Petplan.co.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
88% 
Page structure
95% 
Link structure
65% 
Server
38% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
384.70 kB
Words
1150
Media files
32
Number of links
86 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Petplan - The UK's Favourite And Award Winning Pet Insurer - Petplan
The page title should be shorter than 580 pixels. It is 630 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Petplan is the UK's leading pet insurer with 40 years' experience helping pets through illness and injury. Get a quote today and receive 10% off Online.
The length of the meta description is perfect. (923 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.petplan.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
HandheldFriendlyTrue
theme-color#0052a4
google-site-verificationZv7WfRhne-XhQNwoWdXelvP7YF9hblQzVVrOD-ERnOU
descriptionPetplan is the UK's leading pet insurer with 40 years' experience helping pets through illness and injury. Get a quote today and receive 10% off Online.
keywordspet insurance,pet insurance uk,pet insurance quotes,insurance for pets
og:urlhttps://www.petplan.co.uk/
og:titlePetplan - The UK's Favourite And Award Winning Pet Insurer
og:descriptionPetplan is the UK's leading pet insurer with 40 years' experience helping pets through illness and injury. Get a quote today and receive 10% off Online.
og:imagehttps://www.petplan.co.uk//images/best-care-articles/homepage-header.jpg
og:typearticle
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1150 words. That's ok.
35% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Get your pet the best care
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Get your pet the best care
H2 Not all pet insurance is created equal
H2 The Veterinary and Animal Charity Awards are open!
H2 What makes Petplan different?
H2 What makes Petplan different? Duplicate text
H2 What our customers say
H3 Award Winning Pet Insurance
H3 Login to My Petplan
H3 Pet Advice
H3 Insurance Info
H3 Existing Customers
H3 Every pet deserves Petplan
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are too many external links (33) on this page.
LinkAttributesAnchor text
/coronavirus/Find out more
/coronavirus/payment-delay/delay form here
/existing-customers/making-a-c...Trivial anchor text
click here
/coronavirus/payment-delay/delay form
/about-petplan/About Petplan
A-TITLE Click to visit About Petplan page
https://www.petplan.co.uk/help/Help & Contact
A-TITLE Click to visit Help & Contact page
/existing-customers/make-a-claim/How to Claim
A-TITLE Click to visit How to Claim page
https://auth.my.petplan.co.uk/...External Log in/Register
A-TITLE Click to visit Log in/Register page
https://www.petplan.co.uk/IMG-ALT Petplan Logo, click to go to home page
A-TITLE Petplan Logo, click to go to home page
/pet-insurance/Pet Insurance
/pet-insurance/dog-insurance/Dog Insurance
A-TITLE Click to visit Dog page
/pet-insurance/cat-insurance/Cat Insurance
A-TITLE Click to visit Cat page
/pet-insurance/rabbit-insurance/Rabbit Insurance
A-TITLE Click to visit Rabbit page
/pet-insurance/multi-pet-insur...Multipet Insurance
A-TITLE Click to visit Multipet page
/other-insurance/Other Pet Insurance
A-TITLE Click to visit Other page
/pet-information/Pet Advice
A-TITLE Click to visit Pet Advice page
/pet-information/dog/advice/Dog Advice
/pet-information/dog/breed/Dog Breeds
/pet-information/cat/advice/Cat Advice
/pet-information/rabbit/advice/Rabbit Advice
/about-petplan/Text duplicate About Petplan
A-TITLE Click to visit About Petplan page
https://www.petplan.co.uk/help/Text duplicate Help & Contact
A-TITLE Click to visit Help & Contact page
/existing-customers/make-a-claim/Text duplicate How to Claim
A-TITLE Click to visit How to Claim page
https://auth.my.petplan.co.uk/...External Text duplicate Log in/Register
A-TITLE Click to visit Log in/Register page
https://quote.petplan.co.uk/Nofollow External Subdomain Get a quote
https://quote.petplan.co.uk/Nofollow External Subdomain Text duplicate Get a quote
https://quote.petplan.co.uk/re...Nofollow External Subdomain Retrieve a quote
https://quote.petplan.co.uk/ec...Nofollow External Subdomain Extend your 4-week cover
/best-care/Discover more
/best-care/Text duplicate Discover more
/pet-insurance/dog-insurance/Dog insurance
/pet-insurance/dog-insurance/IMG-ALT dog insurance
https://quote.petplan.co.uk/External Subdomain Text duplicate Get a quote
/pet-insurance/cat-insurance/Cat insurance
/pet-insurance/cat-insurance/IMG-ALT cat insurance
https://quote.petplan.co.uk/External Subdomain Text duplicate Get a quote
/pet-insurance/rabbit-insurance/Rabbit insurance
/pet-insurance/rabbit-insurance/IMG-ALT rabbit insurance
https://quote.petplan.co.uk/External Subdomain Text duplicate Get a quote
/about-petplan/vets/awards/Nominate for Vet Awards
/about-petplan/charities/awards/Nominate for Charity Awards
/about-petplan/?custom=trueNew window 97% of claims
/about-petplan/More About Us
/pethoodstories/Text duplicate Find out more
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://auth.my.petplan.co.uk/...New window External Text duplicate Log in/Register
https://www.petplan.co.uk/help/Text duplicate Help & Contact
https://www.petplan.co.uk/Anchor Text duplicate Pet Advice
https://www.petplan.co.uk/Anchor Insurance Info
https://www.petplan.co.uk/Anchor Existing Customers
/pet-information/IMG-ALT Cat lying on back
/pet-information/Text duplicate Pet Advice
/pet-information/Get pet advice
/pet-information/training-tips/IMG-ALT Scruffy puppy
/pet-information/training-tips/Training Tips
/pet-information/training-tips/Trivial anchor text
Read more
/pet-information/IMG-ALT Pair of rabbits
/pet-information/Pet News & Stories
/pet-information/Read the blog
/help/glossary/IMG-ALT Glossary
/help/glossary/Pet Insurance Glossary
/help/glossary/Text duplicate Glossary
/help/what-does-pet-insurance-...IMG-ALT red puppy
/help/what-does-pet-insurance-...What does pet insurance cover?
/help/what-does-pet-insurance-...Common Exclusions
/help/types-of-pet-insurance/IMG-ALT Dog and man on a bench
/help/types-of-pet-insurance/Types of pet insurance
/help/types-of-pet-insurance/Trivial anchor text
Read More
/existing-customers/make-a-claim/IMG-ALT Claims
/existing-customers/make-a-claim/Make a claim
/existing-customers/make-a-claim/Text duplicate Make a claim
https://auth.my.petplan.co.uk/...External IMG-ALT Manage
https://auth.my.petplan.co.uk/...External Log in to My Petplan
https://auth.my.petplan.co.uk/...External Text duplicate Log in/Register
https://www.petplan.co.uk/help/IMG-ALT Contact us
https://www.petplan.co.uk/help/Help and contact
https://www.petplan.co.uk/help/Text duplicate Contact us
https://www.instagram.com/petp...New window External Follow us on Instagram
IMG-ALT Instagram
https://twitter.com/PetplanUKNew window External Follow us on Twitter
IMG-ALT Twitter
https://facebook.com/PetplanUK/New window External Like us on Facebook
IMG-ALT Facebook
https://www.youtube.com/user/P...New window External Watch us on Youtube
IMG-ALT Youtube
/about-petplan/?custom=trueNew window 97% of all the claims
https://quote.petplan.co.uk/Nofollow External Subdomain Text duplicate Get a quote
https://quote.petplan.co.uk/Nofollow External Subdomain Pet Insurance Quote
https://quote.petplan.co.uk/st...Nofollow External Subdomain Dog Insurance Quote
https://quote.petplan.co.uk/st...Nofollow External Subdomain Cat Insurance Quote
https://quote.petplan.co.uk/st...Nofollow External Subdomain Rabbit Insurance Quote
https://quote.petplan.co.uk/re...Nofollow External Subdomain Retrieve my Quote
https://www.petplanvet.co.uk/v...New window External Petplan vet
https://www.brooks-policy.co.u...New window External Petplan Business
https://www.allianz.co.uk/New window External Allianz
https://help.petplan.co.uk/External Subdomain FAQs
/pet-insurance/Text duplicate Pet Insurance
/pet-insurance/dog-insurance/Text duplicate Dog Insurance
/pet-insurance/cat-insurance/Cat and Kitten Insurance
/pet-insurance/rabbit-insurance/Text duplicate Rabbit Insurance
/other-insurance/Horse Insurance
/terms-conditions/Terms and conditions
/privacy-and-legal/Fair Processing & Legal
/accessibility-policy/Accessibility
/help/complaints/Complaints
/pet-information/dog/advice/Dog Care
/pet-information/cat/advice/Cat Care
/pet-information/rabbit/advice/Rabbit Care
https://www.instagram.com/petp...New window External Text duplicate Follow us on Instagram
IMG-ALT null
A-TITLE Follow us on Instagram
https://twitter.com/petplanukNew window External Text duplicate Follow us on Twitter
A-TITLE Follow us on Twitter
https://www.facebook.com/Petpl...New window External Text duplicate Like us on Facebook
A-TITLE Like us on Facebook
https://www.youtube.com/user/P...New window External Text duplicate Watch us on Youtube
A-TITLE Watch us on Youtube
https://quote.petplan.co.uk/Nofollow External Subdomain Text duplicate Get a quote
https://www.petplan.co.uk/Home
/pet-insurance/dog-insurance/Dog
/pet-insurance/cat-insurance/Cat
/pet-insurance/rabbit-insurance/Rabbit
/pet-insurance/multi-pet-insur...Multipet
/other-insurance/Other
/existing-customers/Text duplicate Existing Customers
/pet-information/Text duplicate Pet Advice
/about-petplan/Text duplicate About Petplan
https://www.petplan.co.uk/Help

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.petplan.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This website loads 6 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.27 seconds.
This website does not require any CSS files.
The file size of the HTML document is fine (385 kB).

HTTP Response Header

NameValue
cache-controlno-cache,no-cache
content-typetext/html
last-modifiedThu, 22 Oct 2020 04:37:45 GMT
accept-rangesbytes
etag"e3682c162da8d61:0"
serverMicrosoft-IIS/7.0
x-powered-byASP.NET
access-control-allow-origin*
content-security-policydefault-src https: data: wss: 'unsafe-inline' 'unsafe-eval';
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
x-frame-optionshttps://petplanvet.co.uk
referrer-policyno-referrer-when-downgrade
feature-policygeolocation none;camera none; microphone none;
dateMon, 02 Nov 2020 15:54:47 GMT
connectionclose
content-length393924
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Finance/insurance. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,327 referring domains.
This website has 91,582 backlinks.
This website has backlinks from 1,629 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /error/
Disallow: /pet-information/blog/category/
Disallow: /pet-information/blog/tag/
Disallow: /existing-customers/making-a-claim/
Disallow: /pdf/CFVetFees.pdf

Sitemap: https://www.petplan.co.uk/sitemap.xml
Sitemap: https://www.petplan.co.uk/amp-sitemap.xml

Facebook popularity

Shares / Likes / Comments
26,993

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.petplan.co.uk
Petplan - The UK's Favourite And Award Winning Pet Insurer - P...
Petplan is the UK's leading pet insurer with 40 years' experience helping pets through illness and injury. Get a quote today and receive 10% off Online.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
pet93%Check
plan81%Check
Petplan81%Check
Get pet75%Check
pet insurer73%Check
Pet Plan Limited68%Check
Pet Insurance68%Check
Award Winning Pet65%Check
Pet Advice64%Check
Award Winning Pet Insurer63%Check

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