Lapada.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
72% 
Link structure
25% 
Server
59% 
External factors
100% 
SEO Score
Response time
1.01 s
File size
64.50 kB
Words
879
Media files
21
Number of links
185 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
LAPADA - The Association of Art & Antiques Dealers
The length of the page title is perfect. (419 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Buy art and antiques online from members of LAPADA, the UK's largest association of professional art and antiques dealers. Call us on 0207 823 3511.
The length of the meta description is perfect. (895 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://lapada.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0
descriptionBuy art and antiques online from members of LAPADA, the UK's largest association of professional art and antiques dealers. Call us on 0207 823 3511.
robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
langen-gb
twitter:cardsummary
twitter:descriptionBuy art and antiques online from members of LAPADA, the UK's largest association of professional art and antiques dealers. Call us on 0207 823 3511.
twitter:titleLAPADA - The Association of Art & Antiques Dealers
twitter:site@LAPADAorg
twitter:creator@LAPADAorg
og:localeen_GB
og:typewebsite
og:titleLAPADA - The Association of Art & Antiques Dealers
og:descriptionBuy art and antiques online from members of LAPADA, the UK's largest association of professional art and antiques dealers. Call us on 0207 823 3511.
og:urlhttps://lapada.org/
og:site_nameLAPADA
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 28.21 words is high.
This page contains 879 words. That's ok.
23.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 9 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 83 characters this one is longer than 70 characters:
"platinum ring / engagement ring with orange coloured sapphire & diamonds, from art…"
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/themes/lapada/images/logo.pngLapada
...loads/items/320x320-1508160029-KgjS2.jpgAntique Berlin Plaque
...loads/items/320x320-1556019916-1bivc.jpgPlatinum Ring / Engagement ring with orange coloured Sapphire & Diamonds, from Art déco Netherlands approx. 1930
...oads/items/320x320-1576180169-O81xY.jpegValley Glow
...loads/items/320x320-1576857630-3IHY5.jpgA Footstool after a design by William Kent
...loads/users/320x320-1446327798-toAJd.jpgCatherine Hunt
...16/03/chinese_ceramics_cover-637x350.jpgchinese-ceramic-dish
...loads/users/320x320-1447764215-o1LgB.jpgMessrs Roderic Davies, Stephen Marsh, & Kristian Vanneman
...ploads/2016/05/A-Shirvan-rug-637x350.jpgoriental-rug
...loads/users/320x320-1446560858-1vTPG.jpgMr Adrian Alan
...loads/users/320x320-1445861917-8pUJQ.jpgAnthea Gesua
...uploads/2019/12/cropped-room-637x275.jpgNo alt attribute provided
/wp-content/uploads/2017/11/bone-dice.jpgNo alt attribute provided
/wp-content/uploads/2016/12/trolley-1.jpegNo alt attribute provided
...content/uploads/2017/11/boat-800x800.jpgNo alt attribute provided
...loads/2017/11/morelle-cartier-watch.jpegNo alt attribute provided
...ation_The_Craftsmans_Dinner_-637x350.jpgNo alt attribute provided
...19/12/Lecture-Room-RSA-House-637x350.jpgNo alt attribute provided
secure.adnxs.com/seg?add=4033607&t=2No alt attribute provided

Page structure

H1 heading
(Critically important)
Art and Antique Dealers
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Art and Antique Dealers
H3 Buy With Confidence From Accredited Members of the UK's Largest Association of Art & Antiques Dealers
H3 Lapada Guides
H3 About Lapada and our Art & Antiques Dealers
H3 Lapada Members
H3 Events
H3 Curated Collections
H3 Blog
H4 LAPADA Guide to Buying Chinese Ceramics
H4 LAPADA Guide to Oriental Rugs & Carpets
H4 Locate
H4 Adrian Alan
H4 Anthea AG Antiques Ltd
H4 3 March
H4 LAPADA Conference 2020
H4 Stay Informed With Our Weekly Newsletter
H4 Gifts Under £200
H4 Let's Have a Drink!
H4 Gifts for Him
H4 Gifts for Her
H4 Partners-in-Crime: Art Meets Fashion!
H4 Book Your Ticket to the 2020 LAPADA Conference
H5 Catherine Hunt
H5 Messrs Roderic Davies, Stephen Marsh, & Kristian Vanneman
H5 Contact
H5 About
H5 Art & Antiques
H5 Social
Baselink: https://lapada.org
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://lapada.org/IMG-ALT Lapada
https://members.lapada.org/New window External Subdomain Dealer Login
/art-and-antiques/Items for Sale
https://lapada.org/find-a-member/Find a Member
/apply-for-membership/Become a Member
http://lapadalondon.com/New window External LAPADA Fair
https://lapada.org/events/Events
https://lapada.org/blog/News
https://lapada.org/guides/Collectors’ Guides
/what-is-lapada/About
/art-and-antiques/Text duplicate Items for Sale
https://lapada.org/find-a-member/Text duplicate Find a Member
/apply-for-membership/Text duplicate Become a Member
http://lapadalondon.com/New window External Text duplicate LAPADA Fair
https://lapada.org/events/Text duplicate Events
https://lapada.org/blog/Text duplicate News
https://lapada.org/guides/Text duplicate Collectors’ Guides
/what-is-lapada/Text duplicate About
/art-and-antiques/furniture/Furniture
/art-and-antiques/furniture/be...Beds & Day Beds
/art-and-antiques/furniture/bo...Boxes & Caddies
/art-and-antiques/furniture/ca...Cabinets & Bookcases
/art-and-antiques/furniture/ca...Canterburys
/art-and-antiques/furniture/ch...Chairs
/art-and-antiques/furniture/ch...Chests & Trunks
/art-and-antiques/furniture/de...Decorative Objects
/art-and-antiques/furniture/de...Desks & Writing Tables
/art-and-antiques/furniture/dr...Dressers, Dresser Bases & Cupboards
/art-and-antiques/furniture/mi...Mirrors
/art-and-antiques/furniture/sc...Screens
/art-and-antiques/furniture/si...Sideboards & Buffets
/art-and-antiques/furniture/so...Sofas, Settees & Benches
/art-and-antiques/furniture/st...Stools
/art-and-antiques/furniture/ta...Tables
/art-and-antiques/furniture/wa...Wardrobes & Linen Presses
/art-and-antiques/furniture/wh...Whatnots
/art-and-antiques/furniture/wi...Wine Coolers Cellarettes
/art-and-antiques/fine-art-scu...Fine Art
/art-and-antiques/fine-art-scu...Drawings & Pastels
/art-and-antiques/fine-art-scu...Illustrations
/art-and-antiques/fine-art-scu...Mixed Media
/art-and-antiques/fine-art-scu...Paintings
/art-and-antiques/fine-art-scu...Photography
/art-and-antiques/fine-art-scu...Portrait Miniatures
/art-and-antiques/fine-art-scu...Prints & Multiples
/art-and-antiques/fine-art-scu...Sculpture
/art-and-antiques/jewellery-wa...Jewellery
/art-and-antiques/jewellery-wa...Bracelets
/art-and-antiques/jewellery-wa...Brooches
/art-and-antiques/jewellery-wa...Cufflinks
/art-and-antiques/jewellery-wa...Earrings
/art-and-antiques/jewellery-wa...Hair Jewels & Accessories
/art-and-antiques/jewellery-wa...Necklaces & Pendants
/art-and-antiques/jewellery-wa...Pocket Watches
/art-and-antiques/jewellery-wa...Rings
/art-and-antiques/jewellery-wa...Tiaras & Crowns
/art-and-antiques/jewellery-wa...Tiepins
/art-and-antiques/jewellery-wa...Wristwatches
/art-and-antiques/silver/Silver
/art-and-antiques/silver/anima...Animalia
/art-and-antiques/silver/barware/Barware
/art-and-antiques/silver/bowls...Bowls & Dishes
/art-and-antiques/silver/candl...Candlesticks & Candelabra
/art-and-antiques/silver/decor...Text duplicate Decorative Objects
/art-and-antiques/silver/desk-...Desk Items
/art-and-antiques/silver/drink...Drinking Vessels
/art-and-antiques/silver/eccle...Ecclesiastical
/art-and-antiques/silver/flatw...Flatware
/art-and-antiques/silver/frames/Frames
/art-and-antiques/silver/minia...Miniatures & Smallwork
/art-and-antiques/silver/table...Tableware
/art-and-antiques/silver/tea-c...Tea, Coffee and Chocolate ware
/art-and-antiques/silver/trays...Trays & Platters
/art-and-antiques/silver/troph...Trophies
/art-and-antiques/silver/wine-...Wine-related
/art-and-antiques/silver/writi...Writing & Academic
/art-and-antiques/silver/silve...Boxes
/art-and-antiques/ceramics/Ceramics
/art-and-antiques/ceramics/ani...Animals
/art-and-antiques/ceramics/cha...Chargers
/art-and-antiques/ceramics/com...Commemorative Ware
/art-and-antiques/ceramics/dec...Decanters & Jugs
/art-and-antiques/ceramics/dis...Dishes
/art-and-antiques/ceramics/fig...Figures
/art-and-antiques/ceramics/jars/Jars
/art-and-antiques/ceramics/pla...Plaques
/art-and-antiques/ceramics/tab...Tableware & Kitchenalia
/art-and-antiques/ceramics/tea...Tea & Coffee Ware
/art-and-antiques/ceramics/vas...Vases and Garnitures
/art-and-antiques/ceramics/boxes/Text duplicate Boxes
/art-and-antiques/ceramics/box...Text duplicate Boxes
/art-and-antiques/ceramics/bru...Brush washers
/art-and-antiques/ceramics/cen...Censers
/art-and-antiques/glass/Glass
/art-and-antiques/glass/bowls/Bowls
/art-and-antiques/glass/glasse...Glasses & Goblets
/art-and-antiques/glass/mirrors/Text duplicate Mirrors
/art-and-antiques/glass/perfum...Perfume Bottles
/art-and-antiques/glass/animal...Text duplicate Animals
/art-and-antiques/glass/boxes-2/Text duplicate Boxes
/art-and-antiques/glass/charge...Text duplicate Chargers
/art-and-antiques/glass/decant...Decanters and Jugs
/art-and-antiques/glass/dishes-1/Text duplicate Dishes
/art-and-antiques/glass/figure...Text duplicate Figures
/art-and-antiques/glass/jars-1/Text duplicate Jars
/art-and-antiques/glass/plaque...Text duplicate Plaques
/art-and-antiques/glass/tablew...Tableware and Kitchenalia
/art-and-antiques/glass/vases-...Text duplicate Vases and Garnitures
/art-and-antiques/clocks-barom...Clocks
/art-and-antiques/clocks-barom...Barometers
/art-and-antiques/clocks-barom...Bracket Clocks
/art-and-antiques/clocks-barom...Carriage Clocks
/art-and-antiques/clocks-barom...Chronometers
/art-and-antiques/clocks-barom...Longcase Clocks
/art-and-antiques/clocks-barom...Mantel Clocks
/art-and-antiques/clocks-barom...Regulators
/art-and-antiques/clocks-barom...Skeleton Clocks
/art-and-antiques/clocks-barom...Wall Clocks
/art-and-antiques/Trivial anchor text
More
/art-and-antiques/View All
/art-and-antiques/antique-berl...IMG-ALT Antique Berlin Plaque
/art-and-antiques/antique-berl...Regent Antiques
/art-and-antiques/antique-berl...antique berlin plaque "madonna della sedia" florentine frame c1880
/art-and-antiques/platinum-rin...IMG-ALT Platinum Ring / Engagement ring with orange coloured Sapphire & Diamonds, from Art déco Netherlands approx. 1930
/art-and-antiques/platinum-rin...Antique Jewellery Berlin
/art-and-antiques/platinum-rin...platinum ring / engagement ring with orange coloured sapphire & diamonds, from art…
/art-and-antiques/valley-glow/IMG-ALT Valley Glow
/art-and-antiques/valley-glow/...Signet Contemporary Art
/art-and-antiques/valley-glow/...valley glow jonathan speed
/art-and-antiques/a-footstool-...IMG-ALT A Footstool after a design by William Kent
/art-and-antiques/a-footstool-...Butchoff
/art-and-antiques/a-footstool-...a footstool after a design by william kent
https://lapada.org/guides/Text duplicate View All
/guides/buying-chinese-ceramics/LAPADA Guide to Buying Chinese Ceramics
/dealers/catherine-hunt-orient...IMG-ALT Catherine Hunt
/dealers/catherine-hunt-orient...Text duplicate Catherine Hunt
/guides/buying-chinese-ceramics/IMG-ALT chinese-ceramic-dish
/guides/oriental-rugs-carpets/LAPADA Guide to Oriental Rugs & Carpets
/dealers/farnham-antique-carpets/IMG-ALT Messrs Roderic Davies, Stephen Marsh, & Kristian Vanneman
/dealers/farnham-antique-carpets/Text duplicate Messrs Roderic Davies, Stephen Marsh, & Kristian Vanneman
/guides/oriental-rugs-carpets/IMG-ALT oriental-rug
/dealers/?featured_dealers=1Text duplicate View All
/dealers/?filter=expertiseBrowse by Expertise
/dealers/adrian-alan/IMG-ALT Mr Adrian Alan
/dealers/adrian-alan/Adrian Alan
/dealers/?tags[]=19th+century19th century
/dealers/?tags[]=continental+f...continental furniture
/dealers/?tags[]=decorative+ob...decorative objects
/dealers/?tags[]=english+furni...english furniture
/dealers/?tags[]=furniturefurniture
/dealers/?tags[]=giltwoodgiltwood
/dealers/?tags[]=lightinglighting
/dealers/?tags[]=mirrorsmirrors
/dealers/?tags[]=sculpturesculpture
/dealers/?tags[]=works+of+artworks of art
/dealers/anthea-ag-antiques-ltd/IMG-ALT Anthea Gesua
/dealers/anthea-ag-antiques-ltd/Anthea AG Antiques Ltd
/dealers/?tags[]=19th+centuryText duplicate 19th century
/dealers/?tags[]=20th+century20th century
/dealers/?tags[]=jewelleryjewellery
https://lapada.org/fairs/Text duplicate View All
/categories/conference/Conference
/events/lapada-conference-2020/3 March
/events/lapada-conference-2020/LAPADA Conference 2020
/events/lapada-conference-2020/No Text
/l/art-and-antiques/Text duplicate View All
/l/art-and-antiques/gifts-unde...No Text
/l/art-and-antiques/gifts-unde...Gifts Under £200
/l/art-and-antiques/drinks-cab...No Text
/l/art-and-antiques/drinks-cab...Let's Have a Drink!
/l/art-and-antiques/gifts-for-...No Text
/l/art-and-antiques/gifts-for-...Gifts for Him
/l/art-and-antiques/gifts-for-...No Text
/l/art-and-antiques/gifts-for-...Gifts for Her
https://lapada.org/blog/Text duplicate View All
/2019/12/partners-in-crime-art...Partners-in-Crime: Art Meets Fashion!
/2019/12/partners-in-crime-art...No Text
/2019/12/book-your-ticket-to-t...Book Your Ticket to the 2020 LAPADA Conference
/2019/12/book-your-ticket-to-t...No Text
/cdn-cgi/l/email-protection[email protected]
http://members.lapada.org/External Subdomain Members Login
/what-is-lapada/What is Lapada
https://lapada.org/blog/News and Blog
/press-releases/Press Releases
/code-of-practice/Code of Practice
/directors-and-staff-list/Directors and Staff List
/regional-associations/Regional Antiques Associations
https://lapada.org/cinoa/CINOA
/art-and-antiques/Text duplicate Items for Sale
https://twitter.com/LAPADAorgNew window External Twitter
A-TITLE Follow us on Twitter
https://www.facebook.com/lapadaNew window External Facebook
A-TITLE Like us on Facebook
https://www.instagram.com/lapa...New window External Instagram
https://www.youtube.com/channe...New window External YouTube
A-TITLE Learn more about LAPADA
https://uk.pinterest.com/lapada/New window External Subdomain Pinterest
A-TITLE LAPADA’s Ideas

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://lapada.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.01 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 9 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (65 kB).

HTTP Response Header

NameValue
dateSun, 29 Dec 2019 05:46:12 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
x-powered-byPHP/7.2.26
x-powered-byPleskLin
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://lapada.org/wp-json/>; rel="https://api.w.org/", <https://lapada.org/>; rel=shortlink
set-cookie44 Characters
cf-cache-statusDYNAMIC
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray54c978e01c94d6b5-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 919 referring domains.
This website has 1,860,901 backlinks.
This website has backlinks from 771 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /wp-content/uploads/vfb/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

LAPADA - The Association of Art & Antiques Dealers
https://lapada.org/
Buy art and antiques online from members of LAPADA, the UK's largest association of professional art and antiques dealers. Call us on 0207 823 3511.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Art83%Check
Art Antique80%Check
Antique79%Check
LAPADA77%Check
Antique Dealers74%Check
Dealers71%Check
Art Antiques69%Check
Art Antiques Dealers68%Check
Antiques Antique67%Check
art and antiques66%Check

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