Ets.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
40% 
Page structure
71% 
Link structure
81% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.08 s
File size
46.50 kB
Words
265
Media files
38
Number of links
66 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ETS | Educational Research, Assessments and Learning Solutions
The page title should be shorter than 580 pixels. It is 596 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ets.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsETS
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
templatehome-page
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 265 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 8.8 words is low.
34.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ets-org/logo/logo-ets-corp-trademark.svgETS Logo
...ets-org/logo/logo-ets-corp-trademark.svgETS Logo
...ent/dam/ets-org/icons/commons/search.svgsearch
...-org/icons/commons/search-icon-hover.svgsearch
...ent/dam/ets-org/icons/commons/search.svgsearch
...-org/icons/commons/search-icon-hover.svgsearch
.../dam/ets-org/icons/commons/hamBurger.svgNavigation icon
...dth-featured-research-opportunity-us.jpgYoung man with glasses writing on a notebook
...dth-featured-research-opportunity-us.jpgYoung man with glasses writing on a notebook
...dth-featured-research-opportunity-us.jpgYoung man with glasses writing on a notebook
...s/praxis/pills5/praxis-article-pills.svgNo alt attribute provided
...ces/images/pills/about/Rectangle 108.svgNo alt attribute provided
...rces/images/pills/about/Rectangle 58.svgNo alt attribute provided
...ages/pills/about/Rectangle 104-white.svgNo alt attribute provided
...ources/images/pills/about/Group 1043.svgNo alt attribute provided
...ources/images/pills/about/Group 1042.svgNo alt attribute provided
...porate/interior-full-body-amit-sevak.jpgPortrait of the CEO of ETS, Amit Sevak
...ces/images/pills/about/Rectangle 108.svgNo alt attribute provided
...rces/images/pills/about/Rectangle 58.svgNo alt attribute provided
...ages/pills/about/Rectangle 104-white.svgNo alt attribute provided
...ources/images/pills/about/Group 1043.svgNo alt attribute provided
...ources/images/pills/about/Group 1042.svgNo alt attribute provided
...ws-professional-educator-programs-in.jpgPortrait of the CEO of ETS, Amit Sevak
...ces/images/pills/about/Rectangle 108.svgNo alt attribute provided
...rces/images/pills/about/Rectangle 58.svgNo alt attribute provided
...ages/pills/about/Rectangle 104-white.svgNo alt attribute provided
...ources/images/pills/about/Group 1043.svgNo alt attribute provided
...ources/images/pills/about/Group 1042.svgNo alt attribute provided
...registration-and-convenient-delivery.jpgPortrait of a thoughtful English students in London holding her notebooks around St Paulâ s - education concepts
...es/images/pills/praxis/pills3/pills1.svgNo alt attribute provided
...es/images/pills/praxis/pills3/pills2.svgNo alt attribute provided
...es/images/pills/praxis/pills3/pills3.svgNo alt attribute provided
...es/images/pills/praxis/pills3/pills4.svgNo alt attribute provided
...rg/icons/socials/solid-icon-linkedin.svgLinked In Icon
.../ets-org/icons/socials/Twitter-white.svgTwitter Icon
/content/dam/ets-org/logo/ETS-LOGO.svgETS
...m/ets-org/icons/socials/Twitter_icon.svgtwitter icon
.../ets-org/icons/socials/Linkedin_icon.svglinkedin icon

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 FEATURED RESEARCH | Opportunity
H2 FEATURED NEWS
H2 FEATURED NEWS Duplicate text
H2 FEATURED NEWS Duplicate text
H2 GET THE LATEST FROM ETS
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.ets.org/Anchor skip to main content
https://www.ets.org/Anchor skip to footer
https://www.ets.org/gre.htmlGRE
/praxis/site.htmlPRAXIS
https://www.ets.org/toeic.htmlTOEIC
https://www.ets.org/toefl.htmlTOEFL
https://www.ets.org/products.htmlALL PRODUCTS
https://www.ets.org/contact.htmlCONTACT
https://www.ets.org/login.htmlLogin / Register
https://www.ets.org/IMG-ALT ETS Logo
https://www.ets.org/Text duplicate IMG-ALT ETS Logo
https://www.ets.org/gre.htmlText duplicate GRE
/praxis/site.htmlText duplicate PRAXIS
https://www.ets.org/toeic.htmlText duplicate TOEIC
https://www.ets.org/toefl.htmlText duplicate TOEFL
https://www.ets.org/products.htmlText duplicate ALL PRODUCTS
https://www.ets.org/gre.htmlTAKE A GRADUATE ADMISSIONS TEST
/show-english-ability.htmlSHOW MY ENGLISH ABILITY
/praxis/site.htmlGAIN MY TEACHING LICENSE
https://www.ets.org/practice.htmlPRACTICE FOR A TEST
https://www.ets.org/products.htmlVIEW ALL ASSESSMENTS
/praxis/site.htmlText duplicate GAIN MY TEACHING LICENSE
/educator-resources-for-studen...VIEW TEST RESOURCES FOR STUDENTS
https://www.ets.org/research.htmlREAD RESEARCH
https://www.ets.org/k12.htmlK12 PROGRAMS
/higher-education.htmlHIGHER EDUCATION
https://www.ets.org/research.htmlRESEARCH
/data-manager.htmlETS DATA MANAGER
/collaborate.htmlCOLLABORATE WITH ETS
https://www.ets.org/toeic.htmlWORKPLACE LANGUAGE PROFICIENCY
/research/policy/perc.htmlREAD POLICY STUDIES
https://www.ets.org/research.htmlVIEW ALL RESEARCH
/epn_directory.htmlCONTACT MY EPN
https://www.ets.org/toefl.htmlVISA AND MIGRATION
https://www.ets.org/research.htmlLEARN ABOUT ETS R&D
/research/consulting-services....COLLABORATE WITH ETS R&D
/research/researcher.htmlFIND A RESEARCH PUBLICATION
/research/internship-fellowshi...LEARN ABOUT INTERNSHIPS AND FELLOWSHIPS
https://www.ets.org/login.htmlText duplicate Login / Register
https://www.ets.org/contact.htmlText duplicate CONTACT
/content/dam/ets-org/s/researc...Trivial anchor text
Read more
https://www.ets.org/research.htmlAll Research
/news/press-releases/amit-seva...Trivial anchor text
Read More
https://www.ets.org/news.htmlAll News & Insights
/news/press-releases/ets-launc...Text duplicate Trivial anchor text
Read More
https://www.ets.org/news.htmlText duplicate All News & Insights
/news/stories/a-civil-and-huma...Text duplicate Trivial anchor text
Read More
https://www.ets.org/news.htmlText duplicate All News & Insights
https://www.linkedin.com/compa...External CONNECT
IMG-ALT Linked In Icon
https://twitter.com/etsinsight...External FOLLOW
IMG-ALT Twitter Icon
https://www.ets.org/about.htmlAbout ETS
https://www.ets.org/careers.htmlCareers
https://www.ets.org/contact.htmlContact Us
/disabilities.htmlDisabilities
https://www.ets.org/news.htmlNews & Insights
https://www.ets.org/research.htmlResearch
https://www.ets.org/pep.htmlEducator Licensure
/accelerate.htmlETS Accelerate
/higher-education.htmlHigher Education
https://www.ets.org/k12.htmlK–12 Student Programs
https://www.ets.org/gre.htmlText duplicate GRE
/praxis/site.htmlPraxis
https://www.ets.org/toefl.htmlText duplicate TOEFL
https://www.ets.org/toeic.htmlText duplicate TOEIC
https://www.ets.org/products.htmlView All
https://twitter.com/etsinsight...External IMG-ALT twitter icon
https://www.linkedin.com/compa...External IMG-ALT linkedin icon
/legal/home.htmlLegal
/legal/privacy.htmlPrivacy & Security
/legal/trademarks/owned.htmlETS Trademarks

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ets.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.08 seconds.
The file size of the HTML document is fine (47 kB).

HTTP Response Header

NameValue
x-frame-optionsSAMEORIGIN
last-modifiedTue, 04 Oct 2022 18:18:57 GMT
etag"a7cc-5ea397e582c7a-gzip"
content-encodinggzip
x-vhostpublish
content-typetext/html;charset=utf-8
x-content-type-optionsnosniff
accept-rangesbytes
strict-transport-securitymax-age=31557600
x-served-bycache-iad-kiad7000086-IAD
x-timerS1664907786.335805,VS0,VS0,VE10
x-akamai-transformed9 - 0 pmb=mRUM,2
cache-controlmax-age=300
expiresTue, 04 Oct 2022 22:47:35 GMT
dateTue, 04 Oct 2022 22:42:35 GMT
content-length10130
connectionkeep-alive
varyAccept-Encoding
set-cookie42 Characters
set-cookie110 Characters
server-timingcdn-cache; desc=HIT
server-timingedge; dur=1
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 31,606 referring domains.
This page has 5,276,460 backlinks.
This page has backlinks from 21,994 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 6623 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /Media/SOAR
Disallow: /bin/
Disallow: /c/toefl_junior/freepracticetest/32706/rsc/pdf/Practice_Test_Junior_Practice_test_audio_embedded_version_Paper_Test_ADA.pdf
Disallow: /portal/site/
Disallow: /store/contact
Disallow: /store/customer-service/returns-cancellations?faq=q2
Disallow: /s/gre/newsletter/2019/newsletter_business/index.html
Disallow: /store/customer-service
Disallow: /store/customer-service/returns-cancellations
Disallow: /store/customer-service/order-information
Disallow: /store/customer-service/shipping
Disallow: /store/customer-service/product-help
Disallow: /store/customer-service/ebook-help
Disallow: /raters/ap-reader-chat/ap-reader-chat
Sitemap: https://www.ets.org/sitemap.xml

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
RESEARCH52%Check
EDUCATION48%Check
ASSESSMENTS46%Check
Solutions45%Check
LEARN45%Check
NEWS44%Check
FEATURED42%Check
News Insights41%Check
Higher Education41%Check
Opportunity40%Check

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