Wildfish.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
62% 
Link structure
45% 
Server
46% 
External factors
92% 
SEO Score
Response time
1.22 s
File size
102.90 kB
Words
870
Media files
28
Number of links
124 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WildFish | Working To Protect Wild Fish & Their Waters
The length of the page title is perfect. (492 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
WildFish is the only independent charity in the UK campaigning for wild fish and their environment. We rely on the donations of our supporters.
The length of the meta description is perfect. (876 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://wildfish.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimum-scale=1, maximum-scale=1, user-scalable=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWildFish is the only independent charity in the UK campaigning for wild fish and their environment. We rely on the donations of our supporters.
msapplication-TileImagehttps://wildfish.org/wp-content/uploads/2022/06/cropped-wildfish-fav-270x270.png
article:publisherhttps://www.facebook.com/WildFishConservation
article:modified_time2022-12-19T11:25:39+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@WildFishCons
og:localeen_US
og:typewebsite
og:titleWildFish | Working To Protect Wild Fish & Their Waters
og:descriptionWildFish is the only independent charity in the UK campaigning for wild fish and their environment. We rely on the donations of our supporters.
og:urlhttps://wildfish.org/
og:site_nameWildfish
og:imagehttps://wildfish.org/wp-content/uploads/2022/06/our-team-image-slider-fish-1600x955-1.jpg
og:image:width1600
og:image:height955
og:image:typeimage/jpeg
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: By ticking this box I agree to the Wild Fish Privacy Policy, and would...
This page contains 870 words. That's ok.
31.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 39 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, minimum-scale=1, maximum-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...emes/wildfish/assets/img/search-icon.pngSearch Icon - Wildfish
...wildfish/assets/img/my-account-icon.webpMember Login
...dfish/assets/img/wildfish-logo-green.pngLogo - Wildfish
...dfish/assets/img/wildfish-logo-green.pngLogo - Wildfish
...mes/wildfish/assets/img/pop-up-close.pngNo alt attribute provided
...ish/assets/img/instagram-icon-yellow.pngInstagram - Wildfish
...dfish/assets/img/twitter-icon-yellow.pngTwitter - Wildfish
...fish/assets/img/facebook-icon-yellow.pngFacebook - Wildfish
...dfish/assets/img/wildfish-logo-white.pngLogo - Wildfish

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 News & Insights
H2 Working to protect wild fish
H2 Support Us
H2 Projects
H2 The Crisis
H2 Our Mission
H2 The Team
H3 Reversing the decline of wild fish populations
H3 Top UK chefs join campaign to take farmed salmon off the table
H3 Top Edinburgh chef joins campaign to take farmed salmon off the table
H3 Water company fines to improve water quality welcome if they are invested in the right places
H3 WildFish launch 2022 Christmas Appeal
H3 Scottish salmon farming continues to expand despite failing to address key environmental and mortality issues
H3 2022 Chalk Stream Restoration Implementation Plan
H3 WildFish has started a court action seeking to force the withdrawal and redrafting of the Government’s Sewage Overflows Plan
H3 Donate Now
H3 Join WildFish
H3 Subscribe to WildFish
H3 Doing its Job?
H3 Salmon Farming
H3 Riverfly Census
H3 SmartRivers
H3 Over-Abstraction
H3 Agricultural Pollution
H3 Sewage Pollution
H3 Chemical Pollution
H3 The Bakkavör story
H3 Chalk Streams
H3 It’s time to take salmon off the menu.
H3 Testimonial
H3 Subscribe & Get Updates
H4 Find out more
H5 Charity information
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://wildfish.org/donate/Donate
/join-wildfish/Join
https://wildfish.org/Anchor Subscribe
https://wildfish.org/member-loginIMG-ALT Member Login
https://wildfish.org/IMG-ALT Logo - Wildfish
https://wildfish.org/about/About
/about/what-we-do/What We Do
/about/our-successes/Our Successes
/about/the-team/The Team
/testimonials/Testimonials
/about/our-mission/Our Mission
/about/the-crisis/The Crisis
https://wildfish.org/projects/Projects
/project/salmon-farming/Salmon Farming
/project/riverfly-census/Riverfly Census
/project/smart-rivers/SmartRivers
/project/over-abstraction/Over Abstraction
/project/agricultural-pollution/Agricultural Pollution
/project/sewage-pollution/Sewage Pollution
/project/chemical-pollution/Chemical Pollution
/project/the-bakkavor-story/The Bakkavör story
/project/chalk-streams/Chalk Streams
/project/doing-its-job-a-revie...Doing its Job?
https://wildfish.org/news/News
https://wildfish.org/news/Anchor Latest News
https://wildfish.org/news/Anchor Blog
/news/document-library/Document Library
https://wildfish.org/support/Support
https://wildfish.org/donate/Text duplicate Donate
/join-wildfish/Join WildFish
/support/partner-with-us/Partner with us
/support/campaign-with-wildfish/Campaign with WildFish
/support/leave-a-legacy/Leave a legacy
/support/fundraise-for-wildfish/Fundraise for WildFish
https://wildfish.org/shop/Shop Wildfish
https://wildfish.org/contact/Contact
https://wildfish.org/Text duplicate IMG-ALT Logo - Wildfish
https://wildfish.org/about/Text duplicate About
/about/what-we-do/Text duplicate What We Do
/about/our-successes/Text duplicate Our Successes
/about/the-team/Text duplicate The Team
/testimonials/Text duplicate Testimonials
/about/our-mission/Text duplicate Our Mission
/about/the-crisis/Text duplicate The Crisis
https://wildfish.org/projects/Text duplicate Projects
/project/salmon-farming/Text duplicate Salmon Farming
/project/riverfly-census/Text duplicate Riverfly Census
/project/smart-rivers/Text duplicate SmartRivers
/project/over-abstraction/Text duplicate Over Abstraction
/project/agricultural-pollution/Text duplicate Agricultural Pollution
/project/sewage-pollution/Text duplicate Sewage Pollution
/project/chemical-pollution/Text duplicate Chemical Pollution
/project/the-bakkavor-story/Text duplicate The Bakkavör story
/project/chalk-streams/Text duplicate Chalk Streams
/project/doing-its-job-a-revie...Text duplicate Doing its Job?
https://wildfish.org/news/Text duplicate News
https://wildfish.org/news/Anchor Text duplicate Latest News
https://wildfish.org/news/Anchor Text duplicate Blog
/news/document-library/Text duplicate Document Library
https://wildfish.org/support/Text duplicate Support
https://wildfish.org/donate/Text duplicate Donate
/join-wildfish/Text duplicate Join WildFish
/support/partner-with-us/Text duplicate Partner with us
/support/campaign-with-wildfish/Text duplicate Campaign with WildFish
/support/leave-a-legacy/Text duplicate Leave a legacy
/support/fundraise-for-wildfish/Text duplicate Fundraise for WildFish
https://wildfish.org/shop/Text duplicate Shop Wildfish
https://wildfish.org/contact/Text duplicate Contact
/member-login/Login
https://wildfish.org/donate/Text duplicate Donate
/join-wildfish/Text duplicate Join
https://wildfish.org/about/Find out more
https://wildfish.org/news/View all articles
/latest-news/top-uk-chefs-join...Latest News Top UK chefs join campaign to take farmed salmon off the table THREE award-winning and game-changing UK chefs have today announced support for a ...
/latest-news/top-edinburgh-che...Latest News Top Edinburgh chef joins campaign to take farmed salmon off the table Award-winning Edinburgh chef Lloyd Morse has today called on fellow chefs a...
/latest-news/water-company-fin...Latest News Water company fines to improve water quality welcome if they are invested in the right places The Government has announced that money from the fi...
/latest-news/wildfish-launch-2...Latest News WildFish launch 2022 Christmas Appeal For salmon, it’s the least wonderful time of the year. In the lead up to Christmas, over 2 million farmed s...
/blog/salmon-farming-environme...Blog Scottish salmon farming continues to expand despite failing to address key environmental and mortality issues Record production of Scottish farmed salmo...
/latest-news/2022-chalk-stream...Latest News 2022 Chalk Stream Restoration Implementation Plan Today, the Catchment Based Approach (CaBA) group, including WildFish, released its 2022 Chalk S...
/latest-news/wildfish-court-ac...Latest News WildFish has started a court action seeking to force the withdrawal and redrafting of the Government’s Sewage Overflows Plan In 2021, raw sewage ...
https://wildfish.org/donate/Donate Now Make a donation
/join-wildfish/Join WildFish Join Us
https://wildfish.org/Anchor Subscribe to WildFish Subscribe Now
https://wildfish.org/support/Discover More
https://wildfish.org/projects/View all projects
/project/doing-its-job-a-revie...Case Study Doing its Job?
/project/salmon-farming/Issue Salmon Farming
/project/riverfly-census/Science Riverfly Census
/project/smart-rivers/Science SmartRivers
/project/over-abstraction/Issue Over-Abstraction
/project/agricultural-pollution/Issue Agricultural Pollution
/project/sewage-pollution/Issue Sewage Pollution
/project/chemical-pollution/Issue Chemical Pollution
/project/the-bakkavor-story/Case Study The Bakkavör story
/project/chalk-streams/Science Chalk Streams
https://offthetable.org.uk/New window External It’s time to take salmon off the menu.
https://offthetable.org.uk/New window External Visit the site
https://offthetable.org.uk/New window External No Text
https://wildfish.org/about/Text duplicate About
https://wildfish.org/projects/Text duplicate Projects
https://wildfish.org/news/Text duplicate News
https://wildfish.org/support/Text duplicate Support
https://wildfish.org/contact/Text duplicate Contact
/ecommerce-terms-conditions/eCommerce Terms & Conditions
/general-terms-conditions/General Terms & Conditions
/member-login/Text duplicate Member Login
https://wildfish.org/donate/Text duplicate Donate
/join-wildfish/Text duplicate Join WildFish
/support/campaign-with-wildfish/Text duplicate Campaign with WildFish
/about/our-mission/Text duplicate Our Mission
https://wildfish.org/contact/Anchor Careers
/wp-content/themes/wildfish/as...New window Company Information
/privacy-policy/New window Privacy Policy
https://wildfish.org/about/Text duplicate About
https://wildfish.org/projects/Text duplicate Projects
https://wildfish.org/news/Text duplicate News
https://wildfish.org/support/Text duplicate Support
https://wildfish.org/contact/Text duplicate Contact
/ecommerce-terms-conditions/Text duplicate eCommerce Terms & Conditions
/general-terms-conditions/Text duplicate General Terms & Conditions
/member-login/Text duplicate Member Login
https://wildfish.org/donate/Text duplicate Donate
/join-wildfish/Text duplicate Join WildFish
/support/campaign-with-wildfish/Text duplicate Campaign with WildFish
/about/our-mission/Text duplicate Our Mission
https://wildfish.org/contact/Anchor Text duplicate Careers
https://www.instagram.com/salm...New window External IMG-ALT Instagram - Wildfish
https://twitter.com/WildFishConsNew window External IMG-ALT Twitter - Wildfish
https://www.facebook.com/WildF...New window External IMG-ALT Facebook - Wildfish
https://www.jackperksphotograp...New window External © Jack Perks
https://www.corinsmithphotogra...New window External © Corin Smith
https://www.steve-edge.com/New window External Design Agency | Steve Edge Design
https://wildfish.org/Text duplicate IMG-ALT Logo - Wildfish
https://www.jackperksphotograp...New window External Text duplicate © Jack Perks
https://www.corinsmithphotogra...New window External Text duplicate © Corin Smith
https://www.steve-edge.com/New window External Text duplicate Design Agency | Steve Edge Design

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.22 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 31 CSS files. This may affect the page load time negatively.
This page loads 39 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 28 Jan 2023 16:37:14 GMT
content-typetext/html; charset=UTF-8
content-length16577
connectionkeep-alive
x-powered-byPHP/7.4.33
x-pingbackhttps://wildfish.org/xmlrpc.php
link<https://wildfish.org/>; rel=shortlink
set-cookie141 Characters
varyAccept-Encoding
content-encodinggzip
cache-controlprivate, must-revalidate
expiresSat, 28 Jan 2023 16:37:12 GMT
strict-transport-securitymax-age=15768000; includeSubDomains
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 440 referring domains.
This page has 11,240 backlinks.
This page has backlinks from 381 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is not listed in Webwiki. Submit your website here.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://wildfish.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

wildfish.org
WildFish | Working To Protect Wild Fish & Their Waters
WildFish is the only independent charity in the UK campaigning for wild fish and their environment. We rely on the donations of our supporters.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WildFish81%Check
Wild Fish81%Check
protect wild fish72%Check
Fish Camp68%Check
wild fish populations68%Check
News Wild62%Check
WildFish Conservation59%Check
Campaign54%Check
protect50%Check
Support50%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

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