Ford.co.uk - SEO Checker

Overview of the SEO Check
Meta information
87% 
Page quality
64% 
Page structure
58% 
Link structure
35% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.92 s
File size
2,248.50 kB
Words
816
Media files
27
Number of links
160 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Official Homepage of Ford UK | Ford UK
The title contains the word Homepage of! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
Welcome to the official Ford UK homepage. Find out more information on our Ford cars, vans & pickups range, promotions, financing, services & repairs.
The length of the meta description is perfect. (942 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ford.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionWelcome to the official Ford UK homepage. Find out more information on our Ford cars, vans & pickups range, promotions, financing, services & repairs.
viewportwidth=device-width, initial-scale=1, user-scalable=yes
google-site-verificationrAhUfDd7nHDPcIBy0V9JZMeFUGzcCqNfb0SlntOFtmA
og:urlhttps://www.ford.co.uk/
og:typewebsite
og:titleThe Official Homepage of Ford UK | Ford UK
og:descriptionWelcome to the official Ford UK homepage. Find out more information on our Ford cars, vans & pickups range, promotions, financing, services & repairs.
og:imagehttps://www.ford.co.uk/content/dam/guxeu/rhd/central/cars/mustang/gallery/exterior/overlay/ford-mustang-eu-3_MUS_35041_R_40181-16x9-2160x1215-ol-red-mustang-in-the-mountains1.jpg.renditions.original.png
langen
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 816 words. That's ok.
19.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (2248.5 kB).
A viewport "width=device-width, initial-scale=1, user-scalable=yes" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: e-transit
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...al-shared/header/ford_oval_blue_logo.svgFord Logo
...al-shared/header/ford_oval_blue_logo.svgFord Motor Company Logo
...al-shared/header/ford_oval_blue_logo.svgFord Logo
...bb-side-view.jpg.renditions.original.pngA yellow all-electric Ford Capri on a road A yellow all-electric Ford Capri on a road
...page-bb-16x9.jpg.renditions.original.pngThe New All-Electric Explorer being driven through wild landscapeThe New All-Electric Explorer being driven through wild landscape
...25-puma-kuga.jpg.renditions.original.pngPromo bannerPromo banner
...lboard-green.jpg.renditions.original.pngGreen Kuga on the roadGreen Kuga on the road
...hite-mustang.jpg.renditions.original.pngA silver Mach-E AWD Premium parked by the seaA silver Mach-E AWD Premium parked by the sea
...-2160x925-bb.jpg.renditions.original.pngAll-New Transit CustomAll-New Transit Custom
...1x9-2160x925.jpg.renditions.original.pngGrey Ford E-TransitGrey Ford E-Transit
...ter/facebook.png.renditions.original.pngfacebookfacebook
...oter/twitter.png.renditions.original.pngXX
...er/instagram.png.renditions.original.pnginstagraminstagram
...ube-outlined.png.renditions.original.pngyoutubeyoutube
...ter/linkedin.png.renditions.original.pnglinked inlinked in
...al-shared/header/ford_oval_blue_logo.svgFord LogoFord Logo
...global-shared/header/ford-go-further.pngFord Logo
...red/supported-browsers/gux-edge-icon.pngMicrosoft Edge icon
...d/supported-browsers/gux-chrome-icon.pngChrome icon
.../supported-browsers/gux-firefox-icon.pngFirefox icon
...d/supported-browsers/gux-safari-icon.pngSafari icon

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 NEW ALL-ELECTRIC FORD CAPRI®
H2 NEW ALL-ELECTRIC FORD CAPRI® Duplicate text
H2 NEW ALL-ELECTRIC EXPLORER
H2 NEW ALL-ELECTRIC EXPLORER Duplicate text
H2 TAKE ADVANTAGE OF FORD PROMOTIONS AND CHOOSE THE VEHICLE THAT SUITS YOU.
H2 TAKE ADVANTAGE OF FORD PROMOTIONS AND CHOOSE THE VEHICLE THAT SUITS YOU. Duplicate text
H2 NEW FORD KUGA PLUG-IN HYBRID
H2 NEW FORD KUGA PLUG-IN-HYBRID
H2 ALL-ELECTRIC MUSTANG MACH-E
H2 ALL-ELECTRIC MUSTANG MACH-E Duplicate text
H2 ALL-NEW TRANSIT CUSTOM
H2 ALL-NEW TRANSIT CUSTOM Duplicate text
H2 FORD E-TRANSIT
H2 FORD E-TRANSIT Duplicate text
H2 VEHICLES FOR EVERY LIFESTYLE
H2 Your browser is not supported
H3 Empty heading
H3 0% APR ON 3 YEAR FORD OPTIONS1
H3 0% APR ON 4 YEAR FORD OPTIONS2
H3 £750 Deposit Allowance on 3 year Ford Options with 0% APR3
H3 0% APR on 2 Year Ford Options4
H3 0% APR on 4 Year Ford Options5
H3 £3,500 Deposit Allowance on 4 Year Ford Options with 0% APR6
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Important Information
H3 VEHICLES
H3 EXPERIENCE FORD
H3 CARS
H3 Empty heading
H6 {{model.fullName}}
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.
LinkAttributesAnchor text
/help/your-vehicle/owners-manualOwner Manuals
/owner/resources-and-support/s...Subdomain Anchor SYNC Software Update
http://buy.ford.co.uk/offersNew window External Subdomain View Promotions
/owner/service-and-maintenance...Book a Service
/owner/your-accountFord Account
/dealer-locatorFind a Dealer
/help/general/contact-usContact Us
/useful-information/terms-and-...manage cookie settings page
/useful-information/terms-and-...website privacy and cookie policy
https://www.ford.co.uk/IMG-ALT Ford Motor Company Logo
https://www.ford.co.uk/shopShop Ford
/dealer-locatorText duplicate Find a Dealer
/commercial-vehicles/fleetBusiness Customer
/commercial-vehiclesVans & Pickups
/owner/your-accountLog In / Register
/owner/your-accountMy Account
/content/overlays/navigation-o...Search
https://www.ford.co.uk/IMG-ALT Ford Logo
https://www.ford.co.uk/Anchor Skip to content
/owner/your-accountLogin
/content/overlays/navigation-o...Text duplicate Search
https://www.ford.co.uk/carsVEHICLES
https://www.ford.co.uk/carsCars
/vans-and-pickupsText duplicate Vans & Pickups
/shop/build-your-fordBuild Your Ford
/shop/get-updatesKeep Me Informed
/shop/download-price-listPrice Lists
/shop/buy-online/inventory/pvView Stock
https://buy.ford.co.uk/compareNew window External Subdomain Ford Ownership Costs
/shop/direct-usedFord Direct Used Vehicles
/dealer-locatorText duplicate Find a Dealer
/shop/test-driveTest Drive Request
/shop/trade-in-shortTrade-In
/finance/overviewFinance Overview
/finance/overview/personal-fin...Personal Finance
/finance/overview/business-fin...Business Finance
/shop/promotions/carsPromotions
/shop/promotions/motabilityMotability Promotions
/owner/service-and-maintenance...Service & Repair Promotions
/commercial-vehicles/shop/prom...CV Promotions
/finance/overview/personal-fin...Lease Promotions
/hybrid-electricElectric & Hybrid Overview
/hybrid-electric/all-electricAll-Electric
/hybrid-electric/plug-in-hybridPlug-In Hybrid
/hybrid-electric/self-charging...Self-Charging Hybrid
/hybrid-electric/mild-hybridMild Hybrid
/hybrid-electric/chargingCharging Overview
/hybrid-electric/charging/home...Home Charging
/hybrid-electric/charging/publ...Public Charging
/hybrid-electric/charging/rangeRange
/hybrid-electric/charging/batteryBattery
/hybrid-electric/going-electricGoing Electric
/experience-ford/sustainabilitySustainability
https://www.ford.co.uk/technologyTechnology Overview
/technology/driving-assistanceDriver Assistance Systems
/technology/ford-technologiesFord Innovation
/technology/connectivityConnectivity Overview
/technology/connectivity/fordpassFordPass
/technology/connectivity/sync-4SYNC 4
/technology/connectivity/sync-3SYNC 3
/technology/software-updatesFord Software Updates
/owner/your-account/ford-accountText duplicate Ford Account
/owner/subscriptionsFord Subscriptions
/owner/your-vehicle/accessoriesAccessories
/owner/your-vehicle/tyresTyres
/owner/your-vehicle/ford-insureFord Insure
/owner/your-vehicle/ford-roads...Ford Roadside Assistance
/owner/your-vehicle/warrantiesWarranties
/owner/your-vehicle/safety-rec...Safety Recalls
/owner/service-and-maintenance...Text duplicate Book a Service
/owner/service-and-maintenance...Servicing
/owner/service-and-maintenance...Essential Repairs
/owner/service-and-maintenance...Service Promotions
/support/calculate-your-servic...Subdomain Calculate Your Service Price
/owner/service-and-maintenance...Service Plans
/owner/service-and-maintenance...Smart Repairs
/owner/service-and-maintenance...Collision Repairs
https://www.ford.co.uk/helpSUPPORT
/help/your-vehicle/homeYour Vehicle
/help/your-vehicle/owners-manualOwners Manuals
/help/your-vehicle/how-to-videosHow-To Videos
/support/sync-maps-updatesSubdomain SYNC and Maps Updates
/help/finance-and-insurance/fo...New window Ford Credit FAQs
https://www.fordinsure.co.uk/c...New window External Subdomain Ford Insure FAQs
/help/general/contact-usContact Us - Ford Credit
/help/general/contact-usContact Us - Ford Lease
/support/how-tos/search/what.i...New window Subdomain Our Complaints Procedure
/help/general/ask-fordNew window Ask Ford
/help/general/online-orderOnline Ordering FAQs
/help/general/contact-usText duplicate Contact Us
/shop/promotions/carsTrivial anchor text
here
/cars/electric-capriExplore
/cars/electric-capriText duplicate Explore
/shop/guided-virtual-tour-capriBook a Virtual Tour
/cars/electric-capriNo Text
/shop/buy-online/build-your-fo...Configure
/shop/test-drive?nameplateId=0...Book a Test Drive
/shop/buy-online/build-your-fo...Text duplicate Configure
/cars/electric-explorerNo Text
/shop/promotions/carsText duplicate View Promotions
/shop/promotions/carsText duplicate View Promotions
/shop/promotions/carsNo Text
/shop/pv-test-drive?vehicleCod...Request a Test Drive
/shop/build-your-ford/ngc2/ice...Text duplicate Configure
/shop/pv-test-drive?vehicleCod...Text duplicate Request a Test Drive
/cars/new-kugaNo Text
/shop/pv-test-drive?vehicleCod...Text duplicate Request a Test Drive
/shop/pv-test-drive?vehicleCod...Text duplicate Request a Test Drive
/shop/buy-online/inventory/pvText duplicate View Stock
/cars/mustang-mach-eNo Text
/shop/promotions/cv-test-drivePre-Book a Test Drive
/vans-and-pickups/new-transit-...Text duplicate Explore
/finance/overviewView promotions
/vans-and-pickups/new-transit-...No Text
/vans-and-pickups/e-transitExplore Vehicle
/shop/e-transit-extended-test-...Text duplicate Request a Test Drive
/vans-and-pickups/e-transitText duplicate Explore Vehicle
/vans-and-pickups/e-transitNo Text
https://www.ford.co.uk/Anchor ALL CARS
https://www.ford.co.uk/Anchor SUVs & CROSSOVER
https://www.ford.co.uk/Anchor HYBRID & ELECTRIC
https://www.ford.co.uk/Anchor PEOPLE MOVERS
https://www.ford.co.uk/Anchor PERFORMANCE
https://www.ford.co.uk/Anchor VANS & PICKUPS
/dealer-locatorText duplicate Find a Dealer
https://www.ford.co.uk/carsBuild & Price
/shop/request-a-contactRequest a Contact
https://evlife.ford.co.uk/New window External Subdomain Visit EV Life Hub
https://www.ford.co.uk/carsText duplicate Cars
/vans-and-pickupsText duplicate Vans & Pickups
/cars/small-carsSmall Cars
/hybrid-electricHybrid & Electric
/cars/family-carsFamily Cars
/cars/people-carriersPeople Carriers
/cars/ford-performancePerformance Cars
/cars/ford-suvSUVs
/experience-ford/about-fordAbout Ford
/experience-ford/motor-showsMotor Shows & Events
/experience-ford/newsFord News
/experience-ford/careersCareers
/experience-ford/sustainabilityText duplicate Sustainability
/experience-ford/sustainabilit...Recycling Your Ford
/cars/electric-explorerNew Explorer
/cars/new-tourneo-courierTourneo Courier
/cars/puma-202375Puma
/cars/puma-stPuma ST
https://www.ford.co.uk/cars/pumaNew Puma
https://www.ford.co.uk/cars/focusFocus
/cars/focus/models-specs/active-xFocus Active X
/cars/focus-stFocus ST
/cars/tourneo-connectTourneo Connect
https://www.ford.co.uk/cars/kugaKuga
/cars/new-kugaNew Kuga
/cars/mustang-mach-eMach-E
/cars/new-mustangAll-New Mustang
/cars/new-tourneo-customNew Tourneo Custom
https://www.facebook.com/fordukNew window External Subdomain IMG-ALT facebook
A-TITLE facebook
https://twitter.com/fordukNew window External IMG-ALT X
A-TITLE X
https://www.instagram.com/fordukNew window External Subdomain IMG-ALT instagram
A-TITLE instagram
https://www.youtube.com/channe...New window External Subdomain IMG-ALT youtube
A-TITLE youtube
https://www.linkedin.com/showc...New window External Subdomain IMG-ALT linked in
A-TITLE linked in
/help/general/contact-usContact us
/useful-information/sitemapSitemap
/useful-information/accessibilityAccessibility
/useful-information/terms-and-...Privacy policy, Terms & Conditions
/useful-information/legal-noticesFord Legal Notices
/useful-information/legal-noticesModern Slavery Statements
/useful-information/terms-and-...Cookie Preferences
https://www.ford.co.uk/Text duplicate IMG-ALT Ford Logo
A-TITLE Ford Logo
https://www.google.com/chrome/...External Subdomain IMG-ALT Chrome icon
https://www.mozilla.org/firefo...External Subdomain IMG-ALT Firefox icon
https://support.apple.com/down...External Subdomain IMG-ALT Safari icon

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ford.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (2,249 kB).

HTTP Response Header

NameValue
cross-origin-opener-policysame-origin
x-frame-optionsSAMEORIGIN
last-modifiedFri, 18 Oct 2024 16:09:23 GMT
etag"230c68-624c286be1a69"
accept-rangesbytes
content-typetext/html
x-akam-sw-version0.5.0
x-akamai-transformed9 - 0 pmb=mTOE,1mRUM,3
content-encodinggzip
cache-controlmust-revalidate, max-age=3600
expiresSat, 19 Oct 2024 07:36:09 GMT
dateSat, 19 Oct 2024 06:36:09 GMT
varyAccept-Encoding
set-cookie92 Characters
server-timingcdn-cache; desc=HIT
link<https://www.ford.eu>;rel="preconnect",<https://fordlc-dealer-uk.s3chat.com>;rel="preconnect",<https://assets.adobedtm.com>;rel="preconnect",<https://connect.facebook.net>;rel="preconnect",<https://www.gpas-cache.ford.com>;rel="preconnect"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,085 referring domains.
This page has 153,908 backlinks.
This page has backlinks from 2,895 different ip addresses.

Robots.txt

User-agent: *
Allow: /

Disallow:*/content/overlays/*
Disallow:*/content/error-pages/*
Disallow:*/content/forms/*
Disallow:*/content/guxeu/uk/en_gb/site-wide-content
Disallow:*/support/book-a-service/dealer-step/*
Disallow:*/forms/*
Disallow:*/dashboard/*
Disallow:*/search*
Disallow:*/root/*
Disallow:*/offer-*

Sitemap: https://www.ford.co.uk/sitemap.xml

Search preview

www.ford.co.uk
The Official Homepage of Ford UK | Ford UK
Welcome to the official Ford UK homepage. Find out more information on our Ford cars, vans & pickups range, promotions, financing, services & repairs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ford75%Check
Ford UK73%Check
Promotions61%Check
FORD KUGA61%Check
Ford Cars60%Check
page59%Check
New Ford58%Check
ALL-ELECTRIC FORD58%Check
YEAR FORD56%Check
Shop Ford56%Check

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