Overview of the SEO Check
Meta information
90% 
Page quality
65% 
Page structure
91% 
Link structure
65% 
Server
56% 
External factors
100% 
SEO Score
Response time
1.12 s
File size
87.20 kB
Words
707
Media files
11
Number of links
26 internal / 91 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the University of Kansas | The University of Kansas
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
At KU, we're committed to creating a better world through innovative research, transformative experiences, and a constant pursuit of knowledge.
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ku.edu/
https://ku.edu
The specified canonical link points to a different page.
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAt KU, we're committed to creating a better world through innovative research, transformative experiences, and a constant pursuit of knowledge.
keywordsKU, University of Kansas, homepage, academic, about, admissions
google-site-verification-LtLgmEnJm9M-ZMgs6MSpdA4hZi5d9x7QqvA9KH7ubM
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:descriptionExplore the KU experience.
twitter:site@kunews
twitter:titleThe University of Kansas
twitter:image:altThe University of Kansas
twitter:imagehttps://www.ku.edu/images/jpgs/social.jpg
og:titleThe University of Kansas
og:descriptionExplore the KU experience.
og:imagehttps://www.ku.edu/images/jpgs/social-large.jpg
og:image:secure_urlhttps://www.ku.edu/images/jpgs/social-large.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 707 words. That's ok.
29.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.31 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/afghan/logo.svgKU
/themes/custom/afghan/images/svgs/users.svgKU People DirectoryKU People Directory
/sites/default/files/2019-01/Fraser_img.jpgFraser Hall - two towers with flags
data:[...] Base64Students sitting in the grass in front of Fraser Hall
data:[...] Base64Geologists examining fossils in an archive
data:[...] Base64KU Athletics
data:[...] Base64Student Working at KU
data:[...] Base64Student Life in Lawrence
data:[...] Base64Studying at KU
/images/jpgs/news-img-small.jpgKU classroom

Page structure

H1 heading
(Critically important)
We are a major research university with global reach.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We are a major research university with global reach.
H2 Utility Navigation
H2 Main navigation
H2 Utility Navigation Duplicate text
H2 Main navigation Duplicate text
H2 Every Opportunity Imaginable
H2 KU is more than a university. It’s a community. Explore what it means to be a Jayhawk.
H2 Become a Jayhawk
H2 News at KU
H2 IMPORTANT ACADEMIC DATES
H2 Footer Menu
H2 Mobile Footer Menu
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (91) on this page.
LinkAttributesAnchor text
https://www.ku.edu/Anchor Skip to main content
https://www.ku.edu/IMG-ALT KU
https://www.ku.edu/The University of Kansas
https://my.ku.edu/External myKU
https://outlook.office365.com/...External Subdomain Email
https://canvashelp.ku.edu/External Canvas
https://courseware.ku.edu/External Blackboard
https://sa.ku.edu/External Enroll & Pay
https://www.ku.edu/azA-Z
https://directory.ku.edu/External IMG-ALT KU People Directory
https://www.ku.edu/about-kuAbout KU
https://www.ku.edu/academicsAcademics
https://www.ku.edu/admissionsAdmissions
https://www.ku.edu/researchResearch
https://www.ku.edu/student-lifeStudent Life
http://www.kuathletics.com/External Athletics
https://my.ku.edu/External Text duplicate myKU
A-TITLE myKU Portal
https://outlook.office365.com/...External Subdomain Text duplicate Email
A-TITLE Outlook Web App
https://canvashelp.ku.edu/External Text duplicate Canvas
https://courseware.ku.edu/External Text duplicate Blackboard
A-TITLE Blackboard
https://sa.ku.edu/External Text duplicate Enroll & Pay
A-TITLE Enroll & Pay
https://www.ku.edu/azA-Z Directory
https://www.ku.edu/Text duplicate KU
https://www.ku.edu/about-kuText duplicate About KU
https://www.ku.edu/academicsText duplicate Academics
https://www.ku.edu/admissionsText duplicate Admissions
https://www.ku.edu/researchText duplicate Research
https://www.ku.edu/student-lifeText duplicate Student Life
http://www.kuathletics.com/External Text duplicate Athletics
/fields-of-studyUNDERGRADUATE PROGRAMS
/fields-of-study-gradGRADUATE PROGRAMS
https://www.ku.edu/student-lifeStudent Life When you’re a student at KU, you’re not just on campus. You’re home. Read more about Student Life
IMG-ALT Students sitting in the grass in front of Fraser Hall
https://www.ku.edu/researchResearch KU research shapes our world and leads in innovation. Discover what sets it apart. Read more about Research
IMG-ALT Geologists examining fossils in an archive
https://kuathletics.com/External Athletics The roar of a crowd. The rise of a chant. Thousands of Jayhawks drawn together by a legacy of athletics. Read more about Athletics
IMG-ALT KU Athletics
https://www.ku.edu/academicsAcademics You'll find ranked programs, renowned faculty, and research opportunities at the undergraduate and graduate level. Read more about Academics
IMG-ALT Student Working at KU
https://www.ku.edu/about-lawrenceAbout Lawrence With award-winning restaurants, a vibrant arts and music scene, and a beautiful downtown, Lawrence will become your new favorite town. Read mo...
IMG-ALT Student Life in Lawrence
https://www.ku.edu/admissionsAdmissions Whether you’re a first-year student, transferring, or exploring options for graduate or international programs, your future at KU starts here. Rea...
IMG-ALT Studying at KU
https://www.ku.edu/admissionsAPPLY TO KU
https://today.ku.edu/External Read KU Today
https://registrar.ku.edu/calendarExternal IMPORTANT ACADEMIC DATES
http://www.kuendowment.org/HomeExternal Give to KU 
https://goo.gl/maps/GFvpnhcPKRT2External Map of KU 1450 Jayhawk Blvd., Lawrence, KS 66045
A-TITLE Map of KU
https://www.facebook.com/KU/External KU Facebook
A-TITLE KU Facebook
https://www.linkedin.com/schoo...External KU LinkedIn
A-TITLE KU LinkedIn
https://twitter.com/univofkansasExternal KU Twitter
A-TITLE KU Twitter
https://www.instagram.com/univ...External KU Instagram
A-TITLE KU Instagram
https://www.youtube.com/user/KUExternal KU YouTube
A-TITLE KU YouTube
https://www.facebook.com/KU/External Text duplicate KU Facebook
A-TITLE KU Facebook
https://www.linkedin.com/schoo...External Text duplicate KU LinkedIn
A-TITLE KU LinkedIn
https://twitter.com/univofkansasExternal Text duplicate KU Twitter
A-TITLE KU Twitter
https://www.instagram.com/univ...External Text duplicate KU Instagram
A-TITLE KU Instagram
https://www.youtube.com/user/KUExternal Text duplicate KU YouTube
A-TITLE KU YouTube
https://www.ku.edu/Lawrence
https://edwardscampus.ku.edu/External Edwards
https://www.kumc.edu/External KU Medical Center
https://wichita.kumc.edu/External Subdomain Wichita
https://salina.kumc.edu/External Subdomain Salina
https://affordability.ku.edu/c...External Tuition
https://registrar.ku.edu/External Registrar
https://advising.ku.edu/External Advising
https://firstyear.ku.edu/External First Year
https://registrar.ku.edu/trans...External Transcripts
https://career.ku.edu/External Career Planning
https://iss.ku.edu/External International Services
https://directory.ku.edu/External Directory
https://humanresources.ku.edu/External Human Resources
https://technology.ku.edu/External IT Support
https://photorosters.ku.edu/External Class Rosters
https://today.ku.edu/External News
https://humanresources.ku.edu/...External Holiday Schedule
https://kualumni.org/External Alumni Association
http://www.kuendowment.org/HomeExternal KU Endowment
https://places.ku.edu/mapExternal Campus Map
https://parking.ku.edu/External Parking
https://kuonwheels.ku.edu/External Bus Schedule
https://union.ku.edu/External Memorial Union
https://lib.ku.edu/External Libraries
https://registrar.ku.edu/ku-ac...External Academic Calendar
https://employment.ku.edu/External Jobs
https://calendar.ku.edu/External Events
https://publicsafety.ku.edu/External Public Safety
https://accessibility.ku.edu/External Accessibility
https://policy.ku.edu/provost/...External Privacy Policy
https://www.ku.edu/Text duplicate Lawrence
https://edwardscampus.ku.edu/External Text duplicate Edwards
https://www.kumc.edu/External Text duplicate KU Medical Center
https://wichita.kumc.edu/External Subdomain Text duplicate Wichita
https://salina.kumc.edu/External Subdomain Text duplicate Salina
https://affordability.ku.edu/c...External Text duplicate Tuition
https://registrar.ku.edu/External Text duplicate Registrar
https://advising.ku.edu/External Text duplicate Advising
https://firstyear.ku.edu/External Text duplicate First Year
https://registrar.ku.edu/trans...External Text duplicate Transcripts
https://career.ku.edu/External Text duplicate Career Planning
https://iss.ku.edu/External Text duplicate International Services
https://directory.ku.edu/External Text duplicate Directory
https://humanresources.ku.edu/External Text duplicate Human Resources
https://technology.ku.edu/External Text duplicate IT Support
https://photorosters.ku.edu/External Text duplicate Class Rosters
https://today.ku.edu/External Text duplicate News
https://humanresources.ku.edu/...External Text duplicate Holiday Schedule
https://kualumni.org/External Text duplicate Alumni Association
http://www.kuendowment.org/HomeExternal Text duplicate KU Endowment
https://places.ku.edu/mapExternal Text duplicate Campus Map
https://parking.ku.edu/External Text duplicate Parking
https://kuonwheels.ku.edu/External Text duplicate Bus Schedule
https://union.ku.edu/External Text duplicate Memorial Union
https://lib.ku.edu/External Text duplicate Libraries
https://registrar.ku.edu/ku-ac...External Text duplicate Academic Calendar
https://employment.ku.edu/External Text duplicate Jobs
https://calendar.ku.edu/External Text duplicate Events
https://publicsafety.ku.edu/External Text duplicate Public Safety
https://accessibility.ku.edu/External Text duplicate Accessibility
https://policy.ku.edu/provost/...External Text duplicate Privacy Policy
http://ksdegreestats.org/External A-TITLE KSDegreeStats.org
https://documents.ku.edu/polic...External prohibits discrimination
https://www.kansasregents.org/External Kansas Board of Regents

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ku.edu/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

NameValue
servernginx/1.20.1
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
x-powered-byPHP/7.2.34
cache-controlmax-age=86400, public
dateMon, 14 Jun 2021 14:59:34 GMT
x-drupal-dynamic-cacheMISS
link<https://ku.edu>; rel="canonical", <https://www.ku.edu/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 14 Jun 2021 14:59:34 GMT
etagW/"1623682774"
varyCookie
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 42,649 referring domains.
This page has 30,868,744 backlinks.
This page has backlinks from 28,796 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

Search preview

www.ku.edu
Welcome to the University of Kansas | The University of Kansas
At KU, we're committed to creating a better world through innovative research, transformative experiences, and a constant pursuit of knowledge.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
University66%Check
Research University65%Check
Research62%Check
innovative research54%Check
major50%Check
global50%Check
reach50%Check
Research Academic50%Check
Kansas46%Check
world46%Check

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