Hbs.edu - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
95% 
Link structure
30% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
378.40 kB
Words
898
Media files
3
Number of links
115 internal / 70 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Harvard Business School
The length of the page title is perfect. (229 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Harvard Business School
The length of the meta description is perfect. (229 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hbs.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionHarvard Business School
next-head-count19
langen
twitter:titleHarvard Business School
twitter:descriptionHarvard Business School
twitter:cardsummary
twitter:creator@HarvardHBS
twitter:site@HarvardHBS
og:titleHarvard Business School
og:descriptionHarvard Business School
og:urlhttps://www.hbs.edu/
og:typewebsite
og:site_nameHarvard Business School
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 898 words. That's ok.
21.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.72 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...c28da6aad67e6f8a103a943185bfb/campus.jpgNo alt attribute provided
...d5883e711d2963d5c6/social-enterprise.jpgNo alt attribute provided
...e/0.0-difference-180423-RL-1200x1560.jpgMBA students continue their education walking from the student center to the classroom.

Page structure

H1 heading
(Critically important)
Harvard Business School
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Harvard Business School
H2 Dynamic, immersive education for learners at every level
H2 Rigorous research, rooted in practice
H2 Insights
H2 What makes Harvard Business School distinctive?
H3 MBA
H3 Doctoral Programs
H3 Executive Education
H3 Online
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (70) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hbs.edu/Anchor Skip to Main Content
https://www.hbs.edu/Subdomain No Text
/about/academic-programsAcademic Programs
https://www.hbs.edu/mbaSubdomain MBA
https://www.hbs.edu/doctoralSubdomain Doctoral Programs
https://www.exed.hbs.edu/External Subdomain Executive Education
https://online.hbs.edu/External Subdomain Online
https://www.hbs.edu/facultySubdomain Faculty & Research
/faculty/Pages/browse.aspx?fac...Subdomain Faculty
/faculty/research/Pages/defaul...Subdomain Research
/faculty/topics/Pages/default....Subdomain Research Topics
/faculty/units/Pages/default.aspxSubdomain Academic Units
/faculty/research/Pages/initia...Subdomain Initiatives & Projects
https://www.library.hbs.edu/External Subdomain Baker Library
https://www.hbs.edu/alumniSubdomain Alumni
https://www.alumni.hbs.edu/com...External Subdomain Alumni Directory
https://www.alumni.hbs.edu/sto...External Subdomain Stories
https://www.alumni.hbs.edu/lea...External Subdomain Lifelong Learning
https://www.alumni.hbs.edu/car...External Subdomain Careers
https://www.alumni.hbs.edu/eve...External Subdomain Programs & Events
https://www.alumni.hbs.edu/giv...External Subdomain Giving
https://www.hbs.edu/insightsInsights
https://hbswk.hbs.edu/External Subdomain Working Knowledge
/news/podcasts/Pages/default.aspxSubdomain Podcasts
/faculty/research/publications...Subdomain Faculty Publications
https://hbr.org/New window External Harvard Business Review
https://www.hbs.edu/aboutAbout
https://www.hbs.edu/about/historyHistory
/about/annualreport/2023/Subdomain Annual Report
/about/campus-and-cultureCampus & Culture
/about/leadershipLeadership
/news/Pages/default.aspxSubdomain Newsroom
https://www.hbs.edu/about/contactContact
/about/academic-programsText duplicate Academic Programs
https://www.hbs.edu/mbaSubdomain MBA Program
/mba/academic-experience/Pages...Subdomain Academic Experience
/mba/entrepreneurship/Pages/de...Subdomain Entrepreneurship
/mba/student-life/Pages/defaul...Subdomain Student Life
/mba/career-path/Pages/default...Subdomain Career Path
/mba/admissions/Pages/default....Subdomain Admissions
/about/campus-and-culture/comm...Subdomain Commencement
/mba/financial-aid/Pages/defau...Subdomain Financial Aid
https://www.exed.hbs.edu/External Subdomain Text duplicate Executive Education
https://www.exed.hbs.edu/progr...External Subdomain Programs for Individuals
https://www.exed.hbs.edu/progr...External Subdomain Programs for Organizations
https://www.exed.hbs.edu/hbs-e...External Subdomain HBS Experience
https://www.exed.hbs.edu/faculty/External Subdomain Text duplicate Faculty
https://www.exed.hbs.edu/admis...External Subdomain Text duplicate Admissions
https://www.exed.hbs.edu/parti...External Subdomain Participant Stories
https://online.hbs.edu/External Subdomain Text duplicate Online
https://online.hbs.edu/courses/External Subdomain Courses
https://online.hbs.edu/organiz...External Subdomain For Organizations
https://online.hbs.edu/blog/External Subdomain Text duplicate Insights
https://online.hbs.edu/more-info/External Subdomain More Info
https://www.hbs.edu/doctoralSubdomain Text duplicate Doctoral Programs
/doctoral/overview/Pages/defau...Subdomain Overview
/doctoral/phd-programs/Pages/d...Subdomain PhD Programs
/doctoral/research-community/P...Subdomain Research Community
/doctoral/admissions-financial...Subdomain Admissions & Financial Support
/doctoral/placement/Pages/defa...Subdomain Placement
https://www.hbs.edu/facultySubdomain Text duplicate Faculty & Research
/faculty/Pages/browse.aspx?fac...Subdomain Text duplicate Faculty
/faculty/research/Pages/defaul...Subdomain Text duplicate Research
/faculty/research/publications...Subdomain Publications
/faculty/research/Pages/global...Subdomain Global Research Centers
/faculty/research/Pages/case-d...Subdomain HBS Case Collection
/faculty/research/Pages/initia...Subdomain Text duplicate Initiatives & Projects
/faculty/research/research-ser...Subdomain Research Services
/faculty/research/seminars-con...Subdomain Seminars & Conferences
/faculty/topics/Pages/default....Subdomain Text duplicate Research Topics
/faculty/topics/Pages/business...Subdomain Business & Environment
/faculty/topics/Pages/business...Subdomain Business History
/faculty/topics/Pages/entrepre...Subdomain Text duplicate Entrepreneurship
/faculty/topics/Pages/finance....Subdomain Finance
/faculty/topics/Pages/globaliz...Subdomain Globalization
/faculty/topics/Pages/healthca...Subdomain Health Care
/faculty/topics/Pages/behavior...Subdomain Human Behavior & Decision-Making
/faculty/topics/Pages/leadersh...Subdomain Text duplicate Leadership
/faculty/topics/Pages/social-e...Subdomain Social Enterprise
/faculty/topics/Pages/technolo...Subdomain Technology & Innovation
/faculty/units/Pages/default.aspxSubdomain Text duplicate Academic Units
/faculty/units/am/Pages/defaul...Subdomain Accounting & Management
/faculty/units/bgie/Pages/defa...Subdomain Business, Government & the International Economy
/faculty/units/em/Pages/defaul...Subdomain Entrepreneurial Management
/faculty/units/finance/Pages/d...Subdomain Text duplicate Finance
/faculty/units/gm/Pages/defaul...Subdomain General Management
/faculty/units/marketing/Pages...Subdomain Marketing
/faculty/units/nom/Pages/defau...Subdomain Negotiations, Organizations & Markets
/faculty/units/ob/Pages/defaul...Subdomain Organizational Behavior
/faculty/units/strategy/Pages/...Subdomain Strategy
/faculty/units/tom/Pages/defau...Subdomain Technology & Operations Management
https://alumni.hbs.edu/External Subdomain Text duplicate Alumni
https://www.alumni.hbs.edu/sto...External Subdomain Text duplicate Stories
https://www.alumni.hbs.edu/com...External Subdomain Text duplicate Alumni Directory
https://www.alumni.hbs.edu/lea...External Subdomain Text duplicate Lifelong Learning
https://www.alumni.hbs.edu/car...External Subdomain Text duplicate Careers
https://www.alumni.hbs.edu/eve...External Subdomain Text duplicate Programs & Events
https://www.alumni.hbs.edu/eve...External Subdomain Doing Business in a Divided World
https://www.alumni.hbs.edu/eve...External Subdomain FAQs for Alumni Virtual Programs
https://www.alumni.hbs.edu/eve...External Subdomain HBS Entrepreneurship Summit
https://www.alumni.hbs.edu/eve...External Subdomain HBS Global Networking Night
https://www.alumni.hbs.edu/eve...External Subdomain New Venture Competition
https://www.alumni.hbs.edu/eve...External Subdomain Reunions
https://www.alumni.hbs.edu/eve...External Subdomain Live from Klarman Hall
https://www.alumni.hbs.edu/eve...External Subdomain Recent Alumni Regional Events
https://www.alumni.hbs.edu/eve...External Subdomain Women at HBS
https://www.alumni.hbs.edu/eve...External Subdomain AASU50
https://www.alumni.hbs.edu/giv...External Subdomain Text duplicate Giving
https://www.hbs.edu/aboutAbout HBS
https://www.hbs.edu/about/historyText duplicate History
/about/annualreport/2023/Subdomain Text duplicate Annual Report
/about/campus-and-cultureText duplicate Campus & Culture
/about/campus-and-culture/comm...Community at a Glance
/about/campus-and-culture/vita...A Vital Residential Community
/about/campus-and-culture/camp...A Campus Built on Philanthropy
/about/campus-and-culture/cont...Contemporary Art
/about/campus-and-culture/comm...Subdomain Text duplicate Commencement
/about/campus-and-culture/comm...Community Values
/about/campus-and-culture/poli...Policies
/about/campus-and-culture/camp...In-Person Campus Tours
/about/leadershipText duplicate Leadership
/news/Pages/default.aspxSubdomain Text duplicate Newsroom
https://www.hbs.edu/about/contactContact Us
/about/campus-and-cultureMaps & Directions
https://www.hbs.edu/about/contactContact Information
https://www.hbs.edu/insightsText duplicate Insights
https://hbswk.hbs.edu/External Subdomain Text duplicate Working Knowledge
/news/podcasts/Pages/default.aspxSubdomain Text duplicate Podcasts
/faculty/research/publications...Subdomain Text duplicate Faculty Publications
https://hbr.org/New window External Text duplicate Harvard Business Review
/recruiting/Pages/default.aspxSubdomain Recruiting
/recruiting/hire-talent/Pages/...Subdomain Hire Talent
/recruiting/insights-and-advic...Subdomain Insights & Advice
/recruiting/insights-and-advic...Subdomain Recruiting Advice
/recruiting/insights-and-advic...Subdomain Company Perspectives
/recruiting/insights-and-advic...Subdomain Student & Alumni Stories
/recruiting/contact-us/Pages/d...Subdomain Text duplicate Contact Us
https://www.library.hbs.edu/External Subdomain Text duplicate Baker Library
https://www.library.hbs.edu/fi...External Subdomain Explore Databases
https://www.library.hbs.edu/as...External Subdomain Ask Us
https://www.library.hbs.edu/fi...External Subdomain Special Collections & Archives
https://asklib.library.hbs.edu/External Subdomain FAQs
https://www.library.hbs.edu/se...External Subdomain Browse All Services
https://www.library.hbs.edu/pl...External Subdomain Hours
/about/initiativesInitiatives
https://www.hbs.edu/environment/Subdomain Text duplicate Business & Environment
/businesshistorySubdomain Text duplicate Business History
/entrepreneurship/Subdomain Entrepreneurship (Rock Center)
https://www.hbs.edu/healthcare/Subdomain Text duplicate Health Care
https://www.hbs.edu/leadership/Subdomain Text duplicate Leadership
/race-gender-equity/Subdomain Race, Gender & Equity
/socialenterprise/Subdomain Text duplicate Social Enterprise
https://community.alumni.harva...New window External Subdomain Make a Gift
https://www.facebook.com/Harva...New window External Subdomain Facebook
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
https://www.instagram.com/harv...New window External Subdomain Instagram
https://www.youtube.com/user/H...New window External Subdomain Youtube
https://podcasts.apple.com/us/...New window External Subdomain iTunes
https://www.tiktok.com/@harvar...New window External Subdomain TikTok
https://www.hbs.edu/mbaSubdomain Text duplicate MBA
https://www.hbs.edu/doctoralSubdomain Text duplicate Doctoral Programs
https://www.exed.hbs.edu/External Subdomain Text duplicate Executive Education
https://online.hbs.edu/External Subdomain Text duplicate Online
https://www.hbs.edu/facultySubdomain Browse All Faculty & Research
/faculty/research/Pages/initia...Subdomain Explore Initiatives & Projects
https://www.hbs.edu/insightsBrowse Insights
https://www.hbs.edu/aboutMore About Harvard Business School
https://alumni.hbs.edu/External Subdomain Text duplicate Alumni
https://community.alumni.harva...New window External Subdomain Text duplicate Make a Gift
https://www.hbs.edu/Subdomain Harvard Business School
https://www.hbs.edu/about/contactText duplicate Contact Us
/about/campus-and-culture/mapMap & Directions
https://www.facebook.com/Harva...New window External Subdomain Text duplicate Facebook
https://www.linkedin.com/schoo...New window External Subdomain Text duplicate LinkedIn
https://www.instagram.com/harv...New window External Subdomain Text duplicate Instagram
https://www.youtube.com/user/H...New window External Subdomain Text duplicate Youtube
https://podcasts.apple.com/us/...New window External Subdomain Text duplicate iTunes
https://www.tiktok.com/@harvar...New window External Subdomain Text duplicate TikTok
https://www.hbs.edu/siteindex/Subdomain Site Map
https://www.hbs.edu/employmentSubdomain Jobs
https://www.harvard.edu/New window External Subdomain Harvard University
https://trademark.harvard.edu/...New window External Subdomain Trademarks
/about/campus-and-culture/poli...Subdomain Text duplicate Policies
https://accessibility.harvard....New window External Subdomain Accessibility
https://accessibility.huit.har...New window External Subdomain Digital Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hbs.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (378 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 09 Jul 2024 19:03:08 GMT
servernginx
cache-controlpublic, s-maxage=600, stale-if-error=7200
etagW/"cekw99dakw8azj"
via1.1 2f66aa06710fece8ed203ab0ea81eb56.cloudfront.net (CloudFront), 1.1 fc3eb7fa4cd190aa982f25199966ad5a.cloudfront.net (CloudFront)
x-amz-cf-popIAD89-C3
content-security-policyframe-ancestors 'self' https://app.contentful.com
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-encodinggzip
varyAccept-Encoding
x-cacheHit from cloudfront
x-amz-cf-id7re1QkuFxqGiGIxAgOaYCNG0kDfl-63mMpMqhQhUgqxLTBi3znKneA==
age420
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 27,515 referring domains.
This page has 915,387 backlinks.
This page has backlinks from 17,768 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Bingbot
Disallow: /competitiveness/research/*

User-agent: *
Crawl-delay: 2
Disallow: /trash
Disallow: /js/trash
Disallow: /search/trash
Disallow: /search/ssi/trash
Disallow: /search/ssi/
Disallow: /ssi/trash
Disallow: /shared/docs
Disallow: /redirects.txt
Disallow: /competitiveness/forum/2014-04-25.html
Disallow: /PortraitProject/2002/images/AnonymousStudent.jpg
Disallow: /PortraitProject/2002/images/AnonymousStudent-thumb.jpg
Disallow: /PortraitProject/2002/AnonymousStudent.html
Disallow: /user_testing_tmp
Disallow: /competitiveness/Documents/energy-agenda-Jan2627.pdf
Disallow: /competitiveness/Documents/energy-bio-book-Jan2627.pdf
Disallow: /competitiveness/Documents/energy-logistics-Jan2627.pdf
Disallow: /competitiveness/Documents/energy-roster-Jan2627.pdf
Disallow: /competitiveness/Documents/energy-research-Jan2627.pdf
Disallow: /mba/admissions/Pages/landing-page.aspx
Disallow: /mba/academic-experience/joint-degree-programs/school-of-engineering-and-applied-sciences/Pages/msmba-engineering-sciences.aspx
Disallow: /mba/academic-experience/joint-degree-programs/life-sciences-harvard-graduate-school-arts-sciences/Pages/MSMBA-Biotechnology-Life-Sciences-landing0710-9411.aspx
Disallow: /mba/academic-experience/FIELD/Pages/default.aspx
Disallow: /mba/academic-experience/FIELD/Pages/benefits-of-global-partnership.aspx
Disallow: /mba/academic-experience/FIELD/Pages/propose-a-project.aspx
Disallow: /mba/academic-experience/FIELD/Pages/timeline.aspx
Disallow: /mba/admissions/da2015/Pages/default.aspx
Disallow: /mba/admissions/nextstopHBS/Pages/default.aspx
Disallow: /mba/admissions/svmp/Pages/default.aspx
Disallow: /mba/admissions/waitlist/Pages/default.aspx
Disallow: /mba/admissions/interviews
Disallow: /mba/admissions/interviews/
Disallow: /mba/admissions/2-plus-2-interviews
Disallow: /mba/admissions/2-plus-2interviews/
Disallow: /mba/cost-of-attendance-class-of-2022.aspx
Disallow: /openforum/openforum.hbs.org/challenge/cdilemma
Disallow: /openforum/openforum.hbs.org/challenge/alumni-board-ideas
Disallow: /openforum/openforum.hbs.org/challenge/managing-health-care-delivery-2015-2016
Disallow: /openforum/openforum.hbs.org/challenge/dilemma
Disallow: /openforum/openforum.hbs.org/index.html

Sitemap: http://www.hbs.edu/sitemap.xml

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www.hbs.edu
Harvard Business School
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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Business77%Check
Harvard77%Check
School77%Check
Harvard Business77%Check
Business School77%Check
Harvard Business School77%Check
Harvard Business Review66%Check
Harvard University58%Check
HBS48%Check
Education44%Check
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