Ethicaltrade.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
70% 
Link structure
88% 
Server
27% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
54.60 kB
Words
564
Media files
16
Number of links
83 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Ethical Trading Initiative
The length of the page title is perfect. (285 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ethicaltrade.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-titleETI
application-nameETI
msapplication-TileColor#da532c
msapplication-TileImage/themes/custom/eti/favicons/mstile-144x144.png?v=8jeqqoz0Ye
theme-color#8b032c
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • harrassment => harassment
This page contains 564 words. That's ok.
26.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...i/dist/images/svg/logos/eti/eti-logo.svgHome
...k_436596355.jpg?h=d01ba171&itok=tTKvekDmNo alt attribute provided
...s/j-sainsbury-plc-logo.jpg?itok=Qf8sSYfhSainsbury's logo
.../images/logos/Libertry.png?itok=055IaGAuLiberty London Logo
...marks_and_spencer_logo.png?itok=4K7qwekFMarks & Spencer logo
...go - Primary_BLACK_RGB.png?itok=6EZLHownBBC STUDIOS logo
...2022-04-20 at 15.49.16.png?itok=MRmrN5FXRapha logo
...gos/primark_logo_large.jpg?itok=_OLwMZSaPrimark logo
..._2004988679.jpg?h=0be47ad1&itok=kpTDOX2oTwo workers prepare food for airline meals, in Indonsia
...94427_af37c939c1_o low.jpg?itok=pUIqITuVRefugees from Ukraine
...tock_582718396 Myanmar.jpg?itok=bkVgVjmDCraft worker, Myanmar
...407e5cc_b_0.jpg?h=90e33151&itok=4JFFWZS1Flower workers, Tanzania
...ussels CSDDD lower.jpg.png?itok=iz2gjytIEU Parliament, Brussels
...hutterstock_1708455925.jpg?itok=9KrJ9lxaYoung women workers hold up signs demanding compensation following the collapse of Rana plaza. Photo credit: Shutterstock/ Bayazid Akter.
...ta-KaziYetu-Farm_960px.jpg?itok=G65iudYLSabita Banerji plucking tea on a visit to a Kazi Yetu tea farm.
.../public/images/Peppers.jpg?itok=t-SSmQRWNo alt attribute provided

Page structure

H1 heading
(Critically important)
For human rights, for better business.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 For human rights, for better business.
H1 Human rights essentials training
H1 Purchasing practices in food
H1 People displaced from Ukraine
H1 Sourcing goods from Myanmar
H1 ETI Impact report 2021-23
H1 EU adopts groundbreaking Corporate Sustainability Due Diligence Directive (CSDDD)
H1 11 years since the Rana Plaza collapse
H1 Why I’m excited to be ETI’s new NGO coordinator
H1 Understanding barriers: Migrant workers’ access to operational grievance mechanisms in Spain and Italy's agriculture sector
H2 User Menu
H2 Main menu
H2 Our members include:
H2 Featured blog posts
H2 Get the latest
H2 ETI elsewhere
H2 Footer
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ethicaltrade.org/Anchor Skip to main content
https://www.ethicaltrade.org/IMG-ALT Home
A-TITLE Home
/user/loginLog in
/contactContact
https://www.ethicaltrade.org/Text duplicate Home
/who-we-areWho we are
/who-we-are/who-we-are/etis-or...ETI's origins
A-TITLE ETI's origins
/who-we-are/our-membersOur members
/who-we-are/governanceGovernance
/who-we-are/our-teamOur team
/who-we-are/our-team/eti-board...ETI Board members
A-TITLE ETI Board members
/what-we-doWhat we do
A-TITLE What we do
/what-we-do/eti-initiativesETI initiatives
/what-we-do/trainingTraining
/what-we-do/training/all-coursesAll courses
/what-we-do/training/human-rig...Human rights essentials
/what-we-do/training/e-learnin...E-learning module: Access to remedy principles
A-TITLE An interactive e-learning model
/what-we-do/training/bespoke-t...Bespoke training
/join-etiJoin ETI
/eti-base-codeETI Base Code
/eti-base-code/1-employment-fr...1. Employment is freely chosen
/eti-base-code/2-freedom-assoc...2. Freedom of association
/eti-base-code/3-working-condi...3. Working conditions are safe and hygienic
/eti-base-code/4-child-labour-...4. Child labour shall not be used
/eti-base-code/5-living-wages-...5. Living wages are paid
/eti-base-code/6-working-hours...6. Working hours are not excessive
/eti-base-code/7-no-discrimina...7. No discrimination is practiced
/eti-base-code/8-regular-emplo...8. Regular employment is provided
/eti-base-code/9-no-harsh-or-i...9. No harsh or inhumane treatment is allowed
/insightsInsights
/insights/blogBlog
/insights/blog/blog-series-adv...Blog series: Advancing living wages
A-TITLE Advancing living wages
/insights/blog/blog-series-gen...Blog series: Gender equity across supply chains
A-TITLE Gender equity
/insights/resourcesResources
/insights/resources/case-studiesCase studies
/issuesIssues
/insights/issues/gender-equali...Gender equity
/insights/issues/gender-equity...Violence and harrassment
/issues/gender-equity/gender-d...Gender data initiative
/insights/issues/gender-equity...Gender equality - international standards
/insights/issues/gender-equity...Gender equality - resources
/insights/issues/grievance-mec...Grievance mechanisms & remedy
/insights/issues/human-rights-...Due diligence
/insights/issues/due-diligence...ETI’s work on human rights due diligence
/insights/issues/due-diligence...ETI’s work in Pakistan
/insights/issues/due-diligence...Pakistan, labour rights resources
/insights/issues/due-diligence...Resources on human rights due diligence
/insights/issues/union-rights-...Union rights at work
/insights/issues/migrant-workersMigrant workers
/insights/issues/child-labourChild labour
/insights/issues/ethical-trade...Ethical trade and fairtrade
A-TITLE Ethical trade and fairtrade
/insights/issues/living-wage-w...A living wage for workers
/insights/issues/living-wage-w...Living wage initiatives
/insights/issues/living-wage-w...Living wage resources
/insights/issues/living-wage-w...Living wage standards
/insights/issues/living-wage-w...Wages and purchasing theories
/insights/issues/covid-19COVID-19
/insights/issues/company-purch...Company purchasing practices
/issues/company-purchasing-pra...Working conditions in the Leicester garment industry
A-TITLE Leicester garment industry, UK
/insights/issues/modern-slaveryModern slavery
/insights/issues/modern-slaver...Modern slavery and transparency standards
/insights/issues/modern-slaver...Modern slavery evaluation framework
/insights/issues/modern-slaver...Modern slavery initiatives
/insights/issues/modern-slaver...Modern slavery resources
/insights/issues/public-procur...Public procurement & responsible business
/what-we-do/training/human-rig...Human rights essentials training ETI's Human Rights Essentials training course - four modules to equip learners with the fundamentals of human rights in busi...
/?page=1Load more members
A-TITLE Load more items
/node/1174View all members
/what-we-do/eti-initiatives/co...Purchasing practices in food New Common Framework gives an overview of what is meant by ‘responsible purchasing practices’ for the food industry.
IMG-ALT Two workers prepare food for airline meals, in Indonsia
/what-we-do/eti-initiatives/pe...People displaced from Ukraine Practical guidelines for suppliers on how to support the integration and employment of refugees and displaced people.
IMG-ALT Refugees from Ukraine
/insights/blog/etis-recommenda...Sourcing goods from Myanmar Our position statement on companies sourcing from Myanmar, plus new independent assessment.
IMG-ALT Craft worker, Myanmar
/insights/resources/eti-impact...ETI Impact report 2021-23 A snapshot of our work and impact over two years, from April 2021 to March 2023.
IMG-ALT Flower workers, Tanzania
/insights/blog/eu-adopts-groun...EU adopts groundbreaking Corporate Sustainability Due Diligence Directive (CSDDD)
/insights/blog/11-years-rana-p...11 years since the Rana Plaza collapse
/insights/blog/why-im-excited-...Why I’m excited to be ETI’s new NGO coordinator
/insights/blog/understanding-b...Understanding barriers: Migrant workers’ access to operational grievance mechanisms in Spain and Italy's agriculture sector
/insights/blogAll blog posts
http://eepurl.com/bU7vn5New window External Subscribe
https://twitter.com/ethicaltradeNew window External Twitter
https://www.linkedin.com/compa...New window External LinkedIn
https://www.youtube.com/user/E...New window External YouTube
https://community.ethicaltrade...External Subdomain ETI Community
/accessibilityAccessibility
/contactText duplicate Contact
https://www.ethicaltrade.org/faqFAQ
/jobs-etiJobs at ETI
/press-resourcesPress resources
/privacyPrivacy
https://etibd.org/New window External Bangladesh
https://www.dieh.dk/New window External Denmark
http://etiskhandel.no/EnglishNew window External Norway
http://etisweden.se/New window External Sweden

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ethicaltrade.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.21 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
cache-controlmax-age=900, public
content-languageen
content-typetext/html; charset=UTF-8
dateWed, 24 Apr 2024 23:48:39 GMT
etag"1713970015"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 24 Apr 2024 14:46:55 GMT
strict-transport-securitymax-age=0
traceresponse00-17c95c35c6d29d1387cc12ce7490e1f1-5964279a3d86d98d-01
varyCookie
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 9 (https://www.drupal.org)
x-platform-cacheMISS
x-platform-clustergbueqrefitao4-master-7rqtwti
x-platform-processorv6jpfcomf4tj3o2lyw3nujavea
x-platform-routernmhhtv2q3juc7ts74bk3lusb5y
x-ua-compatibleIE=edge
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,518 referring domains.
This page has 226,507 backlinks.
This page has backlinks from 1,679 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.ethicaltrade.org
Home | Ethical Trading Initiative

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ethical58%Check
rights54%Check
Human54%Check
Human Rights54%Check
business52%Check
Ethical trade52%Check
Ethical Trading52%Check
Human rights essentials50%Check
Ethical Trading Initiative50%Check
Human rights essentials training48%Check
Show more keywords and terms

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