Mass.gov - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
54% 
Page structure
45% 
Link structure
63% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
111.40 kB
Words
567
Media files
7
Number of links
116 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mass.gov
The page title is too short. (88 pixels of 580 max pixel length) Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
Official website of the Commonwealth of Massachusetts
The length of the meta description is perfect. (345 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mass.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOfficial website of the Commonwealth of Massachusetts
mg_site_sloganOfficial website of the Commonwealth of Massachusetts
mg_titleHome
mg_urlhttps://www.mass.gov/
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:descriptionOfficial website of the Commonwealth of Massachusetts
twitter:site@massgov
twitter:titleMass.gov
twitter:site:id16264003
twitter:urlhttps://www.mass.gov
og:site_nameMass.gov
og:typewebsite
og:urlhttps://www.mass.gov
og:titleMass.gov
og:descriptionOfficial website of the Commonwealth of Massachusetts
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 7 words is low.
This page contains 567 words. That's ok.
24% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome to Massachusetts
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to Massachusetts
H2 Featured services
H2 News & updates
H3 Popular searches
H3 Empty heading
H3 Empty heading
H3 Empty heading
H5 Latest on COVID-19
H5 Massachusetts Data Hub
H5 Sign up for AlertsMA
H5 Follow Us on Social Media:
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.mass.gov/Anchor Skip to main content
/info-details/massachusetts-st...State Organizations
https://sso.hhs.state.ma.us/vg...External Virtual Gateway
https://uionline.detma.org/Cla...External Subdomain Unemployment Online
https://ecse.cse.state.ma.us/E...External Child Support Enforcement
https://www.mass.gov/Mass.gov
A-TITLE Mass.gov home page
/topics/health-social-servicesHealth & Social Services
/topics/families-childrenFamilies & Children
/topics/housing-propertyHousing & Property
/topics/transportationTransportation
/topics/legal-justiceLegal & Justice
/topics/public-safetyPublic Safety
/topics/energyEnergy
/topics/environmentEnvironment
https://www.mass.gov/topics/taxesTaxes
/topics/unclaimed-propertyUnclaimed Property
/topics/vital-public-recordsVital & Public Records
/topics/votingVoting
/topics/livingSee all topics under Living
/topics/business-resourcesBusiness Resources
/topics/professional-licenses-...Professional Licenses & Permits
/topics/unemploymentUnemployment
/topics/finding-a-jobFinding a Job
https://www.mass.gov/topics/taxesText duplicate Taxes
/topics/workers-rights-safetyWorkers' Rights & Safety
/topics/industry-regulationsIndustry Regulations
/topics/state-employee-resourcesFor State Employees
/topics/workingSee all topics under Working
/topics/early-childhood-educat...Early Childhood Education & Care
/topics/elementary-secondary-s...Elementary & Secondary Schools
/topics/higher-educationHigher Education
/topics/continuing-educationContinuing Education
/topics/for-educators-administ...For Educators & Administrators
/topics/learningSee all topics under Learning
/topics/parks-recreationParks & Recreation
/topics/fishing-huntingFishing & Hunting
/topics/historic-sitesHistoric Sites
https://www.mass.gov/topics/artsArts
/topics/family-funFamily Fun
/topics/travel-optionsTravel Options
/topics/seasonal-activitiesSeasonal Activities
/topics/exploring-massachusettsSee all topics under Visiting & Exploring
/topics/executive-branchExecutive
/topics/constitutionals-indepe...Constitutionals & Independents
/topics/legislative-branchLegislative
/topics/judicial-branchJudicial
/topics/cities-townsCities & Towns
/info-details/massachusetts-st...State Offices & Courts A-Z
/topics/your-governmentSee all topics under Your Government
/covid-19-updates-and-informationCOVID-19
/info-details/massachusetts-st...Text duplicate State Organizations
https://sso.hhs.state.ma.us/vg...External Text duplicate Virtual Gateway
https://uionline.detma.org/Cla...External Subdomain Text duplicate Unemployment Online
https://ecse.cse.state.ma.us/E...External Text duplicate Child Support Enforcement
https://www.mass.gov/Text duplicate Mass.gov
A-TITLE Mass.gov home page
/topics/health-social-servicesText duplicate Health & Social Services
/topics/families-childrenText duplicate Families & Children
/topics/housing-propertyText duplicate Housing & Property
/topics/transportationText duplicate Transportation
/topics/legal-justiceText duplicate Legal & Justice
/topics/public-safetyText duplicate Public Safety
/topics/energyText duplicate Energy
/topics/environmentText duplicate Environment
https://www.mass.gov/topics/taxesText duplicate Taxes
/topics/unclaimed-propertyText duplicate Unclaimed Property
/topics/vital-public-recordsText duplicate Vital & Public Records
/topics/votingText duplicate Voting
/topics/livingText duplicate See all topics under Living
/topics/business-resourcesText duplicate Business Resources
/topics/professional-licenses-...Text duplicate Professional Licenses & Permits
/topics/unemploymentText duplicate Unemployment
/topics/finding-a-jobText duplicate Finding a Job
https://www.mass.gov/topics/taxesText duplicate Taxes
/topics/workers-rights-safetyText duplicate Workers' Rights & Safety
/topics/industry-regulationsText duplicate Industry Regulations
/topics/state-employee-resourcesText duplicate For State Employees
/topics/workingText duplicate See all topics under Working
/topics/early-childhood-educat...Text duplicate Early Childhood Education & Care
/topics/elementary-secondary-s...Text duplicate Elementary & Secondary Schools
/topics/higher-educationText duplicate Higher Education
/topics/continuing-educationText duplicate Continuing Education
/topics/for-educators-administ...Text duplicate For Educators & Administrators
/topics/learningText duplicate See all topics under Learning
/topics/parks-recreationText duplicate Parks & Recreation
/topics/fishing-huntingText duplicate Fishing & Hunting
/topics/historic-sitesText duplicate Historic Sites
https://www.mass.gov/topics/artsText duplicate Arts
/topics/family-funText duplicate Family Fun
/topics/travel-optionsText duplicate Travel Options
/topics/seasonal-activitiesText duplicate Seasonal Activities
/topics/exploring-massachusettsText duplicate See all topics under Visiting & Exploring
/topics/executive-branchText duplicate Executive
/topics/constitutionals-indepe...Text duplicate Constitutionals & Independents
/topics/legislative-branchText duplicate Legislative
/topics/judicial-branchText duplicate Judicial
/topics/cities-townsText duplicate Cities & Towns
/info-details/massachusetts-st...Text duplicate State Offices & Courts A-Z
/topics/your-governmentText duplicate See all topics under Your Government
/covid-19-updates-and-informationText duplicate COVID-19
/info-details/treatments-for-c...Treatments for COVID-19
/orgs/office-of-the-governorOffice of Governor Charlie Baker
/orgs/cybersecurity-and-enterp...Cybersecurity in Massachusetts
/buy-fishing-or-hunting-licensesBuy fishing or hunting licenses
/info-details/report-unemploym...Report unemployment benefits fraud
/how-to/report-child-abuse-or-...Report child abuse or neglect
/covid-19-vaccineCOVID-19 Vaccine
/topics/paid-family-and-medica...Paid Family and Medical Leave in Massachusetts
https://www.mass.gov/jury-dutyJury Duty
/how-to/apply-for-unemployment...Apply for unemployment benefits
/governor-updatesGovernor Updates
/passenger-class-d-drivers-lic...Passenger (Class D) Driver's Licenses
/snap-benefits-formerly-food-s...SNAP benefits (formerly food stamps)
/personal-income-taxPersonal Income Tax
/stem-educationSTEM Education
/info-details/covid-19-updates...Latest on COVID-19
/massachusetts-data-hubMassachusetts Data Hub
https://member.everbridge.net/...External Subdomain Anchor Sign up for AlertsMA
https://www.facebook.com/massgovExternal Follow Mass.gov on Facebook
https://twitter.com/massgovExternal Follow Mass.gov on Twitter
https://www.linkedin.com/compa...External Follow Mass.gov on LinkedIn
https://www.youtube.com/user/m...External Follow Mass.gov on Youtube
https://www.instagram.com/mass...External Follow Mass.gov on Instagram
https://www.mass.gov/IMG-ALT Massachusetts State Seal
A-TITLE Mass.gov home page
/topics/massachusetts-topicsAll Topics
/site-policiesSite Policies
/topics/public-records-requestsPublic Records Requests
/privacypolicyMass.gov Privacy Policy
https://www.mass.gov/Anchor Feedback

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mass.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.24 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (111 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length25283
link<https://www.mass.gov/>; rel="canonical", <https://www.mass.gov/>; rel="shortlink"
link<https://www.mass.gov/home>; rel="alternate"; hreflang="x-default"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
permissions-policyinterest-cohort=()
last-modifiedTue, 21 Jun 2022 14:12:51 GMT
etag"1655820771"
x-generatorDrupal 9 (https://www.drupal.org)
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
content-encodinggzip
x-request-idv-3c3a741e-f16c-11ec-b668-5bfff6ba87f0
x-cache-hits62
x-age1402
accept-rangesbytes
cache-controlpublic, max-age=1800
expiresTue, 21 Jun 2022 19:48:44 GMT
dateTue, 21 Jun 2022 19:18:44 GMT
connectionkeep-alive
varyAccept-Encoding
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 69,343 referring domains.
This page has 23,354,003 backlinks.
This page has backlinks from 41,686 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 43707 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /media/*
Disallow: /taxonomy/term/*
Disallow: /node/*
Disallow: /doc/courts-dwnld-*
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/media/*
Disallow: /*?auHash=

Search preview

www.mass.gov
Mass.gov
Official website of the Commonwealth of Massachusetts

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
mass93%Check
Massachusetts68%Check
gov59%Check
Massachusetts State54%Check
Welcome50%Check
Official Website46%Check
Commonwealth46%Check
Official Government40%Check
Official Web Site39%Check
searches38%Check

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