Upandrunning.co.uk - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
40% 
Page structure
58% 
Link structure
25% 
Server
58% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
203.00 kB
Words
725
Media files
28
Number of links
322 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Up & Running | Specialist Running Retailer
There are word repetitions in the page title.
The length of the page title is perfect. (385 pixels out of 580 max pixel length)
Meta description
(Critically important)
The UK's largest independent running specialist retailer. We have been providing support for runners for over 28 years and with a network of stores across the UK, are in a great position to help all levels of runners achieve their goals.
The meta description is too long: 1432 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://upandrunning.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
facebook-domain-verificationdt32rzs9a398x0tlrafageh3y12r91
google-site-verificationFM4y8rNkyPiaiNVMHElDXvpK-n6_-En82Rt_xCdHbdA
descriptionThe UK's largest independent running specialist retailer. We have been providing support for runners for over 28 years and with a network of stores across the UK, are in a great position to help all levels of runners achieve their goals.
shopify-digital-wallet/52589953187/digital_wallets/dialog
shopify-checkout-api-tokenfb8ceedc3558d6cf5aa4660f6a71f58b
langen
og:imagehttps://cdn.shopify.com/s/files/1/0525/8995/3187/files/Logo_-_Orange_2x_f0ac845f-1832-4bba-88a8-3fb579b71d1c.png?height=628&pad_color=ffffff&v=1614168044&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0525/8995/3187/files/Logo_-_Orange_2x_f0ac845f-1832-4bba-88a8-3fb579b71d1c.png?height=628&pad_color=ffffff&v=1614168044&width=1200
og:image:width1200
og:image:height628
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
These Typos were found:
  • infomation => information
This page contains 725 words. That's ok.
15.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 New lines added
H2 Garmin Sale
H2 Tapering for a race?
H2 New Arrivals
H2 Virgin Money London Marathon
H2 Shop The Latest Carbon Shoes
H2 From The Coach
H2 How tough is ‘The worlds toughest mountain race’ - The Dragons Back and why tackle it?
H2 UA Flow Velociti Wind - Shoe Review
H2 Brooks Revel 5 - Shoe Review
H2 Empty heading
H3 My Basket
H3 About Up & Running
H3 How Can We Help?
H3 Company Infomation
H3 Keep your mailbox active
H5 Shoes
H5 Clothing
H5 Popular Brands
H5 Virgin Money London Marathon Collection | Shop Now
H5 Shoes Duplicate text
H5 Clothing Duplicate text
H5 Popular Brands Duplicate text
H5 Virgin Money London Marathon Collection | Shop Now Duplicate text
H5 Health & Nutrition
H5 Wearables & tech
H5 Accessories
H5 A-F
H5 G-L
H5 M-R
H5 S-Z
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://upandrunning.co.uk/cartMy Basket 0
/pages/mens-runningMen
/collections/mens-running-shoesShoes
/collections/mens-running-shoe...Neutral
/collections/mens-running-shoe...Mild support
/collections/mens-running-shoe...Stability
/collections/trail-off-road-mensTrail & off road
/collections/mens-running-shoe...Lightweight/racing
/collections/mens-clothingClothing
/collections/mens-clothing-t-s...T-shirts
/collections/mens-clothing-lon...Long sleeve tops
/collections/mens-clothing-jac...Jackets
/collections/mens-clothing-vestsVests
/collections/mens-clothing-shortsShorts
/collections/mens-clothing-tightsTights
/collections/mens-clothing-und...Underwear
/collections/mens-clothing-com...Compression
/collections/accessories-socksSocks
/collections/adidas-mens-shoesadidas
/pages/altra-mensAltra
/pages/asics-mensAsics
/pages/brooks-mensBrooks
/pages/hoka-mensHoka
/pages/mizuno-mensMizuno
/pages/montaneMontane
/pages/new-balance-mensNew Balance
/pages/ronhill-mensRonhill
/pages/saucony-mensSaucony
/pages/womens-runningWomen
/collections/womens-running-shoesText duplicate Shoes
/collections/womens-running-sh...Text duplicate Neutral
/collections/womens-running-sh...Text duplicate Mild support
/collections/womens-running-sh...Text duplicate Stability
/collections/womens-running-sh...Text duplicate Trail & off road
/collections/womens-running-sh...Text duplicate Lightweight/racing
/collections/womens-clothingText duplicate Clothing
/collections/womens-clothing-t...Text duplicate T-shirts
/collections/women-clothing-lo...Text duplicate Long sleeve tops
/collections/womens-clothing-j...Text duplicate Jackets
/collections/womens-clothing-v...Vests & tanks
/collections/womens-clothing-s...Text duplicate Shorts
/collections/womens-clothing-t...Text duplicate Tights
/collections/womens-clothing-u...Text duplicate Underwear
/collections/womens-clothing-brasBras
/collections/womens-clothing-c...Text duplicate Compression
/collections/accessories-socksText duplicate Socks
/collections/adidas-womens-shoesText duplicate adidas
/pages/altra-womensText duplicate Altra
/pages/asics-womensText duplicate Asics
/pages/brooks-womensText duplicate Brooks
/pages/hoka-womensText duplicate Hoka
/pages/mizuno-womensText duplicate Mizuno
/collections/women-montaneText duplicate Montane
/pages/new-balance-womensText duplicate New Balance
/pages/ronhill-womensText duplicate Ronhill
/pages/saucony-womensText duplicate Saucony
/pages/running-accessoriesAccessories
/collections/accessories-healt...Health & Nutrition
/collections/accessories-healt...Home workout equipment
/collections/wellnessWellness
/collections/accessories-healt...Injury prevention / recovery
/collections/accessories-healt...Insoles
/collections/accessories-healt...Nutrition
/collections/accessories-healt...Bottles
/collections/accessories-healt...Books
/collections/accessories-weara...Wearables & tech
/collections/accessories-weara...GPS & watches
/collections/accessoires-weara...Headphones
/collections/accessories-weara...Lights & headtorches
/collections/accessories-weara...Reflective accessories
/collections/accessories-weara...Arm wallets & phone carriers
/collections/accessoriesText duplicate Accessories
/collections/accessories-masksMasks
/collections/accessories-hats-...Hats, caps & headbands
/products/upandrunning-vouchersGift Cards
/collections/accessories-glovesGloves
/collections/accessories-socksText duplicate Socks
/collections/accessories-backp...Backpacks & waistpacks
/collections/accessories-sungl...Sunglasses
/collections/accessories-lacesLaces
/collections/accessories-spikesSpikes
/pages/brandsBrands
/collections/adidas-shoesText duplicate adidas
/collections/aftershokzAftershokz
/collections/altraText duplicate Altra
/collections/asicsText duplicate Asics
/collections/balegaBalega
/collections/brooksText duplicate Brooks
/collections/camelbakCamelbak
/collections/clifClif
/collections/craftCraft
/collections/fitleticFitletic
/collections/fitness-madFitness Mad
/collections/flip-beltFlip Belt
/collections/garminGarmin
/collections/goodrGoodr
/collections/groundhogGroundhog
/collections/high5High5
/collections/hillyHilly
/collections/hokaHoka One One
/collections/knogKnog
/collections/lock-lacesLock Laces
/collections/mizunoText duplicate Mizuno
/pages/montaneText duplicate Montane
/collections/new-balanceText duplicate New Balance
/collections/oofosOOFOS
/collections/polarPolar
/pages/pulserollPulseroll
/collections/rocktapeRocktape
/collections/ronhillText duplicate Ronhill
/collections/sauconyText duplicate Saucony
/collections/sealskinzSealskinz
/collections/silvaSilva
/collections/sisSiS
/collections/sorbothaneSorbothane
/collections/sportjockSportjock
/collections/sunwiseSunwise
/collections/thorlosThorlos
/collections/torqTorq
/collections/trereTrere
/collections/tune-beltTune Belt
/collections/under-armourUnder Armour
/collections/uynUYN
/pages/saleSale
/blogs/newsThe Coach
/pages/storesStores
/account/loginLog In/Create Account
https://www.facebook.com/upand...New window External No Text
https://www.instagram.com/upan...New window External No Text
https://twitter.com/upandrunni...New window External No Text
https://www.youtube.com/user/U...New window External No Text
https://open.spotify.com/user/...New window External Subdomain No Text
/apps/bundles/bundle/85684Groundhog Socks | 3 for £15! Groundhog Hoglet | 2 for £20!
https://upandrunning.co.uk/IMG-ALT Up & Running
/pages/mens-runningText duplicate Men
/collections/mens-running-shoesText duplicate Shoes
/collections/mens-running-shoe...Text duplicate Neutral
/collections/mens-running-shoe...Text duplicate Mild support
/collections/mens-running-shoe...Text duplicate Stability
/collections/trail-off-road-mensText duplicate Trail & off road
/collections/mens-running-shoe...Text duplicate Lightweight/racing
/collections/mens-clothingText duplicate Clothing
/collections/mens-clothing-t-s...Text duplicate T-shirts
/collections/mens-clothing-lon...Text duplicate Long sleeve tops
/collections/mens-clothing-jac...Text duplicate Jackets
/collections/mens-clothing-vestsText duplicate Vests
/collections/mens-clothing-shortsText duplicate Shorts
/collections/mens-clothing-tightsText duplicate Tights
/collections/mens-clothing-und...Text duplicate Underwear
/collections/mens-clothing-com...Text duplicate Compression
/collections/accessories-socksText duplicate Socks
/collections/adidas-mens-shoesText duplicate adidas
/pages/altra-mensText duplicate Altra
/pages/asics-mensText duplicate Asics
/pages/brooks-mensText duplicate Brooks
/pages/hoka-mensText duplicate Hoka
/pages/mizuno-mensText duplicate Mizuno
/pages/montaneText duplicate Montane
/pages/new-balance-mensText duplicate New Balance
/pages/ronhill-mensText duplicate Ronhill
/pages/saucony-mensText duplicate Saucony
/pages/new-balance-virgin-mone...Virgin Money London Marathon Collection | Shop Now
/pages/womens-runningText duplicate Women
/collections/womens-running-shoesText duplicate Shoes
/collections/womens-running-sh...Text duplicate Neutral
/collections/womens-running-sh...Text duplicate Mild support
/collections/womens-running-sh...Text duplicate Stability
/collections/womens-running-sh...Text duplicate Trail & off road
/collections/womens-running-sh...Text duplicate Lightweight/racing
/collections/womens-clothingText duplicate Clothing
/collections/womens-clothing-t...Text duplicate T-shirts
/collections/women-clothing-lo...Text duplicate Long sleeve tops
/collections/womens-clothing-j...Text duplicate Jackets
/collections/womens-clothing-v...Text duplicate Vests & tanks
/collections/womens-clothing-s...Text duplicate Shorts
/collections/womens-clothing-t...Text duplicate Tights
/collections/womens-clothing-u...Text duplicate Underwear
/collections/womens-clothing-brasText duplicate Bras
/collections/womens-clothing-c...Text duplicate Compression
/collections/accessories-socksText duplicate Socks
/collections/adidas-womens-shoesText duplicate adidas
/pages/altra-womensText duplicate Altra
/pages/asics-womensText duplicate Asics
/pages/brooks-womensText duplicate Brooks
/pages/hoka-womensText duplicate Hoka
/pages/mizuno-womensText duplicate Mizuno
/collections/women-montaneText duplicate Montane
/pages/new-balance-womensText duplicate New Balance
/pages/ronhill-womensText duplicate Ronhill
/pages/saucony-womensText duplicate Saucony
/pages/new-balance-virgin-mone...Text duplicate Virgin Money London Marathon Collection | Shop Now
/pages/running-accessoriesText duplicate Accessories
/collections/accessories-healt...Text duplicate Health & Nutrition
/collections/accessories-healt...Text duplicate Home workout equipment
/collections/wellnessText duplicate Wellness
/collections/accessories-healt...Text duplicate Injury prevention / recovery
/collections/accessories-healt...Text duplicate Insoles
/collections/accessories-healt...Text duplicate Nutrition
/collections/accessories-healt...Text duplicate Bottles
/collections/accessories-healt...Text duplicate Books
/collections/accessories-weara...Text duplicate Wearables & tech
/collections/accessories-weara...Text duplicate GPS & watches
/collections/accessoires-weara...Text duplicate Headphones
/collections/accessories-weara...Text duplicate Lights & headtorches
/collections/accessories-weara...Text duplicate Reflective accessories
/collections/accessories-weara...Text duplicate Arm wallets & phone carriers
/collections/accessoriesText duplicate Accessories
/collections/accessories-masksText duplicate Masks
/collections/accessories-hats-...Text duplicate Hats, caps & headbands
/products/upandrunning-vouchersText duplicate Gift Cards
/collections/accessories-glovesText duplicate Gloves
/collections/accessories-socksText duplicate Socks
/collections/accessories-backp...Text duplicate Backpacks & waistpacks
/collections/accessories-sungl...Text duplicate Sunglasses
/collections/accessories-lacesText duplicate Laces
/collections/accessories-spikesText duplicate Spikes
/products/upandrunning-vouchersNo Text
/pages/brandsText duplicate Brands
/collections/adidas-shoesText duplicate adidas
/collections/aftershokzText duplicate Aftershokz
/collections/altraText duplicate Altra
/collections/asicsText duplicate Asics
/collections/balegaText duplicate Balega
/collections/brooksText duplicate Brooks
/collections/camelbakText duplicate Camelbak
/collections/clifText duplicate Clif
/collections/craftText duplicate Craft
/collections/fitleticText duplicate Fitletic
/collections/fitness-madText duplicate Fitness Mad
/collections/flip-beltText duplicate Flip Belt
/collections/garminText duplicate Garmin
/collections/goodrText duplicate Goodr
/collections/groundhogText duplicate Groundhog
/collections/high5Text duplicate High5
/collections/hillyText duplicate Hilly
/collections/hokaText duplicate Hoka One One
/collections/knogText duplicate Knog
/collections/lock-lacesText duplicate Lock Laces
/collections/mizunoText duplicate Mizuno
/pages/montaneText duplicate Montane
/collections/new-balanceText duplicate New Balance
/collections/oofosText duplicate OOFOS
/collections/polarText duplicate Polar
/pages/pulserollText duplicate Pulseroll
/collections/rocktapeText duplicate Rocktape
/collections/ronhillText duplicate Ronhill
/collections/sauconyText duplicate Saucony
/collections/sealskinzText duplicate Sealskinz
/collections/silvaText duplicate Silva
/collections/sisText duplicate SiS
/collections/sorbothaneText duplicate Sorbothane
/collections/sportjockText duplicate Sportjock
/collections/sunwiseText duplicate Sunwise
/collections/thorlosText duplicate Thorlos
/collections/torqText duplicate Torq
/collections/trereText duplicate Trere
/collections/tune-beltText duplicate Tune Belt
/collections/under-armourText duplicate Under Armour
/collections/uynText duplicate UYN
/pages/saleText duplicate Sale
/blogs/newsText duplicate The Coach
/pages/storesText duplicate Stores
/account/loginAccount
https://upandrunning.co.uk/cart0 Items
/pages/storesNo Text
https://upandrunning.co.uk/Text duplicate IMG-ALT Up & Running
/account/loginNo Text
/pages/storesText duplicate Stores
/account/loginText duplicate Account
https://upandrunning.co.uk/cartText duplicate 0 Items
/pages/delivery-returnsFree delivery over £50
/pages/price-matchPrice match guarantee
/pages/storesStores nationwide
/pages/delivery-returnsFree UK returns & exchanges
/apps/bundles/bundle/85684Text duplicate Groundhog Socks | 3 for £15! Groundhog Hoglet | 2 for £20!
/collections/mizunoNo Text
/collections/altraIMG-ALT altra lone peak 10th anniversary
/pages/new-balance-virgin-mone...No Text
/collections/carbon-speed-shoesNo Text
/collections/saleIMG-ALT Up & Running Sale
/collections/saleShop Now
/collections/garmin-forerunner...IMG-ALT Garmin Forerunner Sale - Promotion
/collections/garmin-forerunner...Shop now
/pages/pulserollIMG-ALT Pulseroll vibration therapy recovery collection
/pages/pulserollExplore Pulseroll
/collections/home-new-arrivalsNew Arrivals
/collections/home-new-arrivals...No Text
/collections/home-new-arrivals...New Balance Men's FuelCell Rebel v2 (London Edition)
/collections/home-new-arrivals...No Text
/collections/home-new-arrivals...Altra Women's Lone Peak 10th Anniversary Edition
/collections/home-new-arrivals...No Text
/collections/home-new-arrivals...New Balance Men's 1080v11 (London Edition)
/collections/home-new-arrivals...No Text
/collections/home-new-arrivals...Goodr London 2021
/collections/home-new-arrivalsShop More New Arrivals
/pages/socialrungroupJoin Our Social Run Group
/pages/socialrungroupAnchor Find Your Nearest Run Group
/pages/new-balance-virgin-mone...IMG-ALT Official Virgin Money London Marathon Race Kit
/pages/new-balance-virgin-mone...Text duplicate Shop now
/collections/carbon-speed-shoesIMG-ALT New Balance RC Elite and Saucony Endorphin Pro Carbon Shoes
/collections/carbon-speed-shoesText duplicate Shop now
/pages/montaneText duplicate Shop now
/blogs/newsFrom The Coach
/blogs/news/why-tackle-the-wor...IMG-ALT How tough is ‘The worlds toughest mountain race’ - The Dragons Back and why tackle it?
/blogs/news/why-tackle-the-wor...Text duplicate How tough is ‘The worlds toughest mountain race’ - The Dragons Back and why tackle it?
/blogs/news/shoe-review-under-...IMG-ALT UA Flow Velociti Wind - Shoe Review
/blogs/news/shoe-review-under-...Text duplicate UA Flow Velociti Wind - Shoe Review
/blogs/news/brooks-revel-5-sho...IMG-ALT Brooks Revel 5 - Shoe Review
/blogs/news/brooks-revel-5-sho...Text duplicate Brooks Revel 5 - Shoe Review
/pages/gait-analysisIMG-ALT Gait analysis link - everything you need to know
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://www.facebook.com/upand...New window External No Text
https://www.instagram.com/upan...New window External No Text
https://twitter.com/upandrunni...New window External No Text
https://www.youtube.com/user/U...New window External No Text
https://open.spotify.com/user/...New window External Subdomain No Text
/pages/about-usOur Story
/blogs/newsText duplicate The Coach
/pages/price-matchPrice Match Guarantee
/pages/careersCareers
/pages/gait-analysisGait Analysis
https://runningshoes.co.uk/External Shop Our Outlet
/pages/socialrungroupSocial Run Group (Run With Us)
/pages/storesFind Your Local Up & Running Store
/pages/faqsContact Us
/pages/delivery-returnsDelivery & Returns
/pages/faqsFAQs
/policies/refund-policyRefund Policy
/pages/covid-policyCovid Policy
/policies/terms-of-serviceTerms of Service
/pages/privacy-policyPrivacy Policy
/pages/accessibilityAccessibility
/pages/terms-conditionsTerms & Conditions
https://upandrunning.co.uk/© 2021 Up & Running
https://9xb.com/External eCommerce by 9xb

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://upandrunning.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 12 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (203 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=utf-8
transfer-encodingchunked
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set-cookie79 Characters
set-cookie111 Characters
set-cookie113 Characters
set-cookie125 Characters
set-cookie125 Characters
set-cookie133 Characters
set-cookie133 Characters
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x-alternate-cache-keycacheable:516e07b4532e11ed555c2ae87ff81720
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http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 973 referring domains.
This page has 306,952 backlinks.
This page has backlinks from 644 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 14018 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /52589953187/checkouts
Disallow: /52589953187/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
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upandrunning.co.uk
Up & Running | Specialist Running Retailer
The UK's largest independent running specialist retailer. We have been providing support for runners for over 28 years and with a network of stores across the UK, are in a great position to help all levels of runners achieve their goals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
running75%Check
Up Running75%Check
Running Shoes61%Check
Running Store60%Check
Run Group55%Check
Social Run Group48%Check
Help47%Check
support46%Check
Stores46%Check
Specialist Running45%Check

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