- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.15 s
File size
90.20 kB
Media files
Number of links
124 internal / 7 external

Task list of SEO Improvements

Meta specifications

(Critically important)
The title contains the word Home! More content should be covered in the title.
The page title is too short. (55 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

GeneratorDrupal 10 (
viewportwidth=device-width, initial-scale=1.0

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Page quality

(Critically important)
This page contains 1118 words. That's ok.
35.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.11 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (29). We recommend using a maximum of 22 tags for this page.
Some tags are too long. With 79 characters this one is longer than 70 characters:
"how well have supermarkets supported families during the cost of living crisis?"
The following tag is repeated too often: 30%
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/foodfoundation/logo.svgNo alt attribute provided
...1f58b9ddf_Food Foundation Logo White.svgNo alt attribute provided
...1-for-Manifestos image.jpg?itok=XJ0rN8MbFood Foundation manifestos round-up
...Quick Bites assets (1).png?itok=s-M6xwPkWill Hutton webinar
...for-Shopping_new image.png?itok=v0D-mu-7Family shopping
/sites/default/files/2021-08/bgpatternD.pngBackground Pattern
...plicate-2-for-Children.png?itok=V1xob4z2No alt attribute provided
...1-for-Manifestos image.jpg?itok=Z4pXkrJZNo alt attribute provided
...1-for-Labour manifesto.jpg?itok=W3Wp_peoNo alt attribute provided
...icate-1-for-image009_0.png?itok=pE-YzzJ8No alt attribute provided
...-Green Party manifesto.jpg?itok=7CMRdCLuNo alt attribute provided
...Quick Bites assets (1).png?itok=eReSnRWMNo alt attribute provided
...e-1-for-Tory manifesto.jpg?itok=ZMn7eVEZNo alt attribute provided
...for-Lib Dems Manifesto.jpg?itok=nNgT6cn_No alt attribute provided
...Food Foundation Land Logo FULL White.svgNo alt attribute provided
...071db9a4557eb4940f40_livingwagewide2.pngNo alt attribute provided
...6b12182f6efbcca65f8_mmmm-brand-light.pngNo alt attribute provided
Video URLWidthHeight
.../default/files/2022-02/FF BG Video 3.mp41280720

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Main navigation
H2 Social
H2 Key Pillars of our work
H2 Why we exist
H2 Our Latest
H2 Sign up to our newsletter
H2 Footer
H2 Useful Links
H3 Who we are
H3 What we do
H3 Who we work with
H3 Latest
H3 Get Involved
H3 Our Vision
H3 Our Initiatives
H3 Recent Reports
H3 Improving children’s diets
H3 Increasing vegetable consumption
H3 Influencing food policy
H3 Inspiring change in food businesses and investment
H3 I am looking for...
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text Skip to main content Text
/who-we-areFind out more
A-TITLE Find out more about our vision for transforming the food system and meet the team
/who-we-are-annaVision & Mission More
/who-we-are-annaOur Team More
/who-we-are-annaTrustees More
/who-we-are-annaHow we are funded More
/what-we-doText duplicate Find out more
A-TITLE We use surprising and inventive ideas to catalyse and deliver food system change. We have four main areas that we focus on.
/improving-childrens-dietsImproving Children's Diets More
IMG-ALT school2s
/increasing-vegetable-consumptionIncreasing Vegetable Consumption More
IMG-ALT moreveg
/influencing-food-policyInfluencing Food Policy More
IMG-ALT balance2
/inspiring-change-food-busines...Inspiring Change in Food Business & Investment More
IMG-ALT happyenviro2
/initiatives/kids-food-guarant...Kids Food Guarantee More
/initiatives/plating-up-progressPlating Up Progress More
/initiatives/investor-coalitio...Investor Coalition on Food Policy More
/initiatives/dietary-inequalitiesDietary Inequalities More
/initiatives/kids-food-guarant...Text duplicate Kids Food Guarantee More
/initiatives/food-prices-trackingFood Price Tracker More
/initiatives/food-insecurity-t...Food Insecurity Tracker More
/who-we-workA-TITLE We work with a range of different groups, organisations and people to deliver and advocate for a healthy, just and sustainable food system.
/initiatives/election-2024-nou...Policymakers More
/initiatives/our-food-ambassadorsFood Ambassadors More
/initiatives/local-food-policyLocal Food Policy More
/press-areaPress & Media More
/initiatives/investor-coalitio...Text duplicate Investor Coalition on Food Policy More
/who-we-workAnchor Researchers & Academia More
/libraryText duplicate Find out more
A-TITLE Browse our latest publications, podcasts and press releases and take a look at our upcoming events.
/news-blogsNews & Blogs our latest news, campaign updates and blogs More
/publicationsPublications read our reports and policy briefings More
/podcastsPodcasts listen to our recent podcasts More
/press-areaPress Area our latest press releases and resources More
/data-hubData Hub explore our data dashboards and stories More
/libraryLibrary browse our publications, events, podcasts, news, press releases and more More
/get-involvedText duplicate Find out more
A-TITLE Find out more about supporting our work, sign-up to one of our upcoming events, get in touch or come and work with us.
/get-involvedWhat you can do More
/eventsEvents and webinars More
/get-involvedWork with us or volunteer More
/get-involvedAnchor Donate More
/get-involvedContact Us More window External No Text Subdomain No Text Subdomain No Text window External Subdomain No Text Subdomain No Text Subdomain No Text
/who-we-arergb(0,146,69) Our Vision Learn more
IMG-ALT orbit3b
/what-we-dorgb(247,147,30) Our Initiatives Read more
IMG-ALT orbit2
/publicationsrgb(140,198,63) Recent Reports More
IMG-ALT orbit1
/publication/neglected-generat...Image Featured Report: A Neglected Generation: Reversing the decline in children's health The Food Foundation publishes report about the decline in children'...
IMG-ALT Children
/initiatives/election-2024-nou...Featured : Election 2024: Nourishing the Nation Food is a huge part of all of our lives, nourishing and fuelling us. It impacts our health, happiness and ove...
/news/your-ultimate-guide-2024...rgb(247,147,30) Image Featured article: Your ultimate guide to the 2024 party manifestos General Election: The Food Foundation view on the Labour, Conservati...
IMG-ALT Food Foundation manifestos round-up
/event/quick-bites-time-no-mis...rgb(217,224,33) Featured event: Quick Bites: This Time No Mistakes: How to Remake Britain The Food Foundation's Quick Bites webinar with journalist and autho...
IMG-ALT Will Hutton webinar
/publication/how-well-have-sup...Image Featured Report: How well have supermarkets supported families during the cost of living crisis? Food prices are still 25% higher than they were two ye...
IMG-ALT Family shopping
/improving-childrens-dietsImproving children’s diets Too many children live in households experiencing food poverty in the UK. These families often rely on a cheap, poor-quality food ...
IMG-ALT school2s
/increasing-vegetable-consumptionIncreasing vegetable consumption Despite decades of the 5-a-day campaign, consumption of veg remains well below recommended amounts, with children and low in...
IMG-ALT moreveg
/influencing-food-policyInfluencing food policy To address the health and climate crises, policy needs to support major dietary shifts – 30% more fruit and vegetables, 50% more fibr...
IMG-ALT balance2
/inspiring-change-food-busines...Inspiring change in food businesses and investment 5 out of 11 supermarkets now have targets for healthier food sales. 2 have targets for fruit or vegetable ...
IMG-ALT happyenviro2
/what-we-doDiscover more about The Food Foundation
/publication/neglected-generat...A Neglected Generation: Reversing the decline in children's health Read Publication
/news/your-ultimate-guide-2024...Your ultimate guide to the 2024 party manifestos Read News
/news/key-takeaways-labour-par...Key takeaways from the Labour Party's manifesto Read News
/news/lobbying-good-why-we-nee...Lobbying for Good: Why we need regulation to level the playing field for the food industry Read News
/news/we-analyse-green-party-m...We analyse the Green Party manifesto Read News
/event/quick-bites-time-no-mis...rgb(217,224,33) Quick Bites: This Time No Mistakes: How to Remake Britain View Event
/news/our-reaction-conservativ...Our reaction to the Conservative's manifesto commitments Read News
/news/we-rate-liberal-democrat...We rate the Liberal Democrats manifesto Read News
/libraryView more
/newsletterSubscribe now
/who-we-areWho we are
/who-we-areVision & Mission
/who-we-areOur Team
/who-we-areHow we are funded
/privacy-policyPrivacy Policy
/what-we-do-draftWhat we do
/initiatives/kids-food-guarant...Improving Children's Diets
/initiatives/peas-pleaseIncreasing Vegetable Consumption
/policy-hubInfluencing Food Policy
/initiatives/plating-up-progressInspiring Change in Food Business & Investment
/who-we-work-draftWho we work with
/initiatives/investor-coalitio...Business & Investors
/initiatives/election-2024-nou...Policy Makers
/initiatives/our-food-ambassadorsCitizens & Communities
/initiatives/local-food-policyCivil Society
/who-we-workAnchor Researchers & Academia
/press-areaPress & Media
/newsNews & Blogs
/press-areaPress Area
/data-hubData Hub
/get-involved-draftGet Involved
/get-involved-draftWhat you can do
/eventsEvents & Webinars
/get-involved-draftJobs & Volunteering
/get-involvedAnchor Donate
/get-involved-draftContact Us window External 89up
A-TITLE 89up
/who-we-areText duplicate Who we are
/who-we-areText duplicate Vision & Mission
/who-we-areText duplicate Our Team
/who-we-areText duplicate Trustees
/who-we-areText duplicate How we are funded
/privacy-policyText duplicate Privacy Policy
/what-we-do-draftText duplicate What we do
/initiatives/kids-food-guarant...Text duplicate Improving Children's Diets
/initiatives/peas-pleaseText duplicate Increasing Vegetable Consumption
/policy-hubText duplicate Influencing Food Policy
/initiatives/plating-up-progressText duplicate Inspiring Change in Food Business & Investment
/who-we-work-draftText duplicate Who we work with
/initiatives/investor-coalitio...Text duplicate Business & Investors
/initiatives/election-2024-nou...Text duplicate Policy Makers
/initiatives/our-food-ambassadorsText duplicate Citizens & Communities
/initiatives/local-food-policyText duplicate Civil Society
/who-we-workAnchor Text duplicate Researchers & Academia
/press-areaText duplicate Press & Media
/libraryText duplicate Latest
/newsText duplicate News & Blogs
/publicationsText duplicate Publications
/podcastsText duplicate Podcasts
/press-areaText duplicate Press Area
/data-hubText duplicate Data Hub
/libraryText duplicate Library
/get-involved-draftText duplicate Get Involved
/get-involved-draftText duplicate What you can do
/eventsText duplicate Events & Webinars
/get-involved-draftText duplicate Jobs & Volunteering
/get-involvedAnchor Text duplicate Donate
/get-involved-draftText duplicate Contact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

cache-controlmust-revalidate, no-cache, private
content-typetext/html; charset=UTF-8
dateThu, 20 Jun 2024 22:49:05 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (

External factors

(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,649 referring domains.
This page has 8,084 backlinks.
This page has backlinks from 1,313 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.


# robots.txt
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
# This file will be ignored unless it is at the root of your host:
# Used:
# Ignored:
# For more information about the robots.txt standard, see:

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/
Disallow: /composer/Plugin/Scaffold/
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Food Foundation58%Check
Food Policy54%Check
Influencing Food Policy51%Check
Inspiring Change Food51%Check
sustainable food50%Check
food system50%Check
Food Industry50%Check
Local Food50%Check

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