Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.16 s
File size
10.30 kB
Media files
Number of links
5 internal / 0 external

Task list of SEO Improvements

Meta specifications

(Critically important)
HXI Human Experience Institute | Usability → User Experience → Customer Experience → Human Experience
The page title should be shorter than 580 pixels. It is 992 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Germany
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

generatorSilverStripe - http://silverstripe.org
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0;
Content-typetext/html; charset=utf-8

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Page quality

(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 604 words. That's ok.
44.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.14 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0;" is provided.
At least one Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/hxi/images/logoSmall.svglogoHXI Human Experience Institute by Thomas A. Rist
https://www.hxi.de/themes/hxi/images/bg.jpgNo alt attribute provided
/themes/hxi/images/logo.svglogoHXI Human Experience Institute by Thomas A. Rist
...hWyI5MDAiXQ/HumanExperienceInstitute.jpgNo alt attribute provided
/themes/hxi/images/HXI_Speaker.jpgNo alt attribute provided
/themes/hxi/images/latte.jpgKeynote TalkKeynote Talk
/themes/hxi/images/ziege.jpgKeynote TalkKeynote Talk
/themes/hxi/images/design.jpgKeynote TalkKeynote Talk
/themes/hxi/images/12Tipps.svg12 Tipps, die Retourenquote zu senken

Page structure

H1 heading
(Critically important)
Was wirkt wirklich?
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Was wirkt wirklich?
H2 1. Usability
H2 2. User Experience
H2 3. Customer Experience
H2 4. Human Experience
H2 Der Kopf von HXI
H2 Das Human Experience Institute unterstützt Sie dabei mit folgenden Leistungen:
H2 Schnellverarztung:
H2 Leidenschaft, Wissen, Humor
H2 Weitere Talks
H2 Veröffentlichungen
H3 Forschung
H3 Beratung
H3 Design
H3 Training
H3 "Tschüss Customer Experience, hallo Human Experience!"
H3 Warum der Latte bei Starbucks 4€ kostet und Sie nie ein Android Handy schenken sollten.
H3 Warum Ihre Webseite mindestens genauso viel Liebe braucht wie Ihre Hausziege.
H3 User Experience Design Workshop
H3 Warum Ihr Designer womöglich ein Mörder ist.
H3 12 Tipps, die Retourenquote zu senken
H3 E=(ux)²
Baselink: https://www.hxi.de/
There are too few (5) internal links on this page.
Some anchor texts are used more than once.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.
LinkAttributesAnchor text
https://www.hxi.de/home/IMG-ALT logo
https://www.hxi.de/No Text
https://www.hxi.de/home/Text duplicate IMG-ALT logo

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time is excellent with 0.16 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (10 kB).

HTTP Response Header

dateThu, 05 Aug 2021 15:58:59 GMT
content-typetext/html; charset=utf-8
last-modifiedMon, 10 Aug 2020 17:00:36 GMT
cache-controlno-cache, no-store, must-revalidate, max-age=2592000
expiresSat, 04 Sep 2021 15:58:59 GMT

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 70 referring domains.
This page has 1,044 backlinks.
This page has backlinks from 55 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.


No valid Robots.txt file was found.

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

HXI Human Experience Institute62%Check
User Experience61%Check
Human Experience60%Check
Human Experience Institute59%Check
Customer Experience58%Check
Customer Experience Human55%Check

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