Census.gov - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.68 s
File size
159.80 kB
Media files
Number of links
213 internal / 9 external

Task list of SEO Improvements

Meta specifications

(Critically important)
The page title is too short. (108 pixels of 580 max pixel length) Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.
The length of the meta description is perfect. (731 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
The specified canonical link points to a different page.
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1
DC.creatorUS Census Bureau
robotsnoodp, noydir
descriptionThe Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.
authorUS Census Bureau
article:publisherhttps://census.gov /
Content-Typetext/html; charset=utf-8
content-typetext/html; charset=UTF-8

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Page quality

(Critically important)
This page contains 1294 words. That's ok.
23.3% of the text are stop words.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.13 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 32 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Quick Links
H2 Need help with a survey?
H2 Need data quickly?
H2 Looking to Dive Deeper into Census Bureau Data?
H2 Population Clock
H2 U.S. Economic Indicators
H2 Recent updates, news, events and more.
H2 America Counts: Stories Behind The Numbers
H2 Events
H3 The Month Ahead
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.census.gov/Anchor Skip Header
https://www.census.gov/en.htmlIMG-ALT United States Census Bureau
https://www.census.gov/surveyhelpSurvey Respondents
https://www.census.gov/naicsNAICS Codes
https://www.census.gov/about-usAbout Us
/about/contact-us.htmlContact Us
https://www.census.gov/dataData & Maps
/programs-surveys.htmlSurveys & Programs
/library.htmlResource Library
/topics.htmlView All Topics and Subtopics
/about/index.htmlIndex A to Z
/topics/population/age-and-sex...Age and Sex
/businessandeconomyBusiness and Economy
/topics/preparedness.htmlEmergency Management
/topics/families.htmlFamilies and Living Arrangements
/topics/population/hispanic-or...Hispanic Origin
/topics/income-poverty.htmlIncome and Poverty
/topics/international-trade.htmlInternational Trade
/topics/population/migration.htmlMigration/Geographic Mobility
/topics/population/population-...Population Estimates
https://www.census.gov/govsPublic Sector
/topics/public-sector/voting.htmlVoting and Registration
/data/data-tools/data-cedsci.htmlExplore data on data.census.gov
https://www.census.gov/dataView all data resources
https://www.census.gov/academyCensus Academy
/about/what/admin-data.htmlCombining Data
/data/data-tools/data-equity-t...Data Equity Tools
/data/data-tools.htmlData Tools and Apps
/data/experimental-data-produc...Experimental Data Products
/programs-surveys/geography/da...Interactive Maps
/geographies/mapping-files.htmlMapping Files
/data/related-sites.htmlRelated Sites
/data/training-workshops.htmlTraining and Workshops
/programs-surveys.htmlView all Surveys & Programs
https://www.census.gov/2020census2020 Census
https://www.census.gov/2030census2030 Census
/programs-surveys/acsAmerican Community Survey (ACS)
https://www.census.gov/AHSAmerican Housing Survey (AHS)
/programs-surveys/abs.htmlAnnual Business Survey (ABS)
/programs-surveys/asm.htmlAnnual Survey of Manufactures (ASM)
/programs-surveys/cog.htmlCensus of Governments
/programs-surveys/cbp.htmlCounty Business Patterns (CBP)
/programs-surveys/cps.htmlCurrent Population Survey (CPS)
/EconomicCensusEconomic Census
/internationalprogramsInternational Programs
/programs-surveys/metro-micro....Metro and Micro Areas
https://www.census.gov/popestText duplicate Population Estimates
/programs-surveys/popproj.htmlPopulation Projections
/programs-surveys/saipe.htmlSmall Area Income and Poverty
/programs-surveys/susb.htmlStatistics of U.S. Businesses
/programs-surveys/sbo.htmlSurvey of Business Owners
https://www.census.gov/sipp/Survey of Income and Program Participation (SIPP)
/library.htmlView all library resources
/AmericaCountsAmerica Counts: Stories
/library/by-the-numbers.htmlBy the Numbers
/library/fact-sheets.htmlFact Sheets
/library/visualizations.htmlInfographics and Visualizations
https://www.census.gov/academyTraining (Census Academy)
/library/working-papers.htmlWorking Papers
https://www.census.gov/en.htmlText duplicate IMG-ALT United States Census Bureau
https://www.census.gov/partnersText duplicate Partners
/topics/research.htmlText duplicate Researchers
https://www.census.gov/schoolsText duplicate Educators
https://www.census.gov/surveyhelpText duplicate Survey Respondents
/newsroom.htmlText duplicate News
https://www.census.gov/naicsText duplicate NAICS Codes
https://www.census.gov/careersText duplicate Jobs
https://www.census.gov/about-usText duplicate About Us
/about/contact-us.htmlText duplicate Contact Us
https://www.census.gov/helpText duplicate Help
/topics.htmlText duplicate View All Topics and Subtopics
/about/index.htmlText duplicate Index A to Z
/topics/population/age-and-sex...Text duplicate Age and Sex
/businessandeconomyText duplicate Business and Economy
/topics/education.htmlText duplicate Education
/topics/preparedness.htmlText duplicate Emergency Management
/topics/employment.htmlText duplicate Employment
/topics/families.htmlText duplicate Families and Living Arrangements
https://www.census.gov/geographyText duplicate Geography
/topics/health.htmlText duplicate Health
/topics/population/hispanic-or...Text duplicate Hispanic Origin
/topics/housing.htmlText duplicate Housing
/topics/income-poverty.htmlText duplicate Income and Poverty
/topics/international-trade.htmlText duplicate International Trade
/topics/population/migration.htmlText duplicate Migration/Geographic Mobility
/topics/population.htmlText duplicate Population
/topics/population/population-...Text duplicate Population Estimates
https://www.census.gov/govsText duplicate Public Sector
/topics/population/race.htmlText duplicate Race
/programs-surveys/decennial-ce...Text duplicate Redistricting
/topics/research.htmlText duplicate Research
/topics/public-sector/voting.htmlText duplicate Voting and Registration
/data/data-tools/data-cedsci.htmlText duplicate Explore data on data.census.gov
https://www.census.gov/dataText duplicate View all data resources
https://www.census.gov/academyText duplicate Census Academy
/about/what/admin-data.htmlText duplicate Combining Data
/data/data-tools/data-equity-t...Text duplicate Data Equity Tools
/data/data-tools.htmlText duplicate Data Tools and Apps
/developers/Text duplicate Developers
/data/experimental-data-produc...Text duplicate Experimental Data Products
/programs-surveys/geography/da...Text duplicate Interactive Maps
/geographies/mapping-files.htmlText duplicate Mapping Files
/data/related-sites.htmlText duplicate Related Sites
/data/software.htmlText duplicate Software
/data/tables.htmlText duplicate Tables
/data/training-workshops.htmlText duplicate Training and Workshops
/library/visualizations.htmlText duplicate Visualizations
/programs-surveys.htmlText duplicate View all Surveys & Programs
https://www.census.gov/2020censusText duplicate 2020 Census
https://www.census.gov/2030censusText duplicate 2030 Census
/programs-surveys/acsText duplicate American Community Survey (ACS)
https://www.census.gov/AHSText duplicate American Housing Survey (AHS)
/programs-surveys/abs.htmlText duplicate Annual Business Survey (ABS)
/programs-surveys/asm.htmlText duplicate Annual Survey of Manufactures (ASM)
/programs-surveys/cog.htmlText duplicate Census of Governments
/programs-surveys/cbp.htmlText duplicate County Business Patterns (CBP)
/programs-surveys/cps.htmlText duplicate Current Population Survey (CPS)
/EconomicCensusText duplicate Economic Census
/internationalprogramsText duplicate International Programs
/programs-surveys/metro-micro....Text duplicate Metro and Micro Areas
https://www.census.gov/popestText duplicate Population Estimates
/programs-surveys/popproj.htmlText duplicate Population Projections
/programs-surveys/saipe.htmlText duplicate Small Area Income and Poverty
/programs-surveys/susb.htmlText duplicate Statistics of U.S. Businesses
/programs-surveys/sbo.htmlText duplicate Survey of Business Owners
https://www.census.gov/sipp/Text duplicate Survey of Income and Program Participation (SIPP)
/library.htmlText duplicate View all library resources
/data/data-tools/glossary.htmlText duplicate Glossary
/AmericaCountsText duplicate America Counts: Stories
/library/audio.htmlText duplicate Audio
/newsroom/blogs.htmlText duplicate Blogs
/library/by-the-numbers.htmlText duplicate By the Numbers
/library/fact-sheets.htmlText duplicate Fact Sheets
/library/visualizations.htmlText duplicate Infographics and Visualizations
/library/photos.htmlText duplicate Photos
/library/publications.htmlText duplicate Publications
/library/spotlights.htmlText duplicate Spotlights
https://www.census.gov/academyText duplicate Training (Census Academy)
/library/video.htmlText duplicate Videos
/library/working-papers.htmlText duplicate Working Papers
https://www.census.gov/about-usLearn More
https://www.census.gov/about-usText duplicate Learn More
/2020results2020 Census Results
https://www.census.gov/surveyhelpVerify a Survey
https://www.census.gov/careersCensus Careers
https://www.census.gov/academyLearn How to Use Our Data
/data/data-tools.htmlData Tools and Applications
https://www.census.gov/geographyMaps and Geography
https://www.census.gov/naicsFind NAICS Codes
/library/reference/code-lists/...Find Schedule B Codes
/newsroom/press-releases/2022/...No Text
/newsroom/press-releases/2022/...Census Bureau Releases New Estimates on America’s Families and Living Arrangements The U.S. Census Bureau today released estimates showing there were 10.9 mi...
/programs-surveys/surveyhelp.htmlGet Survey Help
/programs-surveys/surveyhelp/v...Verify that the letter or form you received is legitimate
/programs-surveys/surveyhelp/v...Verify that the person who contacted you is from the Census Bureau
/programs-surveys/surveyhelp/p...Learn how we keep your information confidential
/data/data-tools/quickfacts.htmlView QuickFacts
/data/data-tools/data-cedsci.htmlVisit data.census.gov
/data/data-tools/population-cl...View Population Clock Data
/topics/business-economy/econo...View all U.S. Economic Indicators
/newsroom/press-releases/by-ye...View all news
/newsroom/press-releases/2022/...Press Release Census Bureau Releases 2021 Rental Housing Finance Survey Summary Tabl... November 29, 2022 The U.S. Census Bureau and the Department of Housin...
/newsroom/press-releases/2022/...Press Release Household Pulse Survey Phase 3.6 Monthly Data Release November 29, 2022 The U.S. Census Bureau today released new data from phase 3.6 of the ex...
/newsroom/press-releases/2022/...Press Release Business Trends and Outlook Survey Data Release November 23, 2022 The U.S. Census Bureau today released data from the Business Trends and Outlo...
/newsroom/press-releases/2022/...Press Release 2021 Service Annual Survey Data Now Available November 22, 2022 The U.S. Census Bureau today released new data tables from the 2021 Service Ann...
/newsroom/press-releases/2022/...Press Release Census Bureau Releases New Report on Health Insurance by Race and Hispanic Origin November 22, 2022 The U.S. Census Bureau today released a bri...
/library/stories.htmlView all stories
/library/stories/2022/11/growi...Business and Economy A Toast to the Growing Number of U.S. Beer/Wine Manufacturers November 23, 2022 Beer and wine will be part of many holiday celebrations,...
/library/stories/2022/11/same-...Families and Living Arrangements Number of Same-Sex Couple Households Exceeded 1 Million in 2021 November 22, 2022 Compare demographic and economic character...
/library/stories/2022/11/homeo...Housing Homeownership by Young Households Below Pre-Great Recession Levels November 17, 2022 Homeownership among households headed by adults ages 25-34 was h...
/library/stories/2022/11/unite...Population U.S. Men’s Soccer Team Headed to 2022 World Cup in Qatar November 16, 2022 The 22nd World Cup – the first in the Middle East – saw 206 countries c...
/library/stories/2022/11/stem-...Employment Who Are the STEM Workers Under Age 25? November 08, 2022 Employment in science, technology, engineering and math (STEM) occupations is projected t...
/about/event-calendar.htmlView Full Calendar
https://www.census.gov/Anchor Back to Header
/AmericaCountsAmerica Counts
/directorsblogDirector’s Blog
/randomsamplingsRandom Samplings
/researchmattersResearch Matters
https://www.census.gov/careersText duplicate Jobs
https://www.facebook.com/uscen...New window External A-TITLE Facebook
https://twitter.com/uscensusbu...New window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External A-TITLE Linkedln
https://www.youtube.com/user/u...New window External A-TITLE YouTube
https://www.instagram.com/usce...New window External A-TITLE Instagram
https://www.census.gov/quality/Information Quality
/datalinkageData Linkage Infrastructure
https://www.census.gov/privacyData Protection and Privacy Policy
https://www.oig.doc.gov/External Inspector General
https://www.commerce.gov/cr/re...External No FEAR Act
https://www.commerce.gov/External U.S. Department of Commerce
https://www.usa.gov/External USA.gov

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.census.gov/"
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 17 CSS files. This may affect the page load time negatively.
This page loads 32 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

content-security-policydefault-src 'self' 'unsafe-inline' 'unsafe-eval' mailto: data: census.gov *.census.gov http://www.census.gov house.gov *.house.gov senate.gov *.senate.gov *.ytimg.com *.youtube.com *.twitter.com *.facebook.net *.facebook.com *.google-analytics.com *.google.com *.gstatic.com *.googleapis.com *.googlecode.com *.googletagmanager.com *.doubleclick.net *.jquery.com *.govdelivery.com *.highcharts.com *.adobe.com *.adobedtm.com *.amsadobe.com *.demdex.net *.omtrdc.net *.everesttech.net *.arcgisonline.com *.digitalgov.gov *.tableau.com *.instagram.com *.go-mpulse.net *.askstat.io *.c-span.org sitecatalyst.omniture.com authorize.omniture.com;
x-xss-protection1; mode=block
content-typetext/html; charset=UTF-8
dateWed, 30 Nov 2022 21:15:01 GMT

External factors

(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 137,166 referring domains.
This page has 20,783,057 backlinks.
This page has backlinks from 76,840 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 71016 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: *

User-agent: W3C-checklink
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: Googlebot
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: Yahoo! Slurp
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: bingbot
Crawl-delay: 3
Disallow: /cgi-bin/
Disallow: /libs/
Disallow: /tmp/
Disallow: /etc/

Disallow: /about/adrm/data-linkage/
allow: /etc.clientlibs/census/clientlibs
allow: /etc/clientlibs/granite
allow: /etc/clientlibs/foundation

User-agent: usasearch
SITEMAP: https://www.census.gov/sitemapindex/sitemap.xml
SITEMAP: https://www.census.gov/quickfacts/fact/sitemap/US/PST045217

Search preview

The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Census Data69%Check
Census Bureau69%Check
2020 Census58%Check
Census Bureau Releases57%Check
Quality Data52%Check
Census Bureau Releases New52%Check

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