- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.56 s
File size
132.00 kB
Media files
Number of links
103 internal / 17 external

Task list of SEO Improvements

Meta specifications

(Critically important)
The City of Asheville | Your Asheville
There are word repetitions in the page title.
The length of the page title is perfect. (327 pixels out of 580 max pixel length)
Meta description
(Critically important)
Your Asheville
The meta description is too short. (89 pixels out of 1000 max pixel length) Optimize description
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel prev meta tag on this page.
Rel next URL
The rel next and prev tags are set correctly.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionYour Asheville
robotsindex, follow
googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
og:titleThe City of Asheville | Your Asheville
og:descriptionYour Asheville
og:site_nameThe City of Asheville

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Page quality

(Critically important)
This page contains 739 words. That's ok.
19.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.07 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 41 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64The City of Asheville
data:[...] Base64autumn drive on blue ridge parkway
data:[...] Base64Veterans Day poster
data:[...] Base64Asheville Bus shelter
data:[...] Base64Climate Justice image
data:[...] Base64The City of Asheville Dome

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Popular Services and Information
H2 Receive Alerts
H2 Report Issues
H2 Look it Up
H2 Latest News
H2 City projects and initiatives →
H2 Upcoming Events
H2 Engage
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 17 external links on this page.
LinkAttributesAnchor text The City of Asheville
/services/apply-for-a-job/Apply for a job
/services/bikes-buses-cars/Bikes, buses and cars
/services/business-self-employ...Business and self-employment
/services/children-family-pets/Children, family and pets
/services/commercial-property-...Commercial property and permits
/services/minority-business-se...Business Inclusion services
/services/online-services/Online Services
/services/parks-recreation/Parks, recreation and greenways
/services/pay-fee-ticket-fine/Pay a fee, ticket or fine
/services/report-a-crime-conce...Report a crime, concern or nuisance
/services/residential-property...Residential property and permits
/services/safety-emergency-pre...Safety and emergency preparedness
/services/trash-recycling-city...Trash, recycling and city upkeep
/services/water-utilities/Water and utilities
/services/Services directory
/department/capital-projects-m...Capital Projects
/department/city-clerk/City Clerk
/department/city-managers-office/City Manager’s Office
/department/communication-publ...Communication & Public Engagement
/department/community-economic...Community & Economic Development
/department/development-services/Development Services
/department/equity-inclusion/Equity and Inclusion
/department/finance/Finance and Management Services
/department/us-cellular-center/Harrah's Cherokee Center – Asheville
/department/human-resources/Human Resources
/department/internal-audit/Internal Audit
/department/it-services/IT Services
/department/parking-services/Parking Services
/department/parks-recreation/Parks and Recreation
/department/planning-urban-des...Planning and Urban Design
/department/public-works/Public Works
/department/public-works/storm...Stormwater Services and Utility
/department/public-works/stree...Street Services
/services/bikes-buses-cars/Get Around
/service/transit-maps-schedules/Maps and schedules
/services/water-utilities/Text duplicate Water
/service/pay-water-bill/Pay your bill
/service/water-quality-advisor...Water quality and advisories
/services/trash-recycling-city...Curbside Pickup
/service/find-your-trash-or-re...Find your trash or recycling schedule
/service/report-a-pothole-side...Report a missed pickup
/service/find-a-park-playgroun...Parks and recreation centers
/service/community-events/Community Events
/services/apply-for-a-job/Jobs Subdomain Public records window External Subdomain Anchor Learn More at AVL Alert window External Subdomain Anchor Use The Asheville App
https://simplicity.ashevillenc...New window External Subdomain Explore SimpliCity
/news/mayors-committee-for-vet...IMG-ALT Veterans Day poster
/news/mayors-committee-for-vet...Mayor's Committee for Veterans' Affairs to host virtual Veterans Day Ceremony
/author/pmcdaniel/Polly McDaniel window External YouTube channel
/news/category/featured/Featured duplicate News
/news/category/press-releases/Press Releases
/news/department/city-managers...City Manager's Office
/news/department/communication...Communication and Public Engagement
/news/more-bus-shelters-lighti...IMG-ALT Asheville Bus shelter
/news/more-bus-shelters-lighti...More bus shelters, lighting and other enhancements coming to ART bus system, helped by federal grant
/author/pmcdaniel/Text duplicate Polly McDaniel duplicate Post
/news/category/asheville-redef...Asheville Redefines Transit
/news/category/featured/Text duplicate Featured duplicate News
/news/category/press-releases/Text duplicate Press Releases
/news/department/transit/Text duplicate Transit
/news/city-of-asheville-commit...IMG-ALT Climate Justice image
/news/city-of-asheville-commit...City of Asheville committee to hold climate justice public input session
/author/pmcdaniel/Text duplicate Polly McDaniel window External Subdomain Resolution 20-25 duplicate Post
/news/category/featured/Text duplicate Featured duplicate News
/news/category/press-releases/Text duplicate Press Releases
/news/department/sustainability/Text duplicate Sustainability More Stories
/department/communication-publ...City projects and initiatives →
/event/housing-and-community-d...Housing and Community Development Committee
/event/transit-committee-2/202...Transit Committee
/event/sustainability-advisory...Sustainability Advisory Committee on the Energy and Environment
/event/public-art-and-cultural...CANCELED – Public Art and Cultural Commission
/event/board-of-adjustment-202...CANCELED – Board of Adjustment
/event/neighborhood-advisory-c...MEETING CANCELED – Neighborhood Advisory Committee
/event/alcoholic-beverage-cont...MEETING CANCELED – Alcoholic Beverage Control Board (ABC)
/event/crime-stoppers/2020-10-27/Crime Stoppers
/event/community-action-opport...Community Action Opportunities
/events/View All Events window External Virtual Engagement Hub Join the discussion window External No Text window External No Text window External No Text window External No Text Latest from CityofAsheville The City of Asheville Dome window External Facebook window External Twitter window External Instagram window External YouTube
/privacy-policy/Privacy Policy window External Visit BCReady

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 15 CSS files. This may affect the page load time negatively.
This website loads 41 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (132 kB).

HTTP Response Header

cache-controlpublic, max-age=600
content-typetext/html; charset=UTF-8
link<>; rel=""
set-cookie86 Characters
set-cookie38 Characters
dateTue, 20 Oct 2020 00:13:23 GMT
x-served-bycache-mdw17338-MDW, cache-fra19137-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
varyAccept-Encoding, Cookie, Cookie
via1.1 varnish, 1.1 varnish

External factors

(Critically important)
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 2,206 referring domains.
This website has 57,296 backlinks.
This website has backlinks from 1,844 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is not listed in Webwiki. Submit your website here.

Links from Wikipedia

No links from Wikipedia were found.


User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
The City of Asheville | Your Asheville
Your Asheville

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

City Asheville68%Check
Asheville App56%Check
Green City46%Check
City Council46%Check
City Manager46%Check
Sign up41%Check
Parks and Recreation39%Check

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