Gable)
/politics/ottawa/Ottawa
/politics/ottawa/pierre-poilie...Pierre Poilievre on his combative style of politics and his plans for Canada
https://www.macleans.ca/politics/Text duplicate Politics
/longforms/why-is-pierre-poili...Why is Pierre Poilievre so angry?
/politics/ottawa/Text duplicate Ottawa
/politics/ottawa/news-from-can...News from Canada's critical digital business revolution!
https://www.macleans.ca/opinion/Opinion
/opinion/how-to-really-stop-ru...How to really stop Russia: A million little carrots
https://www.macleans.ca/politics/Text duplicate Politics
/politics/the-truckers-brought...The truckers brought chaos to Ottawa. What can we learn from them?
https://www.macleans.ca/politics/SEE MORE
/longforms/chronic-exhaustion-...IMG-ALT Dr. Daisy Fung: even long COVID patients working in health care are not believed. (Photograph by Jason Franson)
/society/health/Text duplicate Health
/longforms/chronic-exhaustion-...Chronic exhaustion, derailed lives and no way out. This is long COVID.
/society/health/the-team-of-sc...IMG-ALT The CoVaRR-Net rapid response network was set up to analyze the variants quickly (Photograph by John Kealey)
/society/health/Text duplicate Health
/society/health/the-team-of-sc...The team of scientists guarding Canada against COVID variants—'the known unknown'
/news/what-to-do-as-we-walk-in...IMG-ALT A pupil takes a Corona antigen rapid test in Cologne, Germany on Apr. 9, 2021. (Marius Becker/ AP)
https://www.macleans.ca/news/News
/news/what-to-do-as-we-walk-in...What to do as we walk into the pandemic's fifth wave
/society/health/the-pandemic-i...IMG-ALT A health-care work walks along the line up of people waiting outside a COVID testing facility in Ottawa, on Sept. 15, 2020 (Adrian Wyld/CP)
/society/health/Text duplicate Health
/society/health/the-pandemic-i...The pandemic is breaking parents
/tag/coronavirus/Text duplicate SEE MORE
/longforms/the-nurse-imposter-...Text duplicate IMG-ALT The nurse imposter
/society/health/Text duplicate Health
/longforms/the-nurse-imposter-...Text duplicate The nurse imposter
/sponsored/precision-oncology-...IMG-ALT The urgent need for equitable access to precision oncology for breast cancer
/sponsored/Sponsored
/sponsored/precision-oncology-...Text duplicate The urgent need for equitable access to precision oncology for breast cancer
/longforms/after-an-alzheimers...IMG-ALT (Illustration by Selman Hoşgör)
/society/life/Text duplicate Life
/longforms/after-an-alzheimers...After an Alzheimer's diagnosis, these sisters became Tiktok stars
/society/we-can-not-overlook-t...IMG-ALT "We can not overlook those left in its wake."
/society/we-can-not-overlook-t...Text duplicate "We can not overlook those left in its wake."
/sponsored/past-and-present-ul...IMG-ALT Past and present ULethbridge students share how their school is helping them prosper
/sponsored/Text duplicate Sponsored
/sponsored/past-and-present-ul...Text duplicate Past and present ULethbridge students share how their school is helping them prosper
https://www.macleans.ca/society/Text duplicate SEE MORE
/education/canadas-best-compre...IMG-ALT (Courtesy of Dale Northey/Simon Fraser University)
/education/Education
/education/canadas-best-compre...Canada’s best Comprehensive universities: Rankings 2022
/education/campus-life-at-cana...IMG-ALT Students stay masked at a 2021 orientation event outside the University of Calgary’s Schulich School of Engineering (Courtesy of Schulich School of Engineeri...
/education/Text duplicate Education
/education/campus-life-at-cana...Campus life at Canadian universities during the second pandemic school year
/education/canadas-best-univer...IMG-ALT (Courtesy of Christine Kufske/University of Toronto)
/education/Text duplicate Education
/education/canadas-best-univer...Canada's best university nursing programs: 2022 rankings
/grids/private-school-guide-2021/IMG-ALT Private School Kids running in field
/grids/private-school-guide-2021/Private School Directory Fall 2021
/longforms/emily-st-john-mande...Text duplicate IMG-ALT (Photography by Erik Tanner)
/culture/books/Text duplicate Books
/longforms/emily-st-john-mande...Text duplicate Emily St. John Mandel can’t stop writing about pandemics
/longforms/robert-munschs-muses/IMG-ALT Meet the muses behind Robert Munsch's most iconic stories
/culture/books/Text duplicate Books
/longforms/robert-munschs-muses/Text duplicate Meet the muses behind Robert Munsch's most iconic stories
/longforms/why-is-pierre-poili...Text duplicate IMG-ALT Why is Pierre Poilievre so angry?
https://www.macleans.ca/politics/Text duplicate Politics
/longforms/why-is-pierre-poili...Text duplicate Why is Pierre Poilievre so angry?
/longforms/zarqa-nawaz-had-a-h...IMG-ALT Zarqa Nawaz (Photograph by Carey Shaw)
https://www.macleans.ca/culture/Text duplicate Culture
/longforms/zarqa-nawaz-had-a-h...Zarqa Nawaz had a hit show, then a decade-long dry spell. She's ready for her second act.
/longforms/domee-shi-pixar-tur...IMG-ALT Shi outside the Pixar animation studio in Emeryville, Calif. (Photograph by Jessica Chou)
https://www.macleans.ca/culture/Text duplicate Culture
/longforms/domee-shi-pixar-tur...With ‘Turning Red,’ Domee Shi wants to tell the story of your childhood
https://www.macleans.ca/Text duplicate IMG-ALT Macleans.ca
A-TITLE Macleans.ca
https://www.macleans.ca/about-us/Text duplicate About Maclean’s
/privacy-policy/Text duplicate Privacy Policy
https://stjoseph.com/terms-of-...External Text duplicate Terms of Use
/about-us/contact-us/Text duplicate Contact Us
https://adsregistry.rogersmedi...External Subdomain Text duplicate Political Ads Registry
https://www.macleans.ca/serviceText duplicate Customer Care
https://www.facebook.com/macleansNew window External No Text
https://twitter.com/macleansNew window External No Text
https://www.instagram.com/macl...New window External No Text
https://www.youtube.com/user/M...New window External No Text
https://www.linkedin.com/showc...New window External No Text
https://stjoseph.com/privacy-p...New window External IMG-ALT Info
https://stjoseph.com/privacy-p...New window External Learn more
https://stjoseph.com/privacy-p...New window External Text duplicate IMG-ALT Info
https://stjoseph.com/privacy-p...New window External why?

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.macleans.ca/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (1.73 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 13 CSS files. This may affect the page load time negatively.
This page loads 24 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (148 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
dateTue, 19 Apr 2022 08:07:01 GMT
set-cookie236 Characters
set-cookie263 Characters
set-cookie178 Characters
set-cookie205 Characters
servernginx
x-powered-byPHP/7.3.14
link<https://www.macleans.ca/wp-json/>; rel="https://api.w.org/"
last-modifiedTue, 19 Apr 2022 08:07:01 GMT
cache-controlmax-age=300, must-revalidate
x-cache-statusEXPIRED
varyAccept-Encoding,Cookie
x-cacheMiss from cloudfront
via1.1 25ffb5a941b5a46b102cd385a9cdbb50.cloudfront.net (CloudFront)
x-amz-cf-popFRA53-C1
x-amz-cf-idvp7XysFRHaInRdojE11ye2AO5ckhIJAsmAoSXftMUIrhNL6G7iWqvg==
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 28,728 referring domains.
This page has 1,363,116 backlinks.
This page has backlinks from 19,966 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4727 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Sitemap: https://www.macleans.ca/sitemap_index.xml
Disallow: /wp-login.php
Disallow: /wp-admin/
Disallow: /*?template=bbm
Allow: /wp-admin/admin-ajax.php
Crawl-Delay: 10

Search preview

www.macleans.ca
Macleans.ca - Canada's magazine since 1905
Canada's magazine since 1905

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Canada62%Check
Maclean61%Check
Macleans61%Check
Magazine59%Check
Politics43%Check
Long42%Check
Pierre42%Check
Poilievre42%Check
Pierre Poilievre42%Check
Guide42%Check

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