Ucsb.edu - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.21 s
File size
338.60 kB
Media files
Number of links
56 internal / 39 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Home | UC Santa Barbara
The length of the page title is perfect. (237 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living environment like no other!
The length of the meta description is perfect. (913 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

descriptionUC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living environment like no other!
GeneratorDrupal 8 (https://www.drupal.org)
viewportwidth=device-width, initial-scale=1.0

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Page quality

(Critically important)
The average number of words per sentence of 30 words is high.
This page contains 551 words. That's ok.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Xochitl Clare, Ph.D. Student | Ecology Evolution, Marine Biology
data:[...] Base64Shelly Luong, Undergraduate Student | Economics
Video URLWidthHeight

Page structure

H1 heading
(Critically important)
The H1 heading contains the words Home! Use important keywords instead.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H1 Where Beauty Meets Brilliance
H2 Main navigation
H2 Quick links
H2 News & Events
H2 Voices
H2 Popular Links
H3 A Rare and Exceptional Gift
H3 Racing Against COVID-19
H3 Fresh Eyes on Plato
H3 Kernels of History
H4 Undergraduate Majors
H4 Graduate Admission
H4 Undergraduate Admission
H4 People Finder
H4 Freshman Applicants
H4 Majors, Degrees & Credentials
H4 Graduate Degrees
H4 Transfer Applicants
H4 Future Students
H4 Students
H4 Faculty & Staff
H4 Parents & Visitors
H4 Alumni
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (39) on this page.
LinkAttributesAnchor text
https://www.ucsb.edu/Anchor Skip to main content
/COVID-19-informationCOVID-19 information pages
https://www.cdc.gov/coronaviru...External COVID-19 website
https://www.ucsb.edu/University of California, Santa Barbara
https://giving.ucsb.edu/?utm_s...External Subdomain Give
https://www.ucsb.edu/A-TITLE Home
/admin/structure/block/manage/...Configure block
http://www.ucsb.edu/directoryFaculty & Staff
A-TITLE Faculty and Staff Directory
https://www.ucsb.edu/a-zA-Z Index
A-TITLE Applying to UC Santa Barbara Overview
/applying/undergraduate-admissionUndergraduate Admission
A-TITLE Applying for Undergraduate Admission
/applying/graduate-admissionGraduate Admission
A-TITLE Applying for Graduate Admission
/applying/international-studentsInternational Students
A-TITLE Applying for International Students
http://www.summer.ucsb.edu/External Subdomain Summer Sessions
A-TITLE Applying for Summer Sessions
https://extension.ucsb.edu/External Subdomain Professional Education
A-TITLE Applying for Professional and Continuing Education
https://www.ucsb.edu/academicsText duplicate Overview
A-TITLE Academics Overview
/academics/undergraduateUndergraduate Colleges and Majors
A-TITLE Undergraduate Colleges and Majors Academics
/academics/graduateGraduate Schools and Programs
A-TITLE Graduate Schools and Programs Academincs
/academics/professional-and-co...Text duplicate Professional Education
A-TITLE Professional and Continuing Education Academics
/academics/additional-opportun...Additional Opportunities
A-TITLE Additional Opportunities Academics
/academics/academic-department...Departments & Programs
A-TITLE Academic Departments & Programs
/academics/academic-officesAcademic Offices
A-TITLE Academic Offices
/academics/mentorship-and-teac...Mentorship and Teaching
https://www.ucsb.edu/researchText duplicate Overview
A-TITLE Research Overview
https://www.research.ucsb.edu/External Subdomain Office of Research
A-TITLE Office of Research homepage
https://undergrad.research.ucs...External Subdomain Undergraduate Research
A-TITLE Undergraduate Research homepage
https://www.library.ucsb.edu/External Subdomain Library
A-TITLE UC Santa Barbara Library
http://www.news.ucsb.edu/?utm_...External Subdomain The Current
A-TITLE The Current
https://www.research.ucsb.edu/...External Subdomain Organized Research Units
/research/research-in-60-secondsResearch in 60 Seconds
/campus-experienceCampus Experience
/campus-experienceText duplicate Overview
A-TITLE Campus Experience Overview
https://ucsb.enterprise.locali...External Subdomain Events
A-TITLE Campus Experience Events
http://ucsbgauchos.com/External Athletics
A-TITLE Athletics homepage
http://recreation.sa.ucsb.edu/External Recreation
A-TITLE Recreation homepage
http://www.housing.ucsb.edu/External Subdomain Housing & Dining
A-TITLE Housing homepage
http://osl.sa.ucsb.edu/External Office of Student Life
A-TITLE Office of Student Life homepage
https://wellbeing.ucsb.edu/External Subdomain Health & Wellness
A-TITLE Wellbeing homepage
https://www.ucsb.edu/aboutText duplicate Overview
A-TITLE About UC Santa Barbara
/about/majors-degrees-and-cred...Majors, Degrees & Credentials
A-TITLE About Majors, Degrees & Credentials
/about/facts-and-figuresFacts and Figures
A-TITLE UCSB Facts and Figures
/about/faculty-and-alumniFaculty and Alumni
A-TITLE Nobel Laureates and Notable Alumni
A-TITLE History of UC Santa Barbara
A-TITLE UCSB administration
https://www.ucsb.edu/about/visitVisit UCSB
A-TITLE Map & Directions and Campus Tours
A-TITLE UCSB Frequently Asked Questions
/future-studentsFuture Students
/parents-and-visitorsParents & Visitors
/faculty-and-staffText duplicate Faculty & Staff
http://www.alumni.ucsb.edu/ind...External Subdomain Alumni
https://www.ucsb.edu/a-zText duplicate A-Z Index
https://www.ucsb.edu/directoryDirectory Search
https://giving.ucsb.edu/?utm_s...External Subdomain Text duplicate Give
A-TITLE Giving to UCSB from Quick Link
https://www.news.ucsb.edu/2020...External Subdomain Medicine + Health A Rare and Exceptional Gift A woman who defied a genetic mutation that guarantees early-onset Alzheimer’s donates her brain to research
https://www.news.ucsb.edu/2020...External Subdomain On Campus Racing Against COVID-19 With the addition of the campus’s new CLIA-certified lab, the COVID surveillance testing team is running 4,000 tests per week
https://www.news.ucsb.edu/2020...External Subdomain Culture + World Fresh Eyes on Plato Scholar’s book examines how a long line of thinkers have approached Plato’s use of myth in political philosophy
https://www.news.ucsb.edu/2020...External Subdomain Culture + World Kernels of History Genetic testing of ancient maize from Honduras reveals South American varieties played major role in development of the gr...
http://www.news.ucsb.edu/?utm_...External Subdomain More News
https://campuscalendar.ucsb.ed...External Subdomain More Events
https://my.sa.ucsb.edu/catalog...External Undergraduate Majors - General Catalog
http://www.graddiv.ucsb.edu/ad...External Subdomain Graduate Division Admissions and Outreach
http://admissions.sa.ucsb.edu/External Office of Admissions Home
http://www.ucsb.edu/directoryFaculty/Staff Directory
http://admissions.sa.ucsb.edu/...External Freshman Applicants - Office of Admissions
/about/majors-degrees-and-cred...200+ options
https://my.sa.ucsb.edu/catalog...External Graduate Degrees - General Catalog
http://admissions.sa.ucsb.edu/...External Transfer Applicants - Office of Admissions
/future-studentsText duplicate Future Students
https://www.ucsb.edu/studentsText duplicate Students
/faculty-and-staffText duplicate Faculty & Staff
/parents-and-visitorsText duplicate Parents & Visitors
http://www.alumni.ucsb.edu/ind...External Subdomain Text duplicate Alumni
https://www.facebook.com/ucsan...External Facebook
https://twitter.com/ucsantabar...External Twitter
https://www.instagram.com/ucsa...External Instagram
https://www.linkedin.com/schoo...External LinkedIn
https://www.youtube.com/c/ucsa...External YouTube
https://vimeo.com/ucsantabarbaraExternal Vimeo
https://www.ucsb.edu/contactContact Us
http://admissions.sa.ucsb.edu/...External Virtual Tour
A-TITLE Virtual Tour
/policies-and-disclosuresPolicies & Disclosures
https://titleix.ucsb.edu/External Subdomain Title IX Office
A-TITLE Title IX Office
/future-studentsText duplicate Future Students
https://www.ucsb.edu/studentsText duplicate Students
/parents-and-visitorsText duplicate Parents & Visitors
/faculty-and-staffText duplicate Faculty & Staff
http://www.alumni.ucsb.edu/ind...External Subdomain Text duplicate Alumni
https://www.ucsb.edu/terms-of-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ucsb.edu/"
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.21 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (339 kB).

HTTP Response Header

cache-controlmax-age=900, public
content-typetext/html; charset=UTF-8
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 08 Jan 2021 20:27:18 GMT
link<https://www.ucsb.edu/>; rel="shortlink", <https://www.ucsb.edu/>; rel="canonical"
link<https://www.ucsb.edu/home>; rel="revision"
x-generatorDrupal 8 (https://www.drupal.org)
dateMon, 11 Jan 2021 21:25:11 GMT
x-served-bycache-mdw17365-MDW, cache-fra19151-FRA
x-cacheHIT, HIT
x-cache-hits1, 1
varyAccept-Encoding, Cookie, Cookie, Cookie
via1.1 varnish, 1.1 varnish

External factors

(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 73,862 referring domains.
This page has 7,187,439 backlinks.
This page has backlinks from 50,379 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


# robots.txt
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

# No A to Z items
Disallow: /atoz/*

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Home | UC Santa Barbara
UC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living environment like no other!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

UC Santa68%Check
UC Santa Barbara66%Check
Santa Barbara62%Check
California San54%Check
Graduate Research47%Check

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