Taxi.airnewzealand.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
43% 
Page structure
71% 
Link structure
97% 
Server
33% 
External factors
100% 
SEO Score
Response time
1.64 s
File size
30.00 kB
Words
244
Media files
6
Number of links
15 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Airport Taxis & Airport Shuttles - Air New Zealand Airport Transfers
The page title should be shorter than 580 pixels. It is 595 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Compare and book leading operators from taxis and shuttles to limousines and helicopters. Save time with Air New Zealand and earn Airpoints Dollars
The length of the meta description is perfect. (925 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Australia
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCompare and book leading operators from taxis and shuttles to limousines and helicopters. Save time with Air New Zealand and earn Airpoints Dollars
robotsfollow,index
viewportwidth=device-width, initial-scale=1
google-site-verification6zXKptuzzxE0jNliHqI2uwGJLgetWKXIOHGiNOdBNJk
msapplication-TileColor#000000
msapplication-config/layout/default_v4/favicon/browserconfig.xml
theme-color#000000
Content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 244 words on this page. Use at least 250 words to provide useful information.
Only 1 paragraph/s was/were found on this page.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/layout/default_v4/images/logo.svgAir New Zealand Text LogoAir New Zealand Airport Transfers
.../default_v4/images/logo-without-text.svgAir New Zealand Simple LogoAir New Zealand Airport Transfers
/layout/default_v4/images/chevron-right.svg>
/layout/default_v4/images/tile-one.jpgNo alt attribute provided
/layout/default_v4/images/tile-two.jpgNo alt attribute provided
/layout/default_v4/images/tile-three.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Book taxis now
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Book taxis now
H2 Reliable fixed fare airport transfers that earn you Airpoints Dollars™
H3 Sign in with Airpoints™
H3 Book taxis for flights or trips around town
H3 Airport Transfer
H3 Point to point
H3 Airport transfer
H3 Point to point Duplicate text
H3 Use your favourite transfer providers
H5 Contact Us
H5 Online Help
H5 Taxi Terms of Use
Baselink: https://taxi.airnewzealand.co.nz/
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.airnewzealand.co.nz/External IMG-ALT Air New Zealand Text Logo
/profile/sso/authSign in
https://www.airnewzealand.co.n...New window External Join Airpoints™
https://taxi.airnewzealand.co.nz/Airport Taxi Transfers
/bookings/planBook Now
A-TITLE Book Airport Transfers and Parking online and save!
/locations/Locations
A-TITLE Airport Taxi and Airport Shuttle Locations
/transfer-types/Transfer Providers
A-TITLE Air New Zealand Airport Transfers Providers
/taxi-pricing/How it works
A-TITLE How much do Airport Transfers cost in New Zealand
https://www.airnewzealand.co.n...External FAQ
/contactHelp and Contact
A-TITLE Contact Air New Zealand Airport Transfers and Parking
/profile/sso/authText duplicate Sign in
/transfer-typesView providers
/taxi-pricingFind out more
/contactText duplicate Find out more
/contactContact Us
/contactView and manage your booking
/transfer-typesContact your taxi provider
https://www.airnewzealand.co.n...New window External Frequently Asked Questions
https://www.airnewzealand.co.n...New window External More help options
/terms-and-conditionsTaxi Terms of Use
https://www.airnewzealand.co.n...New window External Website Terms of Use
https://www.airnewzealand.co.n...New window External Legal Terms & Privacy

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.64 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 6 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (30 kB).

HTTP Response Header

NameValue
dateThu, 21 Jan 2021 09:04:09 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
serverApache/2.4.46 (Unix)
set-cookie116 Characters
set-cookie113 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-cache, no-store, private
pragmano-cache
x-frame-optionsDENY
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 91 referring domains.
This page has 395 backlinks.
This page has backlinks from 67 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: *
allow: /
sitemap: https://www.taxi.co.nz/sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Similar sites

Search preview

taxi.airnewzealand.co.nz
Airport Taxis & Airport Shuttles - Air New Zealand Airport Tran...
Compare and book leading operators from taxis and shuttles to limousines and helicopters. Save time with Air New Zealand and earn Airpoints Dollars

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
taxi91%Check
Air New81%Check
Air New Zealand79%Check
taxis77%Check
Air New Zealand Airport75%Check
Airport Taxi73%Check
Book taxis72%Check
Taxi Transfers72%Check
Airport Taxis66%Check
Book66%Check
Show more keywords and terms

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