Mainstreet.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
37% 
Link structure
45% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.05 s
File size
118.20 kB
Words
824
Media files
22
Number of links
109 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome - Main Street America
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
audienceALL
ratingGeneral
distributionGlobal, Worldwide
copyrightHigher Logic, LLC
content-languageEN
referrerstrict-origin-when-cross-origin
langen
og:typewebsite
og:imagehttps://higherlogicdownload.s3.amazonaws.com/NMSC/390e0055-2395-4d3b-af60-81b53974430d/UploadedImages/HomePage/MSALOGO-__RGB.png
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
This page contains 824 words. That's ok.
24.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.81 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 22 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Welcome
H1 Future- Focused
H2 flickity css
H2 Main Street Blog
H2 Main Street is a Movement
H2 Field Services
H2 Project Spotlight
H2 Community Spotlight
H2 Members Across The Map
H3 Community Spotlight: Friendly City Fortune in Downtown Harrisonburg
H3 Main Spotlight: Catalyzing Upper Floor Housing with the Paul Bruhn Historic Revitalization Grant Pro ...
H3 Just Released! Our New Strategic Plan
H3 Since 1980
H4 Main Street Now Conference
H4 Main Street America Institute
H4 Biddeford, Maine
H4 Hammond, Louisiana
H4 Laramie, Wyoming
H4 About Us
H5 Found in: All Member Community Blogs
H5 Found in: All Member Community Blogs Duplicate text
H5 Found in: All Member Community Blogs Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.mainstreet.org/homeAnchor Skip to main content (Press Enter).
https://www.z2systems.com/np/o...External Login
https://www.mainstreet.org/homeAnchor Skip auxiliary navigation (Press Enter).
/contactusContact Us
/aboutusAbout Us
/mainstreetamericaprogramsMain Street America Programs
/mainstreetimpactMain Street Impact
/membersareaMembers Area
https://www.mainstreet.org/joinJoin
https://www.mainstreet.org/renewRenew
/donate38Donate
https://www.mainstreet.org/homeIMG-ALT Main Street America
https://www.mainstreet.org/homeAnchor Skip main navigation (Press Enter).
/mainstreetamericaText duplicate Main Street America
/mainstreetamerica/themovementThe Movement
/mainstreetamerica/theapproachThe Approach
/mainstreetamerica/theprogramsThe Programs
/mainstreetamerica/successstoriesSuccess Stories
/mainstreetamerica/mainstreeta...Main Street Awards
/mainstreetamerica/trendsandis...Text duplicate Main Street Impact
/mainstreetamerica/blogsMain Street Blog
/ourworkOur Work
/ourwork/about-usText duplicate About Us
/ourwork/strategicplanStrategic Plan
/ourwork/meettheteamMeet the Team
/ourwork/projectspotlightProject Spotlight
/ourwork/partnersandsupportersPartners & Supporters
/howwecanhelpHow We Can Help
/howwecanhelp/resourcecenterResource Center
/howwecanhelp/mainstreetnowMain Street Now Conference
/howwecanhelp/msaiMain Street America Institute
/howwecanhelp/fieldservicesField Services
/howwecanhelp/urbanmainNew window UrbanMain
/howwecanhelp/thepoint987COVID-19 Resources
/howwecanhelp/mainstreetonlineMain Street Online Tool
/howwecanhelp/supportingentrep...Supporting Entrepreneurs
/howwecanhelp/inclusivebackingInclusive Backing
/howwecanhelp/mainstreetinsuranceMain Street Insurance
/howwecanhelp/alliedservicesdi...New window Allied Services Directory
/getinvolvedGet Involved
/getinvolved/membershipBecome a Member
/getinvolved/membersarea1Text duplicate Members Area
/getinvolved/careercenterNew window Career Center
/getinvolved/new-itemAdvocacy Toolkit
/getinvolved/wearemainstreetWe Are Main Street
/getinvolved/subscribe-nowNew window Subscribe
/thepointThe Point
/covid19resourcespageText duplicate COVID-19 Resources
https://www.facebook.com/Natio...External No Text
https://twitter.com/NatlMainSt...External No Text
https://www.youtube.com/user/N...External No Text
https://www.instagram.com/natl...External No Text
/strategicplanLEARN MORE
https://youtu.be/6JnbRN8mRrMExternal View Full-Length Video
/blogs/national-main-street-ce...Community Spotlight: Friendly City Fortune in Downtown Harrisonburg
A-TITLE Community Spotlight: Friendly City Fortune in Downtown Harrisonburg
/communities/community-home?Co...All Member Community
https://www.mainstreet.org/blogsBlogs
/blogs/national-main-street-ce...Main Spotlight: Catalyzing Upper Floor Housing with the Paul Bruhn Historic Revitalization Grant Pro ...
A-TITLE Main Spotlight: Catalyzing Upper Floor Housing with the Paul Bruhn Historic Revitalization Grant Program
/communities/community-home?Co...Text duplicate All Member Community
https://www.mainstreet.org/blogsText duplicate Blogs
/blogs/national-main-street-ce...Just Released! Our New Strategic Plan
A-TITLE Just Released! Our New Strategic Plan
/communities/community-home?Co...Text duplicate All Member Community
https://www.mainstreet.org/blogsText duplicate Blogs
/mainsite/howwecanhelp/blogsTrivial anchor text
More
https://www.t-mobile.com/brand...New window External No Text
/now2023Learn more
https://www.mainstreet.org/msaiText duplicate Learn more
/themovementText duplicate Learn more
/fieldservicesText duplicate Learn more
/ourwork/projectspotlight/futu...IMG-ALT green-rehabs.jpg
/ourwork/projectspotlight/gree...Text duplicate IMG-ALT green-rehabs.jpg
/madeonmainIMG-ALT Madeonmain.jpg
/ourwork/projectspotlight/entr...IMG-ALT entrepreneurial-ecosystems-template.jpg
/ourwork/projectspotlight/crow...IMG-ALT Crowdfunding-project-template.jpg
/ourwork/projectspotlight/plac...IMG-ALT Placemaking-homepage.jpg
/ourwork/projectspotlight/faca...IMG-ALT facade-improvements-template.jpg
/biddefordTrivial anchor text
MORE
/hammondText duplicate Trivial anchor text
MORE
/laramieText duplicate Trivial anchor text
MORE
http://www.savingplaces.org/External National Trust for Historic Preservation
/mainstreetamericaText duplicate Main Street America
/mainstreetamerica/themovementText duplicate The Movement
/mainstreetamerica/theapproachText duplicate The Approach
/mainstreetamerica/theprogramsText duplicate The Programs
/mainstreetamerica/successstoriesText duplicate Success Stories
/mainstreetamerica/mainstreeta...Text duplicate Main Street Awards
/mainstreetamerica/trendsandis...Text duplicate Main Street Impact
/mainstreetamerica/blogsText duplicate Main Street Blog
/ourworkText duplicate Our Work
/ourwork/about-usText duplicate About Us
/ourwork/strategicplanText duplicate Strategic Plan
/ourwork/meettheteamText duplicate Meet the Team
/ourwork/projectspotlightText duplicate Project Spotlight
/ourwork/partnersandsupportersText duplicate Partners & Supporters
/howwecanhelpText duplicate How We Can Help
/howwecanhelp/resourcecenterText duplicate Resource Center
/howwecanhelp/mainstreetnowText duplicate Main Street Now Conference
/howwecanhelp/msaiText duplicate Main Street America Institute
/howwecanhelp/fieldservicesText duplicate Field Services
/howwecanhelp/urbanmainNew window Text duplicate UrbanMain
/howwecanhelp/thepoint987Text duplicate COVID-19 Resources
/howwecanhelp/mainstreetonlineText duplicate Main Street Online Tool
/howwecanhelp/supportingentrep...Text duplicate Supporting Entrepreneurs
/howwecanhelp/inclusivebackingText duplicate Inclusive Backing
/howwecanhelp/mainstreetinsuranceText duplicate Main Street Insurance
/howwecanhelp/alliedservicesdi...New window Text duplicate Allied Services Directory
/getinvolvedText duplicate Get Involved
/getinvolved/membershipText duplicate Become a Member
/getinvolved/membersarea1Text duplicate Members Area
/getinvolved/careercenterNew window Text duplicate Career Center
/getinvolved/new-itemText duplicate Advocacy Toolkit
/getinvolved/wearemainstreetText duplicate We Are Main Street
/getinvolved/subscribe-nowNew window Text duplicate Subscribe
/thepointText duplicate The Point
/covid19resourcespageText duplicate COVID-19 Resources
/privacypolicyPrivacy Policy
/termsofuseTerms of Use
http://www.higherlogic.com/New window External Powered by Higher Logic

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mainstreet.org/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 22 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
dateTue, 09 Aug 2022 02:45:24 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
varyAccept-Encoding
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expires-1
strict-transport-securitymax-age=31536000
set-cookie82 Characters
set-cookie21 Characters
set-cookie148 Characters
p3pCP="IDC DSP COR CUR ADMo OUR IND PHY ONL COM STA"
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
serverAL_TEST
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 636 referring domains.
This page has 309,828 backlinks.
This page has backlinks from 475 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-Agent: *
Allow: /HigherLogic/System/DownloadDocument.ashx
Allow: /HigherLogic/System/DownloadDocumentFile.ashx
Allow: /higherlogic/system/downloaddocument.ashx
Allow: /higherlogic/system/downloaddocumentfile.ashx
Disallow: /ScriptResource.axd  
Disallow: /WebResource.axd 
Disallow: /*.axd$
Disallow: /*/SearchLibrary
Disallow: /*/searchlibrary
Disallow: /*/PrintMessage
Disallow: /*/printmessage
Disallow: /HigherLogic/
Disallow: /higherlogic/
Disallow: /*/RSS
Disallow: /*/rss
Disallow: /*postreply*
Disallow: /*postamessage*
Disallow: /*postmessage*
Disallow: /*forwardmessages*
Disallow: /apps/group_public/calendar.php

Search preview

www.mainstreet.org › home
Welcome - Main Street America

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
main68%Check
Main Street67%Check
Main Street America63%Check
Welcome62%Check
Main Street America Institute58%Check
National Main Street Center54%Check
Skip main53%Check
America52%Check
Street Center52%Check
Spotlight44%Check

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