Durrell.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
72% 
Page structure
64% 
Link structure
32% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
161.10 kB
Words
916
Media files
1
Number of links
169 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Durrell Wildlife Conservation Trust | Home
The length of the page title is perfect. (376 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Durrell is an international charity with a mission of "saving species from extinction", especially those animal species that are under-threat and overlooked
The length of the meta description is perfect. (939 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.durrell.org/wildlife/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
google-site-verification4t7ZuTyw3QF3NqwVJw8YQFX0fIjWw31MIK8BO1gcuW0
msvalidate.01475C5F830FBE503CE5AD615EA2A58D80
descriptionDurrell is an international charity with a mission of "saving species from extinction", especially those animal species that are under-threat and overlooked
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
article:modified_time2016-10-20T15:38:32+00:00
langen-gb
twitter:cardsummary
og:localeen_GB
og:typewebsite
og:titleDurrell Wildlife Conservation Trust | Home
og:descriptionDurrell is an international charity with a mission of "saving species from extinction", especially those animal species that are under-threat and overlooked
og:urlhttps://www.durrell.org/wildlife/
og:site_nameDurrell
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 916 words. That's ok.
26.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.32 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 19 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ll/images/home/durrell-index-feature.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Discover Durrell
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Discover Durrell
H1 About Durrell
H2 Conservation
H2 Visit
H2 Support
H2 My Account
H2 DURRELL’S NEW VISION: A WILDER, HEALTHIER, MORE COLOURFUL WORLD
H2 Visiting Jersey Zoo
H2 Empty heading
H2 Durrell Appeals
H2 Visit Jersey Zoo
H2 Facebook feed
H2 SAFE: Saving Amphibians
H2 JOIN OUR CORPORATE SUPPORTERS
H2 Baby gorilla joins the troop at Jersey Zoo
H2 Discover our conservation actions and impacts
H3 Love your Zoo
H3 Rescue Mauritian wildlife
H3 Recover the Atlantic Forest
H3 Durrell Wildlife Conservation Trust - Saving species from extinction
H4 Our work...
H4 Privacy Overview
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.
LinkAttributesAnchor text
/wildlife/durrell-index/explore/Anchor Featured species we work with
/wildlife/conservation/our-app...In the field
/wildlife/conservation/our-app...Training
/wildlife/conservation/our-app...Science
/wildlife/conservation/our-app...Jersey Zoo
/wildlife/conservation/program...Programmes
/wildlife/durrell-index/explore/Anchor Global Indicators
/wildlife/durrell-index/explore/Anchor Species Indicators
/wildlife/durrell-index/explore/Anchor About
/wildlife/durrell-index/explore/Anchor Latest
/wildlife/donateDonate
/wildlife/support/membershipMembership
/wildlife/corporate-support/Corporate
/wildlife/product-category/ani...Adopt
http://wildlife.durrell.org/su...External Subdomain Gift in your will
/wildlife/shopShop
/wildlife/newsNews
http://wildlife.durrell.org/blogExternal Subdomain Blog
http://wildlife.durrell.org/ev...External Subdomain Events
/wildlife/amphibian-blog/Amphibian blog
/wildlife/visit/Anchor Admissions
/wildlife/visit/Anchor Getting here
/wildlife/visit/Anchor Experiences
/wildlife/visit/Anchor Text duplicate Membership
/wildlife/visit/Anchor Accessibility
/wildlife/visit/Anchor Park map
/wildlife/visit/Anchor Food & Drink
/wildlife/shopText duplicate Shop
http://wildlife.durrell.org/pa...External Subdomain At the Zoo
/wildlife/experiencesText duplicate Experiences
/wildlife/product-category/ani...Text duplicate Adopt
/wildlife/campCamp
/wildlife/hostelHostel
/wildlife/cafesCafes
/wildlife/site-hireSite Hire
/wildlife/support/membershipText duplicate About
/wildlife/membership/membershi...Categories
/wildlife/shop/membershipJoin
http://wildlife.durrell.org/kidsExternal Subdomain Kids Zone
http://wildlife.durrell.org/te...External Subdomain Teachers
http://wildlife.durrell.org/ki...External Subdomain Text duplicate Membership
/wildlife/conservation-awardsConservation Awards
http://wildlife.durrell.org/ev...External Subdomain Text duplicate Events
/wildlife/newsText duplicate News
/wildlife/socialSocial
http://wildlife.durrell.org/blogExternal Subdomain blog
/wildlife/product-category/pro...Products
/wildlife/product-category/books/Books
/wildlife/product-category/ani...Adoptions
/wildlife/shop/charity-shopCharity shop
/membershipsText duplicate About
/wildlife/membership/membershi...Text duplicate Categories
/wildlife/shop/membershipText duplicate Join
/wildlife/donateDonate today
/wildlife/corporate-support/learn more
http://wildlife.durrell.org/su...External Subdomain Learn more
https://www.durrell.org/Home
https://www.durrell.org/DURRELL
/wildlife/durrell-index/explore/Anchor Text duplicate Featured species we work with
/wildlife/conservation/our-app...Text duplicate In the field
/wildlife/conservation/our-app...Text duplicate Training
/wildlife/conservation/our-app...Text duplicate Science
/wildlife/conservation/our-app...Text duplicate Jersey Zoo
/wildlife/conservation/program...Text duplicate Programmes
/wildlife/durrell-index/explore/Anchor Text duplicate Global Indicators
/wildlife/durrell-index/explore/Anchor Text duplicate Species Indicators
/wildlife/durrell-index/explore/Anchor Text duplicate About
/wildlife/durrell-index/explore/Anchor Text duplicate Latest
/wildlife/donateText duplicate Donate
/wildlife/support/membershipText duplicate Membership
/wildlife/corporate-support/Text duplicate Corporate
/wildlife/product-category/ani...Text duplicate Adopt
http://wildlife.durrell.org/su...External Subdomain Text duplicate Gift in your will
/wildlife/shopText duplicate Shop
/wildlife/newsText duplicate News
http://wildlife.durrell.org/blogExternal Subdomain Text duplicate Blog
http://wildlife.durrell.org/ev...External Subdomain Text duplicate Events
/wildlife/amphibian-blog/Text duplicate Amphibian blog
/wildlife/visit/Anchor Text duplicate Admissions
/wildlife/visit/Anchor Text duplicate Getting here
/wildlife/visit/Anchor Text duplicate Experiences
/wildlife/visit/Anchor Text duplicate Membership
/wildlife/visit/Anchor Text duplicate Accessibility
/wildlife/visit/Anchor Text duplicate Park map
/wildlife/visit/Anchor Text duplicate Food & Drink
/wildlife/shopText duplicate Shop
http://wildlife.durrell.org/pa...External Subdomain Text duplicate At the Zoo
/wildlife/experiencesText duplicate Experiences
/wildlife/product-category/ani...Text duplicate Adopt
/wildlife/campText duplicate Camp
/wildlife/hostelText duplicate Hostel
/wildlife/cafesText duplicate Cafes
/wildlife/site-hireText duplicate Site Hire
/wildlife/support/membershipText duplicate About
/wildlife/membership/membershi...Text duplicate Categories
/wildlife/shop/membershipText duplicate Join
http://wildlife.durrell.org/kidsExternal Subdomain Text duplicate Kids Zone
http://wildlife.durrell.org/te...External Subdomain Text duplicate Teachers
http://wildlife.durrell.org/ki...External Subdomain Text duplicate Membership
/wildlife/conservation-awardsText duplicate Conservation Awards
http://wildlife.durrell.org/ev...External Subdomain Text duplicate Events
/wildlife/newsText duplicate News
/wildlife/socialText duplicate Social
http://wildlife.durrell.org/blogExternal Subdomain Text duplicate blog
/wildlife/product-category/pro...Text duplicate Products
/wildlife/product-category/books/Text duplicate Books
/wildlife/product-category/ani...Text duplicate Adoptions
/wildlife/shop/charity-shopText duplicate Charity shop
/membershipsText duplicate About
/wildlife/membership/membershi...Text duplicate Categories
/wildlife/shop/membershipText duplicate Join
/wildlife/donateText duplicate Donate today
/wildlife/corporate-support/Text duplicate learn more
http://wildlife.durrell.org/su...External Subdomain Text duplicate Learn more
/wildlife/product/donation/New window DONATE
https://www.durrell.org/adoptADOPT
/wildlife/cartNo Text
/membershipText duplicate Membership
https://www.durrell.org/adoptText duplicate Adoptions
https://www.durrell.org/donateText duplicate Donate
https://www.durrell.org/shopText duplicate Shop
https://www.durrell.org/visitVisit Jersey Zoo
/the-durrellsThe Durrells
https://www.durrell.org/socialSubscribe to enews
/wildlife/durrell-index/explore/Mission: Saving Species From Extinction The Proof: Durrell Index Learn More
/wildlife/conservation/our-app...Learn about our work
/wildlife/visit/Text duplicate Visit Jersey Zoo
https://www.durrell.org/donateText duplicate Donate
/membershipText duplicate Membership
https://www.durrell.org/adoptText duplicate Adopt
https://www.durrell.org/shopText duplicate Shop
/wildlife/rewild-our-worldDURRELL’S NEW VISION: A WILDER, HEALTHIER, MORE COLOURFUL WORLD Learn more
/wildlife/news/visiting-jersey...Visiting Jersey Zoo
/wildlife/visitText duplicate Visit Jersey Zoo
https://www.durrell.org/latestNews & Events
/wildlife/durrell-index/explore/Our Impacts: Durrell Index
/wildlife/scholarshipLearn more Learn more
/wildlife/love-your-zooText duplicate Donate
/wildlife/love-your-zooText duplicate Learn more
/wildliferescueRescue Mauritian wildlife
https://www.justgiving.com/cam...New window External Text duplicate Donate
/wildliferescueText duplicate Learn more
/wildlife/atlanticRecover the Atlantic Forest
/wildlife/atlanticText duplicate Donate
/wildlife/atlanticText duplicate Learn more
/wildlife/visit/New window Visit Jersey Zoo Visit
https://www.facebook.com/Durre...External Facebook feed
https://www.facebook.com/Durre...External Follow
/wildlife/safeSAFE: Saving Amphibians Read more
https://www.durrell.org/wildlife/Anchor Durrell News
/wildlife/news/bush-dogs-join-...Bush dogs join the pack at Jersey Zoo
/wildlife/news/bon-voyage-firs...Bon voyage! First Jersey chough spotted in France
https://www.durrell.org/newsMore News
/corporate-support/JOIN OUR CORPORATE SUPPORTERS Read more
/wildlife/news/baby-gorilla-jo...Baby gorilla joins the troop at Jersey Zoo See more
https://www.durrell.org/eventsUpcoming Events
https://www.durrell.org/eventsMore events
/wildlife/durrell-index/exploreNo Text
/wildlife/durrell-index/explore/Anchor Global
/wildlife/durrell-index/explore/Anchor Species
/wildlife/durrell-index/explore/Anchor Text duplicate About
/wildlife/the-durrells/The Durrells TV
/about/gerald-durrellGerald Durrell
/about/the-trust/reports--stat...Governance
/about/the-trust/reports--stat...Reports & Statements
/about/the-people/People & Partners
http://www.durrell.org/contact-usContact Us
/wildlife/press/Press & Media
https://www.facebook.com/Durre...New window External Facebook
https://twitter.com/durrellwil...New window External Twitter
http://www.durrell.org/socialeNewsletter
http://www.durrell.org/socialTrivial anchor text
More
/durrell-indexDurrell Index
https://www.durrell.org/latestText duplicate Latest
https://www.durrell.org/blogText duplicate Blog
/wildlife/adopt/Text duplicate Adoptions
/wildlife/product-category/exp...Text duplicate Experiences
http://www.durrell.org/academyAcademy
/madagascar/Madagascar
/wildlife/support/membership/Text duplicate Membership
https://www.durrell.org/jobs/Jobs & Work Experience
/volunteer/Volunteer
https://www.durrell.org/teachers/Education
/corporate-support/Text duplicate Corporate
/wildlife/visit/hospitality/camp/Durrell Wildlife Camp
/wildlife/visit/hospitality/ho...Text duplicate Hostel
https://www.durrell.org/kids/Kids
/kids/fun-factsheets/Animal Factsheets
/wildlife/legalNo Text
/wildlife/legalLegal
/home/image-copyrights/Image copyrights
/home/site-map/Site map
/wildlife/legal/cookies/Cookies
/privacy-and-data-protection-p...New window Trivial anchor text
Read More

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.durrell.org/wildlife/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 18 CSS files. This may affect the page load time negatively.
This page loads 19 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (161 kB).

HTTP Response Header

NameValue
dateTue, 02 Feb 2021 09:07:57 GMT
serverApache
strict-transport-securitymax-age=16070400
x-frame-optionsDENY
set-cookie68 Characters
set-cookie97 Characters
set-cookie101 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.durrell.org/wildlife/wp-json/>; rel="https://api.w.org/"
link<https://www.durrell.org/wildlife/wp-json/wp/v2/pages/167>; rel="alternate"; type="application/json"
link<https://www.durrell.org/wildlife/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
access-control-allow-origin*
timing-allow-origin*
x-ua-compatibleIE=edge
p3ppolicyref="/w3c/p3p.xml", CP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policyno-referrer-when-downgrade
content-length27787
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 489 referring domains.
This page has 2,298 backlinks.
This page has backlinks from 421 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

No valid Robots.txt file was found.

Facebook popularity

Shares / Likes / Comments
4,992

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.durrell.org › wildlife
Durrell Wildlife Conservation Trust | Home
Durrell is an international charity with a mission of "saving species from extinction", especially those animal species that are under-threat and overlooked

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Durrell85%Check
Durrell Wildlife73%Check
Durrell Wildlife Conservation Trust63%Check
wildlife62%Check
Gerald Durrell61%Check
Wildlife Conservation58%Check
Saving54%Check
Conservation Trust54%Check
Saving Species54%Check
Discover54%Check

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