Fira.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
69% 
Page structure
68% 
Link structure
68% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
74.70 kB
Words
637
Media files
21
Number of links
45 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Furniture Industry Research Association - The Furniture Industry Research Association
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 924 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
FIRA is renowned globally for its expertise in furniture testing, research, consultancy, customer care, ergonomics, training and sustainability.
The length of the meta description is perfect. (859 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fira.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFIRA is renowned globally for its expertise in furniture testing, research, consultancy, customer care, ergonomics, training and sustainability.
viewportwidth=device-width, initial-scale=1
robotsindex, follow
google-site-verificationa3o2D6C4yxHwTQryK3c1pFCTkKlVxc07qhAajLVmD5M
csrf-tokeneq6aNVNJXtxo_xVg5idUSDDTszHWBNVMEREXSzyk8H4f3Vr3uD8lhhns_BghByvlD5pUGqFyeTlbi4thr0WXDlx1On116pIZL6g8ro8PEs4=
langen-gb
twitter:cardsummary_large_image
twitter:site@firanews
twitter:imagehttps://www.fira.co.uk/images/news/FIRA-social-share.gif
twitter:urlhttps://www.fira.co.uk/
twitter:titleWelcome to the Furniture Industry Research Association
twitter:descriptionFIRA is renowned globally for its expertise in furniture testing, research, consultancy, customer care, ergonomics, training and sustainability.
fb:app_id1564453360545131
og:site_nameThe Furniture Industry Research Association
og:imagehttps://www.fira.co.uk/images/news/FIRA-social-share.gif
og:urlhttps://www.fira.co.uk/
og:titleWelcome to the Furniture Industry Research Association
og:descriptionFIRA is renowned globally for its expertise in furniture testing, research, consultancy, customer care, ergonomics, training and sustainability.
x-ua-compatibleie=edge
charsetutf-8

Test up to 1.000 webpages of fira.co.uk with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
The average number of words per sentence of 36.83 words is high.
This page contains 637 words. That's ok.
30.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/2020/_large/cogs-furniture-cropped.jpgCogs Furniture Cropped
...or-members/_card/415500/RA-wide-logo.jpgRA wide logo
...ecycling-notices/_card/415450/Debate.jpgDebate
...-update-march-2022/_card/STANDARDS-1.jpgSTANDARDS 1
...ckholm-convention/_card/413993/REACH.jpgREACH
...dom-policy-paper/_card/413787/Debate.jpgDebate
...chain/_card/iStock-672320826-smaller.jpgI Stock 672320826 smaller
...-regulations-2/_card/FLAMMABILITY-HP.jpgFLAMMABILITY HP
...284/ANNUAL-REVIEW-COVER-2021-cropped.jpgANNUAL REVIEW COVER 2021 cropped
/images/icons/news-paper-icon.pngView all news
...mages/_card/iStock-672320826-smaller.jpgSourcing Furniture Products in the Supply Chain
/images/_card/iStock-509682457.jpgStandards update report - December 2021
...1/_card/home-office-buying-guide-web.jpgHome Office Buyers Guide
/images/_card/Childrens-products.jpgREACH: Restricted Substances in Furniture - M3 Children's Furniture
/images/_card/home-office-seating.jpgFlammability Guidance for Contract Seating: Fire Safety of Office Work Chairs in Domestic Environments
/images/icons/KNOWLEDGE.pngThe 'knowledge hub'
/images/icons/BUSINESS-TEMPLATE.pngBusiness Templates
...s/icons/INDUSTRY-JOBS-no-white-space.jpgSearch the standards database
/images/icons/TRAINING-no-white-space.jpgRecorded training on key topics
...ges/icons/FIRA-Membership-logo-small.jpgBecome a Member
/images/icons/fira-international-hp-3.pngFIRA International services

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Welcome to the Furniture Industry Research Association
H2 Supporting the entire furniture supply chain
H2 Latest news
H2 What's new
H2 Members enews sign-up
H2 Inspire me
H2 You may also be interested in
H2 fira.co.uk
H3 Quarter one summary of work for members
H3 New Government consultation on packaging waste recycling notices
H3 Quarterly Standards Update - March 2022
H3 Consultation on restriction of Dechlorane Plus under the Stockholm Convention
H3 Levelling Up the United Kingdom policy paper
H3 Research Association publish new guide on sourcing products in the supply chain
H3 New Approach ...to the Furniture and Furnishings (Fire) (Safety) Regulations
H3 Our Annual Review is now available
H3 View all news
H3 FIRA Members
H3 Sourcing Furniture Products in the Supply Chain
H3 Standards update report - December 2021
H3 Home Office Buyers Guide
H3 REACH: Restricted Substances in Furniture - M3 Children's Furniture
H3 Flammability Guidance for Contract Seating: Fire Safety of Office Work Chairs in Domestic Environmen...
H3 The 'knowledge hub'
H3 Business Templates
H3 Search the standards database
H3 Recorded training on key topics
H3 Become a Member
H3 FIRA International services
H4 YOU HAVE BEEN REDIRECTED TO
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.fira.co.uk/The Furniture Industry Research Association
A-TITLE Go to the Homepage
https://www.fira.co.uk/searchA-TITLE Search
/members/loginLogin
/about-membershipMembership
https://www.fira.co.uk/directoryOur members
/knowledge-hubKnowledge and standards
https://www.fira.co.uk/newsNews and events
/schemes/fira-compliance-schem...Our schemes
/consumer-guidesConsumer guides
https://www.fira-international...External FIRA International services
/members/loginLog in
/knowledge-hubNew window access to unrivalled knowledge
http://www.fira-international....New window External FIRA International
/about-membershipMore about membership
https://www.fira.co.uk/newsSee all news
/news/article/quarter-one-summ...Quarter one summary of work for members 31st March, 2022 Recap on activities, including projects, standards and consultations
IMG-ALT RA wide logo
A-TITLE Quarter one summary of work for members
/news/article/new-government-c...New Government consultation on packaging waste recycling notices 30th March, 2022 Consultation will impact organisations currently under the 1997 Producer Re...
IMG-ALT Debate
A-TITLE New Government consultation on packaging waste recycling notices
/news/article/quarterly-standa...Quarterly Standards Update - March 2022 9th March, 2022 Latest comprehensive update is now available to all members, to help them ensure they are up-to-date
IMG-ALT STANDARDS 1
A-TITLE Quarterly Standards Update - March 2022
/news/article/consultation-on-...Consultation on restriction of Dechlorane Plus under the Stockholm Convention 24th February, 2022 Proposal for flame retardant Dechlorane Plus to be added to...
IMG-ALT REACH
A-TITLE Consultation on restriction of Dechlorane Plus under the Stockholm Convention
/news/article/levelling-up-the...Levelling Up the United Kingdom policy paper 14th February, 2022 The Research Association has reviewed the 16 page executive summary and highlighted some sec...
IMG-ALT Debate
A-TITLE Levelling Up the United Kingdom policy paper
/news/article/research-associa...Research Association publish new guide on sourcing products in the supply chain 21st January, 2022 Sourcing Furniture Products in the Supply Chain’ addresses...
IMG-ALT I Stock 672320826 smaller
A-TITLE Research Association publish new guide on sourcing products in the supply chain
/news/article/new-approach-to-...New Approach ...to the Furniture and Furnishings (Fire) (Safety) Regulations 14th January, 2022 Fourth in a series of newsletters from OPSS is now available
IMG-ALT FLAMMABILITY HP
A-TITLE New Approach ...to the Furniture and Furnishings (Fire) (Safety) Regulations
/news/article/our-annual-revie...Our Annual Review is now available 10th January, 2022 2021 activity review, and Chair, Brian Ahern looks to 2022
IMG-ALT ANNUAL REVIEW COVER 2021 cropped
A-TITLE Our Annual Review is now available
https://www.fira.co.uk/newsView all news Browse all articles and discover the latest news.
IMG-ALT View all news
A-TITLE View all news
/members/loginNew window Text duplicate Log in
/technical-information/informa...Sourcing Furniture Products in the Supply Chain Knowledge Hub Help with responsible sourcing through to creating technical files
IMG-ALT Sourcing Furniture Products in the Supply Chain
A-TITLE Sourcing Furniture Products in the Supply Chain
/technical-information/standar...Standards update report - December 2021 Knowledge Hub Updates across various furniture standards and the latest regarding the UK Flammability and REACH Regul...
IMG-ALT Standards update report - December 2021
A-TITLE Standards update report - December 2021
/technical-information/informa...Home Office Buyers Guide Knowledge Hub To help individuals and companies select fit-for-purpose furniture and accessories to kit out the home office
IMG-ALT Home Office Buyers Guide
A-TITLE Home Office Buyers Guide
/technical-information/regulat...REACH: Restricted Substances in Furniture - M3 Children's Furniture Knowledge Hub Matrix showing the substance, restriction and test methods were available
IMG-ALT REACH: Restricted Substances in Furniture - M3 Children's Furniture
A-TITLE REACH: Restricted Substances in Furniture - M3 Children's Furniture
/technical-information/flammab...Flammability Guidance for Contract Seating: Fire Safety of Office Work Chairs in Domestic Environmen... Knowledge Hub In conjunction with Trading Standards, ...
IMG-ALT Flammability Guidance for Contract Seating: Fire Safety of Office Work Chairs in Domestic Environments
A-TITLE Flammability Guidance for Contract Seating: Fire Safety of Office Work Chairs in Domestic Environments
https://confirmsubscription.co...New window External Subscribe
/knowledge-hubIMG-ALT The 'knowledge hub'
A-TITLE Read more about The 'knowledge hub'
/knowledge-hubText duplicate The 'knowledge hub'
A-TITLE Read more about The 'knowledge hub'
/search?s=kbnews&q=templateIMG-ALT Business Templates
A-TITLE Read more about Business Templates
/search?s=kbnews&q=templateText duplicate Business Templates
A-TITLE Read more about Business Templates
/standards-plus/browseIMG-ALT Search the standards database
A-TITLE Read more about Search the standards database
/standards-plus/browseText duplicate Search the standards database
A-TITLE Read more about Search the standards database
/technical-information/informa...IMG-ALT Recorded training on key topics
A-TITLE Read more about Recorded training on key topics
/technical-information/informa...Text duplicate Recorded training on key topics
A-TITLE Read more about Recorded training on key topics
/about-membershipIMG-ALT Become a Member
A-TITLE Read more about Become a Member
/about-membershipText duplicate Become a Member
A-TITLE Read more about Become a Member
http://www.fira-international....External Text duplicate IMG-ALT FIRA International services
A-TITLE Read more about FIRA International services
http://www.fira-international....External Text duplicate FIRA International services
A-TITLE Read more about FIRA International services
https://www.fira.co.uk/about-usAbout us
A-TITLE Visit the About us page
/contact-us-2Contact us
A-TITLE Visit the Contact us page
https://www.fira.co.uk/find-usFind us
A-TITLE Visit the Find us page
/privacy-policyPrivacy policy
A-TITLE Visit the Privacy policy page
/about-membershipAbout membership
A-TITLE Visit the About membership page
/knowledge-hubText duplicate Knowledge and standards
A-TITLE Visit the Knowledge and standards page
https://www.fira.co.uk/newsNews
A-TITLE Visit the News page
https://www.fira-international...External Text duplicate FIRA International services
A-TITLE Visit the FIRA International services page
https://twitter.com/firanewsNew window External No Text
https://www.linkedin.com/compa...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fira.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page only loads 2 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 24 Apr 2022 21:48:04 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
set-cookie73 Characters
set-cookie229 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-powered-byCraft Commerce,Craft CMS
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 554 referring domains.
This page has 23,143 backlinks.
This page has backlinks from 450 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

www.fira.co.uk
Welcome to the Furniture Industry Research Association - The Furnit...
FIRA is renowned globally for its expertise in furniture testing, research, consultancy, customer care, ergonomics, training and sustainability.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
FIRA70%Check
Furniture70%Check
Search70%Check
Research68%Check
Furniture Industry62%Check
Research Association62%Check
Furniture Industry Research Association62%Check
Industry Research61%Check
FIRA International57%Check
Sourcing Furniture Products54%Check

Test up to 1.000 webpages of fira.co.uk with our free plan!

Sign Up Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions