Chapters.indigo.ca - SEO Checker

Overview of the SEO Check
Meta information
74% 
Page quality
75% 
Page structure
71% 
Link structure
25% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
346.50 kB
Words
557
Media files
19
Number of links
126 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Canada's Biggest Bookstore: Buy Books, Toys, Electronics, Paper Stationery, Home Decor & More | chapters.indigo.ca
The page title should be shorter than 580 pixels. It is 1064 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop Canada's biggest bookstore! Find bestselling books, toys, fashion, home décor, stationery, electronics & so much more! Plus, free shipping and pickup in store on eligible orders.
The meta description is too long: 1124 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.chapters.indigo.ca/en-ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
verify-V1EqWd8Zmz8w2PGr+geKildl2mvR1BSrzMdlD6OlvocJ8=
authorIndigo Books & Music, Inc.
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1.0
descriptionShop Canada's biggest bookstore! Find bestselling books, toys, fashion, home décor, stationery, electronics & so much more! Plus, free shipping and pickup in store on eligible orders.
keywordschapters, indigo, chapters.ca, indigo.ca
langen
twitter:account_id7130402
fb:app_id126609647370213
og:site_nameindigo.ca
og:typewebsite
og:titleCanada's Biggest Bookstore: Buy Books, Toys, Electronics, Paper Stationery, Home Decor & More | chapters.indigo.ca
og:descriptionBrowse and shop for books, home décor, toys, gifts and more on indigo.ca. Free shipping with orders over $25 and free ship-to-store.
og:urlhttps://www.chapters.indigo.ca/en-ca/
og:imagehttps://static.indigoimages.ca/Images_2010/Headers/en/TempLogo.png
og:localeen_US
og:locale:alternatefr_CA
Content-Typetext/html; charset=utf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 557 words. That's ok.
24.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 15 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...775-hp-hero1-wk34d-blackfriday-en__d.jpgBlack Friday Up to 50% Off. plum Member Exclusive. In-Store & Online. Nov 20-29, 2020.Black Friday Up to 50% Off. plum Member Exclusive. In-Store & Online. Nov 20-29, 2020.
...s.ca/2020/126775-hp-hero1-wk28-en__d.gifHello Cyber Sale. Find great deals on books, fashion, home decor, and more. Online only. Monday to Sunday.Hello Cyber Sale. Find great deals on books, fashion, home decor, and more. Online only. Monday to Sunday.
...dea-wk34d-holidayshottestbooks-en__d.jpg40% off Holiday's Hottest Books. In-Store & Online. Offer Valid November 19 - December 1, 2020.40% off Holiday's Hottest Books. In-Store & Online. Offer Valid November 19 - December 1, 2020.
...hp-sideb-wk34-stockingstuffers-en__d.jpg40% off Select Stocking Stuffers. plum Member Exclusive. In-Store & Online. Offer Valid Nov. 20 - Dec. 1, 2020.40% off Select Stocking Stuffers. plum Member Exclusive. In-Store & Online. Offer Valid Nov. 20 - Dec. 1, 2020.
...26923-hp-sidec-wk34-20offgames-en__d.jpg20% off Games. plum Member Exclusive. In-Store & Online. Offer Valid November 20-25, 2020.20% off Games. plum Member Exclusive. In-Store & Online. Offer Valid November 20-25, 2020.
...ic.indigoimages.ca/instagram/1120-bf.jpg@indigo instagram post: Need another reason to shop early? Plum members enjoy up to 50% off during our exclusive Black Friday event, on now unti...
...indigoimages.ca/instagram/1118-llore.jpg@indigo instagram post: Wrap up cozy-chic gifts for the season ahead. Keep them warm and stylish from head-to-hands with Love & Lore cold-weathe...
...digoimages.ca/instagram/1119-gifting.jpg@indigo instagram post: Need a gift reco or two? Our CEO and Chief Booklover, Heather Reisman, made a list of her favourite gifts for the season...
...digoimages.ca/instagram/1118-gifting.jpg@indigo instagram post: On the biggest book day of the year, our CEO and Chief Booklover, Heather Reisman, is here to help you find the perfect ...
static.indigoimages.ca/2017/Contact.svgContact Us Icon links to Contact Us page
static.indigoimages.ca/2017/Ship.svgShipping and Returns icon links to shipping and returns page
static.indigoimages.ca/2017/Careers.svgCareers icon links to careers page

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Last Chance!
H2 Cyber Sale
H2 40% off Holiday's Hottest Books
H2 40% off Select Stocking Stuffers
H2 20% off Games
H2 Pre-Black Friday Deals
H2 Up to 25% off the Biggest Releases of the Year
H2 Up to 40% off Bestsellers
H2 40% off Cold Weather Accessories
H2 Holiday Gift Shop
H2 plum PLUS
H2 Kids' Holiday Shop
H2 Our Stores Are Open.
H2 40% off Select Stocking Stuffers Duplicate text
H2 Sale
H2 Connect. Follow. Discover @indigo
H2 CUSTOMER SERVICES
H2 ABOUT INDIGO
H2 Join the List & get 10% off online
H5 Empty heading
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The amount of internal links is ok.
There are 13 external links on this page.
LinkAttributesAnchor text
/en-ca/black-fridayUp to 50% off Black Friday Deals. plum Member Exclusive. Nov. 20-29
/en-ca/covid-frequently-asked-...Shop Safely in Stores. Masks are Mandatory - See Our Covid Protocols
/en-ca/order-deadlinesShop early this year to get holiday gifts on time. See order deadlines
/en-ca/free-pickup-in-storeShop online, free pickup in store in as little as 3 hours. Learn more
/account-centre/en-ca/create account
A-TITLE create account
/account-centre/en-ca/account centre
A-TITLE account centre
/account-centre/en-ca/order-hi...order history
A-TITLE order history
/account-centre/en-ca/my-rewar...my rewards
A-TITLE my rewards
/en-ca/check-gift-card-balance/gift card balance
A-TITLE gift card balance
/account-centre/en-ca/anonymou...order status
A-TITLE order status
/rewards-centre/en-ca/rewards centre
A-TITLE Click to Go to Rewards
/en-ca/plum/PLUM PLUS & PLUM
A-TITLE PLUM PLUS & PLUM
/en-ca/inspired/Inspired Blog
A-TITLE Indigo Inspired Blog
/en-ca/home/storelocator/Stores
A-TITLE Click to View Stores
/en-ca/events/listings/Events
A-TITLE Click to View Events
/fr-ca/Nofollow Français
A-TITLE Cliquez pour le français
/en-ca/No Text
/en-ca/list/manage/giftlistgift list
/en-ca/checkout/shoppingbag.htmlCART
/en-ca/home/storelocator/stores
/account-centre/en-ca/sign-in....sign in
/en-ca/black-friday/?mc=BlackF...Black Friday
/en-ca/holiday/?mc=Holiday&lu=...Holiday
/en-ca/books/?mc=Book&lu=MainBooks
/en-ca/kids/books/?mc=KidsBook...Kids books
/en-ca/kids/toys/?mc=Toys&lu=MainKids & Toys
/en-ca/baby/?mc=Baby&lu=MainBaby
/en-ca/wellness/?mc=Wellness&l...Wellness
/en-ca/house-and-home/?mc=Home...Home
/en-ca/fashion/?mc=Fashion&lu=...Fashion
/en-ca/paper/?mc=Paper&lu=Mainpaper
/en-ca/electronics/?mc=Electro...Electronics
/en-ca/gifts/?mc=Gifts&lu=MainGifts
/account-centre/en-ca/Text duplicate account centre
A-TITLE account centre
/account-centre/en-ca/anonymou...Text duplicate order status
A-TITLE order status
/en-ca/plum/Text duplicate PLUM PLUS & PLUM
A-TITLE PLUM PLUS & PLUM
/rewards-centre/en-ca/Text duplicate rewards centre
A-TITLE rewards centre
/en-ca/home/storelocator/Store Locator
A-TITLE Store Locator
/en-ca/events/listings/Text duplicate Events
A-TITLE Click to View Events
/en-ca/inspired/Text duplicate Inspired Blog
A-TITLE Indigo Inspired Blog
/fr-ca/Text duplicate Français
A-TITLE Cliquez pour le français
/en-ca/black-friday/?mc=BlackF...Text duplicate Black Friday
/en-ca/holiday/?mc=Holiday&lu=...Text duplicate Holiday
/en-ca/books/?mc=Book&lu=MainText duplicate Books
/en-ca/kids/books/?mc=KidsBook...Text duplicate Kids books
/en-ca/kids/toys/?mc=Toys&lu=MainText duplicate Kids & Toys
/en-ca/baby/?mc=Baby&lu=MainText duplicate Baby
/en-ca/wellness/?mc=Wellness&l...Text duplicate Wellness
/en-ca/house-and-home/?mc=Home...Text duplicate Home
/en-ca/fashion/?mc=Fashion&lu=...Text duplicate Fashion
/en-ca/paper/?mc=Paper&lu=MainText duplicate paper
/en-ca/electronics/?mc=Electro...Text duplicate Electronics
/en-ca/gifts/?mc=Gifts&lu=MainText duplicate Gifts
/en-ca/black-fridayText duplicate Up to 50% off Black Friday Deals. plum Member Exclusive. Nov. 20-29
/en-ca/covid-frequently-asked-...Shop Safely In-Store. Masks are Mandatory. See Our Covid Protocols
/en-ca/order-deadlinesText duplicate Shop early this year to get holiday gifts on time. See order deadlines
/en-ca/free-pickup-in-storeText duplicate Shop online, free pickup in store in as little as 3 hours. Learn more
/en-ca/free-pickup-in-store/?r...Last Chance!
/en-ca/free-pickup-in-store/?r...10% off Your Order When You Pick Up In-Store
/en-ca/black-friday/?ref=shop:...IMG-ALT Black Friday Up to 50% Off. plum Member Exclusive. In-Store & Online. Nov 20-29, 2020.
/en-ca/sale/deals-of-the-week/...IMG-ALT Hello Cyber Sale. Find great deals on books, fashion, home decor, and more. Online only. Monday to Sunday.
/en-ca/sale/deals-of-the-week/...Cyber Sale
/en-ca/sale/deals-of-the-week/...Find great deals on books, fashion, home decor, and more. Online only. Monday to Sunday.
/en-ca/sale/deals-of-the-week/Shop Now
/en-ca/black-friday/books/holi...IMG-ALT 40% off Holiday's Hottest Books. In-Store & Online. Offer Valid November 19 - December 1, 2020.
/en-ca/black-friday/books/holi...40% off Holiday's Hottest Books
/en-ca/black-friday/books/holi...In-Store & Online. Offer Valid Nov. 19 - Dec. 1, 2020.
/en-ca/black-friday/books/holi...Shop All
/en-ca/black-friday/paper/stoc...IMG-ALT 40% off Select Stocking Stuffers. plum Member Exclusive. In-Store & Online. Offer Valid Nov. 20 - Dec. 1, 2020.
/en-ca/black-friday/paper/stoc...40% off Select Stocking Stuffers
/en-ca/black-friday/paper/stoc...plum Member Exclusive. In-Store & Online. Offer Valid Nov. 20 - Dec. 1, 2020.
/en-ca/black-friday/paper/stoc...Text duplicate Shop All
/en-ca/black-friday/games/?ref...IMG-ALT 20% off Games. plum Member Exclusive. In-Store & Online. Offer Valid November 20-25, 2020.
/en-ca/black-friday/games/?ref...20% off Games
/en-ca/black-friday/games/?ref...plum Member Exclusive. In-Store & Online. Offer Valid Nov. 20 - 25, 2020.
/en-ca/black-friday/games/Text duplicate Shop All
/en-ca/sale/deals-of-the-week/...IMG-ALT Shop Deals of the Week
/en-ca/sale/deals-of-the-week/...Pre-Black Friday Deals
/en-ca/sale/deals-of-the-week/...No Text
/en-ca/sale/deals-of-the-week/Shop Deals
/en-ca/books/new-this-week/View All
/en-ca/books/bestsellers/?ref=...IMG-ALT Discover bestsellers for up to 40% off
/en-ca/books/bestsellers/?ref=...Up to 40% off Bestsellers
/en-ca/books/bestsellers/?ref=...Save now on our biggest, most buzz-worthy titles.
/en-ca/books/bestsellers/Text duplicate Shop All
/en-ca/black-friday/fashion/co...IMG-ALT 40% off Cold Weather Accessories. plum Member Exclusive. In-Store & Online. Offer Valid Nov. 20 - Dec. 1, 2020.
/en-ca/black-friday/fashion/co...40% off Cold Weather Accessories
/en-ca/black-friday/fashion/co...Text duplicate plum Member Exclusive. In-Store & Online. Offer Valid Nov. 20 - Dec. 1, 2020.
/en-ca/black-friday/fashion/co...Text duplicate Shop All
/en-ca/holiday/?ref=shop:home:...IMG-ALT Holiday Gift Shop. Make merry this season with easy ways to deck your halls, top gifts for everyone on your list, and joyful new traditions.
/en-ca/holiday/?ref=shop:home:...Holiday Gift Shop
/en-ca/holiday/?ref=shop:home:...Make merry this season with easy ways to deck your halls, top gifts for everyone on your list, and joyful new traditions.
/en-ca/holiday/Text duplicate Shop All
/en-ca/plum/?ref=shop:home:hom...IMG-ALT Learn more about plum PLUS
/en-ca/plum/?ref=shop:home:hom...plum PLUS
/en-ca/plum/?ref=shop:home:hom...Save an extra 10% on almost everything and enjoy free shipping every day. Join today and receive 8,500 bonus plum points (that's a $20 value).
/en-ca/plum/Join plum PLUS
/en-ca/holiday/kids/?ref=shop:...IMG-ALT Kids' Holiday Shop. From the hottest new toys to the best books and games, everything kids want this year is right here.
/en-ca/holiday/kids/?ref=shop:...Kids' Holiday Shop
/en-ca/holiday/kids/?ref=shop:...From the hottest new toys to the best books and games, everything kids want this year is right here.
/en-ca/holiday/kids/Text duplicate Shop All
/en-ca/covid-frequently-asked-...Our Stores Are Open.
/en-ca/covid-frequently-asked-...See how we're taking care and staying safe.
/en-ca/black-friday/paper/stoc...Text duplicate View All
/en-ca/sale/?ref=shop:home:hom...IMG-ALT Sale - Shop Now
/en-ca/sale/?ref=shop:home:hom...Sale
/en-ca/sale/?ref=shop:home:hom...No Text
/en-ca/sale/Text duplicate Shop Now
https://www.instagram.com/indigo/External @indigo
https://www.instagram.com/p/CH...External IMG-ALT @indigo instagram post: Need another reason to shop early? Plum members enjoy up to 50% off during our exclusive Black Friday event, on now unti...
https://www.instagram.com/p/CH...External IMG-ALT @indigo instagram post: Wrap up cozy-chic gifts for the season ahead. Keep them warm and stylish from head-to-hands with Love & Lore cold-weathe...
https://www.instagram.com/p/CH...External IMG-ALT @indigo instagram post: Need a gift reco or two? Our CEO and Chief Booklover, Heather Reisman, made a list of her favourite gifts for the season...
https://www.instagram.com/p/CH...External IMG-ALT @indigo instagram post: On the biggest book day of the year, our CEO and Chief Booklover, Heather Reisman, is here to help you find the perfect ...
https://help.indigo.ca/app/askExternal Subdomain Contact Us
IMG-ALT Contact Us Icon links to Contact Us page
/en-ca/freeshipping/shipping & returns
IMG-ALT Shipping and Returns icon links to shipping and returns page
/en-ca/careers/careers-at-indigo/careers
IMG-ALT Careers icon links to careers page
https://help.indigo.ca/External Subdomain Help
https://help.indigo.ca/app/askExternal Subdomain Text duplicate Contact Us
/en-ca/freeshipping/Shipping & Returns
/en-ca/covid-frequently-asked-...Covid-19 FAQ
/en-ca/corporate-sales-mainCorporate Sales
/en-ca/product-recalls/Product Recalls
/en-ca/catalogues/Catalogues
/en-ca/events/listings/Text duplicate Events
/en-ca/sitemap/Sitemap
/en-ca/tell-us-what-you-think/Feedback
/en-ca/our-company/Our Company
/en-ca/careers/careers-at-indigo/Careers
/en-ca/affiliate/welcome/Affiliates Program
/en-ca/love-of-readingIndigo Love of Reading Foundation
/en-ca/authors-faq/Vendors & Authors
/en-ca/Privacy-Policy/priv-art...Privacy Policy
/en-ca/Legal-Statement/legal-a...Terms of Use
/en-ca/short-hillsVisit our store in Short Hills, NJ, USA
https://twitter.com/chaptersin...New window External No Text
https://www.facebook.com/Chapt...New window External No Text
https://instagram.com/indigoNew window External No Text
https://www.youtube.com/indigo...New window External No Text
https://pinterest.com/chapters...New window External No Text

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 15 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.06 seconds.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (347 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-encodinggzip
last-modifiedMon, 23 Nov 2020 09:24:52 GMT
varyAccept-Encoding
strict-transport-securitymax-age=31536000
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cache-controlpublic, max-age=2817
expiresMon, 23 Nov 2020 17:32:41 GMT
dateMon, 23 Nov 2020 16:45:44 GMT
transfer-encodingchunked
connectionkeep-alive
connectionTransfer-Encoding
set-cookie65 Characters
set-cookie88 Characters
set-cookie106 Characters
set-cookie322 Characters
set-cookie455 Characters
x-frame-optionssameorigin
x-xss-protection1; report=https://indigo.report-uri.com/r/d/xss/reportOnly
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referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Shopping. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 1,590 referring domains.
This website has 144,429 backlinks.
This website has backlinks from 1,331 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /workarea/
Disallow: /widgets/
Disallow: /LegacyStore/
Disallow: /account-centre/
Disallow: /*/checkout/
Disallow: /*/login/
Disallow: /en-ca/home-new/
Disallow: /itempage/api/*/description/
Allow: /account-centre/en-ca/anonymous-order-lookup.html
Allow: /account-centre/fr-ca/recherche-de-commande-anonyme.html
Allow: /en-ca/checkout/shoppingbag.html
Allow: /fr-ca/caisse/panier.html
Allow: /.well-known/assetlinks.json
Allow: /.well-known/apple-app-site-association
 
# Sitemap files
Sitemap:  https://www.chapters.indigo.ca/siteindex.xml

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Search preview

www.chapters.indigo.ca › en-ca
Canada's Biggest Bookstore: Buy Books, Toys, Electronics, Pape...
Shop Canada's biggest bookstore! Find bestselling books, toys, fashion, home décor, stationery, electronics & so much more! Plus, free shipping and pickup in store on eligible orders.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Books68%Check
store65%Check
pickup in store65%Check
Store Shop64%Check
Biggest63%Check
indigo63%Check
Shop60%Check
Toys60%Check
Shop for Books57%Check
Electronics56%Check

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