Masticasphaltcouncil.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
68% 
Page quality
45% 
Page structure
37% 
Link structure
97% 
Server
54% 
External factors
100% 
SEO Score
Response time
2.91 s
File size
102.90 kB
Words
446
Media files
21
Number of links
48 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mastic Asphalt Council – The UK Mastic Asphalt Trade Association
The page title should be shorter than 580 pixels. It is 596 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Welcome to The Mastic Asphalt Council The Mastic Asphalt Council (MAC) is the official trade association for the UK mastic asphalt industry. MAC represents more than 90 companies - including mastic asphalt manufacturers, the contractors responsible for its installation, and associated
The meta description is too long: 1767 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://masticasphaltcouncil.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Germany
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
descriptionWelcome to The Mastic Asphalt Council The Mastic Asphalt Council (MAC) is the official trade association for the UK mastic asphalt industry. MAC represents more than 90 companies - including mastic asphalt manufacturers, the contractors responsible for its installation, and associated
generatorPowered by Slider Revolution 6.6.18 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
langen-us
og:localeen_US
og:typewebsite
og:site_nameMastic Asphalt Council
og:titleEmpty
og:descriptionWelcome to The Mastic Asphalt Council The Mastic Asphalt Council (MAC) is the official trade association for the UK mastic asphalt industry. MAC represents more than 90 companies - including mastic asphalt manufacturers, the contractors responsible for its installation, and associated
og:urlhttps://masticasphaltcouncil.co.uk/
og:imagehttps://masticasphaltcouncil.co.uk/wp-content/uploads/2018/03/MAC-Logo-new.png
og:image:width226
og:image:height120
og:image:typeimage/png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 446 words on this page. Good pages should have about 800 words of useful content.
26.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 63 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 77 characters this one is longer than 70 characters:
"always look for the mac logo – only mac members can use this mark of quality."
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...content/uploads/2018/03/MAC-Logo-new.pngMastic Asphalt Council Logo
...revslider/public/assets/assets/dummy.pngSlideHome
...revslider/public/assets/assets/dummy.pngNFRC Awards 2024 Sponsor Website Banner
...revslider/public/assets/assets/dummy.pngSlideHome
...revslider/public/assets/assets/dummy.pngMastic Asphalt Apprentices
...revslider/public/assets/assets/dummy.pngSlideHome
...revslider/public/assets/assets/dummy.pngNo alt attribute provided
...revslider/public/assets/assets/dummy.pngNo alt attribute providedbanner-riba2
...revslider/public/assets/assets/dummy.pngMAC CPD title slide
...24/02/Mastic-asphalt-for-green-roofs.jpgMastic-asphalt-for-green-roofs
...2024/02/NFRC-Awards-Sponsorship-2024.jpgNo alt attribute provided
...01/Mastic-Asphalt-Nottingham-Caves-1.jpgMastic-Asphalt-Nottingham-Caves-1
...ads/2023/12/Bevendean-Primary-School.jpgBevendean-Primary-School
...content/uploads/2023/12/Derby-Museum.jpgDerby-Museum
...s/2023/11/Apprenticeship-of-the-year.jpgMastic-asphalt-pprentice-of-the-year
...oads/2024/01/MAC-Event-Sponsors-2024.jpgMAC-Event-Sponsors-2024MAC-Event-Sponsors-2024
/wp-content/uploads/2021/05/MAC-CPD.pngMAC CPD title slideMAC CPD
.../uploads/2020/06/GRO-Membership-Logo.pngGRO Membership Logo
...ent/uploads/2022/01/MAC-Illustration.jpgMastic asphalt solutions guide illustrationMAC-Illustration
.../03/MAC-Logo-new-footer-no-strapline.pngNo alt attribute provided
Video URLWidthHeight
...bY5bgkaDMcE?wmode=transparent&autoplay=0800450

Page structure

H1 heading
(Critically important)
Welcome to The Mastic Asphalt Council
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Welcome to The Mastic Asphalt Council
H1 Thank You to Our 2024 Event Sponsors
H2 Contact
H2 Going Greener with Mastic Asphalt
H2 MAC Sponsors NFRC Awards
H2 Mastic Asphalt Application in the City of Caves
H2 Oxley Asphalte Completes Community Project
H2 Mastic Asphalt the Product of Choice for Museum Applications
H2 MAC Apprentice of the Year Officially Receives Accolade
H2 MAC Members
H2 Why Specify Mastic Asphalt?
H3 The Mastic Asphalt Council (MAC) is the official trade association for the UK mastic asphalt industry.
H3 Want to know all about mastic asphalt in just 4 minutes?! Take a look at our handy video…
H3 Have you booked your MAC CPD?
H3 MAC are also members of the Green Roof Organisation:
H3 View our Interactive Illustration
H4 Head Office
H4 Contact Duplicate text
H4 Carbon Zero
1 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/IMG-ALT Mastic Asphalt Council Logo
/Home
/about/About
/mac-members/MAC Members
/mac-members/south-east-london...South East, London & East of England
/mac-members/south-west-wales/South West & Wales
/mac-members/east-and-west-mid...East & West Midlands
/mac-members/north-east-yorksh...North East, Yorkshire & Scotland
/mac-members/north-west-ireland/North West & Ireland
/mac-members/manufacturing-mem...Manufacturing Members
/mac-members/associate-members/Associate Members
/mac-members/roofing-trade-ass...Roofing Trade Publications
/why-specify-mastic-asphalt/Why Specify Mastic Asphalt?
/applications/Applications
/interactive-illustration/Interactive Illustration
/applications/car-park-decks/Car Park Decks
/applications/roofing/Roofing
/applications/flooring/Flooring
/applications/tanking/Tanking
/applications/paving/Paving
/applications/mastic-asphalt-s...Screeding
/highways/Highways
/news/News
/projects/Projects
/technical-guides-new/Technical Guides
/members-area/Members Area
/contact/Contact
/author/admin/admin
A-TITLE Posts by admin
/news/going-greener-with-masti...IMG-ALT Mastic-asphalt-for-green-roofs
/news/going-greener-with-masti...Going Greener with Mastic Asphalt
/news/mac-sponsors-nfrc-awards/No Text
/news/mac-sponsors-nfrc-awards/MAC Sponsors NFRC Awards
/news/mastic-asphalt-applicati...IMG-ALT Mastic-Asphalt-Nottingham-Caves-1
/news/mastic-asphalt-applicati...Mastic Asphalt Application in the City of Caves
/news/oxley-asphalte-completes...IMG-ALT Bevendean-Primary-School
/news/oxley-asphalte-completes...Oxley Asphalte Completes Community Project
/news/mastic-asphalt-the-produ...IMG-ALT Derby-Museum
/news/mastic-asphalt-the-produ...Mastic Asphalt the Product of Choice for Museum Applications
/news/mac-apprentice-of-the-ye...IMG-ALT Mastic-asphalt-pprentice-of-the-year
/news/mac-apprentice-of-the-ye...MAC Apprentice of the Year Officially Receives Accolade
/news/View All News Articles
/contact/Also available as an online presentation!
http://www.greenrooforganisati...New window External IMG-ALT GRO Membership Logo
http://www.greenrooforganisati...New window External www.greenrooforganisation.org
/interactive-illustration/Experience the versatility of mastic asphalt
/interactive-illustration/Take a Closer Look
/mac-members/View Members
/why-specify-mastic-asphalt/Find Out More
/privacy-policy/Privacy Policy
https://www.darrobric.co.uk/External Web Design by Darrobric
https://twitter.com/masticasphaltNew window External X
A-TITLE X
https://uk.linkedin.com/compan...New window External Subdomain LinkedIn
A-TITLE LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://masticasphaltcouncil.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.91 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 63 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateThu, 18 Apr 2024 00:17:06 GMT
serverApache
link<https://masticasphaltcouncil.co.uk/wp-json/>; rel="https://api.w.org/", <https://masticasphaltcouncil.co.uk/wp-json/wp/v2/pages/6>; rel="alternate"; type="application/json", <https://masticasphaltcouncil.co.uk/>; rel=shortlink
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 65 referring domains.
This page has 328 backlinks.
This page has backlinks from 56 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://masticasphaltcouncil.co.uk/wp-sitemap.xml

Similar sites

Search preview

masticasphaltcouncil.co.uk
Mastic Asphalt Council – The UK Mastic Asphalt Trade Association
Welcome to The Mastic Asphalt Council The Mastic Asphalt Council (MAC) is the official trade association for the UK mastic asphalt industry. MAC represents more than 90 companies - including mastic asphalt manufacturers, the contractors responsible for its installation, and associated

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mastic93%Check
Asphalt93%Check
Council93%Check
Asphalt Council92%Check
Mastic Asphalt89%Check
Mastic Asphalt Council89%Check
UK mastic asphalt83%Check
UK Mastic Asphalt Trade77%Check
Mastic Asphalt Trade Association73%Check
Asphalt Contractors68%Check
Show more keywords and terms

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