Cpaws.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
73% 
Page structure
79% 
Link structure
56% 
Server
48% 
External factors
100% 
SEO Score
Response time
2.96 s
File size
89.30 kB
Words
841
Media files
16
Number of links
86 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
CPAWS – Canadian Parks and Wilderness Society
The length of the page title is perfect. (455 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://cpaws.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
themify-framework-cssthemify-framework-css
builder-styles-cssbuilder-styles-css
generatorPowered by Slider Revolution 5.4.7.4 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
viewportwidth=device-width, initial-scale=1
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 841 words. That's ok.
27% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.48 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 9 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2017/10/donatebutton01.pngNo alt attribute provided
.../uploads/2017/10/takeaction01profile.pngNo alt attribute provided
...uploads/2018/02/cpaws-logo-large-jpg.jpgCPAWS logocpaws logo large jpg
.../uploads/2018/02/Parks-Report-slider.jpgNo alt attribute providedParks-Report-slider
...uploads/2018/02/OEOVsliderbackground.jpgNo alt attribute providedOEOVsliderbackground
...02/6-Master-Logo-Files-BLACK-STACKED.pngNo alt attribute provided
...ads/2018/02/Dianne-slider-revolution.jpgNo alt attribute providedDianne – slider revolution
...oads/2018/02/2019ClimateReportBanner.pngNo alt attribute provided2019ClimateReportBanner
.../2019/05/ParkHikers-Mtns-in-distance.pngNo alt attribute provided
...8/07/Webp.net-resizeimage-33-300x240.jpgNo alt attribute provided
...8/07/Webp.net-resizeimage-32-300x240.jpgNo alt attribute provided
.../stockvault-brown-bear202703-300x240.jpgNo alt attribute provided
...loads/2018/07/climate-resize-300x240.jpgNo alt attribute provided
...ads/2018/07/education-resize-300x240.pngNo alt attribute provided
...Screen-Shot-2020-07-15-at-2.50.19-AM.png2020 Parks Report Lake w Geese2020 Parks Report Lake w Geese

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 CPAWS is Canada’s voice for wilderness
H2 Our Work
H2 What’s New
H2 Prime Minister commits on world stage to protecting at least 30% of land and ocean by 2030
H2 Canada to prioritize nature and double protection of land and ocean by 2025
H2 2020 CPAWS AGM Notice and Nominations for the National Board
H2 Conservation in the age of COVID-19
H2 Staff in the Spotlight: Sandra Schwartz
H2 101 Blog Series: Biodiversity
H2 2019-2020
H2 Backgrounder: The Economic Value of Investing in Nature
H2 Parks and protected areas are essential to our lives and economies: some provinces and territories still need convincing
H3 Parks And Protected Areas
H3 Canada's Ocean
H3 Canada's Forests
H3 Wildlife
H3 Climate Change
H3 Environmental Education
H3 News
H3 Blogs
H3 Publications
H4 Sign Up
H4 Latest Tweets
H4 Quick Links
H4 Contact Us
Some anchor texts are used more than once.
16 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://cpaws.org/Anchor No Text
https://donate.cpaws.org/page/...External Subdomain No Text
https://cpaws.org/take-action/No Text
https://cpaws.org/IMG-ALT CPAWS logo
A-TITLE CPAWS
https://www.facebook.com/cpawsExternal No Text
https://twitter.com/cpawsExternal No Text
https://www.youtube.com/user/c...External No Text
https://www.instagram.com/cpaw...External No Text
https://cpaws.org/Home
/about/about-cpaws/mission-vis...About
/about/about-cpaws/mission-vis...About CPAWS
/about/about-cpaws/mission-vis...Mission & Vision
/about/about-cpaws/financials/Financials
/about/about-cpaws/history/History
/about/about-cpaws/successes/Successes
/about/about-cpaws/jobs/Jobs
/about/about-cpaws/volunteer/Volunteer
/about/our-people/staff/Our People
/about/our-people/staff/Staff
/about/our-people/chapters/Regional Offices
/about/our-people/board-of-dir...Board of Directors
/about/our-people/partners/Partners
/about/awards/harkin-award/Awards
/about/awards/harkin-award/Harkin Award
https://cpaws.org/about/contact/Contact
https://cpaws.org/our-work/Our Work
/our-work/parks-protected-areas/Parks & Protected Areas
https://cpaws.org/our-work/ocean/Ocean
/our-work/wildlife/Wildlife
/our-work/wildlife/caribou/National Caribou Program
/our-work/climate-change/Climate Change
/our-work/education-outreach/Environmental Outreach and Education
/our-work/education-outreach/t...The Canadian Wilderness Stewardship Program
https://cpaws.org/media-centre/Media
https://cpaws.org/news/News
https://cpaws.org/blog/Blog
https://cpaws.org/resources/Resources
/media-centre/resources/Our Magazine
https://cpaws.org/all-videos/Videos
https://donate.cpaws.org/page/...External Subdomain Ways to Give
https://donate.cpaws.org/page/...External Subdomain One-Time Gift
https://donate.cpaws.org/page/...External Subdomain Monthly Giving
https://cpaws.org/legacy/Legacy
/other-ways-to-help/Other ways to help
https://snapcanada.org/External Français
/our-work/parks-protected-areas/No Text
/our-work/parks-protected-areas/Parks And Protected Areas
/our-work/ocean/No Text
/our-work/ocean/Canada's Ocean
/our-work/forests/No Text
/our-work/forests/Canada's Forests
/our-work/wildlife/No Text
/our-work/wildlife/Text duplicate Wildlife
/our-work/climate-change/No Text
/our-work/climate-change/Text duplicate Climate Change
/our-work/education-outreach/No Text
/our-work/education-outreach/Environmental Education
https://www.cpaws.org/our-work/See all campaigns
/prime-minister-commits-on-wor...No Text
/prime-minister-commits-on-wor...Prime Minister commits on world stage to protecting at least 30% of land and ocean by 2030
/prime-minister-commits-on-wor...[Learn more]
/canada-to-prioritize-nature-a...No Text
/canada-to-prioritize-nature-a...Canada to prioritize nature and double protection of land and ocean by 2025
/canada-to-prioritize-nature-a...Text duplicate [Learn more]
/2020-cpaws-agm-notice-and-nom...No Text
/2020-cpaws-agm-notice-and-nom...2020 CPAWS AGM Notice and Nominations for the National Board
/2020-cpaws-agm-notice-and-nom...Text duplicate [Learn more]
/conservation-in-the-age-of-co...No Text
/conservation-in-the-age-of-co...Conservation in the age of COVID-19
/conservation-in-the-age-of-co...Nofollow Text duplicate [Learn more]
/staff-in-the-spotlight-sandra...No Text
/staff-in-the-spotlight-sandra...Staff in the Spotlight: Sandra Schwartz
/staff-in-the-spotlight-sandra...Text duplicate [Learn more]
/101-blog-series-biodiversity/No Text
/101-blog-series-biodiversity/101 Blog Series: Biodiversity
/101-blog-series-biodiversity/Text duplicate [Learn more]
https://cpaws.org/2019-2020/No Text
https://cpaws.org/2019-2020/2019-2020
/backgrounder-the-economic-val...No Text
/backgrounder-the-economic-val...Backgrounder: The Economic Value of Investing in Nature
/2020parksreport/No Text
/2020parksreport/IMG-ALT 2020 Parks Report Lake w Geese
/2020parksreport/Parks and protected areas are essential to our lives and economies: some provinces and territories still need convincing
/2020parksreport/Text duplicate [Learn more]
https://www.cpaws.org/news/All news
https://www.cpaws.org/all-events/All events
https://www.cpaws.org/all-videos/All videos
https://www.cpaws.org/blog/All blogs
/all-publications/All publications
https://cpaws.org/Anchor Subscribe Now!
https://t.co/do8bkWsc5FNew window External twitter.com/i/web/status/1...
A-TITLE https://twitter.com/i/web/status/1317239544211820544
https://twitter.com/FreeWillsM...New window External @FreeWillsMonth
A-TITLE Free Wills Month
https://t.co/bPKlQqiZxsNew window External Text duplicate twitter.com/i/web/status/1...
A-TITLE https://twitter.com/i/web/status/1317105707783753729
https://twitter.com/cpawsExternal → Follow CPAWS
/about/about-cpaws/jobs/Text duplicate Jobs
/about/about-cpaws/volunteer/Text duplicate Volunteer
https://www.cpaws.org/privacy/Privacy Policy
https://www.cpaws.org/copyright/Copyright
https://cpaws.org/Anchor Text duplicate Subscribe Now!

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://cpaws.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.96 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 14 CSS files. This may affect the page load time negatively.
This website loads 9 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
servernginx/1.14.1
dateSat, 17 Oct 2020 08:38:23 GMT
content-typetext/html; charset=UTF-8
link<https://cpaws.org/wp-json/>; rel="https://api.w.org/", <https://cpaws.org/wp-json/wp/v2/pages/6355>; rel="alternate"; type="application/json", <https://cpaws.org/>; rel=shortlink
expiresWed, 11 Jan 1984 05:00:00 GMT
cache-controlno-cache, must-revalidate, max-age=0
x-endurance-cache-level0
x-server-cachetrue
x-proxy-cacheMISS
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 1,037 referring domains.
This website has 10,365 backlinks.
This website has backlinks from 856 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://cpaws.org/wp-sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CPAWS72%Check
Parks65%Check
CPAWS Canadian Parks63%Check
Canadian Parks57%Check
Parks Protected Areas53%Check
Wilderness50%Check
Wilderness Society48%Check
org48%Check
Protected Areas47%Check
Ocean47%Check

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