Forcesuniformandkit.co.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
88% 
Page structure
100% 
Link structure
63% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
323.90 kB
Words
592
Media files
73
Number of links
99 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Genuine Army Surplus Store
The length of the page title is perfect. (257 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Looking for genuine army surplus? What about vintage military clothing? You're in the right place! Great deals on clothing, camping equipment and more.
The length of the meta description is perfect. (939 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://forcesuniformandkit.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
descriptionLooking for genuine army surplus? What about vintage military clothing? You're in the right place! Great deals on clothing, camping equipment and more.
authorForces Uniform and Kit
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width,initial-scale=1
theme-color#ffffff
shopify-digital-wallet/2202076/digital_wallets/dialog
shopify-checkout-api-token599b249508e02dcc5ae101ba8e68e3b1
google-site-verificationJ47hfCWaOcqxAi7o7nUROos9AlMmMfs8rERjBUkJlN0
langen
twitter:cardsummary
og:urlhttps://forcesuniformandkit.co.uk/
og:site_nameForces Uniform and Kit
og:typewebsite
og:titleGenuine Army Surplus Store
og:imagehttps://cdn.shopify.com/s/files/1/0220/2076/files/FU-KIT-LOGO-wo-700px_6796fec7-298f-402c-b771-bc059bb7d10f_1200x.png?v=1617891914
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0220/2076/files/FU-KIT-LOGO-wo-700px_6796fec7-298f-402c-b771-bc059bb7d10f_1200x.png?v=1617891914
og:image:width1200
og:image:height628
og:descriptionLooking for genuine army surplus? What about vintage military clothing? You're in the right place! Great deals on clothing, camping equipment and more.
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 592 words. That's ok.
27% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-b771-bc059bb7d10f_400x.png?v=1617891914Forces Uniform and Kit
data:[...] Base64No alt attribute provided
...Roverforsalebanner_300x.jpg?v=1638970696Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel
.../products/IMG_2953_300x.jpg?v=1638970696Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel
.../products/IMG_2942_300x.jpg?v=1638970696Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel
.../products/IMG_2944_300x.jpg?v=1638970697Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel
.../products/IMG_2949_300x.jpg?v=1638970697Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel
.../products/IMG_2950_300x.jpg?v=1638970695Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel
.../products/IMG_2952_300x.jpg?v=1638970696Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel
...N-3BSnorkelParka_7_300x.jpg?v=1638531102Authentic N-3B Snorkel Parka - Genuine US Air Force
...N-3BSnorkelParka_1_300x.jpg?v=1638531102Authentic N-3B Snorkel Parka - Genuine US Air Force
...N-3BSnorkelParka_2_300x.jpg?v=1638531102Authentic N-3B Snorkel Parka - Genuine US Air Force
...N-3BSnorkelParka_3_300x.jpg?v=1638531103Authentic N-3B Snorkel Parka - Genuine US Air Force
...N-3BSnorkelParka_4_300x.jpg?v=1638531103Authentic N-3B Snorkel Parka - Genuine US Air Force
...N-3BSnorkelParka_5_300x.jpg?v=1638531102Authentic N-3B Snorkel Parka - Genuine US Air Force
...N-3BSnorkelParka_6_300x.jpg?v=1638531104Authentic N-3B Snorkel Parka - Genuine US Air Force
...SN-3BSnorkelParka9_300x.jpg?v=1638780708Authentic N-3B Snorkel Parka - Genuine US Air Force
...SN-3BSnorkelParka8_300x.jpg?v=1638780797Authentic N-3B Snorkel Parka - Genuine US Air Force
...litaryBeigeBlanket_300x.jpg?v=1638447392Military Beige Blanket - Wool-rich - Unissued
...eigeBlanketCloseup_300x.jpg?v=1638447392Military Beige Blanket - Wool-rich - Unissued
..._TartanStyle_Beige_300x.jpg?v=1638444901Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
...s_TartanStyle_Blue_300x.jpg?v=1638444901Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
...artanStyle_BlueRed_300x.jpg?v=1638444902Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
..._TartanStyle_Green_300x.jpg?v=1638444903Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
...rtanStyle_GreenRed_300x.jpg?v=1638444902Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
...s_TartanStyle_Grey_300x.jpg?v=1638444902Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
...TartanStyle_Orange_300x.jpg?v=1638444901Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
...ts_TartanStyle_Red_300x.jpg?v=1638444902Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
...rtanStyle_Redwhite_300x.jpg?v=1638444903Military Grey Blanket – Tartan Style - Unissued - Mixed Colours

Page structure

H1 heading
(Critically important)
Forces Uniform and Kit
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Forces Uniform and Kit
H2 New Arrivals
H2 Clothing
H2 Footwear
H2 Camping
H2 Hardware
H3 Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel
H3 Authentic N-3B Snorkel Parka - Genuine US Air Force
H3 Military Beige Blanket - Wool-rich - Unissued
H3 Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.
LinkAttributesAnchor text
/Anchor Menu
/IMG-ALT Forces Uniform and Kit
A-TITLE Forces Uniform and Kit
/Anchor No Text
/Home
/collections/all-clothingAll Clothing
/collections/jackets-and-smock...Jackets and Parkas
/collections/greatcoats-trench...Greatcoats / Trench Coats
/collections/gore-tex-and-wate...Gore-Tex / Waterproof
/collections/trousers-and-comb...Trousers and Shorts
/collections/jumpers-thermals-...Jumpers and Thermal Clothing
/collections/shirts-and-t-shir...Shirts and T-Shirts
/collections/flying-suits-and-...Flying Suits / Coveralls
/collections/workwear-and-prot...Workwear and Protective
/collections/military-hats-cap...Hats and Helmets
/collections/gloves-and-mittensGloves and Mittens
/collections/british-police-su...Police and Security
/collections/footwear-allAll Footwear
/collections/boots-and-shoesBoots and Shoes
/collections/socksSocks and Stockings
/collections/camping-and-outdo...All Camping
/collections/sleepingSleeping
/collections/tentsTents
/collections/luggageRucksacks and Bags
/collections/eating-and-drinkingEating and Drinking
/collections/toolsTools and Utility
/collections/hardwareAll Hardware
/collections/toolsText duplicate Tools and Utility
/collections/ammo-boxes-equipm...Ammo Boxes and Containers
/collections/memorabiliaMemorabilia
/collections/collectables-and-...Watches
/collections/camouflage-nettin...Camo Nets and Parachutes
/collections/distressed-rangeDISTRESSED RANGE
/Anchor No Text
/Text duplicate IMG-ALT Forces Uniform and Kit
A-TITLE Forces Uniform and Kit
/Text duplicate Home
/collections/all-clothingText duplicate All Clothing
/collections/jackets-and-smock...Text duplicate Jackets and Parkas
/collections/greatcoats-trench...Text duplicate Greatcoats / Trench Coats
/collections/gore-tex-and-wate...Text duplicate Gore-Tex / Waterproof
/collections/trousers-and-comb...Text duplicate Trousers and Shorts
/collections/jumpers-thermals-...Text duplicate Jumpers and Thermal Clothing
/collections/shirts-and-t-shir...Text duplicate Shirts and T-Shirts
/collections/flying-suits-and-...Text duplicate Flying Suits / Coveralls
/collections/workwear-and-prot...Text duplicate Workwear and Protective
/collections/military-hats-cap...Text duplicate Hats and Helmets
/collections/gloves-and-mittensText duplicate Gloves and Mittens
/collections/british-police-su...Text duplicate Police and Security
/collections/footwear-allText duplicate All Footwear
/collections/boots-and-shoesText duplicate Boots and Shoes
/collections/socksText duplicate Socks and Stockings
/collections/camping-and-outdo...Text duplicate All Camping
/collections/sleepingText duplicate Sleeping
/collections/tentsText duplicate Tents
/collections/luggageText duplicate Rucksacks and Bags
/collections/eating-and-drinkingText duplicate Eating and Drinking
/collections/toolsText duplicate Tools and Utility
/collections/hardwareText duplicate All Hardware
/collections/toolsText duplicate Tools and Utility
/collections/ammo-boxes-equipm...Text duplicate Ammo Boxes and Containers
/collections/memorabiliaText duplicate Memorabilia
/collections/collectables-and-...Text duplicate Watches
/collections/camouflage-nettin...Text duplicate Camo Nets and Parachutes
/collections/distressed-rangeText duplicate DISTRESSED RANGE
/searchSearch
A-TITLE Search
/Anchor No Text
/cartNo Text
/Anchor No Text
/collections/new-arrivals-or-b...New Arrivals
/collections/new-arrivals-or-b...view a full selection of the New Arrivals
A-TITLE Click to view
/products/land-rover-commercia...Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel £24,000.00
IMG-ALT Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel
/products/land-rover-commercia...View full product details
A-TITLE Land Rover Defender 90 TDi - Commercial - Short wheel base - Turbo Diesel Details
/products/authentic-n-3b-snork...Authentic N-3B Snorkel Parka - Genuine US Air Force £95.00
IMG-ALT Authentic N-3B Snorkel Parka - Genuine US Air Force
/products/authentic-n-3b-snork...Text duplicate View full product details
A-TITLE Authentic N-3B Snorkel Parka - Genuine US Air Force Details
/products/military-beige-blank...Military Beige Blanket - Wool-rich - Unissued £19.50
IMG-ALT Military Beige Blanket - Wool-rich - Unissued
/products/military-beige-blank...Text duplicate View full product details
A-TITLE Military Beige Blanket - Wool-rich - Unissued Details
/products/military-grey-blanke...Military Grey Blanket – Tartan Style - Unissued - Mixed Colours £26.00
IMG-ALT Military Grey Blanket – Tartan Style - Unissued - Mixed Colours
/products/military-grey-blanke...Text duplicate View full product details
A-TITLE Military Grey Blanket – Tartan Style - Unissued - Mixed Colours Details
/collections/all-clothingClothing
/collections/footwear-allFootwear
/collections/camping-and-outdo...Camping
/collections/ammo-boxes-and-je...Hardware
/pages/shipping-and-carriage-c.../pages/shipping-and-carriage-costs
/pages/shipping-and-carriage-c...Text duplicate /pages/shipping-and-carriage-costs
/collections/new-arrivals-or-b...No Text
/collections/bargainsNo Text
/Text duplicate Home
/pages/welcomeWelcome
/pages/about-usAbout Us
/pages/the-distressed-rangeText duplicate DISTRESSED RANGE
/pages/contact-usContact and Returns
/pages/reviews-and-customer-fe...Customer Reviews
/searchText duplicate Search
/pages/frontpageWhat is Surplus?
/pages/termsTerms and Conditions
/pages/technical-specification...Technical notes
/pages/shoe-size-conversion-chartShoe sizes
/pages/shipping-and-carriage-c...Shipping costs
/pages/general-data-protection...Customer Data (GDPR)
/Text duplicate Forces Uniform and Kit
https://www.shopify.co.uk/?utm...New window Nofollow External Ecommerce Software by Shopify

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (324 kB).

HTTP Response Header

NameValue
dateThu, 09 Dec 2021 03:15:23 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
x-sorting-hat-podid93
x-sorting-hat-shopid2202076
x-storefront-renderer-rendered1
set-cookie85 Characters
set-cookie60 Characters
set-cookie64 Characters
set-cookie118 Characters
set-cookie120 Characters
set-cookie132 Characters
set-cookie132 Characters
set-cookie140 Characters
set-cookie140 Characters
link<https://cdn.shopify.com>; rel=preconnect, <https://cdn.shopify.com>; rel=preconnect; crossorigin
etagcacheable:c455afce572f5304a7cf598761afb20a
x-alternate-cache-keycacheable:dd4782a349fd4625da792157b7b2921c
content-encodinggzip
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid2202076
x-shardid93
varyAccept
content-languageen
x-shopify-stageproduction
x-dcgcp-europe-west1,gcp-us-east1,gcp-us-east1
x-request-ideac44bf3-8515-461c-92d6-4ac04aebe22e
x-download-optionsnoopen
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray6bab11945e9a4ec7-FRA
alt-svch3=":443"; ma=86400, h3-29=":443"; ma=86400, h3-28=":443"; ma=86400, h3-27=":443"; ma=86400
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 169 referring domains.
This page has 1,020 backlinks.
This page has backlinks from 127 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /2202076/checkouts
Disallow: /2202076/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
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Disallow: /blogs/*+*
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Disallow: /search
Disallow: /apple-app-site-association
Sitemap: https://forcesuniformandkit.co.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /2202076/checkouts
Disallow: /2202076/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
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User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
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Sitemap: https://forcesuniformandkit.co.uk/sitemap.xml

User-agent: AhrefsSiteAudit
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Disallow: /cart
Disallow: /orders
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Disallow: /carts
Disallow: /account
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Sitemap: https://forcesuniformandkit.co.uk/sitemap.xml

User-agent: MJ12bot
Crawl-Delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

forcesuniformandkit.co.uk
Genuine Army Surplus Store
Looking for genuine army surplus? What about vintage military clothing? You're in the right place! Great deals on clothing, camping equipment and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kit70%Check
Uniform68%Check
Forces Uniform68%Check
Forces68%Check
genuine63%Check
camping trip or62%Check
genuine army surplus59%Check
Military Surplus59%Check
Surplus58%Check
army58%Check

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