Taxi.co.nz - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
49% 
Page structure
71% 
Link structure
97% 
Server
24% 
External factors
100% 
SEO Score
Response time
1.17 s
File size
28.50 kB
Words
251
Media files
6
Number of links
15 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Airport Taxis & Airport Shuttles - Air New Zealand Airport Transfers
The page title should be shorter than 580 pixels. It is 595 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Compare and book leading operators from taxis and shuttles to limousines and helicopters. Save time with Air New Zealand and earn Airpoints Dollars
The length of the meta description is perfect. (925 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Australia
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCompare and book leading operators from taxis and shuttles to limousines and helicopters. Save time with Air New Zealand and earn Airpoints Dollars
robotsfollow,index
viewportwidth=device-width, initial-scale=1
google-site-verification6zXKptuzzxE0jNliHqI2uwGJLgetWKXIOHGiNOdBNJk
msapplication-TileColor#000000
msapplication-config/layout/default_v4/favicon/browserconfig.xml
theme-color#000000
Content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 251 words on this page. Good pages should have about 1,000 words of useful content.
29.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/layout/default_v4/images/logo.svgAir New Zealand Text LogoAir New Zealand Airport Transfers
.../default_v4/images/logo-without-text.svgAir New Zealand Simple LogoAir New Zealand Airport Transfers
/layout/default_v4/images/chevron-right.svg>
/layout/default_v4/images/tile-one.jpgNo alt attribute provided
/layout/default_v4/images/tile-two.jpgNo alt attribute provided
/layout/default_v4/images/tile-three.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Book taxis now
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Book taxis now
H2 Reliable fixed fare airport transfers that earn you Airpoints Dollars™
H3 Sign in with Airpoints™
H3 Book taxis for flights or trips around town
H3 Airport Transfer
H3 Point to point
H3 Airport transfer
H3 Point to point Duplicate text
H3 Use your favourite taxi providers
H5 Contact Us
H5 Online Help
H5 Taxi Terms of Use
Baselink: https://www.taxi.co.nz/
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.airnewzealand.co.nz/External IMG-ALT Air New Zealand Text Logo
/profile/sso/authSign in
https://www.airnewzealand.co.n...New window External Join Airpoints™
https://www.taxi.co.nz/Airport Taxi Transfers
/bookings/planBook Now
A-TITLE Book Airport Transfers and Parking online and save!
https://www.taxi.co.nz/locations/Locations
A-TITLE Airport Taxi and Airport Shuttle Locations
/transfer-types/Transfer Providers
A-TITLE Air New Zealand Airport Transfers Providers
/taxi-pricing/How it works
A-TITLE How much do Airport Transfers cost in New Zealand
https://www.airnewzealand.co.n...External FAQ
https://www.taxi.co.nz/contactHelp and Contact
A-TITLE Contact Air New Zealand Airport Transfers and Parking
/profile/sso/authText duplicate Sign in
/transfer-typesView providers
/taxi-pricingFind out more
https://www.taxi.co.nz/contactText duplicate Find out more
https://www.taxi.co.nz/contactContact Us
https://www.taxi.co.nz/contactView and manage your booking
/transfer-typesContact your taxi provider
https://www.airnewzealand.co.n...New window External Frequently Asked Questions
https://www.airnewzealand.co.n...New window External More help options
/terms-and-conditionsTaxi Terms of Use
https://www.airnewzealand.co.n...New window External Website Terms of Use
https://www.airnewzealand.co.n...New window External Legal Terms & Privacy

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.17 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 6 javascript files. This may affect the load time negatively.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (29 kB).

HTTP Response Header

NameValue
dateTue, 25 Dec 2018 16:33:33 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
serverApache/2.4.35 (Unix)
set-cookie113 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-cache, no-store, private
pragmano-cache
x-frame-optionsDENY
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website has excellent links from other websites.
This website has backlinks from 64 referring domains.
This website has 288 backlinks.
This website has backlinks from 56 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.taxi.co.nz
Airport Taxis & Airport Shuttles - Air New Zealand Airport Tran...
Compare and book leading operators from taxis and shuttles to limousines and helicopters. Save time with Air New Zealand and earn Airpoints Dollars

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
taxi91%Check
taxis77%Check
Airport Taxi73%Check
Book taxis72%Check
Taxi Transfer72%Check
Taxi Transfers72%Check
Air New67%Check
Book66%Check
Air New Zealand66%Check
Airport Taxis66%Check

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