Drinkaware.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
71% 
Link structure
93% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
114.20 kB
Words
961
Media files
76
Number of links
88 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Alcohol advice | Drinkaware
The length of the page title is perfect. (318 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Independent alcohol advice, information and tools to help people make better choices about their drinking | Drinkaware
The length of the meta description is perfect. (733 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionIndependent alcohol advice, information and tools to help people make better choices about their drinking | Drinkaware
msapplication-TileColor#000000
msapplication-TileImage/favicon/mstile-144x144.png
theme-color#ffffff
apple-itunes-appapp-id=901389586
langen
og:urlhttps://www.drinkaware.co.uk/
og:titleHome
og:imagehttps://www.drinkaware.co.uk/media/1110/dri_sunny_icon_rgb.png
og:typearticle
content-typetext/html;charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 961 words. That's ok.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.38 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (42). We recommend using a maximum of 19 tags for this page.
The following tag is repeated too often: mydrinkaware
Some tags are too long. With 155 characters this one is longer than 70 characters:
"reducing the affordability, availability and promotion of alcohol identified as the most effective app..."
Image SEO
(Somewhat important)
75 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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/img/drinkguidelines/people-masked.svgNo alt attribute provided
/img/drinkguidelines/people.svgNo alt attribute provided
/img/drinkguidelines/beer.svgNo alt attribute provided
/img/drinkguidelines/beer-glass-half.svgNo alt attribute provided
/img/drinkguidelines/arrow.pngNo alt attribute provided
/img/drinkguidelines/wine.svgNo alt attribute provided
/img/drinkguidelines/wine-half.svgNo alt attribute provided
/img/drinkguidelines/arrow.pngNo alt attribute provided
/img/drinkguidelines/cider.svgNo alt attribute provided
/img/drinkguidelines/cider-half.svgNo alt attribute provided
/img/drinkguidelines/arrow.pngNo alt attribute provided
/img/drinkguidelines/spirits.svgNo alt attribute provided
/img/drinkguidelines/spirits-half.svgNo alt attribute provided
/img/drinkguidelines/arrow.pngNo alt attribute provided
/img/drinkguidelines/alcopops.svgNo alt attribute provided
/img/drinkguidelines/alcopops.svgNo alt attribute provided
/img/drinkguidelines/arrow.pngNo alt attribute provided
/img/drinkguidelines/pizzaslice.pngNo alt attribute provided
/img/drinkguidelines/pizzaslice.pngNo alt attribute provided
/img/drinkguidelines/pizzaslice.pngNo alt attribute provided
/img/drinkguidelines/pizzaslice.pngNo alt attribute provided
/img/drinkguidelines/pizzaslice.pngNo alt attribute provided
/img/drinkguidelines/pizzaslice.pngNo alt attribute provided
/img/drinkguidelines/icecream.pngNo alt attribute provided
/img/drinkguidelines/icecream.pngNo alt attribute provided
/img/drinkguidelines/icecream.pngNo alt attribute provided
/img/drinkguidelines/icecream.pngNo alt attribute provided
/img/drinkguidelines/icecream.pngNo alt attribute provided
/img/drinkguidelines/icecream.pngNo alt attribute provided
/img/drinkguidelines/doughnuts.pngNo alt attribute provided
/img/drinkguidelines/doughnuts.pngNo alt attribute provided
/img/drinkguidelines/doughnuts.pngNo alt attribute provided
/img/drinkguidelines/doughnuts.pngNo alt attribute provided
/img/drinkguidelines/doughnuts.pngNo alt attribute provided
/img/drinkguidelines/doughnuts.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/choc_buttons.pngNo alt attribute provided
/img/drinkguidelines/icon-feet.pngNo alt attribute provided
/img/drinkguidelines/icon-feet.pngNo alt attribute provided
/img/drinkguidelines/icon-feet.pngNo alt attribute provided
/img/drinkguidelines/icon-feet.pngNo alt attribute provided
/img/drinkguidelines/icon-feet.pngNo alt attribute provided
...360b0be6b6a1c1679374d7e26b3dbebff1e3.pngNo alt attribute provided
...d24223a69ebbcb9bc6c752901675568fcb3e.pngNo alt attribute provided
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...0d4d2e4da86f4d3f77cdc45f3e9a015e79b0.jpgNo alt attribute provided
...452eb1ac133a2b42d2cfa08d0768a4544238.jpgNo alt attribute provided
...8915c3113ea570c6122084fe3e4ad7dc3c19.pngNo alt attribute provided
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/img/svg/webchat.svglive chat

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Drink Free Days
H3 Drinkaware is an independent charity working to reduce alcohol misuse and harm in the UK. We're here to help people make better choices about drinking.
H3 How can we help you today?
H3 Public Health England Alcohol Evidence Review
H3 Alcohol awareness training for organisations and venues
H3 Assess your drinking
H3 Drinkaware resources
H4 Log in to MyDrinkaware
H4 Search Drinkaware
H4 Enjoy more Drink Free Days with No Alcoholidays
H4 Compare your drinking with the rest of the UK
H4 Tips to enjoy more Drink Free Days
H4 Nightlife Crew
H4 Support Crew
H4 Drinkaware at Work
H4 Track your drinking with our smartphone app
H4 Take our Alcohol Self Assessment test
H4 Calculate units and calories in your drink
H4 MyDrinkaware: Online drinks tracker
H4 Alcohol Poisoning
H4 The effects of alcohol on mental health
H4 Be a role model for your children
H4 Drinkaware products and campaign assets
H4 Resources for healthcare professionals
H4 Resources for educators
H4 Useful Links
H4 Online Tools
H4 Follow us
H4 Check the guidelines
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
https://www.drinkaware.co.uk/No Text
/research/About Research & Impact
/research/data/Alcohol Facts and Data
/research/drinkaware-monitor/Drinkaware Monitor
/research/our-research-and-eva...Our Research & Evaluation reports
/work-with-us/Work With Us
https://resources.drinkaware.c...New window External Subdomain Licence the Drinkaware Logo
/for-professionals/Funders
/for-professionals/Educators
/for-professionals/Police
/for-professionals/Academics
/for-professionals/Journalists
/for-professionals/Health Professionals
/for-professionals/Alcohol retailers
/about-us/viewpoints/Viewpoints
/work-with-us/drinkaware-at-work/Drinkaware at Work
/work-with-us/alcohol-vulnerab...For Pubs and Bars
/about-us/About Drinkaware
/about-us/what-we-do/What We Do
/about-us/our-campaigns/Our campaigns
/work-with-us/Work with Us
/about-us/our-people/Our People
/about-us/careers/Careers
/about-us/events/Events
/blog/New window Drinkaware Blog
/about-us/annual-reports-and-a...Annual reports and audits
/about-us/contact/Contact us
/press/Press
https://resources.drinkaware.c...New window External Subdomain Buy Drinkaware Products
https://resources.drinkaware.c...New window External Subdomain Text duplicate Licence the Drinkaware Logo
https://resources.drinkaware.c...New window External Subdomain Drinkaware for Education
https://resources.drinkaware.c...New window External Subdomain Campaign Assets
https://resources.drinkaware.c...New window External Subdomain Free Downloads
/about-us/contact/Contact Us
/mydrinkaware/dashboardLog in to MyDrinkaware
https://www.facebook.com/MyDri...New window External A-TITLE Facebook
https://twitter.com/drinkawareNew window External A-TITLE Twitter
https://www.youtube.com/user/d...New window External A-TITLE YouTube
/mydrinkaware/dashboardA-TITLE MyDrinkaware
https://drinkaware.co.uk/registerRegister
/forgotpasswordForgotten your password?
/alcohol-facts/Facts
/alcohol-facts/alcoholic-drink...Alcoholic Drinks and Units
/alcohol-facts/health-effects-...Health Effects of Alcohol
/alcohol-facts/drinking-habits...Drinking Habits and Behaviours
/alcohol-facts/alcohol-and-the...Alcohol and the Law
/alcohol-facts/how-alcohol-aff...How Alcohol Affects Relationships
/advice/Advice
/advice/are-you-drinking-too-m...I need to know if I'm drinking too much
/advice/how-to-reduce-your-dri...I want to reduce my drinking
/advice/staying-safe-while-dri...I want to stay safe while drinking
/advice/worried-about-someone-...I'm concerned about someone else
/advice/underage-drinking/I'm worried about my child drinking
/tools/Drink Tracker & Tools
/selfassessmentDrinking Self Assessment
/mydrinkaware/dashboardMyDrinkaware Online Drinks Tracker
/tools/app/Track and Calculate Units App
/understand-your-drinking/unit...Unit and Calorie Calculator
/drinkfreedays/DrinkCompare Calculator
/drinkfreedays/Get started today
/chat-with-an-advisor/Start chat
/health-practitioner-resource-...Information, advice and tools
https://drinkaware.co.uk/Anchor No Text
https://drinkaware.co.uk/Anchor No Text
/advice/are-you-drinking-too-m...Am I drinking too much?
/advice/worried-about-someone-...Worried about someone else's drinking
/about-us/Tell me about Drinkaware
https://www.youtube.com/watch?...New window External Enjoy more Drink Free Days with No Alcoholidays Learn more about No Alcoholidays and what they can do for you
/drinkfreedays/Compare your drinking with the rest of the UK Think you might need to cut down?
/drinkfreedays/get-started/Tips to enjoy more Drink Free Days Activities and strategies to get started.
/research/our-research-and-eva...Read the PHE evidence review in full here
/nightlife-crew/Nightlife Crew Supporting the welfare and wellbeing of young people at your venue
/nightlife-crew/support-crew/Support Crew E-learning course to train bar and venue staff on alcohol vulnerability
/work-with-us/drinkaware-at-work/Drinkaware at Work Helping your employees make better choices about their drinking
/understand-your-drinking/unit...Use our full Unit and Calorie Calculator now. >
/alcohol-facts/alcoholic-drink...What is an alcohol unit?
/alcohol-facts/alcoholic-drink...More about the low risk guidelines
/tools/appTrack your drinking with our smartphone app
/understand-your-drinking/unit...Calculate units and calories in your drink
/mydrinkaware/dashboardMyDrinkaware: Online drinks tracker
/alcohol-facts/health-effects-...Alcohol Poisoning Black coffee won't help. Nor will making someone sick. Or leaving them to sleep it off. In fact, these traditional ways of trying to sober ...
/alcohol-facts/health-effects-...The effects of alcohol on mental health Alcohol is a depressant, which means it can sometimes affect our mental health
/alcohol-facts/how-alcohol-aff...Be a role model for your children Get tips on demonstrating your own responsible attitude to drinking.
https://resources.drinkaware.c...External Subdomain Drinkaware products and campaign assets Free and low cost alcohol awareness tools and resources and Drinkaware campaign assets to share.
/health-practitioner-resource-...Resources for healthcare professionals When and how to have conversations with your patients.
https://resources.drinkaware.c...External Subdomain Resources for educators PSHE approved, curriculum-linked alcohol information and resources
/alcohol-support-services/Alcohol support services
/about-us/careers/Careers at Drinkaware
/work-with-us/Work or partner with us
https://resources.drinkaware.c...New window External Subdomain Shop and Resources
/terms-and-conditions/complain...Complaints policy
/selfassessmentAlcohol Self Assessment
/understand-your-drinking/unit...Text duplicate Unit and Calorie Calculator
/mydrinkaware/dashboardText duplicate MyDrinkaware
/tools/app/Drinkaware App
https://www.facebook.com/MyDri...New window External No Text
https://twitter.com/drinkawareNew window External No Text
https://www.youtube.com/user/d...New window External No Text
/alcohol-facts/alcoholic-drink...Alcohol limits unit guidelines
/terms-and-conditions/Terms and Conditions
/privacy-policy/Privacy Policy
/cookie-policy/Cookie Policy
https://drinkaware.co.uk/logoutLog out
/chat-with-an-advisor/Chat with an advisor
IMG-ALT live chat

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://drinkaware.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 5 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.21 seconds.
This website does not require any CSS files.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
serverMicrosoft-IIS/10.0
x-frame-optionsSameOrigin
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-security-policydefault-src 'self';script-src 'self' 'unsafe-inline' 'unsafe-eval' cdn.cookielaw.org *.drinkaware.co.uk *.optimizely.com *.googletagmanager.com tagmanager.google.com *.jquery.com *.aspnetcdn.com *.bootstrapcdn.com *.cloudflare.com *.msecnd.net *.facebook.net *.twitter.com *.atmrum.net *.fonts.net *.google-analytics.com *.googleadservices.com *.cloudfront.net *.ads-twitter.com *.trackedweb.net *.doubleclick.net *.addthisedge.com *.facebook.com *.pinterest.com *.linkedin.com *.outbrain.com *.adnxs.com e.issuu.com geolocation.onetrust.com *.youtube.com s.ytimg.com maxcdn.bootstrapcdn.com cdnjs.cloudflare.com assets.nhs.uk *.preview.antbits.com *.assets.adobedtm.com *.s.webtrends.com *.statse.webtrendslive.com ajax.googleapis.com prf.audiencemanager.de *.cookiebot.com https://www.google.com https://www.gstatic.com optimize.google.com;object-src 'self';style-src 'self' 'unsafe-inline' cdn.cookielaw.org *.fonts.net *.googleapis.com cdnjs.cloudflare.com maxcdn.bootstrapcdn.com *.drinkaware.co.uk tagmanager.google.com optimize.google.com;img-src 'self' *.drinkaware.co.uk *.facebook.com *.googletagmanager.com *.google-analytics.com *.amazonaws.com *.doubleclick.net *.footprintdns.com *.google.com *.google.co.uk sm-wimd.azure-api.net drinkaware-wimd-prod.azurewebsites.net api.drinkaware.co.uk *.outbrain.com data: http://t.co www.gravatar.com optanon.blob.core.windows.net drinkaware-corp-prod.azurewebsites.net drinkaware-corp-prod-stage.azurewebsites.net http://drinkaware-corp-prod-stage.azurewebsites.net http://drinkaware-corp-prod.azurewebsites.net *.gstatic.com *.itunes.apple.com cdn.cookielaw.org dashboard.umbraco.org https://drinkawaremedia.blob.core.windows.net optimize.google.com;frame-src 'self' *.twitter.com *.facebook.com *.atmrum.net e.issuu.com *.youtube.com www.google.com drinkaware.serco.com assets.nhs.uk *.audiencemanager.de consentcdn.cookiebot.com/ *.timeforstorm.com optimize.google.com *.fls.doubleclick.net;font-src 'self' *.gstatic.com maxcdn.bootstrapcdn.com cdnjs.cloudflare.com;connect-src 'self' www.facebook.com/tr/ stats.g.doubleclick.net *.visualstudio.com *.google-analytics.com *.trackedweb.net *.atmrum.net sm-wimd.azure-api.net drinkaware-wimd-prod.azurewebsites.net api.drinkaware.co.uk www.gravatar.com
request-contextappId=cid-v1:8bda90c9-a227-4f27-9c9a-40673ea26a53
access-control-expose-headersRequest-Context
dateWed, 05 Feb 2020 21:31:39 GMT
content-length28038
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 12,827 referring domains.
This website has 7,056,039 backlinks.
This website has backlinks from 7,852 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

´╗┐User-agent: *
Disallow:
Sitemap: https://www.drinkaware.co.uk/sitemap

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

drinkaware.co.uk
Home | Alcohol advice | Drinkaware
Independent alcohol advice, information and tools to help people make better choices about their drinking | Drinkaware

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Drinkaware80%Check
Alcohol64%Check
ice59%Check
alcohol advice59%Check
Drinkaware Products55%Check
be at53%Check
Alcohol awareness50%Check
Drinking50%Check
help50%Check
Advice49%Check

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