American.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
61% 
Page structure
43% 
Link structure
73% 
Server
0% 
External factors
100% 
SEO Score
Response time
1.06 s
File size
84.50 kB
Words
1559
Media files
39
Number of links
92 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American University, Washington, D.C.
The length of the page title is perfect. (348 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
American University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.
The meta description is too long: 1227 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.american.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
verify-v1C8BKbPWIV/0vmitgtXynwUnk3XHxNzpqpXOLS4oKc+c=
theme-color#0f2846
descriptionAmerican University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.
msapplication-TileColor#0f2846
msapplication-TileImage/customcf/2016-redesign/images/favicons/AU-favicon-150x150.png
langen
twitter:cardsummary_large_image
twitter:site@AmericanU
fb:app_id1671913533107628
og:localeen_US
og:typewebsite
og:site_nameAmerican University
og:urlhttps://www.american.edu/
og:titleAmerican University, Washington, D.C.
og:descriptionAmerican University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.
og:imagehttps://www.american.edu/customcf/2016-redesign/images/social_graph.jpg
og:image:urlhttps://www.american.edu/customcf/2016-redesign/images/social_graph.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1559 words. That's ok.
25.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.35 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 17 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: arts & sciences
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ive-site/images/logos/crest-logotype.svgAmerican University Homepage
...ages/Fall-2020-Homepage-Mobile-Still.pngGlover Gate
/about/images/rankings_highlight_v3a.pngAU ranked by US News & World Report. #25 Undergrad teaching. #35 innovation. #11 Study Abroad programs. #43 First Year Experiences.
/about/images/D20_339_003_1.jpgbronze eagle on campus
/about/images/D19_585_004-1.jpgStudent and parent review papers at orientation
/about/images/D20_052_021-1.jpgStudents hold welcome signs on quad
/about/images/GradBrand_strip_main-1.pngYour Purpose Realized: Discover Grad School at AU
https://www.american.edu/No alt attribute provided
...redesign/images/gal_1A_1_SIS_320x320.jpgNo alt attribute provided
...redesign/images/gal_1A_1_SIS_320x320.jpgNo alt attribute provided
...gn/images/gal_1A_5_blue-crew_320x320.jpgNo alt attribute provided
...gn/images/gal_1A_5_blue-crew_320x320.jpgNo alt attribute provided
...edesign/images/gal_1A_2_dorm_640x640.jpgA first-year student at her desk in her room in Anderson Hall.
...gn/images/gal_1B_2_dorm-boys_640x640.jpgStudents relax in their room in Letts Hall.
...sign/images/gal_1A_3_trudeau_640x320.jpgNo alt attribute provided
...sign/images/gal_1A_3_trudeau_640x320.jpgNo alt attribute provided
...images/gal_1A_4_eagle-statue_320x320.jpgAlumni and students alike visit the Eagle statue on campus.
...n/images/gal_1B_4_eagle-foot_320x320.jpgStudents rub the Eagle's talon to signify a great start to the academic year.
...ign/images/gal_2_1_audiotech_320x320.jpgAn audio technology student mixes music using American University's state-of-the art equipment.
...gn/images/gal_2_2_cameragirl_320x320.jpgA student operates a camera in American University's state-of-the art Media Production Center.
...design/images/gal_1A_7_metro_640x320.jpgNo alt attribute provided
...design/images/gal_1A_7_metro_640x320.jpgNo alt attribute provided
...redesign/images/gal_1A_1_SIS_320x320.jpgStudents meet on the plaza at the Leadership in Energy and Environmental Design (LEED) certified School of International Service.
...gn/images/gal_1A_5_blue-crew_320x320.jpgAmerican University Blue Crew member cheers on the men's basketball team.
...edesign/images/gal_1A_2_dorm_640x640.jpgA first-year student at her desk in her room in Anderson Hall.
...gn/images/gal_1B_2_dorm-boys_640x640.jpgStudents relax in their room in Letts Hall.
...sign/images/gal_1A_3_trudeau_640x320.jpgCanadian Prime Minister Justin Trudeau takes questions from American University students.
...images/gal_1A_4_eagle-statue_320x320.jpgAlumni and students alike visit the Eagle statue on campus.
...n/images/gal_1B_4_eagle-foot_320x320.jpgStudents rub the Eagle's talon to signify a great start to the academic year.
...ign/images/gal_2_1_audiotech_320x320.jpgAn audio technology student mixes music using AU's state-of-the art equipment.
...gn/images/gal_2_2_cameragirl_320x320.jpgA student operates a camera in AU's state-of-the art Media Production Center.
...design/images/gal_1A_7_metro_640x320.jpgAmerican University students explore all that DC has to offer via Metro.
..._Sam-Fulwood_III_1-1_5589884_350x183.jpgSOC welcomes Sam Fulwood III as dean
...ruck-ludy-grandas-og_5589884_350x183.jpgLudy Grandas delivers food in the Humanities Truck
...attlegrounds_news3_1_5589884_350x183.jpgBattlegrounds book cover
...ws/images/QAnon_news_5589884_350x183.jpgAn anti-vaccination protester holding a sign
...ews/images/Joe-Biden_5589884_350x183.jpgJoe Biden.
...ign/images/logos/crest-logotype-blue.svgAmerican University in Washington, DC
Video URLWidthHeight
...eos/ucm/2020-11-23-Fall2020HomepageA.mp4

Page structure

H1 heading
(Critically important)
Operations Update: Spring 2021 Plan Released AU's Spring 2021 plan for enhanced operations released. More information is available on the COVID-19 Resources Page.
Too many H1 headings
The H1 heading is too long.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Operations Update: Spring 2021 Plan Released AU's Spring 2021 plan for enhanced operations released. More information is available on the COVID-19 Resources Page.
H1 Experience AU
H1 New To AU FAQ
H1 Connect To Our Network
H1 Discover your future with AU
H1 First-Generation Proud
H1 Schools and Colleges
H1 We are Eagles, and we are in this together.
H1 Photo Gallery: Life at AU
H1 AU News & Events
H1 Sam Fulwood III Joins American University School of Communication as Dean
H1 AU Humanities Truck Receives $100,000 Grant to Feed DC's Hungry
H1 Five Questions with Sine Fellow Lt. General H.R. McMaster
H1 New Report Reveals Growing, Violent Threat from QAnon Movement to Public Safety and Democracy
H1 Foreign Policy Is Biden's Best Bet for Bipartisan Action, Experts Say
H1 AU Is Carbon Neutral
H2 Are you interested in...
H2 Veronica Pacheco, SIS/BA ‘22
H2 College of Arts & Sciences
H2 Kogod School of Business
H2 School of Communication
H2 School of Education
H2 School of International Service
H2 School of Professional & Extended Studies
H2 School of Public Affairs
H2 Washington College of Law
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 5 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.american.edu/Anchor Skip to main content
https://www.american.edu/IMG-ALT American University Homepage
/admissions/apply/index.cfmApply
https://www.american.edu/Anchor Request Info
https://future-eagle.american....External Subdomain Undergraduate
/programs/graduate/Graduate
/admissions/experience-au/Visit
https://www.american.edu/Anchor Search
/directory/?d=departmentsBrowse Departments & Services
https://www.american.edu/Anchor Log in
https://myau.american.edu/External Subdomain myAU Portal
http://mail.google.com/a/stude...External Subdomain Student GMail
https://canvas.american.edu/External Subdomain Canvas
https://blackboard.american.edu/External Subdomain Blackboard
https://www.american.edu/Anchor Admissions
/admissions/index.cfmAdmissions Home
/admissions/apply/index.cfmText duplicate Apply
/admissions/freshman/index.cfmText duplicate Undergraduate
/programs/graduate/index.cfmText duplicate Graduate
/finance/studentaccounts/Tuiti...Tuition & Fees
/financialaid/index.cfmFinancial Aid
https://www.american.edu/Anchor Academics
/academics/index.cfmAcademics Home
/degrees.cfmDegrees
/provost/registrar/studentserv...Registration
/provost/registrar/schedule/Schedule of Classes
http://auabroad.american.edu/External Subdomain Study Abroad
/summer/index.cfmSummer Programs
/onlinelearning/index.cfmOnline Programs
/learning-communities/index.cfmHonors & Learning Communities
https://www.american.edu/Anchor Schools & Colleges
https://www.american.edu/cas/College of Arts & Sciences
https://www.american.edu/kogod/Kogod School of Business
https://www.american.edu/soc/School of Communication
https://www.american.edu/soe/School of Education
https://www.american.edu/sis/School of International Service
https://www.american.edu/spexs/School of Professional & Extended Studies
https://www.american.edu/spa/School of Public Affairs
https://www.wcl.american.edu/External Subdomain Washington College of Law
https://www.american.edu/Anchor Life at AU
/universitylife/index.cfmUniversity Life Home
https://aueagles.com/External Athletics
/ocl/housing/index.cfmHousing
/ocl/dining/index.cfmDining & Retail
/ocl/orientation/index.cfmNew Students
/careercenter/index.cfmCareer Services
/ocl/student-involvement/index...Student Organizations
/arts/index.cfmAU Arts
https://www.american.edu/library/Library
/calendar/Calendars
https://www.american.edu/alumni/Alumni
/make-a-giftGive to AU
/research/Research
https://www.american.edu/about/About
/admissions/apply/index.cfmText duplicate Apply
/admissions/experience-au/Text duplicate Visit
/president/announcements/octob...Spring Plan
/admissions/experience-au/virt...Virtual Visit
A-TITLE Virtual Visit
/coronavirus/faq.cfmFAQ
A-TITLE FAQ
https://american.co1.qualtrics...External Connect With Us
A-TITLE take tour
/cas/anthropology/phd/index.cfmAnthropology
/cas/psychology/behavioral/ind...Behavior, Cognition, & Neuroscience
/cas/psychology/clinical/index...Clinical Psychology
/soc/communication-studies/PhD...Communication
/cas/economics/phd/index.cfmEconomics
/cas/history/phd-hist.cfmHistory
/sis/phd/index.cfmInternational Relations
/spa/phd/phd-jlcr.cfmJustice, Law & Criminology
/spa/phd/phd-pols.cfmPolitical Science
/cas/psychology/clinical/index...Psychology
/spa/phd/phd-puad.cfmPublic Administration
/learn-more/graduate/index.cfm...IMG-ALT Your Purpose Realized: Discover Grad School at AU
/news/20200324-first-gen-stude...Learn More
https://www.american.edu/cas/Text duplicate College of Arts & Sciences
https://www.american.edu/cas/Visit CAS
https://www.american.edu/kogod/Text duplicate Kogod School of Business
https://www.american.edu/kogod/Visit Kogod
https://www.american.edu/soc/Text duplicate School of Communication
https://www.american.edu/soc/Visit SOC
https://www.american.edu/soe/Text duplicate School of Education
https://www.american.edu/soe/Visit SOE
https://www.american.edu/sis/Text duplicate School of International Service
https://www.american.edu/sis/Visit SIS
https://www.american.edu/spexs/Text duplicate School of Professional & Extended Studies
https://www.american.edu/spexs/Visit SPExS
https://www.american.edu/spa/Text duplicate School of Public Affairs
https://www.american.edu/spa/Visit SPA
http://www.wcl.american.edu/External Subdomain Text duplicate Washington College of Law
http://www.wcl.american.edu/External Subdomain Visit WCL
https://www.instagram.com/p/CG...New window External View this post on Instagram
https://www.instagram.com/p/CG...New window External A post shared by American University (@americanuniversity)
/soc/news/sam-fulwood-iii-join...Trivial anchor text
Read More
A-TITLE Read more about Sam Fulwood III Joins American University School of Communication as Dean
/cas/news/Humanities-Truck-Rec...Text duplicate Trivial anchor text
Read More
A-TITLE Read more about AU Humanities Truck Receives $100,000 Grant to Feed DC's Hungry
/spa/news/five-questions-with-...Text duplicate Trivial anchor text
Read More
A-TITLE Read more about Five Questions with Sine Fellow Lt. General H.R. McMaster
/media/news/20201221-New-Repor...Text duplicate Trivial anchor text
Read More
A-TITLE Read more about New Report Reveals Growing, Violent Threat from QAnon Movement to Public Safety and Democracy
/sis/news/20201209-foreign-pol...Text duplicate Trivial anchor text
Read More
A-TITLE Read more about Foreign Policy Is Biden's Best Bet for Bipartisan Action, Experts Say
/contact-au.cfmContact Us
/about/visiting-campus.cfmVisit AU
https://www.american.edu/hr/Work at AU
/emergency/Emergency Preparedness
/policies/Policies
https://www.american.edu/privacy/Privacy
/disclosure/Disclosure
https://www.american.edu/eeo/EEO
http://www.facebook.com/Americ...External Facebook
http://www.twitter.com/AmericanUExternal Twitter
http://www.youtube.com/america...External Youtube
http://www.linkedin.com/groups...External LinkedIn
http://instagram.com/americanu...External Instagram
http://blogs.american.edu/External Subdomain AU Blogs
https://www.american.edu/Homepage
IMG-ALT American University in Washington, DC

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.american.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.06 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 16 CSS files. This may affect the page load time negatively.
This website loads 17 JavaScriptt files. This may affect the load time negatively.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
transfer-encodingchunked
content-typetext/html;charset=UTF-8
expiresThu, 04 Nov 1993 06:00:00 GMT
serverAmerican University Web Servers
set-cookie26 Characters
set-cookie29 Characters
set-cookie31 Characters
set-cookie85 Characters
set-cookie58 Characters
set-cookie111 Characters
set-cookie112 Characters
set-cookie111 Characters
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
content-security-policyframe-ancestors *.american.edu
dateFri, 15 Jan 2021 16:12:04 GMT
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 30,752 referring domains.
This website has 2,577,036 backlinks.
This website has backlinks from 23,502 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt for www.american.edu
# Use this to block robots in an emergency
# Disallow: / 

User-agent: *
Crawl-delay: 10

Sitemap: https://www.american.edu/sitemap.cfm
#Disallow: /spa/calendar/
#Disallow: /alumni/events/
#Disallow: /cas/calendar/
#Disallow: /kogod/calendar/
#Disallow: /sis/calendar/
#Disallow: /soc/calendar/
#Disallow: /spa/calendar/
Disallow: /customcf/email-a-friend.cfm
Disallow: /profiles/admin/
Disallow: /oit/network/Wired-7.cfm

Facebook popularity

Shares / Likes / Comments
16,945

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.american.edu
American University, Washington, D.C.
American University is a leader among Washington DC universities in global education. American University enrolls a diverse student body from throughout the United States and nearly 140 countries.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
American75%Check
American University69%Check
at AU66%Check
University63%Check
Washington63%Check
American Studies57%Check
Education55%Check
Info50%Check
University Students50%Check
Resources50%Check

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