Rcn.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
40% 
Page structure
75% 
Link structure
91% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
73.80 kB
Words
659
Media files
10
Number of links
159 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
RCN - Home | Royal College of Nursing
The length of the page title is perfect. (356 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The RCN is the world's largest nursing union and professional body. We represent nursing and offer a range of services and support to our members.
The length of the meta description is perfect. (918 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rcn.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe RCN is the world's largest nursing union and professional body. We represent nursing and offer a range of services and support to our members.
msapplication-TileImage/images/microsoft-tile.png
msapplication-TileColor#e8e7e0
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
format-detectiontelephone=no
VIcurrentDateTime637389651449371055
langen
twitter:cardsummary_large_image
twitter:descriptionThe RCN is the world's largest nursing union and professional body. We represent nursing and offer a range of services and support to our members.
twitter:titleRCN - Home | Royal College of Nursing
twitter:imagehttps://www.rcn.org.uk/images/RCN-Twitter-image.jpg
og:titleRCN - Home | Royal College of Nursing
og:typearticle
og:urlEmpty
og:imagehttps://www.rcn.org.uk/images/RCN-Twitter-image.jpg
og:site_nameThe Royal College of Nursing
og:descriptionThe RCN is the world's largest nursing union and professional body. We represent nursing and offer a range of services and support to our members.
X-UA-Compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 45 words is high.
This page contains 659 words. That's ok.
22.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...en&hash=EB96880C49270F27EB40AA3179D2FFA0Royal College of Nursing Logo
...84&hash=DE8D8A571B83B0646D8521B352D3EB44Nurses walking down the corridor
...00&hash=1CC745E80A2C93FFE4FEA095A2A0AA00Fair pay for nursing #fairpayfornursing
...mages/news-800x400/2018/budget.jpg?la=enNo alt attribute provided
...0/2019/mental-health-wellbeing.jpg?la=enNo alt attribute provided
...84&hash=411FDF2E5FA005481938DC1BBD2D8421Student nurse Temitope Babajide
...edia/images/social/rcn/white-twitter.svgNo alt attribute provided
...dia/images/social/rcn/white-facebook.svgNo alt attribute provided
...ia/images/social/rcn/white-instagram.svgNo alt attribute provided
...edia/images/social/rcn/white-youtube.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 Fair Pay For Nursing
H2 COVID-19
H2 RCN Shop
H2 Black History Month
H2 'Keep pushing yourself'
H3 Join the RCN
H3 Government spending review must include investment in nursing staff, says RCN
H3 RCN welcomes strengthened mental health support for NHS staff in England
H3 Most visited pages
H3 Connect with us:
H4 Links
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
/privacy/cookie-policyFind out more about cookies
https://www.rcn.org.uk/IMG-ALT Royal College of Nursing Logo
https://www.rcn.org.uk/contactContact
A-TITLE Contact
https://www.rcn.org.uk/reps-hubReps Hub
/startingoutStarting Out
/northernirelandRCN Northern Ireland
https://www.rcn.org.uk/scotlandRCN Scotland
https://www.rcn.org.uk/walesRCN Wales
/eastmidlandsRCN East Midlands Region
https://www.rcn.org.uk/easternRCN Eastern Region
https://www.rcn.org.uk/londonRCN London
https://www.rcn.org.uk/northernRCN Northern Region
https://www.rcn.org.uk/northwestRCN North West Region
https://www.rcn.org.uk/southeastRCN South East Region
https://www.rcn.org.uk/southwestRCN South West Region
/westmidlandsRCN West Midlands Region
/yorkshirehumberRCN Yorkshire and the Humber
https://www.rcn.org.uk/log-inLog in
/join-the-rcn/joinBecome a member
A-TITLE Become a member
https://www.rcn.org.uk/membershipMembership
/join-the-rcn/joinJoin the RCN
/membership/nurse-joinBecome a nurse or midwife member
/membership/nursing-support-wo...Become an HCA, AP, NA and TNA member
/membership/student-joinBecome a student member
/membership/nurse-and-midwife-...Nurse and midwife members
/membership/nursing-support-wo...HCA, AP, NA and TNA members
/membership/student-membersStudent members
/membership/retired-membersRetired members
/membership/member-discountsMember discounts
/membership/membership-fees/ta...Membership tax relief
/join-the-rcn/joinJoin the RCN Join the UK's largest union and professional body for nursing.
IMG-ALT Nurses walking down the corridor
A-TITLE Join the RCN
/employment-and-payEmployment and Pay
/healthy-workplaceHealthy workplace, healthy you
/get-help/indemnity-schemeRCN indemnity scheme
/employment-and-pay/pay-terms-...Independent employers pay, terms and conditions information
/employment-and-pay/inclusion-...Inclusion café
/employment-and-pay/nhs-condit...NHS conditions of employment
/employment-and-pay/nhs-mileag...NHS mileage allowance
/employment-and-pay/nhs-pay-20...NHS pay scales
/employment-and-pay/nursing-st...Nursing staff from the European Union
/employment-and-pay/pensionsPensions
/employment-and-pay/raising-co...Raising concerns
/professional-development/reva...Revalidation
/employment-and-pay/safe-staffingSafe staffing
/professional-developmentProfessional Development
/professional-development/acco...Accountability and delegation
/professional-development/adva...Advanced Practice Standards
/celebrating-nursing-practiceCelebrating Nursing Practice
/professional-development/educ...RCN Group Education, Learning and Development strategy
/get-involved/forumsForums and networks
/professional-development/lear...HCA and AP learning resources
/professional-development/nice...NICE collaboration
/professional-development/nurs...Nursing careers resource
/professional-development/lear...Partnership learning agreements
/professional-development/prac...Practice based learning
/professional-development/prin...Principles of nursing practice
/professional-development/prof...Professional services
/professional-development/publ...Publications
/professional-development/rese...Research and innovation
/professional-development/reva...Text duplicate Revalidation
/professional-development/scho...Scholarships and bursaries
/professional-development/work...Work experience
/professional-development/your...Your career
/clinical-topicsClinical
/clinical-topics/children-and-...Children and young people
/clinical-topics/clinical-gove...Clinical governance
/clinical-topics/complementary...Complementary therapies
/clinical-topics/continenceContinence
/clinical-topics/dementiaDementia
/clinical-topics/diabetesDiabetes
/clinical-topics/domestic-viol...Domestic abuse
/clinical-topics/ehealtheHealth
/clinical-topics/end-of-life-careEnd of life care
/clinical-topics/female-genita...Female genital mutilation
/clinical-topics/infection-pre...Infection prevention and control
/clinical-topics/medicines-man...Medicines management
/clinical-topics/mental-healthMental health
/clinical-topics/modern-slaveryModern slavery
/clinical-topics/neuroscience-...Neuroscience nursing
/clinical-topics/criminal-just...Nursing in justice and forensic health care
/clinical-topics/nutrition-and...Nutrition and hydration
/clinical-topics/older-peopleOlder people
/clinical-topics/patient-safet...Patient safety and human factors
/clinical-topics/public-healthPublic health
/clinical-topics/safeguardingSafeguarding
/clinical-topics/safety-in-num...Safety in numbers
/clinical-topics/supporting-be...Supporting behaviour change
/clinical-topics/womens-healthWomen's health
https://www.rcn.org.uk/libraryLibrary
/library/books-journals-and-da...Books, journals and databases
/library/subject-guidesSubject Guides
/library/exhibitions-and-eventsExhibitions and Events
/library/supportSupport
/library/archivesArchives
/library/about-usAbout us
/get-involvedGet Involved
/get-involved/campaign-with-usCampaign with us
/get-involved/rcn-repsBecome an RCN rep
/get-involved/consultationsConsultations
/get-involved/countries-and-re...Countries and regions
/get-involved/get-involved-as-...Get involved as an RCN student member
/get-involved/rcn-elections-an...RCN elections and appointments
/get-involved/rcn-awardsRCN awards
https://www.rcn.org.uk/get-helpGet Help
/get-help/rcn-adviceAdvice Guides
/get-help/indemnity-schemeText duplicate RCN indemnity scheme
/get-help/statements-investiga...Statements, investigations and discipline
/get-help/your-payYour pay
/get-help/your-contractYour contract
/get-help/legal-helpLegal support
/get-help/professional-practiceProfessional practice
/get-help/nmc-issuesNMC issues
/get-help/sick-leave-and-sick-paySick leave and sick pay
/get-help/bullying-harassment-...Bullying, harassment and stress
/get-help/work-and-familyMaternity, family and work
/get-help/working-time-health-...Working time, health and safety
/get-help/member-support-servicesMember Support Services (MSS)
/news-and-eventsNews and Events
/news-and-events/newsNews
/news-and-events/eventsEvents
/news-and-events/blogsBlogs
https://www.rcn.org.uk/magazinesRCN magazines
/news-and-events/rcn2020RCN2020 events and debates
/news-and-events/news/chief-ex...Chief Executive and General Secretary's update
/news-and-events/news/presiden...RCN President's update
https://www.rcn.org.uk/congressCongress
/about-us/press-officePress office
/news-and-events/rcn-magazinesRCN magazines archive
https://www.rcn.org.uk/about-usAbout
/about-us/what-the-rcn-doesWhat the RCN does
/about-us/how-the-rcn-is-governedHow the RCN is governed
/about-us/how-the-rcn-is-gover...AGM
/about-us/our-structureOur structure
/about-us/our-historyOur history
/about-us/our-influencing-workOur influencing work
/about-us/diversity-and-inclusionDiversity and inclusion
/about-us/work-for-usWork for us
/workingwithusWorking with us
/get-involved/campaign-with-us...IMG-ALT Fair pay for nursing #fairpayfornursing
/get-involved/campaign-with-us...Fair Pay For Nursing
https://www.rcn.org.uk/covid-19COVID-19
/centenary/shopRCN Shop
/about-us/diversity-and-inclus...Black History Month
/news-and-events/news/uk-gover...Government spending review must include investment in nursing staff, says RCN
/news-and-events/news/uk-covid...RCN welcomes strengthened mental health support for NHS staff in England
/news-and-events/newsText duplicate News
/magazines/students/2020/keep-...Trivial anchor text
Read more
A-TITLE Read more
https://www.rcn.org.uk/covid-19COVID 19 (coronavirus)
/get-help/indemnity-schemeText duplicate RCN indemnity scheme
/news-and-events/newsText duplicate News
/professional-development/publ...Text duplicate Publications
/professional-development/reva...Text duplicate Revalidation
/employment-and-pay/safe-staffingJoin our campaign for safe staffing
https://twitter.com/theRCN?ref...External Tweets by theRCN
https://my.rcn.org.uk/External My RCN
https://my.rcn.org.uk/rcnxtra/...External RCNXtra
A-TITLE RCNXtra member discounts
https://portal.rcnreps.org.uk/...External Subdomain Steward Portal
A-TITLE RCN Steward Portal
https://shop.rcn.org.uk/External Text duplicate RCN Shop
A-TITLE RCN Shop
https://www.rcnbulletinjobs.co...External Bulletin Jobs
A-TITLE RCN Bulletin jobs
/about-us/press-officeText duplicate Press office
A-TITLE Press office
/startingoutText duplicate Starting Out
A-TITLE Starting Out
https://rcni.com/External RCNi
A-TITLE RCNi website
https://rcnfoundation.rcn.org.uk/New window External RCN Foundation
A-TITLE RCN Foundation website
/workingwithusRCN Commercial
A-TITLE Working with the RCN
https://careers.rcn.org.uk/External Careers at the RCN
A-TITLE Jobs at the RCN
https://20cavendishsquare.co.uk/External Venue hire
A-TITLE 20 Cavendish Square venue
https://www.rcn.org.uk/legalLegal
https://www.rcn.org.uk/privacyPrivacy
/accessibilityAccessibility
A-TITLE Accessibility
https://twitter.com/thercnExternal No Text
https://www.facebook.com/royal...External No Text
https://www.instagram.com/thercn/External No Text
https://www.youtube.com/user/R...External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rcn.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 11 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (74 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-length13352
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
set-cookie82 Characters
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000
dateThu, 22 Oct 2020 12:05:44 GMT
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,461 referring domains.
This page has 1,262,485 backlinks.
This page has backlinks from 5,392 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

www.rcn.org.uk
RCN - Home | Royal College of Nursing
The RCN is the world's largest nursing union and professional body. We represent nursing and offer a range of services and support to our members.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
RCN77%Check
nursing70%Check
Services Nursing59%Check
Nursing staff56%Check
RCN magazines55%Check
RCN Northern54%Check
RCN South54%Check
Nursing Care53%Check
Nursing Practice53%Check
Support50%Check

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