Scottishwholesale.co.uk - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
57% 
Page structure
95% 
Link structure
87% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.84 s
File size
41.40 kB
Words
430
Media files
13
Number of links
47 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Voice of the Scottish Food, Drink and Allied Trades
The length of the page title is perfect. (496 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Scottish Wholesale Association (SWA) is the official trade association for Scotland
The length of the meta description is perfect. (533 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.scottishwholesale.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
descriptionThe Scottish Wholesale Association (SWA) is the official trade association for Scotland
msapplication-square70x70logo/media/1025/favicon.png?width=70&height=70
msapplication-square150x150logo/media/1025/favicon.png?width=150&height=150
msapplication-square310x310logo/media/1025/favicon.png?width=310&height=310
langen
og:typewebsite
og:titleThe Voice of the Scottish Food, Drink and Allied Trades
og:imagehttps://www.scottishwholesale.co.uk/media/1026/og.jpg
og:urlhttps://www.scottishwholesale.co.uk/
og:descriptionThe Scottish Wholesale Association (SWA) is the official trade association for Scotland's food and drink wholesaling businesses.
og:site_nameScottish Wholesale Association
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 430 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 25.8 words is high.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
The Scottish Wholesale Association (SWA) is the official trade association for Scotland's food and drink wholesaling businesses.
The H1 heading is too long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The Scottish Wholesale Association (SWA) is the official trade association for Scotland's food and drink wholesaling businesses.
H2 The Services We Provide
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
/Scottish Wholesale Association
/services/Services
/services/liaison/Liaison
/services/lobbying/Lobbying
/services/legislation/Legislation
/services/training/Training
/services/mentoring/Mentoring
/services/121-hr-solutions/121 HR Solutions
/services/swa-gdpr-policy/SWA GDPR Policy
/people/People
/members/Members & Suppliers
/achievers/Achievers 2022
/news/News
/training-events/Events
/contact/Contact
/Home
/sitemap/Sitemap
/achievers/Book Now
/Anchor Latest News
/Anchor Upcoming Events
/news/posts/2021/november/new-...New digital skills course launched by SWA and Capita Learning
/news/posts/2021/november/2022...2022 Dates Set for Roll Out of 'Delivering Growth Through Wholesale' Programme
/news/See all
/training-events/posts/2021/fe...Book Now: Working within a Team
/training-events/posts/2021/fe...Book Now: Communicate with Excellence
/training-events/Text duplicate See all
https://twitter.com/ScotWholesaleExternal Tweets by @ScotWholesale
/services/liaison/Text duplicate Liaison
IMG-ALT Liaison Image
/services/liaison/Learn more
/services/lobbying/Text duplicate Lobbying
IMG-ALT Lobbying icon
/services/lobbying/Text duplicate Learn more
/services/legislation/Text duplicate Legislation
IMG-ALT Legislation icon
/services/legislation/Text duplicate Learn more
/services/training/Text duplicate Training
IMG-ALT Training icon
/services/training/Text duplicate Learn more
https://swatraining.co.uk/External SWA's Online Training Academy
A-TITLE Link will open in a new window/tab
https://swatraining.co.uk/External Find out more
A-TITLE Link will open in a new window/tab
/contact/Contact us
/Text duplicate Home
/services/swa-gdpr-policy/Text duplicate SWA GDPR Policy
/services/Our Services
/people/Our People
/members/Text duplicate Members & Suppliers
/news/Text duplicate News
/news/Text duplicate Events
/contact/Text duplicate Contact
/sitemap/Text duplicate Sitemap
https://www.facebook.com/Scott...New window External facebook
A-TITLE Link will open in a new window/tab
https://twitter.com/ScotWholesaleNew window External twitter
A-TITLE Link will open in a new window/tab
/news/rss/New window rss
A-TITLE Link will open in a new window/tab
/sitemap/Text duplicate Sitemap
http://www.madebycrunch.com/New window External Made by Crunch
A-TITLE Link will open in a new window/tab
/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.scottishwholesale.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (41 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
set-cookie153 Characters
dateSun, 05 Dec 2021 02:54:21 GMT
content-length10943
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 88 referring domains.
This page has 600 backlinks.
This page has backlinks from 72 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.scottishwholesale.co.uk
The Voice of the Scottish Food, Drink and Allied Trades
The Scottish Wholesale Association (SWA) is the official trade association for Scotland

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scottish85%Check
Scottish Wholesale80%Check
Wholesale75%Check
Scottish Wholesale Association73%Check
Scottish Food73%Check
trade72%Check
Trade Association66%Check
official trade association64%Check
Food and Drink64%Check
SWA63%Check

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