Heartlandtravel.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
94% 
Page structure
83% 
Link structure
92% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.03 s
File size
235.80 kB
Words
3138
Media files
25
Number of links
144 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scotland tours - Heartland Travel - Tours of Scotland
The length of the page title is perfect. (470 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Travel Scotland. Scotland tours to the most iconic parts of Scotland from places such as the Isle of Skye, the Highlands, Loch Ness. Tours from Edinburgh
The length of the meta description is perfect. (948 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://heartlandtravel.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionTravel Scotland. Scotland tours to the most iconic parts of Scotland from places such as the Isle of Skye, the Highlands, Loch Ness. Tours from Edinburgh
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
google-site-verificationNLcdXUZAP8go3lkLMX23AnAt5BtWi0Pw_IpwQWDIzaU
generatorWordPress 5.6
msapplication-TileImagehttps://heartlandtravel.co.uk/wp-content/uploads/2020/10/favicon.ico
langen-us
twitter:cardsummary_large_image
twitter:titleScotland tours - Heartland Travel - Tours of Scotland
twitter:descriptionTravel Scotland. Scotland tours to the most iconic parts of Scotland from places such as the Isle of Skye, the Highlands, Loch Ness. Tours from Edinburgh
twitter:imagehttps://heartlandtravel.co.uk/wp-content/uploads/2020/09/MULL-18-5-15-8781-683x1024.jpg
og:localeen_US
og:typewebsite
og:titleScotland tours - Heartland Travel - Tours of Scotland
og:descriptionTravel Scotland. Scotland tours to the most iconic parts of Scotland from places such as the Isle of Skye, the Highlands, Loch Ness. Tours from Edinburgh
og:urlhttps://heartlandtravel.co.uk/
og:site_nameHeartland Travel - Tours of Scotland
og:updated_time2021-01-21T12:11:55+00:00
og:imagehttps://heartlandtravel.co.uk/wp-content/uploads/2020/09/MULL-18-5-15-8781-683x1024.jpg
og:image:secure_urlhttps://heartlandtravel.co.uk/wp-content/uploads/2020/09/MULL-18-5-15-8781-683x1024.jpg
og:image:width683
og:image:height1024
og:image:altTours in Scotland
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 3138 words. That's ok.
42.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
43 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 63 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Heartland Travel – Tours of Scotland
data:[...] Base64Whisky Tour in ScotlandWhisky Tour in Scotland
data:[...] Base64Photo of the Isle of Skye on out tourPhotos from our Scotland tours
data:[...] Base64Neist pointScotland tours
data:[...] Base64TripadvisorHome 1
data:[...] Base64Tripadvisor For Heartland TravelHome 2
data:[...] Base64Scotland toursHome 3
data:[...] Base64luxury private scotland Scotland toursHome 4
data:[...] Base64luxury private scotland Scotland toursHome 5
data:[...] Base64Private Scotland ToursHome 6
data:[...] Base64The HighlandsHome 7
data:[...] Base64Six day Scotland toursHome 8
data:[...] Base64Private Scotland ToursHome 9
data:[...] Base64luxury private tours of ScotlandHome 10
data:[...] Base64Castle smallHome 11
data:[...] Base64Our Scotland toursHome 12
data:[...] Base64Scotland toursHome 13
data:[...] Base64Tours from Edinburgh to the Isle of SkyeHome 14
data:[...] Base64Travel across ScotlandHome 15
data:[...] Base64Exciting tours of ScotlandHome 16
data:[...] Base64Visit scotland
data:[...] Base64Isle of Skye .com
data:[...] Base64Stirling Alive with Scotland that we are approved by to offer our tours of scotland
data:[...] Base64Travel scotland
Video URLWidthHeight
...tent/uploads/2021/01/Travel-Scotland.mp4

Page structure

H1 heading
(Critically important)
Scotland tours - Heartland Travel
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Scotland tours - Heartland Travel
H2 Small Group Tours of Scotland
H2 Scotland Tours
H2 Travel Scotland
H2 Our tours
H2 Find out more
H3 Never More Than 16 Passengers
H3 Travel Scotland In Our Luxury Mini Coach
H3 Award Winning Scotland Tours
H3 Secure Online Booking
H3 Experience Scotland Up Close & Personal Choose one of our 2021 Scotland tours Travel Scotland
H3 Private, bespoke tour of Scotland
H3 3 day Highlands, Skye and Loch Ness
H3 4 day Classic Isle of Skye and Inverness tour
H3 Heartland Travel's Scotland Tours
H3 What is the best way to Travel Scotland?
H4 Bespoke private tours of Scotland - Travel Scotland
H4 Who are we? Click below for our story and why we wanted to provide Scotland tours
H5 When is the busiest time of year to Travel Scotland?
H6 Private, bespoke tour of Scotland Duplicate text
H6 Empty heading
H6 3 day Highlands, Skye and Loch Ness Duplicate text
H6 Empty heading
H6 4 day Classic Isle of Skye and Inverness tour Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://heartlandtravel.co.uk/Anchor Skip to content
https://heartlandtravel.co.uk/IMG-ALT Heartland Travel – Tours of Scotland
/our-scottish-tours/Our Tours
/private-tours/Private tours
/one-day-scotland-tours/One day tours
/edinburgh-to-glencoe-tour/Edinburgh to Glencoe tour
/loch-lomond-and-the-trossachs...loch lomond and the trossachs day tour
/loch-ness-day-tour/loch ness day tour
/st-andrews-tour/St Andrews, Castle Campbell & Discovery Point tour
/melrose-tour/Melrose, Abbotsford and Rosslyn Experience
/one-day-scotland-tour-with-st...One day Scotland tour with Stirling
/forth-valley-tour/Forth Valley Tour
/balmoral-castle-tour/Balmoral castle tour
/two-day-scotland-tours/Two day tours
/2-day-scotland-tour-including...2 day Scotland tour including Loch Ness
/scotch-whisky-experience-tour/Scotch whisky experience tour
/2-day-southwest-scotland-tour/2 Day Southwest Scotland tour
/three-day-scotland-tours/Three day tours
/east-to-west-of-scotland/East to West of Scotland tour
/tour-to-mull/Tour to Mull
/isle-of-arran-tour/Isle of Arran tour
/lewis-and-harris-outer-hebrid...Lewis and Harris Outer Hebrides tour
/four-day-scotland-tours/Four day tours
/4-day-private-inverness-to-ed...4 Day private Inverness to Edinburgh tour
/scotland-castle-tour/Scotland Castle tour
/the-scotch-whisky-experience/The Scotch whisky experience
/five-day-scotland-tours/Five day tours
/highland-tours/highland tours from Edinburgh
/north-coast-500-tour-from-edi...North Coast 500 tour from Edinburgh
/six-day-scotland-tours/Six day tours
/6-day-private-scotland-tour/6 Day private Scotland tour
/6-day-isle-of-skye-tour/6 day Isle of Skye tour
/seven-day-scotland-tours/Seven day tours
/7-day-highlands-and-lowlands-...7 Day Highlands and Lowlands Tour
/outlaw-king-tours/Outlaw King Tours
/mary-queen-of-scots-tours/Mary Queen of Scots Tours
/3-day-highlands-skye-and-loch...3 Day Highlands, Skye and Loch Ness
/booking-page/3 day tour Skye booking page
/isle-of-skye-tour-from-edinbu...Isle of Skye tour from Edinburgh
/4-day-tour-skye-booking-page/4 day tour Skye booking page
/about-us/About us
/scotland-tours/Scotland Tours
/info-on-our-tour-locations/Info on our tour locations
/edinburgh-to-stirling/Edinburgh to Stirling
/fort-william-and-glenfinnan-v...Fort William and Glenfinnan Viaduct
/eilean-donan-castle/Eilean Donan Castle
/the-isle-of-skye/The Isle of Skye
/tours-from-edinburgh/Tours from Edinburgh
/tours-from-stirling/Tours from Stirling
/highland-tours-from-edinburgh/Highland tours from Edinburgh
/tours-of-scotland-reviews/Tours of Scotland – Reviews
/terms-and-conditions/Terms And Conditions
/why-our-tours/Why our tours
/what-will-i-need/What will I need
/faqs/FAQ’s
/articles/Articles
/tours-out-from-edinburgh/Tours out From Edinburgh
/fairy-pools-coach-tours/Fairy Pools Coach Tours
/tours-from-edinburgh-scotland/Tours from Edinburgh or Stirling
/tour-to-the-island-of-skye/Tour to the Island of Skye
/the-fairy-pools-isle-of-skye-...The Fairy Pools Isle Of Skye Coach Tours
/find-small-group-tours-out-of...Find Small Group Tours Out Of Edinburgh
/find-a-tour-with-the-fairy-po...Find A Tour With The Fairy Pools Scotland
/friendly-guided-coach-tours-i...Friendly Guided Coach Tours In Scotland
/4-day-tours-of-the-island-of-...4 Day Tours Of The Island Of Skye
/private-bespoke-tours-of-scot...Private Bespoke Tours Of Scotland
/mini-bus-tours-of-scotland/Mini Bus Tours Of Scotland
/bespoke-small-group-tours-of-...Bespoke Small Group Tours Of Scottish Highlands
/adrenalin-pumping-mini-coach-...Adrenalin Pumping Mini Coach Tours Of Scotland
/adventurous-and-personal-tour...Adventurous And Personal Tours Of Scotland
/16-seater-mini-coach-tours-in...Luxury 16 Seater Mini Coach Tours In Scotland
/small-group-tours-of-scotland/Small Group Tours Of Scotland
/4-day-tours-of-island-of-skye/4 Day tours Of Island Of Skye
/4-day-tours-in-scotland/4 Day Tours In Scotland
/exciting-tours-of-scotland/Exciting Tours of Scotland
/travel-across-scotland-in-4-d...Travel Across Scotland In 4 Days
/small-group-tours-edinburgh-d...Small Group Tours Edinburgh Departure
/mini-bus-tours-of-scotland1/Text duplicate Mini Bus Tours Of Scotland
/explore-scotland/Explore Scotland
/experience-a-personal-tour-of...Experience A Personal Tour Of Scotland
/4-day-tours-of-scotland/4 Day Tours Of Scotland
/tours-from-edinburgh-to-highl...Tours From Edinburgh To Highlands
/highland-experience-tours-edi...Highland Experience Tours Edinburgh
/our-tour-to-the-isle-of-skye/Our tour to the Isle of Skye
/island-of-skye-tour-from-edin...Island of Skye tour from Edinburgh
/isle-of-skye-tour-from-glasgow/Isle of Skye tour from Glasgow
/edinburgh-to-the-isle-of-skye/Edinburgh to the Isle of Skye
/the-fairy-glen/The Fairy Glen
/2-day-isle-of-skye-tour-from-...2 day Isle of Skye tour from Edinburgh
/tour-the-isle-of-skye-from-ed...Tour the Isle of Skye from Edinburgh
/scotland-tour-from-edinburgh/Scotland Tour from Edinburgh
/4-day-scotland-tour/4 day Scotland tour
/scotland-tour-from-edinburgh-...Scotland Tour from Edinburgh and more
/scottish-guided-tours/Scottish Guided tours
/discover-scotland-tours/Discover Scotland Tours
/edinburgh-sightseeing/Edinburgh sightseeing
/day-trips-from-edinburgh/day trips from edinburgh
/highlands-in-scotland/Highlands in Scotland
/scotland-visit/Scotland visit
/edinburgh-to-isle-of-skye/Edinburgh to Isle of Skye
/scotland/Scotland
/scotland-tours-2021/Scotland tours 2021
/how-to-get-to-the-isle-of-sky...how to get to the isle of skye from edinburgh
/tours-from-edinburgh-to-the-i...tours from Edinburgh to the Isle of Skye
/best-scotland-tours/best Scotland tours
/isle-of-skye-tours/Isle of Skye tours
/escorted-tours-in-scotland/Escorted tours in Scotland
/isle-of-skye-tour-from-london/Isle of Skye tour from London
/scotland-golf-trips/Scotland golf trips
/our-friends/Our friends
/scottish-tour-guide-podcast/Scottish tour guide podcast
/contact-us/Contact us
/minibus-hire-stirling/Minibus Hire Stirling
/bus-tours/Bus tours
/gallery/Gallery
/blog/Blog
/scotland-tours/Book Now
/scotland-tours/Text duplicate Book Now
/our-scottish-tours/Find your tour
/private-tours/Customised tours
/about-us/Text duplicate Why our tours
https://www.facebook.com/heart...New window External Facebook
https://twitter.com/heartlandscotNew window External Twitter
https://www.youtube.com/channe...New window External Youtube
http://no.linkedin.com/company...New window External Subdomain Linkedin
https://www.instagram.com/hear...New window External Instagram
/private-tours/IMG-ALT Whisky Tour in Scotland
/private-tours/Private, bespoke tour of Scotland
/3-day-highlands-skye-and-loch...IMG-ALT Photo of the Isle of Skye on out tour
/3-day-highlands-skye-and-loch...3 day Highlands, Skye and Loch Ness
/isle-of-skye-tour-from-edinbu...IMG-ALT Neist point
/isle-of-skye-tour-from-edinbu...4 day Classic Isle of Skye and Inverness tour
https://www.tripadvisor.co.uk/...New window External IMG-ALT Tripadvisor
https://www.tripadvisor.co.uk/...New window External IMG-ALT Tripadvisor For Heartland Travel
/edinburgh-to-glencoe-tour/Scottish tours
/scotland-tours/Text duplicate Book Now
https://www.dailyrecord.co.uk/...External Learn More
/wp-content/uploads/2020/12/Ol...IMG-ALT Private Scotland Tours
/wp-content/uploads/2020/12/IM...IMG-ALT luxury private tours of Scotland
/wp-content/uploads/2020/10/Ca...IMG-ALT Castle small
/wp-content/uploads/2020/10/NO...IMG-ALT Our Scotland tours
/wp-content/uploads/2020/10/NO...IMG-ALT Scotland tours
/wp-content/uploads/2020/10/NO...IMG-ALT Tours from Edinburgh to the Isle of Skye
/wp-content/uploads/2020/10/MU...IMG-ALT Travel across Scotland
/wp-content/uploads/2020/10/MU...IMG-ALT Exciting tours of Scotland
/private-tours/Text duplicate Private, bespoke tour of Scotland
/3-day-highlands-skye-and-loch...Text duplicate 3 day Highlands, Skye and Loch Ness
/isle-of-skye-tour-from-edinbu...Text duplicate 4 day Classic Isle of Skye and Inverness tour
/faqs/Text duplicate FAQ’s
/contact-us/Text duplicate Contact us
/blog/Text duplicate Blog
/terms-and-conditions/Terms and Conditions
https://www.visitscotland.com/...External IMG-ALT Visit scotland
https://www.isleofskye.com/act...External IMG-ALT Isle of Skye .com
https://www.yourstirling.com/s...External IMG-ALT Stirling Alive with Scotland that we are approved by to offer our tours of scotland
https://uktravelandtourism.com/External IMG-ALT Travel scotland
https://www.facebook.com/heart...New window External Text duplicate Facebook
https://twitter.com/heartlandscotNew window External Text duplicate Twitter
https://www.youtube.com/channe...New window External Text duplicate Youtube
http://no.linkedin.com/company...New window External Subdomain Text duplicate Linkedin
https://www.instagram.com/hear...New window External Text duplicate Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://heartlandtravel.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.03 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page does not require any CSS files.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (236 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 21 Jan 2021 12:15:02 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
x-cache-enabledTrue
link<https://heartlandtravel.co.uk/wp-json/>; rel="https://api.w.org/", <https://heartlandtravel.co.uk/wp-json/wp/v2/pages/52>; rel="alternate"; type="application/json", <https://heartlandtravel.co.uk/>; rel=shortlink
last-modifiedThu, 21 Jan 2021 12:15:02 GMT
cache-controlmax-age=0
expiresThu, 21 Jan 2021 12:15:01 GMT
x-httpd1
host-header6b7412fb82ca5edfd0917e3957f05d89
x-proxy-cacheMISS
x-proxy-cache-info0 NC:000000 UP:SKIP_CACHE_ALREADY_EXPIRED
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 101 referring domains.
This page has 444 backlinks.
This page has backlinks from 84 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.heartlandtravel.co.uk/sitemap_index.xml

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Search preview

heartlandtravel.co.uk
Scotland tours - Heartland Travel - Tours of Scotland
Travel Scotland. Scotland tours to the most iconic parts of Scotland from places such as the Isle of Skye, the Highlands, Loch Ness. Tours from Edinburgh

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Travel93%Check
Heartland Travel86%Check
Travel Scotland85%Check
Travel Tours82%Check
Heartland81%Check
Scotland80%Check
Tours78%Check
Scotland Tours77%Check
Tour Scotland77%Check
highland tours66%Check
Show more keywords and terms

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