Effectivepayroll.co.uk - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
57% 
Page structure
100% 
Link structure
93% 
Server
72% 
External factors
95% 
SEO Score
Response time
0.65 s
File size
41.70 kB
Words
663
Media files
1
Number of links
43 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Payroll and Pension Services In Wales | EPS
The length of the page title is perfect. (403 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://effectivepayroll.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorWordPress 5.5.1
msapplication-TileImagehttps://effectivepayroll.co.uk/wp-content/uploads/2017/04/favicon-16x16.png
article:modified_time2020-02-10T12:12:07+00:00
langen
twitter:cardsummary
twitter:label1Empty
twitter:data1Empty
og:localeen_US
og:typewebsite
og:titlePayroll and Pension Services in Wales | EPS Payroll
og:urlhttps://effectivepayroll.co.uk/
og:site_nameEPS
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 41.44 words is high.
This page contains 663 words. That's ok.
16.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 8 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: free quote
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Effective Payroll Solutions
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Effective Payroll Solutions
H2 You focus on the business, let us focus on the payroll.
H3 Everything payroll done for you
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 1 external links on this page.
LinkAttributesAnchor text
https://effectivepayroll.co.uk/No Text
/category/introduction/Payroll Introduction
/attachment-of-earnings-order/Attachment of earnings order
/employing-new-staff/Employing new staff
/how-pensions-work/How pensions work
/how-to-run-payroll/Running Payroll
/net-vs-gross-pay/Net vs. Gross pay
/new-to-payroll/New to payroll?
/p32-p36-p60-explained/P32, P36, & P60 explained
/planning-for-the-living-wage/The Living Wage
/registering-new-employees/Registering new employees
/student-loan-deduction/Student loan deduction
/why-outsource/Why outsource?
/category/services/Our Services
/end-of-year-expenses-benefits...P11d – Expenses and Benefits
/our-fully-managed-payroll-ser...Our fully managed payroll service
/payroll-administration/Payroll administration
/pension-auto-enrolment/Pension auto enrolment
/printed-or-electronic-payslips/Printed or electronic payslips
/processing-your-payroll-data/Processing your payroll data
/rti-submissions-to-hmrc/RTI submissions to HMRC
/switching-providers/Switching Payroll to EPS
/bacs-payment-services/BACS Payment Services
/contact-us/Contact us
/category/services/Find out more ❯
/category/services/More about Effective Payroll Solutions >
/category/services/View all services
/contact-us/Get in touch ❯
/contact-us/Text duplicate Get in touch ❯
/contact-us/Text duplicate Get in touch ❯
/contact-us/Text duplicate Get in touch ❯
/contact-us/Text duplicate Contact us
/category/services/Text duplicate Our Services
/why-outsource/Text duplicate Why outsource?
/privacy-policy/Privacy Policy
/category/introduction/Text duplicate Payroll Introduction
https://effectivepayroll.co.uk/No Text
https://www.accountancywales.com/New window External clicking here
/switching-providers/No setup fee Learn more ❯
/switching-providers/Hassle free handover process Learn more ❯
/pension-auto-enrolment/Pension enrolment & deductions Learn more ❯
/why-outsource/Why outsource? Learn more ❯
/category/services/What we can offer your business? View our services ❯
/privacy-policy/Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 8 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (42 kB).

HTTP Response Header

NameValue
dateThu, 29 Oct 2020 03:21:58 GMT
content-typetext/html; charset=UTF-8
set-cookie153 Characters
link<https://effectivepayroll.co.uk/wp-json/>; rel="https://api.w.org/", <https://effectivepayroll.co.uk/wp-json/wp/v2/pages/31>; rel="alternate"; type="application/json", <https://effectivepayroll.co.uk/>; rel=shortlink
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains
content-security-policydefault-src 'self'; connect-src *; font-src *; frame-src *; img-src * data:; media-src *; object-src *; script-src * 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline';
referrer-policystrict-origin
varyAccept-Encoding
cf-cache-statusDYNAMIC
cf-request-id0613f96fd700000631df144000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report?s=X9SFEKDUFsdAeT%2Bhs4VieD5VLnhSLxS1oDbO0P%2F%2B6LrVScYVeFq3s0h18icXGpWelBjVbg0TIT0CWsKLKYXyBttOESYYNBn7jF5cl9B7oovMW8Q0EnaHUsSZywlFlvJ1L63u"}],"group":"cf-nel","max_age":604800}
nel{"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray5e99c4f95fb40631-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is very well linked from other websites.
This website has backlinks from 31 referring domains.
This website has 141 backlinks.
This website has backlinks from 28 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Payroll77%Check
Effective Payroll Solutions65%Check
Payroll Solutions65%Check
Payroll Service63%Check
Payroll Services63%Check
Effective62%Check
payroll professionals58%Check
managed payroll58%Check
New payroll58%Check
Payroll Introduction58%Check

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