Ford.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
87% 
Page quality
73% 
Page structure
58% 
Link structure
41% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.09 s
File size
2,128.20 kB
Words
806
Media files
27
Number of links
159 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Official Homepage of Ford UK | Ford UK
The title contains the word Homepage of! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
Welcome to the official Ford UK homepage. Find out more information on our Ford cars, vans & pickups range, promotions, financing, services & repairs.
The length of the meta description is perfect. (940 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ford.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionWelcome to the official Ford UK homepage. Find out more information on our Ford cars, vans & pickups range, promotions, financing, services & repairs.
viewportwidth=device-width, initial-scale=1, user-scalable=yes
pagename-monitoringbrand:home
google-site-verificationrAhUfDd7nHDPcIBy0V9JZMeFUGzcCqNfb0SlntOFtmA
og:urlhttps://www.ford.co.uk/
og:typewebsite
og:titleThe Official Homepage of Ford UK | Ford UK
og:descriptionWelcome to the official Ford UK homepage. Find out more information on our Ford cars, vans & pickups range, promotions, financing, services & repairs.
og:imagehttps://www.ford.co.uk/content/dam/guxeu/global-shared/share/ford-share_image-eu-og_thumbnail-16x9-1280x720.jpg.renditions.original.png
langen
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 806 words. That's ok.
19.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.05 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (2128.2 kB).
A viewport "width=device-width, initial-scale=1, user-scalable=yes" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: e-transit
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...al-shared/header/ford_oval_blue_logo.svgFord Logo
...al-shared/header/ford_oval_blue_logo.svgFord Motor Company Logo
...al-shared/header/ford_oval_blue_logo.svgFord Logo
...-2160x925-bb.jpg.renditions.original.pngThe New All-Electric Explorer being driven through wild landscapeThe New All-Electric Explorer being driven through wild landscape
...160x925-bbso.jpg.renditions.original.pngFord Power PromiseFord Power Promise
...home-page-bb.jpg.renditions.original.pngA line-up of the range of Ford electric cars, with the Ford Puma Gen-E, Ford Explorer, Ford Capri and Ford Mustang Mach-E.A line-up of the range of Ford electric cars, with the Ford Puma Gen-E, Ford Explorer, Ford Capri and Ford Mustang Mach-E.
...60x925-bb-hp.jpg.renditions.original.pngAll-New Transit CustomAll-New Transit Custom
...1x9-2160x925.jpg.renditions.original.pngGrey Ford E-TransitGrey Ford E-Transit
...b-capri_ncap.jpg.renditions.original.pngA yellow all-electric Ford Capri on a road A yellow all-electric Ford Capri on a road
...lboard-green.jpg.renditions.original.pngGreen Kuga on the roadGreen Kuga on the road
...ter/facebook.png.renditions.original.pngFollow Ford UK on FacebookFollow Ford UK on Facebook
...oter/twitter.png.renditions.original.pngFollow Ford UK on XFollow Ford UK on X
...er/instagram.png.renditions.original.pngFollow Ford UK on InstagramFollow Ford UK on Instagram
...ube-outlined.png.renditions.original.pngFollow Ford UK on YouTubeFollow Ford UK on YouTube
...ter/linkedin.png.renditions.original.pngFollow Ford UK on LinkedInFollow Ford UK on LinkedIn
...al-shared/header/ford_oval_blue_logo.svgFord LogoFord Logo
...global-shared/header/ford-go-further.pngFord Logo
...red/supported-browsers/gux-edge-icon.pngMicrosoft Edge icon
...d/supported-browsers/gux-chrome-icon.pngChrome icon
.../supported-browsers/gux-firefox-icon.pngFirefox icon
...d/supported-browsers/gux-safari-icon.pngSafari icon

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 WIN A NEW ALL-ELECTRIC FORD EXPLORER
H2 WIN A NEW ALL-ELECTRIC FORD EXPLORER Duplicate text
H2 FORD POWER PROMISE™
H2 FORD POWER PROMISE™ Duplicate text
H2 GO ELECTRIC
H2 GO ELECTRIC Duplicate text
H2 ALL-ELECTRIC E-TRANSIT CUSTOM
H2 ALL-NEW TRANSIT CUSTOM
H2 FORD E-TRANSIT
H2 FORD E-TRANSIT Duplicate text
H2 NEW ALL-ELECTRIC FORD CAPRI®
H2 NEW ALL-ELECTRIC FORD CAPRI® Duplicate text
H2 FORD KUGA PLUG-IN HYBRID
H2 FORD KUGA PLUG-IN-HYBRID
H2 VEHICLES FOR EVERY LIFESTYLE
H2 Your browser is not supported
H3 Empty heading
H3 Take a test drive and you could drive away with the car that’s built for adventure.
H3 Giving you everything you need to make the switch
H3 £1,000 Deposit Allowance on 4 year Ford Options with 0% APR5
H3 £3,500 Deposit Allowance on 4 Year Ford Options with 0% APR6
H3 £3,000 DEPOSIT ALLOWANCE ON 4 YEAR FORD OPTIONS WITH 0% APR2
H3 0% APR on 4 year Ford Options4
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Important Information
H3 VEHICLES
H3 EXPERIENCE FORD
H3 CARS
H3 Empty heading
H6 {{model.fullName}}
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/help/your-vehicle/owners-manualOwner Manuals
/owner/resources-and-support/s...Subdomain Anchor SYNC Software Update
http://buy.ford.co.uk/offersNew window External Subdomain View Promotions
/owner/service-and-maintenance...Book a Service
/owner/your-accountFord Account
/dealer-locatorFind a Dealer
/help/general/contact-usContact Us
/useful-information/terms-and-...manage cookie settings page
/useful-information/terms-and-...website privacy and cookie policy
https://www.ford.co.uk/IMG-ALT Ford Motor Company Logo
https://www.ford.co.uk/shopShop Ford
/dealer-locatorText duplicate Find a Dealer
/commercial-vehicles/fleetBusiness Customer
/commercial-vehiclesVans & Pickups
/owner/your-accountLog In / Register
/owner/your-accountMy Account
/content/overlays/navigation-o...Search
https://www.ford.co.uk/IMG-ALT Ford Logo
https://www.ford.co.uk/Anchor Skip to content
/owner/your-accountLogin
/content/overlays/navigation-o...Text duplicate Search
https://www.ford.co.uk/carsVEHICLES
https://www.ford.co.uk/carsCars
/vans-and-pickupsText duplicate Vans & Pickups
/shop/build-your-fordBuild Your Ford
/shop/get-updatesKeep Me Informed
/shop/download-price-listPrice Lists
/shop/buy-online/inventory/pvView Stock
/totalcostofownershipNew window Ford Ownership Costs
/shop/direct-usedFord Direct Used Vehicles
/dealer-locatorText duplicate Find a Dealer
/shop/test-driveBook a Test Drive
/shop/trade-in-shortValue My Car
/finance/overviewFinance Overview
/finance/overview/personal-fin...Personal Finance
/finance/overview/business-fin...Business Finance
https://buy.ford.co.uk/offers?...External Subdomain Promotions
/shop/promotions/motabilityMotability Promotions
/owner/service-and-maintenance...Service & Repair Promotions
/commercial-vehicles/shop/prom...Commercial Vehicle Promotions
https://ford-quote.uk/New window External Lease Promotions
/shop/promotions/advantage-pro...Advantage Programme
/hybrid-electricElectric and hybrid overview
/hybrid-electric/all-electricElectric cars
/hybrid-electric/hybridHybrid cars
/hybrid-electric/charging/powe...Power Promise
/hybrid-electric/charging/home...Home charging
/hybrid-electric/charging/publ...Public charging
/hybrid-electric/charging/rangeRange
/hybrid-electric/benefitsCost benefits
/experience-ford/sustainabilitySustainability
https://www.ford.co.uk/technologyTechnology Overview
/technology/driving-assistanceDriver Assistance Systems
/technology/ford-technologiesFord Innovation
/technology/connectivityConnectivity Overview
/technology/connectivity/fordpassFordPass
/technology/connectivity/sync-4SYNC 4
/technology/connectivity/sync-3SYNC 3
/technology/software-updatesFord Software Updates
/owner/your-account/ford-accountText duplicate Ford Account
/owner/subscriptionsFord Subscriptions
/owner/your-vehicle/accessoriesAccessories
/owner/your-vehicle/tyresTyres
/owner/your-vehicle/ford-insureFord Insure
/owner/your-vehicle/ford-roads...Ford Roadside Assistance
/owner/your-vehicle/warrantiesWarranties
/owner/your-vehicle/safety-rec...Safety Recalls
/owner/service-and-maintenance...Text duplicate Book a Service
/owner/service-and-maintenance...Servicing
/owner/service-and-maintenance...Essential Repairs
/owner/service-and-maintenance...Service Promotions
/support/calculate-your-servic...Subdomain Calculate Your Service Price
/owner/service-and-maintenance...Service Plans
/owner/service-and-maintenance...Smart Repairs
/owner/service-and-maintenance...Collision Repairs
https://www.ford.co.uk/helpSUPPORT
/help/your-vehicle/homeYour Vehicle
/help/your-vehicle/owners-manualOwners Manuals
/help/your-vehicle/how-to-videosHow-To Videos
/support/sync-maps-updatesSubdomain SYNC and Maps Updates
/help/finance-and-insurance/fo...New window Ford Credit FAQs
https://www.fordinsure.co.uk/c...New window External Subdomain Ford Insure FAQs
/help/general/contact-usContact Us - Ford Credit
/help/general/contact-usContact Us - Ford Lease
/support/how-tos/owner-resourc...New window Subdomain Our Complaints Procedure
/help/general/ask-fordNew window Ask Ford
/help/general/online-orderOnline Ordering FAQs
/help/general/contact-usText duplicate Contact Us
https://buy.ford.co.uk/offers?...External Subdomain See our latest finance promotions
/shop/promotions/win-a-carExplore
/shop/promotions/win-a-carText duplicate Explore
/shop/promotions/win-a-carNo Text
/shop/promotions/win-a-carTerms and Conditions
/hybrid-electric/charging/powe...Text duplicate Cars
/hybrid-electric/charging/powe...Vans
/hybrid-electric/charging/powe...Text duplicate Cars
/hybrid-electric/charging/powe...Text duplicate Vans
/shop/test-driveText duplicate Book a Test Drive
/shop/test-driveText duplicate Book a Test Drive
/hybrid-electric/all-electricText duplicate Explore
/hybrid-electric/all-electricNo Text
/shop/promotions/cv-test-drivePre-Book a Test Drive
/vans-and-pickups/transit-customText duplicate Explore
/shop/promotions/cv-test-driveText duplicate Pre-Book a Test Drive
/vans-and-pickups/transit-customNo Text
/shop/test-drive?nameplateId=0...Text duplicate Book a Test Drive
/vans-and-pickups/e-transitText duplicate Explore
/shop/test-drive?nameplateId=0...Text duplicate Book a Test Drive
/vans-and-pickups/e-transitNo Text
/shop/test-drive?vehicleCode=C...Text duplicate Book a Test Drive
/shop/test-drive?vehicleCode=C...Text duplicate Book a Test Drive
/cars/electric-capriText duplicate Explore
/cars/electric-capriNo Text
/shop/test-drive?nameplateId=0...Text duplicate Book a Test Drive
https://www.ford.co.uk/cars/kugaText duplicate Explore
/shop/test-drive?nameplateId=0...Text duplicate Book a Test Drive
https://www.ford.co.uk/cars/kugaNo Text
https://www.ford.co.uk/Anchor ALL CARS
https://www.ford.co.uk/Anchor SUVs & CROSSOVER
https://www.ford.co.uk/Anchor HYBRID & ELECTRIC
https://www.ford.co.uk/Anchor PEOPLE MOVERS
https://www.ford.co.uk/Anchor PERFORMANCE
https://www.ford.co.uk/Anchor VANS & PICKUPS
/dealer-locatorText duplicate Find a Dealer
https://www.ford.co.uk/carsBuild & Price
/shop/request-a-contactTalk to a Dealer
/hybrid-electricVisit EV Life Hub
https://www.ford.co.uk/carsText duplicate Cars
/vans-and-pickupsText duplicate Vans & Pickups
/cars/small-carsSmall Cars
/hybrid-electricHybrid & Electric
/cars/family-carsFamily Cars
/cars/people-carriersPeople Carriers
/cars/ford-performancePerformance Cars
/cars/ford-suvSUVs
/experience-ford/about-fordAbout Ford
/experience-ford/motor-showsMotor Shows & Events
/experience-ford/newsFord News
/experience-ford/careersCareers
/experience-ford/sustainabilityText duplicate Sustainability
/experience-ford/sustainabilit...Recycling Your Ford
/cars/electric-explorerNew All-Electric Explorer
/cars/electric-capriNew All-Electric Capri
/cars/puma-gen-eNew All-Electric Puma Gen-E
https://www.ford.co.uk/cars/pumaPuma
/cars/puma/puma-stPuma ST
https://www.ford.co.uk/cars/kugaKuga
/cars/mustang-mach-eMach-E
/cars/mustangAll-New Mustang
https://www.ford.co.uk/cars/focusFocus
/cars/focus/stFocus ST
/cars/tourneo-customTourneo Custom
/cars/tourneo-connectTourneo Connect
/cars/tourneo-courierTourneo Courier
/cars/new-e-tourneo-courierE-Tourneo Courier
/cars/fiestaFiesta
https://www.facebook.com/fordukNew window External Subdomain IMG-ALT Follow Ford UK on Facebook
A-TITLE Follow Ford UK on Facebook
https://twitter.com/fordukNew window External IMG-ALT Follow Ford UK on X
A-TITLE Follow Ford UK on X
https://www.instagram.com/fordukNew window External Subdomain IMG-ALT Follow Ford UK on Instagram
A-TITLE Follow Ford UK on Instagram
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Follow Ford UK on YouTube
A-TITLE Follow Ford UK on YouTube
https://www.linkedin.com/showc...New window External Subdomain IMG-ALT Follow Ford UK on LinkedIn
A-TITLE Follow Ford UK on LinkedIn
/help/general/contact-usContact us
/useful-information/sitemapSitemap
/useful-information/accessibilityAccessibility
/useful-information/terms-and-...Privacy policy, Terms & Conditions
/useful-information/legal-noticesFord Legal Notices
/useful-information/legal-noticesModern Slavery Statements
/useful-information/terms-and-...Cookie Preferences
https://www.ford.co.uk/Text duplicate IMG-ALT Ford Logo
A-TITLE Ford Logo
https://www.google.com/chrome/...External Subdomain IMG-ALT Chrome icon
https://www.mozilla.org/firefo...External Subdomain IMG-ALT Firefox icon
https://support.apple.com/down...External Subdomain IMG-ALT Safari icon

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ford.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.09 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (2,128 kB).

HTTP Response Header

NameValue
cross-origin-opener-policysame-origin
x-frame-optionsSAMEORIGIN
last-modifiedFri, 23 May 2025 12:47:23 GMT
etag"212b64-635ccffeb953b"
accept-rangesbytes
content-typetext/html
x-akamai-transformed9 - 0 pmb=mRUM,3
content-encodinggzip
cache-controlmust-revalidate, max-age=3600
expiresSat, 24 May 2025 10:06:49 GMT
dateSat, 24 May 2025 09:06:49 GMT
varyAccept-Encoding
set-cookie92 Characters
server-timingcdn-cache; desc=HIT
x-akam-sw-version0.5.0
link<https://fordlc-dealer-uk.s3chat.com>;rel="preconnect",<https://www.gpas-cache.ford.com>;rel="preconnect"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 652 referring domains.
This page has 47,610 backlinks.
This page has backlinks from 524 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Disallow:*/content/overlays/*
Disallow:*/content/error-pages/*
Disallow:*/content/forms/*
Disallow:*/content/guxeu/uk/en_gb/site-wide-content
Disallow:*/support/book-a-service/dealer-step/*
Disallow:*/forms/*
Disallow:*/dashboard/*
Disallow:*/search*
Disallow:*/root/*
Disallow:*/offer-*

Sitemap: https://www.ford.co.uk/sitemap.xml

Similar sites

Search preview

www.ford.co.uk
The Official Homepage of Ford UK | Ford UK
Welcome to the official Ford UK homepage. Find out more information on our Ford cars, vans & pickups range, promotions, financing, services & repairs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ford75%Check
Ford UK75%Check
Ford Cars62%Check
FORD KUGA61%Check
ALL-ELECTRIC FORD58%Check
year Ford56%Check
Ask Ford56%Check
Ford Options56%Check
Ford Credit55%Check
Shop Ford55%Check
Show more keywords and terms

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Cookie Policy

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