Doitwiser.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
69% 
Page structure
75% 
Link structure
77% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
126.20 kB
Words
502
Media files
10
Number of links
56 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Do it Wiser - Printer Ink and Toner Cartridge | Office Supplies — Do it wiser UK
The page title should be shorter than 580 pixels. It is 627 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
We sell high-quality toner cartridge and printer ink cartridge supplies at discount prices. Get free shipping and a 1-year warranty against defects at Doitwiser.co.uk
The length of the meta description is perfect. (956 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.doitwiser.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe sell high-quality toner cartridge and printer ink cartridge supplies at discount prices. Get free shipping and a 1-year warranty against defects at Doitwiser.co.uk
viewportwidth=device-width
shopify-digital-wallet/9934831682/digital_wallets/dialog
shopify-checkout-api-token02e30a724c7e316000e928be8d90a0a6
langen-gb
twitter:titleDo it Wiser - Printer Ink and Toner Cartridge | Office Supplies
twitter:descriptionWe sell high-quality toner cartridge and printer ink cartridge supplies at discount prices. Get free shipping and a 1-year warranty against defects at Doitwiser.co.uk
og:site_nameDo it wiser UK
og:urlhttps://www.doitwiser.co.uk/
og:titleDo it Wiser - Printer Ink and Toner Cartridge | Office Supplies
og:typewebsite
og:descriptionWe sell high-quality toner cartridge and printer ink cartridge supplies at discount prices. Get free shipping and a 1-year warranty against defects at Doitwiser.co.uk
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 502 words. That's ok.
16.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
There are no duplicates on the site.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 8 javascript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...les/LOGO_DIW_1_1904x200.png?v=1569441775Do it wiser UK
...1_1_721x721_crop_center.png?v=1569441612No alt attribute provided
...iles/superb-01_1000x571.jpg?v=1570811844No alt attribute provided
...AGES_HOME2-03_1_717x706.png?v=1569441715No alt attribute provided
...AGES_HOME2-04_1_717x710.png?v=1569441727No alt attribute provided
...GES_HOME2-05_1_1350x654.png?v=1569441739No alt attribute provided
...6e-8f27fcef836a_512x512.jpg?v=1570551969Xerox Phaser 7500 Toner Set High Capacity
...c7-7a2976252c18_512x512.jpg?v=1570552188Xerox Phaser 6510 Toner Set High Capacity
...51-e44cf503981e_512x512.png?v=1570552238Xerox VersaLink C405 Toner Set Extra High Capacity
...db-8d30e34968a7_500x500.jpg?v=1570553088Samsung MLT D111S Toner Black 2pack

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 LOWEST ONLINE PRICE GUARANTEED
H2 Enjoy superb customer service
H2 Apply for wholesale
H2 Print in full colour
H2 Bundle up and save
H2 Compatible Xerox Phaser 7500 Toner 4 Colour Pack High Capacity by Do it Wiser
H2 Compatible Xerox Phaser 6510 Toner 4 Colour Pack High Capacity by Do it Wiser
H2 Compatible Xerox VersaLink C405 Toner 4 Colour Pack Extra High Capacity by Do it Wiser
H2 Compatible Samsung MLT-D111S Toner Black 2 Pack by Do it Wiser
H2 Best Sellers
H2 Navigate
H2 Shop
H2 Support
H2 Subscribe
H2 Added to your basket:
H2 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 2 external links on this page.
LinkAttributesAnchor text
https://www.doitwiser.co.uk/Anchor Skip to content
https://www.doitwiser.co.uk/IMG-ALT Do it wiser UK
https://www.doitwiser.co.uk/cartView basket
/pages/contact-usContact us
/pages/government-education-di...Government & Education Discounts
/pages/apply-for-wholesaleApply for Wholesale
/pages/free-returnsFree Returns
/apps/tracktor/trackTrack your order
/account/loginLogin
/account/loginText duplicate Login
https://www.doitwiser.co.uk/Anchor Close
/pages/contact-usText duplicate Contact us
/pages/government-education-di...Text duplicate Government & Education Discounts
/pages/apply-for-wholesaleText duplicate Apply for Wholesale
/pages/free-returnsText duplicate Free Returns
/apps/tracktor/trackText duplicate Track your order
/collections/allBuy now
/policies/refund-policyNew window No Text
/pages/contact-usNew window No Text
https://static.zdassets.com/we...New window External Subdomain Anchor No Text
/policies/shipping-policyNew window No Text
/pages/superb-customer-serviceEnjoy superb customer service Our people-oriented support makes us one of the top e-retailers in the UK. Click here
/pages/apply-for-wholesaleApply for wholesale Contact us to open an account and receive exclusive discounts. Contact us
/collections/allPrint in full colour Up to 60% OFF buying four colour sets. Buy now
/pages/bundle-up-and-saveBundle up and save Get 5% OFF buying three or more cartridges. Enter BUNDLE3 at checkout to activate the offer. Read more
/collections/best-sellers/prod...Save 14%
IMG-ALT Xerox Phaser 7500 Toner Set High Capacity
/collections/best-sellers/prod...Compatible Xerox Phaser 7500 Toner 4 Colour Pack High Capacity by Do it Wiser
/collections/best-sellers/prod...View full details
/collections/best-sellers/prod...Save 25%
IMG-ALT Xerox Phaser 6510 Toner Set High Capacity
/collections/best-sellers/prod...Compatible Xerox Phaser 6510 Toner 4 Colour Pack High Capacity by Do it Wiser
/collections/best-sellers/prod...Text duplicate View full details
/collections/best-sellers/prod...Save 18%
IMG-ALT Xerox VersaLink C405 Toner Set Extra High Capacity
/collections/best-sellers/prod...Compatible Xerox VersaLink C405 Toner 4 Colour Pack Extra High Capacity by Do it Wiser
/collections/best-sellers/prod...Text duplicate View full details
/collections/best-sellers/prod...Save 11%
IMG-ALT Samsung MLT D111S Toner Black 2pack
/collections/best-sellers/prod...Compatible Samsung MLT-D111S Toner Black 2 Pack by Do it Wiser
/collections/best-sellers/prod...Text duplicate View full details
/collections/best-sellersView all Best Sellers
https://www.doitwiser.co.uk/Home
https://www.doitwiser.co.uk/Text duplicate Track your order
/pages/apply-for-wholesaleText duplicate Apply for Wholesale
/pages/government-education-di...Text duplicate Government & Education Discounts
/collections/hpHP
/collections/okiOKI
/collections/xeroxXerox
/collections/samsungSamsung
/pages/contact-usText duplicate Contact us
/policies/refund-policyRefund Policy
/policies/privacy-policyPrivacy Policy
/policies/shipping-policyShipping Policy
/pages/contact-usText duplicate Contact us
/pages/government-education-di...Text duplicate Government & Education Discounts
/pages/apply-for-wholesaleText duplicate Apply for Wholesale
/pages/free-returnsText duplicate Free Returns
/apps/tracktor/trackText duplicate Track your order
https://www.shopify.com/?utm_c...New window Nofollow External Powered by Shopify
https://www.doitwiser.co.uk/cartView basket ()
/checkoutCheckout

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.doitwiser.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 8 javascript files. This may affect the load time negatively.
This website only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (126 kB).

HTTP Response Header

NameValue
dateThu, 20 Feb 2020 12:44:42 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
x-sorting-hat-podid65
x-sorting-hat-shopid9934831682
x-frame-optionsDENY
x-shopid9934831682
x-shardid65
content-languageen-GB
x-shopify-generated-cart-token53089900eb1f953faeabe3ea80b1d36a
content-encodinggzip
varyAccept
strict-transport-securitymax-age=7889238
etagcacheable:badd461a014a66fbf79451fc4f0133a3
x-alternate-cache-keycacheable:9b5e7f09fc928cca1b057aef51252f4c
x-cachehit, server
set-cookie64 Characters
set-cookie66 Characters
set-cookie72 Characters
set-cookie70 Characters
set-cookie85 Characters
set-cookie94 Characters
set-cookie32 Characters
x-request-id60d796d4-2d9c-4209-8154-e2e61188b85e
x-shopify-stageproduction
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests; report-uri /csp-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=60d796d4-2d9c-4209-8154-e2e61188b85e
x-content-type-optionsnosniff
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
x-xss-protection1; mode=block; report=/xss-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=60d796d4-2d9c-4209-8154-e2e61188b85e
x-dcgcp-us-central1,gcp-us-central1
nel{"report_to":"network-errors","max_age":2592000,"failure_fraction":0.01,"success_fraction":0.0001}
report-to{"group":"network-errors","max_age":2592000,"endpoints":[{"url":"https://monorail-edge.shopifycloud.com/v1/reports/nel/20190325/shopify"}]}
cf-cache-statusDYNAMIC
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
alt-svch3-25=":443"; ma=86400, h3-24=":443"; ma=86400, h3-23=":443"; ma=86400
servercloudflare
cf-ray568092ce3b421e47-FRA
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 66 referring domains.
This website has 499 backlinks.
This website has backlinks from 31 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /9934831682/checkouts
Disallow: /9934831682/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*design_theme_id*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /search
Disallow: /apple-app-site-association
Sitemap: https://www.doitwiser.co.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /9934831682/checkouts
Disallow: /9934831682/orders
Disallow: /*design_theme_id*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /9934831682/checkouts
Disallow: /9934831682/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*design_theme_id*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /search
Disallow: /apple-app-site-association
Sitemap: https://www.doitwiser.co.uk/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /9934831682/checkouts
Disallow: /9934831682/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*design_theme_id*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /search
Disallow: /apple-app-site-association
Sitemap: https://www.doitwiser.co.uk/sitemap.xml

User-agent: MJ12bot
Crawl-Delay: 10

User-agent: Pinterest
Crawl-delay: 1

Facebook popularity

Shares / Likes / Comments
1

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Do it Wiser - Printer Ink and Toner Cartridge | Office Supplies — D...
https://www.doitwiser.co.uk/
We sell high-quality toner cartridge and printer ink cartridge supplies at discount prices. Get free shipping and a 1-year warranty against defects at Doitwiser.co.uk

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wiser75%Check
wiser UK72%Check
One61%Check
Toner61%Check
Toner Cartridge57%Check
ink56%Check
Print54%Check
Ink Cartridge51%Check
High47%Check
Colours print up45%Check

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