Propublica.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
55% 
Link structure
17% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
145.10 kB
Words
2303
Media files
32
Number of links
154 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ProPublica — Investigative Journalism and News in the Public Interest
The page title should be shorter than 580 pixels. It is 630 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
The length of the meta description is perfect. (683 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.propublica.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

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descriptionProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
referrerno-referrer-when-downgrade
robotsall
langen
twitter:cardsummary_large_image
twitter:site@propublica
twitter:creator@propublica
twitter:titleInvestigative Journalism and News in the Public Interest
twitter:descriptionProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
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og:site_nameProPublica
og:typewebsite
og:urlhttps://www.propublica.org/
og:titleInvestigative Journalism and News in the Public Interest
og:descriptionProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
og:imagehttps://assets.propublica.org/2017-pp-open-graph-1200x630.jpg
og:see_alsohttps://twitter.com/propublica
Content-Typetext/html; charset=utf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Lax state oversight leaves unanswered questions about the deaths of ex...
This page contains 2303 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 14.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 46 tags for this page.
Image SEO
(Somewhat important)
32 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page has Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Page structure

H1 heading
(Critically important)
ProPublica logo
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 68 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 ProPublica logo
H2 Featured Stories
H2 COVID-19
H2 Vaccinating America
H2 Featured Reporting
H2 My Kids’ School Closed Again. So I Started Calling Experts.
H2 Cómo investigamos las tasas de mortalidad de los bebés extremadamente prematuros en los hospitales de maternidad más grandes de este estado
H2 Los dos hospitales tienen tasas de mortalidad infantil similares, hasta que se observa a los bebés extremadamente prematuros
H2 Barreras falsas: estas cosas no deberían impedirle vacunarse contra COVID-19
H2 No One in This State Is Officially Tracking the Quality of Care in Neonatal Centers
H2 Documents Show Trump Officials Skirted Rules to Reward Politically Connected and Untested Firms With Huge Pandemic Contracts
H2 ProPublica Announces New Reporting Teams for South and Southwest Units
H2 Ayúdenos con nuestros reportajes sobre la vacuna contra COVID-19
H2 How We Investigated Death Rates for Extremely Preterm Babies in This State’s Largest Maternity Hospitals
H2 The Two Hospitals Have Similar Infant Death Rates — Until You Look at Extremely Premature Babies
H2 How Cops Got More Than $400,000 in Unlawful Sick Day Payouts
H2 California Sent $8 Billion to Counties to Improve Jails and Services But Failed to Track the Money, Says Auditor
H2 A Police Union Contract Puts Taxpayers on the Hook to Defend Officers When the City Won’t
H2 ProPublica Selects Three New Partners for Local Reporting Network
H2 Why There’s So Much Investigative Journalism About Utility Companies
H2 Follow ProPublica
H2 Stay Informed
H2 It’s not too late to Vote ProPublica
H2 Awards
H2 Complaints & Corrections
H2 ProPublica Nerd Blog
H2 ProPublica Data Store
H2 Podcast: Trump, Inc.
H2 Get Involved
H2 Most Popular Stories
H2 Stay informed with the Daily Digest.
H2 Site Navigation
H3 The Emergency 911 System Where Callers Still Don’t Always Get Proper CPR Instructions
H3 False Barriers: These Things Should Not Prevent You From Getting a COVID Vaccine
H3 I Received Tips to Look Into How a Hospital Treated Premature Babies. Getting Data Was Nearly Impossible. New Mexico limits the information it collects on neonatal centers. That makes it incredibly...
H3 “No Good Choices”: HHS Is Cutting Safety Corners to Move Migrant Kids Out of Overcrowded Facilities After ignoring signs that shelters were filling quickly, agencies are scrambling to get thousands...
H3 Featured Reporting on the Crisis
H3 How Inequity Gets Built Into America’s Vaccination System
H3 Why We Can’t Make Vaccine Doses Any Faster
H3 Resources
H3 Coronavirus Contracts: Tracking Federal Purchases to Fight the Pandemic
H3 Tracking PPP Loans: Search Every Company Approved for Federal Loans
H3 What Coronavirus Job Losses Reveal About Racism in America
H3 The Murder Chicago Didn’t Want to Solve
H3 Sheryl Sandberg and Top Facebook Execs Silenced an Enemy of Turkey to Prevent a Hit to the Company’s Business
H3 Lawyers Who Were Ineligible to Handle Serious Criminal Charges Were Given Thousands of These Cases Anyway
H3 Ayúdenos con nuestros reportajes sobre la vacuna contra COVID-19 Duplicate text
H3 Has Your Family Paid Fees or Fines to a Juvenile Justice System?
H3 Help ProPublica Find the Most Important Stories of 2021
H3 Most Read
H3 What You Need to Know About How Section 8 Really Works
H3 “No Good Choices”: HHS Is Cutting Safety Corners to Move Migrant Kids Out of Overcrowded Facilities
H3 A Surgeon So Bad It Was Criminal
H3 Where Is My Tax Refund?
H3 False Barriers: These Things Should Not Prevent You From Getting a COVID Vaccine Duplicate text
H3 Most Emailed
H3 False Barriers: These Things Should Not Prevent You From Getting a COVID Vaccine Duplicate text
H3 Here’s How TurboTax Just Tricked You Into Paying to File Your Taxes
H3 The Emergency 911 System Where Callers Still Don’t Always Get Proper CPR Instructions Duplicate text
H3 Donald Trump Built a National Debt So Big (Even Before the Pandemic) That It’ll Weigh Down the Economy for Years
H3 Where Is My Tax Refund? Duplicate text
H3 Republish This Story for Free
H3 Empty heading
H3 Sections
H3 Browse by Type
H3 Info
H3 Policies
H3 Follow
H3 More
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
20 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.
LinkAttributesAnchor text
https://www.propublica.org/Anchor Skip to main content
https://donate.propublica.org/...External Subdomain Spring Member Drive Protect independent journalism Donate
https://www.propublica.org/ProPublica
/local-initiatives/Local Initiatives
/datastore/Data Store
https://www.propublica.org/donateDonate
https://twitter.com/propublicaExternal Follow us on Twitter
https://www.facebook.com/propu...External Like us on Facebook
/search/Search
/newsletters/Newsletters
https://www.propublica.org/ProPublica logo
/newsapps/Graphics & Data
/newsletters/Text duplicate Newsletters
https://www.propublica.org/about/About
/topics/racial-justiceRacial Justice
/topics/healthcareHealth Care
/topics/immigrationImmigration
/topics/environmentEnvironment
/topics/More...
/series/Series
https://www.propublica.org/video/Video
/impact/Impact
https://www.propublica.org/searchText duplicate Search
https://www.propublica.org/Anchor Trivial anchor text
More
/article/the-emergency-911-sys...No Text
/series/a-911-emergencyA 911 Emergency
/article/the-emergency-911-sys...The Emergency 911 System Where Callers Still Don’t Always Get Proper CPR Instructions
https://thepublicsradio.org/External The Public’s Radio
/article/false-barriers-these-...No Text
/series/vaccinesVaccines
/article/false-barriers-these-...False Barriers: These Things Should Not Prevent You From Getting a COVID Vaccine
/people/caroline-chenCaroline Chen
/people/maryam-jameelMaryam Jameel
/article/i-received-tips-to-lo...No Text
/series/a-closer-lookA Closer Look
/article/i-received-tips-to-lo...I Received Tips to Look Into How a Hospital Treated Premature Babies. Getting Data Was Nearly Impossible.
http://nmindepth.com/External New Mexico In Depth
/article/no-good-choices-hhs-i...No Text
/article/no-good-choices-hhs-i...“No Good Choices”: HHS Is Cutting Safety Corners to Move Migrant Kids Out of Overcrowded Facilities
/people/dara-lindDara Lind
/series/coronavirusCOVID-19
/series/coronavirusNo Text
/article/how-inequity-gets-bui...No Text
/article/how-inequity-gets-bui...How Inequity Gets Built Into America’s Vaccination System
/people/maryam-jameelText duplicate Maryam Jameel
/people/caroline-chenText duplicate Caroline Chen
/article/covid-vaccine-supplyNo Text
/article/covid-vaccine-supplyWhy We Can’t Make Vaccine Doses Any Faster
/people/isaac-arnsdorfIsaac Arnsdorf
/people/ryan-gabrielsonRyan Gabrielson
https://projects.propublica.or...External Subdomain Coronavirus Contracts: Tracking Federal Purchases to Fight the Pandemic
https://projects.propublica.or...External Subdomain Tracking PPP Loans: Search Every Company Approved for Federal Loans
https://projects.propublica.or...External Subdomain What Coronavirus Job Losses Reveal About Racism in America
/series/vaccinesNo Text
/article/ben-lewis-murderThe Murder Chicago Didn’t Want to Solve
/article/sheryl-sandberg-and-t...Sheryl Sandberg and Top Facebook Execs Silenced an Enemy of Turkey to Prevent a Hit to the Company’s Business
/article/lawyers-who-were-inel...Lawyers Who Were Ineligible to Handle Serious Criminal Charges Were Given Thousands of These Cases Anyway
/article/my-kids-school-closed...No Text
/article/my-kids-school-closed...My Kids’ School Closed Again. So I Started Calling Experts.
/people/eric-umanskyEric Umansky
/article/como-investigamos-las...No Text
/article/como-investigamos-las...Cómo investigamos las tasas de mortalidad de los bebés extremadamente prematuros en los hospitales de maternidad más grandes de este estado
http://nmindepth.com/External Text duplicate New Mexico In Depth
/article/los-dos-hospitales-ti...No Text
/article/los-dos-hospitales-ti...Los dos hospitales tienen tasas de mortalidad infantil similares, hasta que se observa a los bebés extremadamente prematuros
http://nmindepth.com/External Text duplicate New Mexico In Depth
/article/barreras-falsas-estas...No Text
/article/barreras-falsas-estas...Barreras falsas: estas cosas no deberían impedirle vacunarse contra COVID-19
/people/caroline-chenText duplicate Caroline Chen
/people/maryam-jameelText duplicate Maryam Jameel
/article/no-one-in-this-state-...No Text
/article/no-one-in-this-state-...No One in This State Is Officially Tracking the Quality of Care in Neonatal Centers
http://nmindepth.com/External Text duplicate New Mexico In Depth
/article/trump-covid-pandemic-...No Text
/article/trump-covid-pandemic-...Documents Show Trump Officials Skirted Rules to Reward Politically Connected and Untested Firms With Huge Pandemic Contracts
/people/j-david-mcswaneJ. David McSwane
/atpropublica/propublica-annou...ProPublica Announces New Reporting Teams for South and Southwest Units
/people/propublicaText duplicate ProPublica
/getinvolved/ayudenos-con-nues...Ayúdenos con nuestros reportajes sobre la vacuna contra COVID-19
/people/caroline-chenText duplicate Caroline Chen
/people/ryan-gabrielsonText duplicate Ryan Gabrielson
/people/isaac-arnsdorfText duplicate Isaac Arnsdorf
/people/maryam-jameelText duplicate Maryam Jameel
/article/how-we-investigated-d...No Text
/article/how-we-investigated-d...How We Investigated Death Rates for Extremely Preterm Babies in This State’s Largest Maternity Hospitals
http://nmindepth.com/External Text duplicate New Mexico In Depth
/article/the-two-hospitals-hav...No Text
/article/the-two-hospitals-hav...The Two Hospitals Have Similar Infant Death Rates — Until You Look at Extremely Premature Babies
http://nmindepth.com/External Text duplicate New Mexico In Depth
/article/the-ball-was-dropped-...No Text
/article/the-ball-was-dropped-...How Cops Got More Than $400,000 in Unlawful Sick Day Payouts
/people/andrew-fordAndrew Ford
/article/california-sent-8-bil...No Text
/article/california-sent-8-bil...California Sent $8 Billion to Counties to Improve Jails and Services But Failed to Track the Money, Says Auditor
https://www.sacbee.com/External The Sacramento Bee
/article/a-police-union-contra...No Text
/article/a-police-union-contra...A Police Union Contract Puts Taxpayers on the Hook to Defend Officers When the City Won’t
/people/jake-pearsonJake Pearson
/atpropublica/propublica-selec...ProPublica Selects Three New Partners for Local Reporting Network
/people/propublicaText duplicate ProPublica
/article/why-theres-so-much-in...No Text
/article/why-theres-so-much-in...Why There’s So Much Investigative Journalism About Utility Companies
/people/stephen-engelbergStephen Engelberg
https://twitter.com/propublicaExternal Twitter
https://www.facebook.com/propu...External Facebook
https://www.youtube.com/user/p...External YouTube
http://feeds.propublica.org/pr...External Subdomain RSS
https://policies.google.com/pr...External Subdomain Privacy Policy
https://policies.google.com/termsExternal Subdomain Terms of Service
https://donate.propublica.org/External Subdomain It’s not too late to Vote ProPublica Donate
https://www.propublica.org/awardsSee the full list of our awards
/cdn-cgi/l/email-protectionemail us
/correctionsRead our corrections
https://www.propublica.org/nerdsProPublica Nerd Blog Secrets for data journalists and newsroom developers
/datastoreProPublica Data Store Download or purchase the data behind our journalism
/series/trump-incPodcast: Trump, Inc. Exploring the mysteries of the president’s businesses, who profits and at what cost.
/getinvolved/ayudenos-con-nues...Text duplicate Ayúdenos con nuestros reportajes sobre la vacuna contra COVID-19
/getinvolved/juvenile-justice-...Has Your Family Paid Fees or Fines to a Juvenile Justice System?
/getinvolved/help-propublica-f...Help ProPublica Find the Most Important Stories of 2021
/article/what-you-need-to-know...What You Need to Know About How Section 8 Really Works
A-TITLE View this
/article/no-good-choices-hhs-i...Text duplicate “No Good Choices”: HHS Is Cutting Safety Corners to Move Migrant Kids Out of Overcrowded Facilities
A-TITLE View this
/article/dr-death-christopher-...A Surgeon So Bad It Was Criminal
A-TITLE View this
/article/where-is-my-tax-refund-1Where Is My Tax Refund?
A-TITLE View this
/article/false-barriers-these-...Text duplicate False Barriers: These Things Should Not Prevent You From Getting a COVID Vaccine
A-TITLE View this
/article/false-barriers-these-...Text duplicate False Barriers: These Things Should Not Prevent You From Getting a COVID Vaccine
A-TITLE View this
/article/turbotax-just-tricked...Here’s How TurboTax Just Tricked You Into Paying to File Your Taxes
A-TITLE View this
/article/the-emergency-911-sys...Text duplicate The Emergency 911 System Where Callers Still Don’t Always Get Proper CPR Instructions
A-TITLE View this
/article/national-debt-trumpDonald Trump Built a National Debt So Big (Even Before the Pandemic) That It’ll Weigh Down the Economy for Years
A-TITLE View this
/article/where-is-my-tax-refund-1Text duplicate Where Is My Tax Refund?
A-TITLE View this
https://creativecommons.org/li...External Creative Commons License (CC BY-NC-ND 3.0)
/pixelpingPixelPing tag
https://support.google.com/web...External Subdomain refer to this Google SEO link
/cdn-cgi/l/email-protection[email protected]
/people/celeste-lecompteCeleste LeCompte
https://twitter.com/propublicaExternal @ProPublica
https://twitter.com/propublicailExternal @ProPublicaIL
/newsapps/Text duplicate Graphics & Data
/topics/Topics
/series/Text duplicate Series
https://www.propublica.org/video/Videos
/impact/Text duplicate Impact
https://www.propublica.org/Text duplicate ProPublica
/local-initiatives/Text duplicate Local Initiatives
/datastore/Text duplicate Data Store
https://www.facebook.com/propu...External Text duplicate Like us on Facebook
https://twitter.com/propublicaExternal Text duplicate Follow us on Twitter
https://www.propublica.org/Text duplicate ProPublica
/local-reporting-network/Local Reporting Network
https://www.propublica.org/texas/Texas Tribune Partnership
/datastore/The Data Store
/electionland/Electionland
/topics/Text duplicate Topics
/series/Text duplicate Series
https://www.propublica.org/video/Text duplicate Videos
/newsapps/News Apps
/getinvolved/Get Involved
https://www.propublica.org/nerds/The Nerd Blog
/atpropublica/Text duplicate @ProPublica
/events/Events
https://www.propublica.org/about/About Us
/leadership/Board and Advisors
https://www.propublica.org/staff/Officers and Staff
/diversity/Diversity
https://www.propublica.org/jobs/Jobs
/fellowships/Fellowships
/local-initiatives/Text duplicate Local Initiatives
/media-center/Media Center
/reports/Reports
/impact/Text duplicate Impact
/awards/Awards
/corrections/Corrections
/code-of-ethics/Code of Ethics
/advertising/Advertising Policy
https://www.propublica.org/legal/Text duplicate Privacy Policy
/newsletters/Text duplicate Newsletters
/series/trump-inc/Podcast
https://itunes.apple.com/us/ap...External Subdomain iOS
https://play.google.com/store/...External Subdomain Android
http://feeds.propublica.org/pr...External Subdomain RSS Feed
https://www.propublica.org/tips/Send Us Tips
/steal-our-stories/Steal Our Stories
https://www.propub3r6espa33w.o...External Subdomain Browse via Tor
/contact/Contact Us
https://donate.propublica.org/External Subdomain Text duplicate Donate
/support/other-ways-to-give/More Ways to Give
https://www.propublica.org/Text duplicate ProPublica

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.propublica.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 8 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (145 kB).

HTTP Response Header

NameValue
dateWed, 07 Apr 2021 06:10:44 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
set-cookie145 Characters
access-control-allow-originhttps://projects.propublica.org
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pragmacache
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x-debugCached
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x-originv3-www.propublica.org
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varyAccept-Encoding
servercloudflare
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http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 62,299 referring domains.
This page has 6,047,207 backlinks.
This page has backlinks from 41,644 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt for https://www.propublica.org/

Sitemap: https://www.propublica.org/sitemaps-1-sitemap.xml

# live - don't allow web crawlers to index cpresources/ or vendor/

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/

Facebook popularity

Shares / Likes / Comments
14,489

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.propublica.org
ProPublica — Investigative Journalism and News in the Public Interest
ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ProPublica95%Check
Public Interest78%Check
ProPublica Investigative Journalism71%Check
New65%Check
journalism62%Check
Investigative Journalism62%Check
News56%Check
Investigative Reporting54%Check
Independent Journalism54%Check
New Mexico53%Check

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